"President Lu, are you ready?" Song Qian, the host of the program, walked into the recording studio and said to Lu Yu with a smile.
"Huh? Oh, I'm ready." Lu Yu was slightly stunned, came back to his senses, looked around, and nodded to Song Qian.
Song Qian sat opposite him, picked up the microphone, and adjusted its position. Her tone was gentle and amiable: "Today, we are very honored to have President Lu from Peach Blossom Village. Thank you for taking the time to accept our exclusive interview. First of all, I would like to congratulate you on the tremendous success of 'The Mystery of Hidden Mist Village,' which has become a dark horse in the gaming industry! Can you tell us how this game transformed from a small idea into the phenomenon it is today?"
Lu Yu was stunned. He looked at the host with a slightly dazed expression. "Ah? This..." He cleared his throat, as if searching for the right words. "To be honest, I didn't expect it to be so successful." His words were hesitant, with a hint of confusion in his tone. "When I and the team made this game, we just wanted to try and create content that everyone would like. I didn't expect it to have such a big impact."
Song Qian nodded gently, a smile on her face. "This is actually a common trait among many successful entrepreneurs. Often, inspiration is accidental, but the ability to succeed and continue to succeed must have a unique logic and secret behind it. President Lu, what do you think is the reason for the success of 'The Mystery of Hidden Mist Village'?"
Lu Yu's eyes were a little unfocused. He looked down, thinking, his brow furrowed. "To be honest, I haven't thought about this question deeply. Maybe it's because we made it more realistic? We didn't make the game too complicated, but focused more on the interaction between players and the realism of the reasoning. Like every character in the game, they are in a real social environment, and everyone can deduce who the werewolf is through their behavior and words. Actually, our team doesn't have too many profound theories, we just wanted to make a game that everyone can enjoy."
The host, Song Qian, showed an understanding smile: "Perhaps this is one of the secrets to the game's success—truly touching the players' 'desire for reasoning.' At the same time, it allows players to maintain a tense and stimulating emotional connection in the game. So, President Lu, as the CEO of the company, what do you think is the most difficult part of this process? Is it the game's development or the marketing?"
Lu Yu glanced at the desk next to him, a trace of confusion flashing in his eyes. "Difficulty... actually, it's all quite difficult." He smiled and scratched his head. "The development phase of the game actually has many problems, especially the balance between the plot and the mechanics. At the beginning, we didn't do very well, and many aspects had to be revised repeatedly. As for marketing, haha, well... we didn't do much of that, mainly relying on word-of-mouth and spontaneous dissemination by players. Anyway, I didn't expect it to become so popular."
Song Qian couldn't help but laugh: "I see. It seems that the success of 'The Mystery of Hidden Mist Village' is not only due to the quality of the game itself, but also luck is on your side."
Lu Yu smiled, but felt a little embarrassed. "That's right, luck is really important. Maybe the market was lacking a game that could both satisfy the desire for reasoning and provide social interaction. Anyway, we just made a game that everyone can play and discuss together. I really didn't expect it to go this far."
Song Qian exclaimed: "This also shows your vision and sensitivity, being able to seize the market gap and players' needs. So, President Lu, in the game development process, are there any aspects that you are particularly proud of?"
"Proud..." Lu Yu lowered his head and pondered for a moment, his brow slightly furrowed. "Maybe it's our design of the death information mechanism. We didn't handle the death of characters in a simple and crude way like traditional werewolf games, but instead left them with the possibility to influence the overall situation. Every player's choice and death can change the plot and the situation. We hope to give players more uncertainty and choice, and maybe that's the biggest difference between this game and other games."
Song Qian nodded: "This is a very innovative and profound design, which really meets the needs of modern game players for interactivity and strategy. So, 'The Mystery of Hidden Mist Village' has caused a lot of buzz around the world. Do you think this phenomenal success is due to the quality of the product itself, or the external market environment?"
