You don't understand the happiness of the director

Yang Mi believed that "To Youth" would be her first movie to break over 100 million, but she didn't expect that 100 million would come so quickly. The box office reached 98 million on the second day, and easily exceeded 100 million on the third day, and she saw 200 million. It’s all unstoppable! It is a super hit performance in this not-so-popular period!

Yang Mi: I didn’t expect that myself and Sissi would have such strong box office appeal. Of course, it mainly depends on myself!

When the box office results came out on the third day, Wang Quan, Chen Chuling and Huang Jianxin held a special meeting in response to the hot box office of "To Youth".

Director Yu Feihong did not attend because she was taking Yang Mi, Liu Yifei and others to promote the film at Qinghua University.

Now is the 18th Beijing University Student Film Festival. The film festival is also a key promotion platform for the film "To Youth". During the film festival, the film will be screened for free at several universities in Beijing. Let's chat with college students. Youth topic.

These enthusiastic college students are free publicity labor. They have a huge voice in the current Internet world. As long as they please them, even if it is an old movie like "Westward Journey" that has almost lost money and has a bad reputation. They can all make a comeback.

At this three-person meeting, Chen Chuling first reported the three-day box office results of "To Youth", which was 147.3 million! Far ahead among movies of the same period!

In just three days, "To Youth" has already ranked seventh on the annual box office list. The sixth place is "Pleasant Goat and Big Big Wolf: The Year of the Rabbit" with 148 million.

Huang Jianxin said happily, "According to this trend, we can expect 500 million."

Five hundred million? Chen Chuling thought for a while. There are only three Chinese-language films that have reached 500 million yuan: "Twelve Zodiac", "Tangshan Earthquake" and "Let the Bullets Fly". Is it really possible for a mid- to low-cost movie like "To Youth"?

After all, there is another movie "Guan Yunchang" coming next. This movie is the work of Liu Weiqiang, the director of "Infernal Affairs", and the two leading actors are Zhen Zidan and Jiang Wen.

Zhen Zidan became famous with the "Ip Man" series and is the most popular action actor at the moment, and Jiang Wen is even more incredible. The movie "Let the Bullets Fly" made him a director whose popularity is close to that of King Quan, and this is what he did in "Let the Bullets Fly". This is the first starring movie released after "Bullet", and fans are looking forward to it.

However, Wang Quan did not take "Guan Yunchang" seriously. It was almost enough to let Jiang Wen play Guan Yunchang. Zhen Zidan was more attractive in a fashion action film.

And the May Day holiday is coming next. Although this year's May Day only lasts for three days, it is still a holiday. Wang Quan even feels that 500 million is unstoppable.

In order to help "Youth" achieve higher box office, Wang Quan proposed to increase publicity expenses, and the hot searches on Weibo should not stop.

The era of smartphones is coming, and Weibo is about to usher in its golden age. It is the most fashionable and cost-effective movie promotion platform at the moment.

Cousin Mayo previously revealed that Sina intends to spin off Weibo and list it in the United States.

It just so happened that Wang Quan's Er Yue Er Investment Company had abundant funds and its reputation became increasingly famous. Coupled with his cousin's relationship, Er Yue Er successfully invested in Weibo, and Wang Quan also became Weibo's major shareholder. You can make good use of this platform in the next few years.

In addition to Weibo, Er Yue Er will also continue to invest in emerging domestic Internet companies as an angel investor. In this way, he can get part of King Quan's money back from the United States and help domestic mobile Internet giants conquer cities and territories.

On the one hand, how much money can these investments make for themselves in the future, and on the other hand, can they effectively maintain their own entertainment empire.

As for the movie "To Youth" specifically, in addition to working hard on the Internet, promotion on offline platforms is also very important.

Wang Quan suggested that after the major film festival, director Yu Feihong could take several leading actors on a roadshow tour in major ticket-rich cities outside Beijing.

Due to limited time, Mimi has to return to the crew of "Journey to the West: Conquering the Demons", so she will let Sissi take over. Anyway, she is very free now.

Chen Chuling also put forward some publicity ideas, and Huang Jianxin said with emotion, "Originally, I thought it would be difficult for Wangdao to get 2 billion in box office this year, but now it seems that it is not difficult at all."

The Ghost Blows Out the Lamp costs 1 billion, The Youth costs 500 million, and it shouldn’t be difficult to cobble together another 500 million for the other six movies.

Then he asked Wang Quan, "Is the first test screening of "Ghost Blowing the Lamp" about to begin?"

Wang Quan nodded, "There will be one before May Day, and then we will make adjustments while previewing, and it will be completely finalized in June."

"Ah, will that delay Cannes?" Chen Chuling asked.

Cannes took Wang Quan's first Chinese-language film very seriously and invited him to participate in the screening section. Wang Quan happily accepted the invitation to see the feedback from the international market.

