You Made Me a Superstar

   There are many ways to make money from a movie.

   For example…

   In addition to the box office, the "Superman" series of films also develops related peripheral products such as comics, audio-visual products, toys and games, clothing and stationery, food, daily necessities, theme parks, etc.

According to the latest public data in August 2007, "Superman 2" was released in less than a month, and the related peripherals hit a new record high. The global profit exceeded 90 million US dollars, becoming the envy of the peers. The money printing machine, And this money printing machine has not stopped, with the global box office explosion, it is moving in a crazier direction...

   "Infernal Affairs, besides the box office, actually made so much money?"

   "Yes...the income after tax deduction, if you count the box office, the movie "Infernal Affairs" actually made more money than any previous movie, which is a pity."

   "People can't look at money..."

  August 29th, early morning.

   Huaxing Office.

   When Zhou Yang saw the revenue of "Infernal Affairs" other than the box office, his heart flashed a bit of disbelief.

  Xu Mei looked at Zhou Yang with her head lowered, and felt a pity in her heart.

   When she first came to Huaxing, she probably knew what her boss was thinking.

   But after staying with this boss for a long time, I feel that this boss is getting more and more unfamiliar and more incomprehensible.

  The warm rays of the rising sun filtered through the window and came in.

   After reading the information, Zhou Yang turned his head and looked out the window silently, his eyes flashed a little deep, as if he was thinking about something.

   "Infernal Affairs" is not a big IP, and there is no way to realize it like "Superman".

   But in fact, "Infernal Affairs" has already made a fortune before the filming, and it is not other expenses, just the implanted advertising fee of the movie.

   Zhou Yang's most loyal number one fan, Zhang Genshui, the founder of Baoli Technology and a middle-aged entrepreneur in China, smashed the 20 million advertising fee for the movie and sponsored the "Polari" military TTS privacy mobile phone.

   Well, it is the common mobile phone used by the actors of "Infernal Affairs".

  The Chinese suit brand "Geman" sponsored all the costumes in the movie actors, including the leather armor that Zhou Yang wore in the movie, and the suit that Liu Tianwang wore...

   Huaxia civilian van brand, Wuling series also showed a trademark in the movie...

   In addition to these implanted advertisements, after the film was halfway through, another group of advertisers came to the door through various "nepotism" relationships.

   These relationships are not so easy to refuse.

   Some are Wang Jing's personal relationships, some are Wang Shuai, some are from Huang Jiacheng, and some are from Liu Tianwang. In short, these people always have a way to make "Infernal Affairs" implant their brand.

   Zhou Yang uniformly handed over these advertising services to the company's Ministry of Commerce, and only set two requirements for the Ministry of Commerce.

   First, advertisements cannot violate various consumer regulations and false propaganda.

  The second is that the placement of advertisements cannot affect the perception of the whole movie, and there should be no obvious sense of violation, and the number of advertisements should be controlled within five.

  In addition to these requirements, Zhou Yang is only responsible for the final signature and review of contract terms.

   "Mr. Zhou, what's our next movie?"

   "How much capital does the company currently have?" When he heard Xu Mei ask this question, Zhou Yang suddenly looked down at the "Spider-Man" script on the drawer, his face flashed a little serious.

"A few days ago, Zheng Jun and Zheng Dao took away the company's investment of nearly 100 million yuan for the filming of "American Gangster History"... Before that, Feng Dao spent 20 million yuan for "Jin Yi Wei 2"... Without affecting the company's operations, about 300 million yuan of liquidity can be used at present..." Xu Mei made a serious calculation with Zhou Yang.

   However, after finishing the calculation, Xu Mei's cell phone rang.

  Xu Mei picked up the phone and answered the call.

The    expression was startled at first, then gradually became unbelievable, and finally surprised again!

   "Mr. Zhou, I think another sum of money will come into my account soon, and this money is from Laomei!"

   "Which money?" Zhou Yang was stunned when he saw Xu Mei's surprise.

   "The single-player game "Chainsaw" has been released in Laomei, and it has exploded. Now the HNB game company in Laomei is asking us if there is a game agency in China to recommend..."

"Um?"

   "Not only that, but they also want to buy the game rights to the Struggling movie!"

  …………………………

   "Huaxia, on the 28th, "Infernal Affairs" had a box office of 40 million, and "Superman 2" had a box office of 39 million. The enthusiasm of the Chinese people is very high. We are completely at a disadvantage!"

"Superman 2 in Europe and the United States still has an absolute advantage, but because of the publicity that Congressmen Olsen and Christian almost threw money, our "Superman 2" box office has some influence, "The Departed" box office is 9 million US dollars, "Superman 2" $14 million..."

   "This lunatic!"

   "Damn!"

   In the director's office.

  James Lee's face grew gloomy as he listened to Guise's report.

  Assistant director Keith took the information and scolded while reporting the box office data of "Superman 2" and "Infernal Affairs".