"External market environment..." Lu Yu sighed softly, as if thinking about this issue. "I think it has something to do with it. Maybe in the current game market, everyone is looking for more innovation and gameplay, especially reasoning games, which have been relatively popular in recent years, and players' needs are gradually changing. We didn't particularly deliberately do marketing, but relied more on players' word-of-mouth and social media dissemination. But I have to say, the market environment did give us a great opportunity."
At this time, the host Song Qian turned her head and looked at Lu Yu in front of the microphone, a hint of curiosity in her eyes: "Then, how long do you think the success of 'The Mystery of Hidden Mist Village' can last? What are the next plans for Peach Blossom Village Company?"
"Future..." Lu Yu's voice lowered, as if he was lost in thought again. "I really can't predict this. The game industry changes too fast, and we can only try to keep up with market demand and make good products. However, our company is already preparing some new game projects, maybe there will be some expansion content related to 'The Mystery of Hidden Mist Village,' or completely different new works. As for the future, I can only say, do our best."
Song Qian nodded, smiling and summarizing: "President Lu's humility and calmness allow us to see the true demeanor of an excellent CEO. Thank you for accepting our exclusive interview today, and I hope Peach Blossom Village Company can continue to bring players more wonderful works in the future."
"Thank you, thank you." Lu Yu replied with a smile, although he was still a little confused in his heart, he was more full of expectations for the future.
After the entire interview, Lu Yu still couldn't believe that his words could be interpreted in this way. In fact, he hadn't done anything particularly premeditated, nor had he prepared for this success. But he knew that this success did come unintentionally, thanks to the efforts of the team, the support of the players, and the opportunities in the market.
In the commercial center of Donghai City, the headquarters building of Longxing Group stands like a steel giant tower on the busy street, symbolizing the strength and prestige of this multinational corporation. Pei Yu, as the vice president and head of the game department of Longxing Group, often sits in the high-rise office of this building, making decisions based on his extraordinary business acumen and keen insight into the market. However, today, his desk is covered with unexpected numbers and reports, and the situation before him makes him feel unprecedented shock and astonishment.
Pei Yu's office has always been clean and orderly, and the view from the window is the city's skyline. He can clearly see the surrounding building complexes and the bustling streets. In this modern and high-end office, his chair is made of imported leather, the latest smart devices are placed on his desk, and several exquisite works of art hang on the wall, showing his taste and career success. However, today's Pei Yu does not have his usual confidence and composure. At this moment, he is staring at the screen, his expression is solemn, and the atmosphere is unusually silent.
Reports about the success of 'The Mystery of Hidden Mist Village' are constantly pouring into his computer screen and mobile phone. The game's popularity surprised him—he had always thought it was just an unremarkable "small work," without enough depth and gameplay, how could it quickly develop from a small independent game into a global phenomenon in just a few months?
"Is this really a small game?" Pei Yu said to himself in a low voice, his eyes flashing with disbelief. He put his hands on the desk, his eyes widened slightly, and he looked a little lost. He still maintains the appearance of wearing a straight suit and being calm, but at this moment, his heart seems to be surging with huge waves.
His gaze moved away from the computer screen and landed on the reports and comments about 'The Mystery of Hidden Mist Village' that he had received from various channels. The words were full of praise for the game. The sales figures on the platform were rising steadily, the players' comments were positive and enthusiastic, and social media was full of discussions about the game's content and design. Pei Yu knew that the market was undergoing drastic changes, and all of this seemed to stem from this game that he did not look favorably upon.
"Impossible... this is absolutely impossible!" Pei Yu's voice became low, as if unwilling to accept the facts before him. He clenched his fists, his brows furrowed, and his eyes revealed a sense of unwillingness. He turned around, stood up, walked to the window, and stared at the city streets outside. The scene outside was still bustling, with a constant stream of traffic, but Pei Yu's mood was like the skyline outside the window, losing its sense of direction.
