You don't understand the happiness of the director
Chapter 435 A new record in the global history of Chinese-language films!
On its first day of release in North America, "Planet of the Apes" had a daily box office of 8.1 million, "The Help" had a daily box office of 7.6 million, and "The Last Day 5" had a daily box office of 7.3 million.
Therefore, the first-day box office of "Ghost Blowing the Lamp" of US$11.8 million is indeed a lot, mobilizing more than 1.4 million viewers. This is the highest single-day box office for a Chinese-language film in North America, surpassing "Hero" and "Crouching Tiger, Hidden Dragon" These two.
Among them, about 200,000 people watched the original Chinese version, and the Chinese population in North America is about 5 million. This mobilization is still very strong. Many Chinese will directly choose to watch the English version because they cannot understand Mandarin Chinese.
To have such a high box office, even if King Power has enough box office appeal, Long Toutou has invested a lot in marketing and publicity.
Not to mention investment in novel translation and comic production that can produce long-term benefits, the investment in publicity and distribution for the movie alone is as high as 20 million U.S. dollars!
And that’s not all, if the box office momentum is good, some publicity budget will be approved during the release, and the total publicity investment can reach up to 30 million U.S. dollars!
As a movie with a production cost of about 50 million, the publicity cost of 20 to 30 million is a normal proportion.
This is also the reason why domestic films are not released on a large scale in North America and are only shown on a small scale in Chinese-inhabited areas.
Because the publicity and distribution expenses are sky-high, and there is a high probability that the cost will not be recouped. Long Toutou believes that even if no one watches King Power's movie, it will still have a base of at least 50 million U.S. dollars, so he is willing to invest 20 million in publicity and distribution expenses. He guarantees it first My own company will not lose money, and then I will consider making profits for several domestic companies in China.
At the same time, "Ghost Blowing the Lantern" was launched in the United Kingdom, Australia, New Zealand, India and other countries, and won the single-day box office championship in the United Kingdom and Australia.
When the news came back to the country, Han Sanping banged the table. According to Wang Quan, as long as the United States is stable, other markets will basically be stable. Now it should be more than 300 million dollars!
So China Film also began to mobilize relevant media to promote the success of "Ghost Blowing the Lamp" in the European and American markets and promote this successful cultural overseas trip.
In fact, when the movie was released, many netizens and fans believed that it was impossible for a crappy story like "Ghost Blowing the Lamp" to counterattack the North American market. If you don't make high-end, high-end science fiction films, how can you conquer the United States and the world?
But it turns out that as long as it is a commercial film produced by Wang Quan, there is a market in North America. In the past four years, he has proved his strength with one super-selling film and cultivated a large number of loyal fans.
This is the work of the director who has the highest box office in the world. Isn’t that enough?
What's more, "Ghost Blowing the Lamp" also satisfies the desire of some overseas audiences to spy on the mysterious ancient oriental country. The Chinese and Chinese cultural landscape presented in this movie has never been seen in previous Chinese films, and it is very novel.
"Time" magazine even published an article afterwards to comment that because of "Ghost Blowing the Lamp", the United States has rekindled a Chinese fever and archaeological fever. This is the strength of King David, just like the vampire craze and Zhuangzi craze that set off around the world.
After returning to China, Yang Mi directly joined the crew of "Crazy Nian Beast" and saw Ning Hao chatting with the producer Gou Ge about the popularity of "Ghost Blowing the Lamp" in North America, and discussing whether to raise a sum of money to make the dragon raise his head. Bring "Nian Beast" to North America for large-scale distribution, give it a try, and turn your bicycle into a motorcycle!
The success of "Ghost Blowing the Lamp" has indeed stimulated many film investors. Not only Galloping Pony, but also Huayi, Bona, and Star America also have this idea. After all, North America is a super market worth about 70 billion!
Yang Mi is not optimistic. Do you really think that Ning Hao and Brother Quan are the two prides? I'm just saying that there is a huge difference between them.
Of course, she didn't say anything. Anyway, her share was running out, so it didn't matter even if the overseas distribution failed.
But the first one to take action was Zhang Weiping of New Picture. "Ghost Blowing the Lamp" was a hit in North America. He was both hating and happy, hating why King Power is so rare, but this at least shows that there is still a market for Chinese-language films in North America. .
In the past few years, the Chinese-language film market has shrunk across the board in North America. "Hero", "House of Flying Daggers" and "The City of Gold" have been inferior to each other, so much so that the rights to these films cannot be sold at a high price. In the past, Zhang Yimou's films It can be sold at a good price in North America.
