You're forcing me to be reborn, right?

There are countless milk tea shops in the University Town area of ​​Hangzhou.

Which university doesn’t have a few milk tea shops at its gate?

Here, there will be big brands with stores across the country, as well as some unknown brands created by themselves.

Some prices are a little more than ten yuan, and some may only cost a few yuan a cup.

Students at the Polytechnic University have long been accustomed to this price, so much so that when they saw the price list of [Pomelo Tea], they were moved by Cheng Zhu's sincerity.

He could obviously grab it directly, but he also gave me a cup of milk tea!

He really made me cry to death!

Even Cheng Zhu's second-class classmates in the accounting department were dumbfounded in the dormitory.

Zhou Kang, who lives in dormitory 310, has recently fallen in love with a girl from his class.

There were only a few girls in the second class of the accounting department. Although she was just an ordinary girl, Zhou Kang was still proud of her for a long time and showed off crazily in the dormitory.

But, Brother Zhu, it’s very difficult for me to do this!

As a popular figure in the school, Cheng Zhu really has a lot of fans in the class. He is the campus male god. Do you think I am joking with you?

Zhou Kang's intuition told him that his girlfriend would definitely want to check out Brother Zhu's new store.

But this price is "good, good! Wallet assassin, right?" Zhou Kang said in his heart.

You know, in 2014, it didn’t cost much to book a night in an Internet cafe.

If I were to buy two cups of milk tea, would it cost sixty or seventy?

This doesn’t include travel expenses!

This money is enough for a date and a movie.

Zhuge, Zhuge, it’s not that I can’t afford it, but I feel like it’s not cost-effective!

In Zhou Kang's opinion, taking a girl to a milk tea shop is definitely better than going on a date to watch a movie or going to a restaurant outside the school!

In dormitory 310, the other three people looked at the posts on Zhou Kang's computer and were quite confused.

The head of the dormitory suggested: "Yasuko, why don't you invite us!"

"No, why?" Zhou Kang was dumbfounded.

He could understand that everyone wanted to go have a drink.

They are all classmates, and Brother Sui is an incredible freshman, so he will inevitably be a little curious and want to find out.

But the question is why should I treat you?

"Are we your military adviser?" The dormitory manager was unhappy.

If you can fall in love, none of us should take the greatest credit! What do you mean, Ang? "He also raised his hand and patted his chest.

The warm feeling during college is like this sometimes. Do you think it's the two of you facing each other?

No, no, no, it's probably the two dormitories discussing it!

You have three military advisors standing behind you, and she may have three military advisors standing behind her." Later in the conversation, it even gives people this feeling - I feel like the eight of us are a little warm now!

"Didn't I tell you to treat you to a Red Bull next time you go online?" Zhou Kang was anxious.

I don’t want Red Bull, I want to drink [Pomelo Tea]! Brother Zhou Kang, I want to drink pomelo tea, I want to drink pomelo tea! One roommate started to act mean.

"Get out of here!"

Coincidentally, after Cheng Zhu's post was posted on the Polytechnic University's post bar, it sparked heated discussions in various places on campus. The most interesting thing is that this guy is so considerate.

Starlight City has two gates, one east gate and one west gate.

Although Cheng Zhu's store is open at the main entrance, he was worried that people wouldn't be able to tell the difference between the two doors, so he specifically pointed out: It's at the door with Starbucks.

When many people see this, they actually don’t think too much about it. People receive so much information every day, and we are just students. They may not necessarily think about whether the location of their store is a good one. It’s none of my business. ?

But some people are different.

For example, our elegant monster Pei Yan.

The recent business of the claw machine shop can be said to be stable but has been declining.

Pei Yan and Xu Shao held various activities, offered profits to customers, and found ways to promote their business, but they only slowed down the decline in business.

I don’t know if Xu can negotiate the financing when he goes to Shanghai this time. Pei Yan thought to himself that he had not been in a particularly good mood these days.

The claw machine shop rented a shop under Shen Qingning's name. He originally wanted to use this to get close to each other, but Shen Qingning was still the same and ignored him at all. He went to chat under the pretext of paying the electricity bill. As a result, Shen Qingning Qing Ning pushed him a friend's business card.

It was said that it was a property rented out by her family, and this person was responsible for collecting the water and electricity bills, so she could just talk to him later.

As for taking the opportunity to have a dinner date, don't even think about it.

The goddess' aloof aura can be said to be coming to your face.

No, no, no, you don't really think that renting her shop will get you closer to her, do you?

Cheng Zhu did it with this move, but it's a pity that you are not him.

Just now, Pei Yan saw a post posted by someone else in the student union group.

The student union of the Polytechnic University is particularly concerned about Cheng Zhu, but a large number of people are unhappy with him. They feel that this freshman is acting erratically and has no respect for us student union cadres! Don't take the cadres seriously!

This is simply no respect for the Polytechnic University!

At this moment, Pei Yan, the vice chairman of the student union, clicked on the post and took a look. He was first surprised by the decoration of [Pomelo Tea].

It looks like it's about 100 square meters. Is it that big? "

"And this decoration doesn't look cheap."

It seems that he spent a lot of money to open this milk tea shop. I guess the cost of the milk tea shops outside the school together may not be as high as his. "

If it was someone else doing this, Pei Yan would have already started mocking in his heart.

