You're forcing me to be reborn, right?

Cheng Zhu knew very well that the big explosion of export sales would take 15 years.

After he opened [Persistent Visit] on Taobao, he played a lot of tricks, so the traffic was relatively fast. But in terms of export sales, he had no such plan. He relied on his own size and price advantage, and of course, new models that would be launched every once in a while.

In the face of absolute price advantage, all the fancy things seemed vulnerable and unnecessary. Just let it ferment slowly. Cheng Zhu thought.

From the king of Taobao QQ underwear to the king of the world QQ underwear, this is a big step. 'After Cheng Zhu and Wang Anquan chatted for a few more sentences, Wang Anquan nodded as if he understood.

He looked at his childhood friend and finally instructed one more thing: "By the way, give me another data, that is, the export data of different countries.

"Okay. Wang Anquan nodded and said that he would get it later.

After giving him instructions, Cheng Zhu didn't rush him to leave, but asked him: "We haven't made any big moves in domestic e-commerce for a long time. Which direction do you think is better to go next?"

"Ah? This question really stunned him.

He has been following Cheng Zhu's buttocks to learn, and he has grown very fast after reviewing and absorbing a series of operations before Zhuge. But he doesn't have much foresight. Cheng Zhu looked at him and continued: "Then let's not talk about what to do next. Let me ask you first, what do you think is the lowest-level rookie approach to QQ e-commerce now?"

Wang Anquan quickly answered: "Copy other people's money, then make some changes, and then fight a price war and sell it at a cheaper price. "

What about going further up, what would a slightly more advanced person do?"

Wang Anquan fell into memories, thinking of the time when he and Brother Zhu first operated the [Buyer Show]. "Dribbling the edge. He answered again in seconds.

He learned the word "dribbling the edge" from Cheng Zhu.

Thinking back to the summer vacation when he graduated from high school, he was still a big boy who knew nothing, and then he was taken by his brother Zhu to operate the [Buyer Show] of the store.

Every day he was crazy about looking at pictures, and he would also find ways to make some pictures by himself, and then provide them to buyers. When you think about it, you still feel a little bit excited, even excited?

Looking at all the q on Taobao In the q underwear category store, the pictures in the buyer show area of ​​[Persistent Visit] are definitely the most erotic, but also definitely the best quality!

In other people's stores, at most there are some real customers' real return pictures. Under the operation of Brother Zhu and him, there are a large number of female Internet porn in the buyer show of [Persistent Visit], which is the gathering place of those female Bodhisattvas on the Internet!

This alone can make this store stand out from a crowd of stores. The edge is the traffic password of this category of store!

Cheng Zhu looked at him, took the lead slightly, and said seriously and firmly: "But I can tell you that the control in this regard will become more and more strict in the future.

"Even on a certain day, on the e-commerce platform, our qq underwear store will not see the buyer show, and these pictures will not be seen in the comment area. "

"Ah? Wang Anquan didn't think about it in this direction.

He just felt that for our Internet celebrity store, this is not equivalent to cutting off one arm!

"Is there anything unexpected about this? If you think about it carefully, don't you think this is inevitable? "Cheng Zhu spread his hands. In recent years, the QQ track has been easy to do. On the one hand, people of this generation are more shy and will choose online shopping. On the other hand, the control is really not that strict.

Wang Anquan lowered his head and thought about it, and finally said: "It seems that this is possible."

He recalled the comment area of ​​his own store. Wow, those long comments are comparable, not to mention the pictures of the buyer's show.

The comment area of ​​[Persistent Visit] is really not much different from the kind of website where you have to click "Persistent Visit" to continue browsing.

And when you look at the website, you will feel fake.

But, brother, listen to me, when you come to our comment area, does it feel more real all of a sudden?

Because these are all posted by customers themselves!

They are all memoirs and commemorative albums. So, if one day the platform really starts to strictly control this aspect, the first one to be hit will definitely be our store.

Wang Anquan started to get a little nervous when he thought of this.

"Then let me ask you again, what should an expert level higher than this kind of marginal master do?" Cheng Zhu asked.

"Create a unique model and lead the market trend?" Wang Anquan was a little uncertain.

What kind of unique model do you think it is? Cheng Zhu asked.

""

"In fact, it is selling emotions in the final analysis." He gave an answer.

Cheng Zhu sat in his seat, crossed his legs, and continued: "In fact, if you think about it carefully, behind many highly profitable industries, what is sold is not products at all, but one by one pleasure!"

"Our QQ underwear industry is the same."