So he planned to call Zhang Yimou and take the sample film of "Thirteen Hairpins" with him to Los Angeles to meet with those small distributors. After all, the leading actor Heath Ledger still has a certain market in North America. Isn't that why I paid him a big price?
Coincidentally, Zhang Yimou is also planning to go to the United States to write the script of "Qian Xuesen". Although there are professional screenwriters, he, as a director, also needs to have a certain understanding of the scenes that may be used, so he plans to visit Caltech and MIT. These are the two institutions where Mr. Qian once studied and worked, so go and spend Boss Zhang’s money on Boss Wang’s business.
Zhang Yimou doesn't feel guilty at all. Zhang Weiping is still in arrears with part of the director's salary for "Thirteen Hairpins", and he doesn't intend to take it anymore. Even if he feeds the dog, he still feels comfortable working with someone who understands movies and is generous.
Wang Quan is this kind of person. There is no upper limit on investment. You can create the content yourself. Even if he makes some suggestions, they are all positive and will only make the movie better and better.
The two of them went, and they even brought the heroine Ni Ni with them. Zhang Weiping heard that Harvey, an old boy, was very perverted and might be useful.
Ni Ni was also very happy, because Wang Quan was busy promoting "Ghost Blowing the Lamp" and she had been alone in the empty house for a long time. It would be great if she could see him when she went to the United States this time.
After landing in Los Angeles, she specially said something to Wang Quan.
When I received the news from Ni Ni, Wang Quan was preparing to leave North America to promote in the UK.
At this time, he was saying goodbye to Theron, and Juno had already been sent to Gadot.
When Theron went to take a shower, Wang Quan sent a message to Ni Ni and asked her to wait for him in the cinema.
After receiving the news, Ni Ni immediately took action and simply put on makeup on the way.
So when Zhang Weiping was about to take the director and the heroine to visit Harvey, the heroine disappeared! Can't reach me on the phone!
But he was so angry that he went to see Zhang Yimou again, planning to criticize this unorganized and undisciplined Ni Ni with Lao Mouzi.
As a result, Zhang Yimou's assistant told him, "I'm sorry, Mr. Zhang. Director Zhang said he went out to relax, but where did he go? I don't know~"
Zhang Weiping, "..."
After Theron came out, Wang Quan had already dressed and kissed her goodbye.
"It won't be long until I'm back."
"Okay, wait~"
Outside the AMC Cinema in Hollywood, Ni Ni found Wang Quan wearing sunglasses. She handed the ticket to Wang Quan, and then the two of them entered the cinema like strangers and watched "Ghost Blowing the Lamp" which had already started.
It's daytime on a weekday, and the attendance rate is average. This is not the first time for Wang Quan to watch the English dubbed version of "Ghost Blowing the Lamp". Although the dubbing actors are good, the awkwardness in the mouth shape still exists.
It's not that this problem can't be solved. Wang Quan has seen some English versions of Chinese-language films in 2025. Filmmakers of that era used AI intelligence to dub Chinese-language films in English. Not only could they retain the original actors' voice and sound quality, but they could even change their mouth shapes. Edited to make it look like it was shot directly with English dialogue. This technology is a fatal blow to the dubbing actors of the translated film.
Wang Quan also knew something about it and knew that the current technology was simply not up to par and could only make do. However, he was therefore prepared to invest in some artificial intelligence companies to speed up research in this area.
After the movie was over, Wang Quan and Ni Ni stayed in the car for two hours, doing some things and talking.
Zhang Yimou now completely regards Ni Ni as one of his own, and also revealed the plan for the movie "Qian Xuesen" to her.
"Do you think I can play Mrs. Qian?" Ni Ni asked.
Wang Quan played with her and said, "Why, you really want to be a girl, why don't you consider girl Quan?"
"Ah, you are going to let me film your scene!"
Wang Quan shook his head, "I haven't thought about it yet, but you are not suitable for the role of Mrs. Qian, and I will not recommend you to Director Zhang."
"Well, originally I wanted to do some homework and then fight for this role."
"Don't worry, there will be opportunities, but I will miss you in some of Wang Dao's films, and you will also shine in Wang Dao."
"Thank you. By the way, guess what I found!"
"What?"
Ni Ni said with a bad smile, "I discovered that my neighbor is the exquisite queen in "Ghost Blowing the Lamp", the girl from Western Xinjiang named Gu Linaza."
This woman is very smart, at least smarter than Naza. Wang Quan chuckled and said, "You do have a pair of eyes for discovering beauty. If you are willing to date, just date her. If you don't, just pretend you haven't seen her. It's up to you."
