Xianyuan Farm
Chapter 535 Promotional activities received strong response
Selena is a housewife. Her husband is an ordinary civil servant in the Queensland government of Australia. The salary of Australian civil servants is relatively not very high. In addition, as a mother of two children, Selena is very careful in her daily life.
On this day, Selena walked into a supermarket where she had been shopping for a long time. Compared with other large supermarkets, this supermarket has good discounts on many daily necessities. Although the profit of such a supermarket is not high, it soon became the main choice for low-income people.
Unlike the past, when Selena just stepped into the entrance of the supermarket, she was shocked by a striking slogan.
"Are you still eating ordinary vegetables? Have you tasted the most unique vegetables in the world? Today, our Joyce Agricultural Products Company gives back to our customers. Eat them before deciding whether to buy or not?"
This slogan was called out by Joyce Wharton's employees. When they signed a cooperation agreement with Gu Hongyu and offered a deposit of 5 million Australian dollars, they had already started careful planning, a comprehensive promotion activity that first faced the supermarkets that cooperated with them in Queensland.
In Queensland, many supermarkets have only one road left at the entrance and exit, which is the result of the hard work of supermarket security personnel.
Many people who enter the supermarket to shop are attracted by this eye-catching and somewhat unusual slogan. Seeing two speakers and some fresh-looking vegetables standing next to the billboard, many people began to ask.
Curiosity is human nature.
"Miss, are these vegetables special?"
"It looks good. How much do you plan to sell them per pound?"
"I don't know. Now even some vegetables need to be advertised like this."
"Can I taste these vegetables and fruits?"
"..."
Housewives in various countries are just like Chinese people. When shopping, they are very careful and thrifty, and they count every penny, even ordinary people in wealthy countries.
Facing potential purchase objects. The hostess next to the bulletin board smiled and introduced very kindly: "I am very happy to serve you. Now we are promoting the vegetables in front of you. These vegetables are all new varieties introduced from abroad. There are also test reports of various vegetables here. It is obvious that they contain much higher trace elements than ordinary vegetables, and most importantly, these vegetables taste very delicious."
"Because it is the first time to enter Australian supermarkets, the quantity of these vegetables is very limited. There is less than 200 kilograms in each supermarket in Queensland. However, in order to promote our company, all vegetables that can be eaten raw can be tasted for free in the first three days, and then you can buy according to your preferences."
"It is specially noted that the price of vegetables during these three days is the same as that of ordinary vegetables. The rule adopted for these vegetables is first come first served. While stocks last."
Don't say that the Joyce family has limited assets, but they are full of courage to do things.
When Bosh was transporting vegetables, he complained to Gu Hongyu that after paying the deposit to the farm, the family company's liquidity became negative. In order to expand the publicity and popularity of vegetables, their company even sold the previously accumulated agricultural products, and gave benefits to the people in the first three days. The purpose was to make the vegetables famous.
Although the time was urgent, the quality of the employees in the company's public relations department was still quite high.
Facing the public's questions. The emcees were all warm and service, explaining one by one, without any impatient expression.
"Wow. This cucumber tastes really good."
"I haven't eaten such delicious tomatoes!"
After several people tasted the taste first, they immediately shouted eagerly: "Waiter, give me five kilograms of both vegetables."
"And me, can I buy all the vegetables in this supermarket?"
"I'm sorry, sir, we can't agree to your request. The company's instructions to us are that each customer can only buy a maximum of one kilogram of vegetables. Now the vegetables are still in the promotion period. Please let the people behind taste the vegetables. Thank you for your cooperation!"
The tepid and polite answer made the person who wanted to buy all the vegetables unable to refute, and he could only accept the salesperson's suggestion with regret.
Selena was lucky. At first, she thought that others were selling vegetables produced by Gu Hongyu Farm. A promotion was held, but when she understood the whole story, she was eager to try the vegetables for free.
Good luck has always been with her. Although the salesperson explained that the purchase of those advertised vegetables was limited, by the time Selena got to her place, those vegetables were almost sold out.
"So delicious, how are these vegetables grown?" After eating the few remaining samples, Selina immediately praised from the bottom of her heart.
Seeing the salesperson's smile, Selina immediately woke up and asked loudly: "These vegetables will be on sale for the next three days, give me one pound of each and I'll buy it."
"Madam, I'm sorry, a few vegetables are sold out now. There are still some green vegetables and beans in today's vegetable quota. Do you want these?" The salesperson was very satisfied with today's promotion. Seeing that the vegetables were sold at a speed seen by the naked eye, it meant that their task today was overfulfilled.
"Yes, of course, I won't. I'll give you money to pack them for me." Selina was generous today.
"Okay, wait a minute. If you like these vegetables, please come early tomorrow." The salesperson reminded lightly.
In less than half a day, all the vegetables on the shelves in Queensland were sold out. This is why Bosh couldn't even speak clearly when he called Gu Hongyu.
However, Gu Hongyu didn't care. He had lost a lot of money in the past three days to cooperate with the promotion of the Joyce Family Company. The quality of these vegetables would be unprecedentedly competitive even without the three-day promotion. However, Joyce Company had this requirement, so Gu Hongyu could only support it without hesitation. After all, this was also for the vegetables to become famous in Australia as soon as possible and form a brand.
…
The lights were on, and the owners of thousands of households in the city returned home.
Today, many families in Queensland are destined to stage surprises, and Selena's family is included.
Waiting for the male owner to return home tiredly, he was attracted by the fragrance emanating from the kitchen today. "What delicious food are you going to make today? I have never smelled this smell before."
"Locke is back, the food will be ready soon, go see the children, tell them to go home for dinner, and I will give you a big surprise tonight." Selena said happily in the kitchen.
Soon Locke brought his two children home, one big and one small. The big one was 7 or 8 years old, and the small one was only 4 or 5 years old. Selena was carrying a few dishes to the table at the moment: "Our babies are home. Go wash your hands first and come back soon."
After a while, Locke was shocked by the taste of the vegetables after tasting them: "Oh my God, my dear wife, you are willing to buy high-quality vegetables to cook at home today. I love you so much."
"My dear husband, these are high-quality vegetables, but they are on promotion today. I finally bought them at the price of ordinary vegetables. If you like them, I will buy some more tomorrow." Selena was very excited to hear the compliment.
But what they didn't know was that basically all families who had eaten this kind of vegetables planned to continue buying them tomorrow, and many people told their friends in the circle. For a while, the reputation of the vegetables from Gu Hongyu Farm grew rapidly.
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