Fuck! What a business genius!
Compared with audio planning, video planning and short drama planning are a little more conventional.
Video is the most tasteless and deceptive "pseudo-popular science". And the short drama inserts the soft advertisement of "Black Jade Intermittent Cream" into the plot.
These two killer weapons are particularly lethal to middle-aged people over 40 years old, especially housewives.
As long as you can pretend to be authoritative and professional, you can get a lot of middle-aged victims.
The three sets of planning are not aimed at young people.
Due to the popularity of video sites, young people of this era are more difficult to fool.
After experiencing a lot of deception and suffering enough losses, young people have grown up.
The past era when writing a short essay could lead to online violence is long gone. When more young people see news written based on a certain position, they will choose to let the bullet fly for a while, commonly known as waiting for a reversal.
So, which one do young people buy?
Without a doubt, it is the fan economy.
Young people only believe what they want to believe. I think this anchor is very conscientious, so I will buy everything he recommends. That company donated money for disaster relief, okay, conscientious company, I will buy out all the goods for him!
As long as you give them a benchmark, the trust value brought by favorability is beyond your imagination.
And Su Wei is that benchmark, just look at Fang Yuan and the other two, they are almost fooled by Su Wei.
A few days later, all the footage was filed in different categories. In order to ensure that the news would not leak out, Su Wei signed an agreement with the extras and paid a huge amount of hush money for it.
Then it was time to arrange the advertising.
…
The leading actors of this batch of advertisements are not Su Wei, first for the sake of character setting, he cannot personally participate. Second, and the most important purpose: Su Wei wants to continue the unfinished experiment last time.
He has always wanted to know whether people who have not heard him bragging in person can provide trust for the content solidified by his words and spirit slots.
If it is feasible, "Black Jade Intermittent Cream" will become a reality in a very short time after the advertisement is released.
If not, it is inevitable that Su Wei will personally participate in the promotion.
Advertisements have been put out in batches, and the next thing to do is to wait for the results...
The stockpile is almost used up, and there will be no more updates from tomorrow. I will update more after it is put on the shelves.
Chapter 41 Where can I buy the Black Jade Intermittent Cream?
With the development of the Internet and technological progress, modern people's lives have become more and more inseparable from the APPs in their mobile phones.
Taxi, takeout, online shopping, real estate agency, and various entertainment apps. A mobile phone can basically cover all the needs of a person in terms of food, clothing, housing, transportation, and entertainment.
And online car-hailing has become one of the indispensable choices for people to travel.
According to incomplete statistics, as of now, the total number of online car-hailing drivers in China has exceeded 30 million.
And the main users of car radios are these online car-hailing drivers.
Recently, a program has become popular among online car-hailing drivers.
"FM36.9, welcome to listen to Mo Yu Man Tan. I'm the host Wei Wei."
"I'm the host Mo Yu."
"The weekend has passed in the blink of an eye, and today is Monday again. Wei Wei, I've heard that on weekdays, people usually go to bed early because they have to go to work the next day, and stay up late in revenge on the weekend. Sunday is the weekend, so everyone is generally sleepy on Monday. I wonder if any of you car friends have been tricked, hahaha..."
"You're not right, Wei Wei! Why do you feel a little too excited? Why are you so happy on Monday?"
"Hey, Mo Yu, you don't know, I worked overtime for two days on the weekend."
"Is this something to be happy about?"
"When I think about today being Monday and everyone has to go to work, isn't it worth being happy about? Hahahahaha..."
...
Yes, this is a program hosted by two funny hosts.
Coincidentally, online car-hailing drivers also have no holidays. At the beginning of the first episode, this program has attracted the favorability of this group.
According to Su Wei's plan, the broadcast time of this program will be the working hours of ordinary people. And the humorous host can bring great user stickiness to this program.
The program of the car radio station does not need too much live content. Share hot news, talk about family matters, and when the host wants to take a break, play two road rock songs, and then have a hotline segment at the right time...
Since Su Wei bought the entire program time at an advertising price, the radio station has no pressure to generate revenue and does not need to carry out blunt advertising placement in the program. Mo Yu Man Tan almost crushes all other programs in the same period.
This is not the end. The hotline segment of Mo Yu Man Tan is something.
In other programs, in order to avoid overturning, the hotline is basically played by the staff, and the host and the staff read the script and talk.
But Mo Yu Man Tan chose to do the opposite.
Su Wei paid for the hotline bonus. As long as you call Mo Yu Man Tan and share your story after successfully connecting, you can get a hotline bonus of 3,000 yuan.