"You said that I did [Human Comic Integration] and asked painters to create a unique painting style, which gives people a visual pleasure."

"Designing some trendy products so that those customers who often sell QQ underwear can experience unique happiness and experience unprecedented experiences before is also a kind of pleasure."

Even creating an online celebrity store and leading the trend, what is actually equivalent to doing? 'It is equivalent to making [Persistent Visit] a trendy brand store in the QQ world! "

"Customers feel that they are trendy, that they have better aesthetics, and that the things they buy are more stylish and classy, ​​which is also a kind of pleasure!"

"We sell not only products, but also emotions!"

"This is why we don't need to be like them, in that crazy internal volume, the reason for the price war to fight to the death. "We are product merchants and emotional merchants."

Wang Anquan was frantically digesting and absorbing Cheng Zhu's words, nodding all the time.

Cheng Zhu tapped the table lightly with his fingertips, bringing the topic back to the original question.

"So, what should we do next?"

From a rookie who can only introduce products, to a master who knows how to use desires, to an expert in selling emotions, next, it's time to become a master."

"What should the master do?" Cheng Zhu looked at him and Wang Anquan fell into deep thought.

Cheng Zhu saw him thinking, and he also fell into memories. In his impression, many people in his previous life said that QQ underwear is easy to make, that the market has been expanding, and that the number of people using QQ products around the world is surging. These data are indeed true.

Not to mention the world, just domestically, the number of domestic customers using QQ products is skyrocketing every year!

Even after 2018, during that special few years when everyone was locked up at home, the market for QQ products was still expanding, and the number of users was still skyrocketing!

Underwear was selling better and better, and so were toys.

People with partners should learn to create freshness in special times, QQ clothes, buy it!

People without partners should learn to rely on themselves, small toys, buy it!

The market prospects of this industry are so explosive, so promising, but in fact, it has long been to the point where only people with real ability can make money.

If you still do the same three tricks as before, then, sorry, you have been eliminated by the times.

You don't really think that a certain industry has a future, and as long as an individual comes in to start a business, he can make money, right?

Yes, standing on the vent, even pigs can fly.

But the problem is, what if there are a hundred pigs standing on this vent, or a dozen pigs?

So, some people started to do Xiaohongshu, Douyin, or [private domain], but there are only a few who can really do it well.

Cheng Zhu looked up at Wang Anquan again and found that he still had no idea.

So he asked: "Anquan, among the current consumer groups in our store, are there more men or women?"

In general, there are definitely more men. Wang Anquan is well aware of the store data.

Although some female Bodhisattvas on social platforms buy dozens or even hundreds of pieces in the store in order to sell their original flavors, just like wholesale.

Then, some women will take the initiative to buy and use them with their male companions.

But from the perspective of the ratio of men to women, men still account for a higher proportion. "So, judging from the data released by the e-commerce platform, is it easier to make money from men or women?" Cheng Zhu asked.

"Brother Zhu, you are joking. It must be a woman!"

"It is said that the money of women and children is the easiest to make."

"I just looked at the data a few days ago. The specific situation is: women are greater than children, children are greater than pets, and pets are greater than men.

I am so angry. These days, poor men, their e-commerce consumption power is not even as good as cats and dogs.

Really, people are not as good as dogs.

"So, we have to seize the market while expanding the market! Wang Anquan's eyes lit up.

"A little bit right." Cheng Zhu praised him.

Master, it is to output value, otherwise why is there a saying: Master, I understand?" Cheng Zhu smiled.

We need to find a way to increase the number and proportion of female customers who actively buy QQ products. Cheng Zhu said, "You can operate on the Internet and call on everyone not to talk about sex."

"For example, you can also establish a concept that women buying QQ underwear themselves is an expression of personality and a release of their own emotions. It is not just to please men, but a win-win situation, and it is also liberating themselves."

Now, many women who wear this thing will feel inferior, as if they are trying to please their partners, and they will feel very humble. "

Just this concept will lose a large number of customers!"

What we have to do is to export our views to the outside world, and then those who are convinced by us will automatically become customers, or even iron fans, so that we can open up new markets. "

Everyone is competing for old customers, how can it be more comfortable for us to attract new customers?"

"And many groups, not limited to female groups, are often easy to consume because of the ideas you export."

Later, many people did this on Xiaohongshu and Douyin, relying on exporting ideas instead of directly posting pictures. This is not easy to violate regulations and be blocked.

At this point, Cheng Zhu also patted the table lightly: "To put it simply, we want to change from experts in selling emotions to masters of value recognition!"