Are you crazy? How dare you invest so much in a small business like a milk tea shop?

I'll charge you a dozen yuan for a cup of milk tea. How many cups do you have to sell to make back your investment?

But because the other party was Cheng Zhu, and his "record" was so impressive, he was still a little hesitant.

Until he looked down and saw the price list of [Yuzu Tea] and that it was across from Starbucks.

The elegant monster who always wanted to be elegant almost laughed out loud. It was really hard to hold it!

He saw that everyone in the student union group was also discussing these two things!

Damn, a cup of milk tea costs more than 30 yuan. Is he crazy about money? "

It's so funny. It's across from Starbucks. Why don't I buy Starbucks? I can also post it on WeChat Moments to show off!' Even if I take a girl on a date, I will definitely choose to sit in Starbucks and chat for a while."

Seeing these discussions, Pei Yan showed a satisfied smile on his face.

Comfortable.

He now feels like he has had a sip of hot Starbucks coffee in the winter, warm!

Starbucks, kill him!

He typed in the student union group: "After all, Cheng Zhu is still young. After several successes, he may have become a little arrogant. I feel that the positioning of this store is not very clear."

The vice president has spoken, and a bunch of people are following him.

"He is arrogant! This person is probably arrogant!"

"Votes are arrogant +1!"

"Arrogant +10086!"

At night, Cheng Zhu still plans to stay at home today.

He took Xiao Youzi to eat in Xingguang City at noon, and then sent her to Yunlai Restaurant.

Cheng Zhu was busy with other things all afternoon!

At this moment, he opened the post in the forum after washing up.

"Ballad! Can you chat so many posts?" He was a little surprised.

Not to mention, he just scrolled down and saw a lot of three-word replies - can't afford it.

Cheng Zhu doesn't care about this.

To be precise, high-end Internet celebrity milk tea originally has its own clear target group.

The target group of this kind of store is directly different from the target group of the current regular milk tea shop.

Today's milk tea is still in the 2.0 era, and the popular ones are all affordable milk tea.

Of course, compared with the previous milk tea 1.0 era, the price of the powdered milk tea that cost two or three yuan a cup has increased several times.

"Now, these affordable milk tea shops are fighting fiercely, and there are also price wars and various activities."

"If you join the battlefield, isn't that courting death?"

"So, what needs to be done is to open up a new market and stagger the target group."

"The price difference is one of the ways."

You go to grab your market, and I go to open up my new market.

Then, I will have no opponents and will dominate the market alone!"

"Seize this opportunity in the past few years, and it will be a period of rapid development! ’”

This is why high-end internet celebrity milk tea shops are doing well in the past few years.”

“People in the capital market are very smart. Can those people in top venture capital companies be idiots? How can they invest hundreds of millions of dollars in stupid projects?”

“Just like when Heytea got its first financing of over 100 million yuan, how much would all its stores be worth if they were packaged and sold together?”

But the market prospects are worth this price! "

Cheng Zhu is very clear that there are some people in this world who will not buy your 30 yuan milk tea no matter how much you promote it or how much you market it.

But who told you that doing business is to make money from everyone? How can there be such an idea?

We are not selling products that are in urgent need. He has always been very clear about the positioning of the product.

There are so many people in this world. As long as you can make money from some people, it will be enough to make you financially free." In the past few years, he was determined to make money from the petty bourgeoisie, the lickers, the rich, the vain, the people who like to compare, and the people who like to follow the trend. In fact, the market trend in recent years is like this. It is easy to make money from these people, and high-end business is easy to do. Luxury goods are selling better and better every year, and the prices are rising every year, but more and more people are buying them.

But even a fool knows that are all the rich people who buy luxury goods? Are only the rich buying them?

Not at all.

What I did was just to follow the trend of the times.

In a few years, when consumption is downgraded, people will not even buy down jackets. Suddenly, it will become popular to wear military coats. It will become: It’s not that I can’t afford down jackets, but military coats are more cost-effective. "

"Even Heytea had to announce in 22 years that it would no longer make milk tea above 29 yuan."

"This is also the trend of the times."

I just want to stand on the cusp of the trend. Cheng Zhu closed the post in the forum. Now those who leave messages in the comment area may slap themselves in the face in the future.

Now you say you don’t buy it, you say you can’t afford it, and you say you buy it yourself. You are a big idiot.

Don’t wait in line to buy milk tea for girls!

What are you barking at now!

Why can high-end milk tea shops easily make money from lickers and clowns?

First of all, it is expensive and popular.

Buying ordinary milk tea for goddesses is mediocre and seems very careless. But I put a lot of thought into the milk tea that costs more than 30 yuan a cup and is popular all over the Internet! I can provide you with material for your circle of friends!

Secondly, it requires queuing.

Fuck, it's so touching. For love, I queued for an hour. Wouldn't the goddess be moved to death by me?

What is sincerity? This is sincerity!

Queuing for an hour, just for you to drink a mouthful of sweet Internet celebrity milk tea and smile.

This is love!

Cheng Zhu has already thought about it. When the time comes, he will sit in the store, and then - make crazy money in the milk tea fragrance and listen to the dog calls.

"As for me, I just let you pay more tuition in your dog licking career, and make a little money in the process of you suffering from love. If the sky doesn't give me Cheng Tugou, the licking road will be as long as the night!

Dogs come!