Three thousand yuan is not a lot, but it is not a small amount either. However, there are always people willing to give it a try. And everyone who wins the prize will become the most loyal supporter of Moyumantan.
In such an environment, the soft advertisement of "Black Jade Intermittent Cream" quietly came in.
It is still the old routine, spending money to gain trust.
At the beginning, Su Wei strictly restricted the soft advertising of "Black Jade Intermittent Paste" and gave all the hotline opportunities to the drivers.
The drivers who really received the 3,000 yuan bonus are benchmarks.
Then, with these benchmarks as the core, Mo Yu Man Tan can spread virally among the driver group.
The next step is simple, just wait for public opinion to ferment. When everyone believes that the hotline segment of this program is the real driver who called in, then arrange the soft advertising hotline of "Black Jade Intermittent Paste" to share "made-up stories" with everyone.
"I had a car accident a while ago and broke my leg after hitting a tree. I went to the hospital and had a steel plate installed. I was going to take good care of my injury. But my niece came to visit me and applied some black plaster to me. They say it takes a hundred days to heal a broken bone, but guess what? After fifteen days, I was able to get out of bed, and the doctor was stunned.
Later, I asked my niece what the medicine was, and she said she didn't know, a friend gave it to her, and that friend went abroad and couldn't be contacted. Dear riders, do you know what that thing is? I have to buy some no matter how much it costs."
"Oh my god, I called for three consecutive days and finally got through. Well, three days ago, a rider said that he applied a black plaster to his broken bone. , and it was completely healed in ten days. He also asked what the medicine was called. It happened that I had seen that thing. A month ago, my son was knocked down while playing basketball, and his arm hit the ground, and it was also broken. Later, my eldest daughter's boyfriend sent some of that plaster, and after applying it, the plaster was removed in less than 20 days.
I remember the name of the medicine very clearly, it was called "Black Fish Broken Ice Cream". At that time, I was quite surprised. This black thing, it's quite reliable to call it black fish, is it ice cream? I don't know if the car friend was listening to the program two days ago, anyway, it's called Black Fish Broken Ice Cream, you just remember it. "
...
In this way, many drivers know a magical medicine that has a set of methods for treating bone injuries.
Everyone asked everyone they met: "Hey, brother, have you heard of the Black Jade Intermittent Ointment? What novel? Hey, this thing really exists, and it has a set of functions for treating bone injuries. What? You ask where to buy it? If I can buy it, would I still ask you?"
Everyone is looking for the Black Jade Intermittent Ointment, but no one knows where to buy it.
[Word Spirit Three: "The plaster made according to the secret recipe can activate the self-healing potential and has a strong effect on bruises and injuries."; Current trust: 0.10%]
Staring at the Word Spirit panel in his mind, Su Wei was very melancholy.
So many people believe in the efficacy of the Black Jade Intermittent Ointment, but the trust of this Word Spirit panel just won't increase.
This is so annoying, I have to pretend it myself to complete it.
…
“FM36.9, welcome to Mo Yu Man Tan. I’m Wei Wei.”
“I’m Mo Yu.”
“Unconsciously, our program has reached its 25th episode.”
“Yes, that’s right. 25 is really an auspicious number. I have to say that Mo Yu is 25 years old this year and unmarried. Is there any lady who wants to call me…”
“Hey, Director Zhong, this guy is playing awkwardly. This is a broadcast accident. Will your salary be deducted?”
“Wei Wei, don’t make a fuss. I’ll treat you to milk tea after get off work.”
“Do you think I’m someone who can be bought by a cup of milk tea? At least one cup wakes up eight grams.”
“Don’t be so worshipful of foreign things. I think Little Blue Deer is good, or Snow King will do.”
“Okay, stop making a fuss. Recently, many driver friends have left us messages on the website, asking us to increase the proportion of the audience hotline segment. Wei Wei can only say that I can’t do it. . Our program has a budget limit, you don't want Weiwei to be deducted, right? "
"But, Moyu has good news here."
"Oh? What good news? Don't keep us in suspense, tell us now."
"Ahem... Recently, I have heard magical stories about the Black Jade Intermittent Cream every other day, and Moyu has always been curious. In addition, many riders on the website are asking where to buy this magical medicine. In the spirit of serving the majority of riders, our program team has paid attention to it."
"Oh? Have you found the source of goods?"
"Puchi! Weiwei, you'd better stop reading from the script, I want to laugh. "
"Wow! Director Zhong, look at Moyu, this person must have a problem with his thinking!"
"Weiwei, stop making trouble, let's continue. Well, where were we talking about?"
"..."
A voice that has never appeared in the channel sounded...
"Talking about salary deductions."
...
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