During the post-production stage of this film, English subtitles were also made. Although Europe and the United States are not the main audience, with the influence of King Power, it can still sell some copies, so preparations still have to be made.

"No matter the delay, just use the current version to cope with Cannes. The changes after the test screening will not be too big, that is, fine-tuning."

Speaking of test screenings and evaluations, Huang Jianxin laughed, "Now there are several companies applying for test screenings and evaluations of YYDS. Wang Qiang of China Film Group regrets it."

"A Chinese Ghost Story" was co-produced and distributed by Huaying, with an investment of more than 100 million. Now it seems that the box office will hardly exceed 100 million. It can be said to be a blood loss.

Without "To Youth", it would not be difficult for a movie to reach over 100 million yuan. Nowadays, "To Youth" has become a dominant player in the market, so much so that "A Chinese Ghost Story" and "Warring States" have no power to resist, and the attendance rate is already very low. .

The bosses of those film companies became superstitious about the test screening evaluation proposed by Wang Quan. They believed that "To Youth" could achieve such good box office results because of continuous optimization of the work through questionnaires after the test screenings. This is how "To Youth" was created. 》high quality and high box office.

It is true that the test screening reviews did increase the rating of "To Youth" by a few tenths, but its foundation is already very high, and the modifications are just the icing on the cake.

Wang Quan has always believed that the quality of a movie is not necessarily directly proportional to the box office. Schedule, promotion, and many unexpected factors will become the decisive factor in a movie's final box office.

So even though Wang Quan really likes the adventure monster movie "Ghost Blowing Lamp" that he made, he is always ready to make a movie on the street. After all, this is 2011. At different times, the market's preferences are also different. For example, now there are big investments in movies. The main theme of the movie is the way to die.

But if they want to do a trial screening, they can do it. It's nothing more than spending another million or so, which is not worth mentioning for a movie with tens of millions or hundreds of millions of investment.

According to Huang Jianxin, Bona's "Overheard 2", "White Snake", "Flying Swords of Dragon Gate", as well as Guangguang's "Painting on the Wall" and "The Legend of Hongmen Banquet" are all preparing to evaluate and revise their own works through test screenings.

Other movies are fine. Wang Quan is very curious. When the film crew sees the evaluation results of "The Legend of White Snake", how should they modify this thing? Is it necessary to modify it?

Qinghua University.

The screening and post-screening dialogue of "To Youth" here have ended, and the response has been good. The youthful vitality in the film is something that the audience has rarely seen in previous Chinese films. Some people who particularly like it say that this film means the Chinese language. The birth of the youth film genre.

But some people also raised some more pointed questions, but director Yu Feihong stood in the way.

When promoting the movie, the main focus was on Yang Mi and Liu Yifei, but this kind of offline promotion to the audience still depends on Director Yu. Her eloquence and experience are very worthy of learning from Xianmi.

Next, Yu Feihong still has some things to discuss with the school.

Yang Mi asked for a signed photo of herself from Yu Feihong, and then took Liu Yifei to the canteen on the third floor of Qingfen Garden, where she exchanged Yu Feihong's signed photo for a sumptuous canteen meal from her uncle.

Liu Yifei knew that Yang Mi's uncle was a professor at Tsinghua University, and that her cousins ​​were also Tsinghua students, but she didn't expect that her uncle did not teach physical education.

Now in April, the girls in school have begun to wear skirts, and Uncle Yang only wears a half-sleeved vest on his upper body. The vest is stretched tightly by his muscles, just like Schwarzenegger.

You told me this is for teaching mathematics!

Moreover, this mathematics professor is also a fan of Yu Feihong.

After collecting the photos, Professor Yang Xiaojing said, "I can't say that I am a fan, but I often watched her plays when I was young. I think this actress has a bookish temperament and is very different from other actresses."

Yang Mi smiled and said, "My dear, you should support our movie even more. Director Yu said that she modeled the role of the art concubine after herself. She was also a school beauty back then."

The three of them had a meal while chatting and laughing. Liu Yifei looked at the students around her. She felt that they were worthy of being one of the top universities in the country. Although the students looked at them, they all felt relatively indifferent. They just smiled and nodded, unlike yesterday. At the University of Physical Education, my dear, the students were so enthusiastic and enthusiastic that if it weren't for the security guards who stopped them, they would have been unable to move at all in the school.

After they left the cafeteria, someone finally came over to talk to them and ask for a photo.

Yang Mi recognized the other party, "Hey, are you that, that milk tea girl?!"

Liu Yifei didn't know much about Milk Tea Sister, but she felt that the youthful little girl in front of her looked a bit like her mother, especially the photos of her mother before she got married. She felt more like Sister Xiaoli's daughter.

Zhang Zetian smiled and nodded, "Hello, sisters. In fact, I watched the movie "To Youth" very early on. I gave this movie a very high score at that time. I can watch it here again today. We feel that we are particularly destined."