   He could not wait to screw Zhou Yang's head off and slap him twice.

   "The advertising cost of "Infernal Affairs" in China is close to more than 100 million RMB. Even if the investment is not included, he still earns 50 million RMB!"

   When the second half of the data was read, Keith stared at the profit table of "Infernal Affairs", his face became extremely ugly, and his blood pressure was going to rise.

   Before that.

  Guice never took Huaxia's Huaxing Company in his eyes.

  This company is too small, and there are too few artists. Except for Zhou Yang, the mainstay, other artists are basically small characters in the Huaxia entertainment circle, and they are not worth mentioning.

   Not to mention a Hollywood production company, even compared to Huaxia Entertainment, Huaxing is a small production company.

A company like    can't make waves at all.

However……

  When the box office was really put in front of Keith, and when he saw that Zhou Yang almost fought with "Superman 2" in a deadly attitude, Keith realized that a small company has the benefits of a small company.

   It has low operating costs!

   Even if all the box office income is donated, the income of 50 million advertising fees is enough for this small company to make money!

   It seems to be fighting for its life, but in fact it has no losses at all. Instead, it goes into battle lightly, and through various public opinions in China, it is not only charity, but also a **** word of mouth!

And the investment of "Superman 2" is too big, it is impossible to donate money like "Infernal Affairs", and it is impossible to use other box office funds, and even the bulk of the publicity expenses are not what James Lee said, he is just a The director is not an investor, and any expenditure, they have to listen to the company's arrangement.

  So, in the face of the menacing "Infernal Affairs" and "Infernal Affairs", they have no way at all...

  【Beheading "Superman 2" under the horse, a new milestone in Chinese film history! 】

  【Towards 700 million! Hollywood blockbusters are no longer the rulers of Chinese movies! 】

  【The era of Hollywood blockbusters has come to an end, and a new era has emerged! 】

  【…】

   surpassing the box office of "Superman 2" for two consecutive days is enough to drive the media in the Chinese film circle crazy!

   All major Weibo, We Media, and circles are all blasting "Infernal Affairs" for a while.

  Guice and James Lee were so mad that they didn't know what to say.

   is both shameless and despicable...

   But it was undoubtedly the most terrifying marketing in the directorial careers of Keith and James Lee.

  In the office.

  The two were silent for a long time, then looked at each other again.

   "This is really a tough opponent!" James Lee finally sighed with emotion.

   "Mr. James, what are we going to do next?"

   "You rest first, I'll chat with the company's executives to see if there are other ways to pull back the box office in China..."

"it is good."

  Guice nodded, put down the documents and left the office.

After    left the office, he got into the car home, and he was unable to recover from the marketing of "Infernal Affairs" for a long time on the way.

  Although James Lee wanted to contact DV to see if there was a solution, Keith knew it would be futile.

  Being at the top of the company, it is a headache to encounter such a thing...

   Huaxia is completely Zhou Yang's territory. It seems that this guy has a deep background, and he is afraid that he will not be able to move.

   On the old American side, Olsen's approval rate is getting stronger and stronger, and the word of mouth is getting more and more amazing. If DV company wants to move "The Departed", it must consider the attitude of the old American black ethnic group.

   They are almost bound.

   If you can't do it right, I'm afraid there will be a big mess. After all, the contradiction on the old beauty's side is getting more and more serious...

   After half an hour, his car parked in the villa.

   "Where's Karen?"

   "Miss Karen took Jerry out..."

"Oh."

  In the villa.

  Guise looked at the empty villa, frowned slightly, and asked the housekeeper who was trimming things outside the courtyard.

   This time in the past…

  His wife Karen and son Jerry will be here waiting for him for lunch, and there is no one there today.

   After getting the butler's reply, Guise nodded, sat on the chair and read the newspaper.

   After sitting down for a while, he vaguely heard a burst of excited voices from outside the house.

  The door was opened...

After   Jerry greeted him, he rushed upstairs and said that he would eat lunch upstairs.

"What's up with him?"

   "I finally got a game, and I'm having fun now..." Wife Karen gave Jerry a gentle glance at Jerry, who rushed upstairs, and wiped his sweat: "The queue time is too long..."

   "Oh, what game?"

   ""The Chainsaw"..."

"what?"

   ""The Chainsaw", this game was released a few days ago, and the sales are amazing... I have experienced it, and the first person's experience is really very strong..."

  “…”

  Guice frowned.

   Immediately afterwards, he did not speak and walked upstairs.

  Upstairs, his son Jerry was turning on the computer and clicked on the interface of the "Chainsaw" game. He stepped forward and just saw the word "Zhou Yang" for the consultant.

   He stayed beside him, and when he saw his son immersed in the game scene, he suddenly had a bad premonition.

   In the past, old and American movies were adapted into games and imported into Huaxia, and they made money by relying on various IP peripherals...

   And today…

   Damn!

   Shouldn’t it be…

   We were hacked, right?