"Director, you are so bad. I thought there was only one like me~"
"I never said I was a good person."
"I just like bad men like you~" Ni Ni kissed her again, and Wang Quan stroked her head comfortably.
That night, Wang Quan led the team to leave Los Angeles, but he left Teacher Li Jianjian behind to cure his illness first.
At this time, it has been three days since "Ghost Blowing the Lamp" was released in North America. The box office in the three days of its first weekend was as high as 30.8 million U.S. dollars, ranking first in the weekend box office list. The second place was the old film "War for the Planet of the Apes".
After the news was confirmed, Long Toutou began to promote the matter in other major ticket stores that had not yet been released. This made Japanese and Korean audiences whose release schedule was late even more heartbroken. There are also a large number of die-hard fans of King Power in these two countries. Considering that there is still half a month left and no pirated copies have been leaked online, more and more Japanese and Korean people are beginning to consider traveling to China or Singapore to watch movies.
At this time, four weeks after "Ghost Blowing the Lantern" was released, the mainland box office was 1.256 billion (growing), which is close to 200 million dollars.
The second largest market is North America with $30.8 million (growing).
The third largest market is the country of furry bears with $8.7 million (growing), but it may eventually be surpassed by the British market.
Coupled with other large and small Asian markets, African markets, Latin American markets, and European markets, the total global box office of the movie reached 288 million US dollars!
The previous record for the highest global box office for a Chinese-language film was $265 million for "Zodiac". Now this record has passed away. There is no doubt that "Ghost Blowing the Lamp" will take the record to a higher level. $300 million is just around the corner. , 400 million dollars is not impossible, and 500 million dollars...
UK, India, Australia.
Emma Watson, Deepika Padukone, Nicole Kidman.
Next, Wang Quan went to sleep all the way while promoting, and it was time to relive the old dream.
I thought that no one would take notice of me now that I was a director of Chinese-language films, but the result was just the opposite. These women behaved more actively.
A director who can make Chinese films to such a high level will be so awesome when he comes back to make Hollywood films in the future.
Emma also wants to be the heroine of King Power again. Deepika Padukone also thinks so. Nicole Kidman has not been the heroine of King Power yet. She has to strengthen the connection, and King Power is tall. Handsome, this is no better than that naughty guy Atang.
What's more, the royal power also has an aura of wealth, and this aura shines brighter than the director.
After this round-the-world flight, when Wang Quan and his team returned to China, it was already late August. The movie had been released for five weeks, and the domestic box office exceeded 1.3 billion, and the global box office also reached 370 million U.S. dollars. And "Transformers 3" in the mainland The box office is set at 1.08 billion.
I heard that Golden Harvest's "The New World" was a hit. Although the box office is not that exaggerated, it is just inseparable from the final chapter of "Harry Potter", but "Overheard 2" with almost the same cast has been a hit in terms of reputation.
This is also thanks to the film festival's mercy and not cutting the finale.
Wang Quan led the team home to rest and prepare to start the Japanese and Korean dungeons later.
Companies in the two regions are also well prepared. These two large markets are also very important to Wang Quan. They are bound to take a big bite. Every year, Korean dramas, Korean idols, and Japanese comics make so much money from China. It is also the time. Culture struck back.
While returning to China, Wang Quan first learned from Shi Nansheng that a house had been found, so he flew to Xiangjiang again, this time without a woman.
After this flight, I spent more than 200 million Hong Kong dollars to buy two properties, one high and one low. I started to let the decoration company renovate them according to my requirements. I will come to live in them after a while.
In addition, Wang Quan has also officially confirmed the start date of "Rich Second Generation". In mid-September, the filming is expected to be completed within a month. After filming, he will return to Los Angeles to film the TV series.
During this time, he has been at the company and has not gone to visit his girlfriend. Now Liu Yifei is beautiful, and she has Yang Mi by her side.
Coincidentally, "Crazy Nian Beast" was also shot in the Northeast, and one scene happened to be in the village where "The Mountain Runner Family" is located, so Yang Mi and Liu Yifei will be tired of being together for the next week.
The two of them were together, and Wang Quan felt relieved. He felt that he was just a beauty, and they should be able to get along well without him. The better their relationship, the safer he would be.
In the past few days, Wang Quan visited several crews directed by Stars and Sea Project, such as "Beijing No. 81", "Burning Silence", "A Thousand Arrows Pierce the Heart" and "Dog Thirteen", and gave some technical guidance, and his life was quite good. Enrichment.
In September, the sky is clear and the air is clear, and the private jet takes off again, first to pickles, and then to neon~
Guaranteed
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