"Ah, have you seen the preview of the movie?"

"Well, when we were in Jinling, let me tell you a little secret." She looked at Liu Yifei next to Yang Mi, "The person sitting next to me at that time was director Wang Quan."

Liu Yifei finally spoke, "What a coincidence!"

Zhang Zetian smiled and nodded. Yang Mi asked her which college she was from and how old she was this year. Finally, she took a group photo of the three of them with her phone.

After they separated, Yang Mi introduced Liu Yifei to this internet celebrity's experience of becoming famous. Liu Yifei said that she couldn't understand that she could become famous by taking a photo. The Internet was really magical, but she admired her for being able to get into Qinghua University. A real top student, better than Yang Mi.

Afterwards, the two found Yu Feihong, and the three of them took a bus to Beijing Normal University to continue promoting the film.

On the way, Yang Mi asked Yu Feihong what the school wanted from her.

Yu Feihong took out a script from his bag, "Qinghua wants to make a movie about the patriotic students of Qinghua. I asked if I have any ideas about taking over. Here, here is the script."

The two saw four words written on the script, "Wuwen Xidong".

~

Wang Quan went home in the evening and received a call from Zhang Zilin on the way. She agreed to star in Wang Quan's new film.

"That's great. I'll ask the leading actor if he's still willing to act in this movie."

"What do you mean, my partner has wronged me, right?"

"It must be aggrieved. Maybe I need to wear height-increasing insoles." Wang Quan laughed.

Playing for fun, making trouble for trouble, Wang Quan actually called Deng Chao, told him about the heroine's problem, and asked him if he still answered the phone.

"What, the heroine who is 1.82 meters tall is as tall as me!" Deng Chao first boasted. In fact, his official height of 1.8 meters is about 178cm, which is much shorter than Sister Yinyin.

However, if he can play the leading role in a movie about King of Thrones, he will still play the role even if he is cast as the Hobbit. I just don’t know when I will be able to read the script.

"There's no rush for the script. Let's wait until you finish filming the scene you're doing so that you won't be distracted. Since you don't care about your partner's height, let's finalize the contract."

Deng Chao hurriedly agreed. He was more anxious than Wang Quan. He was afraid that something would happen in the middle, and it would be terrible if Huang Xiaoming, Chen Kun and others were asked to cut off their beards. However, the two of them were not as tall as him, so it would be even worse.

When I got home, Sissi hadn't come back yet, only Miss Li who had just finished eating and was getting ready to practice yoga.

"Ah, Xiao Wang, have you eaten?"

"Eat, eat, eat." Nazha ate.

Wang Quan said hello to Sister Xiaoli and was about to go upstairs, but she stopped him and said, "The box office of "Youth" is very good."

"Well, it has indeed exceeded our expectations. We may be able to win the runner-up spot in this year's Chinese-language film." As for the championship, Wang Quan is still confident in himself.

Hearing Wang Quan say the same thing, Liu Xiaoli's heart became even more congested, and she felt like Xizi was praising her.

"What's wrong, auntie? Are you feeling uncomfortable?" Wang Quan helped her sit down.

Liu Xiaoli sighed, "I'm just sorry that in such a good movie, Sissi is just a supporting actress, and all of it is used as a wedding dress for others."

This "other" is naturally Yang Mi. Originally, Liu Yifei won a double box office award with "Human Fireworks" and also opened up overseas markets, once again leaving behind the hit "The Temptation of Going Home" Yang Mi. Who would have thought, Yang Mi made another hit movie, but Xixi was still the second female lead.

She, her own mother, felt uncomfortable about this incident, and some fans of Liu Yifei were also unhappy. They felt that Sissi was carrying a sedan chair for Yang Mi, so it would be better for Sissi to be a guest character with a small role.

Wang Quan smiled and comforted Liu Xiaoli, "Auntie, Sissi is a friendly star in this movie. Although it is the second time, it is still counted in her box office results. You should be happy if the box office is good. Why, haven't you and Mimi been friends for many years? , what, you’re not only afraid that your friend will have a hard time, but you’re also afraid that your friend will drive a Land Rover?”

"No way." Liu Xiaoli didn't want her son-in-law to think that she was stingy. "I'm just envious. When will Sissi be able to star in a movie with such a good box office?"

"Haha, Sissi is still young and there will always be opportunities. It is not easy to be a heroine in a movie, but it is not difficult to be a heroine in a second film."

It is difficult for an actress in any era to compete at the box office. A heroine who can have highlight moments in male-dominated movies is considered a good resource.

None of the several movies currently being prepared by Wang Quan feature a heroine, so we can only say that we are slowly helping Sissi find her.

While the two were chatting, Liu Yifei opened the door and came back, "Mom, I'm back!"