He took a deep breath, trying to calm himself down. At this moment, his mind was full of thoughts. As the vice president of Longxing Group, Pei Yu has always been recognized as an elite in the industry. He has an extraordinary business acumen and a keen market sensitivity, and has led many successful game projects. Longxing Group's game department has launched several well-known IPs and also occupies a place in the game industry. Past successful experiences have made him firmly believe that market success comes from accurate insight into player needs, strong capital investment, and long-term brand accumulation. But now, the rise of 'The Mystery of Hidden Mist Village' has completely subverted his understanding of the game industry.
Pei Yu picked up the coffee cup on his desk, took a casual sip, and tried to calm himself down, but his heartbeat was still a little accelerated. All of this happened too fast, too suddenly. Just a few months ago, he and his team were still discussing how to occupy a place in the fiercely competitive market and how to find new breakthroughs in the ever-changing player needs. However, the emergence of 'The Mystery of Hidden Mist Village' shocked him.
"Is the success of this game really accidental?" Pei Yu muttered to himself again, his voice revealing a trace of doubt and unease.
He knew that the market was changing far faster than he had expected. Although Longxing Group has strong capital and resources, it is often the "hard power" that dominates the market, lacking the delicate player insight and innovative thinking. In contrast, Peach Blossom Village Company has demonstrated an incredibly strong creative ability and market mobilization ability through the small independent game 'The Mystery of Hidden Mist Village.'
"I was wrong." Pei Yu closed his eyes and sighed deeply, a burst of bitterness welling up in his heart. "I always thought this game was just a flash in the pan, but it has become the favorite choice of global players. It has captured the most core needs of players and can bring a strong sense of emotional substitution while reasoning." He muttered again, "I really underestimated the changes in the market."
Pei Yu realized that he must seriously analyze the success factors behind 'The Mystery of Hidden Mist Village.' He can no longer continue to immerse himself in shock and astonishment, and must quickly find a breakthrough point in the competition.
"What exactly is its success?" Pei Yu silently asked himself in his heart. He began to recall all the reports, comments, and player feedback about 'The Mystery of Hidden Mist Village.' First of all, this game quickly broke the framework of traditional games with its simple but profound werewolf killing + reasoning gameplay, so that players are not only reasoning, but also conducting in-depth social interaction. "Humanized design, innovative death information mechanism, accurate insight into player needs..." Pei Yu lowered his head and thought, and began to outline the success path of this game in his mind.
He clearly saw that the deep excavation of player emotions behind the game was the core of the game's success. Compared with those large-scale games that simply pursue cool graphics and complex mechanisms, 'The Mystery of Hidden Mist Village' allows players to generate a strong emotional resonance in a relaxed and pleasant atmosphere through simple and profound social reasoning. This sense of resonance is the reason why players have a high degree of stickiness to the game.
Pei Yu began to examine Longxing Group's existing advantages and disadvantages. Longxing Group undoubtedly has advantages in capital, technology, and resources, but its innovation ability in game play and player emotional interaction is obviously insufficient. Compared with the simple and precise game design of 'The Mystery of Hidden Mist Village,' Longxing Group's current game works rely more on large productions and strong publicity, while ignoring the in-depth excavation of player needs.
"Are we doing enough to be down-to-earth?" When Pei Yu was thinking about this question, he realized that he and his team were too dependent on traditional marketing and game design concepts. He knew that the future game market is no longer just a competition of technology and capital, but a competition of innovation and player emotional resonance.
Faced with competitive pressure, Pei Yu quickly made a decision. He decided to start from the needs of players and design a game that is not only competitive in the market, but also deeply touches the hearts of players. This game should not only inherit Longxing Group's previous strong production capabilities, but also draw on the successful experience of 'The Mystery of Hidden Mist Village' in emotion and player interaction.
"We need a new direction." Pei Yu said confidently, his eyes flashing with light. "We not only want to make a fun game, but also a game that can inspire players' emotions." He began to convene the team, preparing to make a strategic adjustment, and fully develop the next product, striving to launch a brand new game in the next quarter.
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