Wang Quan hurriedly took Liu Yifei's bag and said "Thank you".

"You're the one who worked hard," Liu Yifei pretended that her mother was transparent and hugged Wang Quan for a while. It wasn't until Liu Xiaoli waved her hand and was about to go into the room to continue yoga that Liu Yifei said, "Mom, guess who I met in Qinghua?"

Liu Xiaoli shook her head. She really couldn't imagine that she had any interpersonal relationships in Qinghua University. If she was at Wuhan University, she would know some people.

Liu Yifei smiled and took out the photo she took with Zhang Zetian today, "Look at the little girl in the middle, does she look like you when you were young?"

Wang Quan said without seeing the photo, "Auntie is not old now, she is almost thirty years old."

Liu Xiaoli has indeed had some reverse growth in the past two years, mainly because she is in a good mood. With Wang Quan as a rich husband, the two of them no longer have to worry about money. Sissi is also accompanied by a professional management team, which saves her worry and effort and usually does something for herself. What you like, practicing yoga and dancing, will make you live younger and younger.

Liu Xiaoli smiled and said, "Where can I have it?", and then she and Wang Quan saw the photos on Liu Yifei's mobile phone. Hey, don't say it, don't say it, the temperaments of the two are indeed somewhat similar.

Wang Quan said decisively, "Auntie is more beautiful."

Liu Xiaoli smiled even happier and said to the two of them, "Okay, you go upstairs, I have to be busy too."

Wang Quan and Liu Yifei went upstairs. Liu Yifei looked at Wang Quan and asked, "Have you seen the girl in the photo before?"

"I've seen it before. Isn't that an internet celebrity?"

"I mean in reality."

Wang Quan shook his head, "I have no impression."

Liu Yifei breathed a sigh of relief, "It's in vain that people still remember you, you actually have no impression of them."

Then she talked about the test screening of "Youth" in Jinling.

Wang Quan looked confused, "At that time, I was only focused on watching the movie and the reaction of the audience in front of me. I really didn't notice that there was her next to me. I guess she was wearing no makeup at the time."

Liu Yifei smiled and patted Wang Quan, and naturally she felt happier. Once she was happy, everything went smoothly.

They both went home after dinner, and now they can start exercising before going to bed. Sissi went to the Northeast to experience life before, and the two were separated for a while. Now Wang Quan wants to make up for it and come back several times a night.

In the new week, the Three Kingdoms-themed action movie "Guan Yunchang" was officially released. The first-day viewing rate was 41%, ranking first, and the box office was 15 million, ranking second, almost surpassing "To Youth".

If it is not enough, the box office will gradually widen the gap with "To Youth". It seems that it is only at the level of 100 million at most, while "To Youth" is already running towards 300 million.

During the Grand Film Festival, "To Youth" had an unrivaled publicity campaign in Beijing. It spread word-of-mouth to the society through college students. 80% of the box office generated in Beijing was from "To Youth", and "To Youth" was also popular offline. "These two songs, "Time Cooks the Rain", rule the roost and can be heard wherever you go.

In major music rankings, Yang Mi has touched Wang Fei's tail as a singer. Wang Fei is first and she is second. It can be said that the two of us have swept the music world!

At the closing ceremony of the Grand Film Festival on the 28th, Yu Feihong also attended the award ceremony with Xianmi and other main creative lineup.

Among them, Liu Yifei lived up to expectations and won two awards for Best Actress and Most Popular Actress for her role as Li Ziqi in "Human Fireworks". She also won recognition from the judges and college students.

Although this award is nothing compared to the Venice and Hundred Flowers Awards, Liu Yifei is very happy, yeah, do I have a Mimi for this award~

But soon, Yang Mi also received a great honor.

On the day after the Beijing Film Festival, her Weibo fans exceeded 10 million, becoming the first Weibo user to achieve this achievement, once again consolidating her status as the Weibo queen, even Liu Yifei's number of fans is not as good as hers More than two million.

Liu Yifei doesn't play as much as her on Weibo. If she can interact more with Wang Quan and show affection, they may be the first to surpass Yang Mi's number of fans, but she doesn't care about that.

On April 30th, the Labor Day holiday began. At this time, "Guan Yunchang" and "A Chinese Ghost Story" were no longer rivals of "To Youth", and Yu Feihong also led the crew to start a nationwide road show, everywhere they went. The scent of youth.

Wang Dao finally figured out how to play youth movies, and the box office momentum simply cannot be stopped.

By the end of the second week, "To Youth" had received another 283 million box office, and the cumulative box office reached 442 million!

On Sunday, the box office reached its highest point, with a total of 61 million!

And there is still one day left during the May Day holiday.

On May 2, the last day of the May Day holiday, "To Youth" successfully pushed the total box office to exceed the 500 million mark with a single-day box office of 59 million, which lasted 11 days!

Guaranteed