You're forcing me to be reborn, right?

In Starlight City, Brother Xiong from Laimuwanwan and the General Manager from Hangzhou are a bit of a monk. Today, Zhou Guodong is full of ambitions.

[Bubble Tea] has a new brown sugar pearl milk tea. He thinks that it will be a big hit if he takes advantage of [Pomelo Tea]'s trend.

There is no way, you [You Tea] only have one store, but we have five bubble tea stores in Hangzhou, not to mention we only sell a cup for 13 yuan. For many customers, this price is obviously more friendly, in terms of taste. , our brown sugar milk and pomelo tea's brown sugar wave, there is actually only a little difference, yes, just a little, even when the king of heaven comes, there is only a little!

We only sell it for 13 yuan a cup, so don’t make so many demands, okay?

Zhou Jianxiong and Zhou Guodong both know very well that the difference in taste is mainly based on raw materials. Let’s take milk as an example. The milk used to blend the brown sugar into the milk is the same as the milk used in other milk teas in the store. A brand of cheap milk.

This brand and Bubble Tea have been cooperating for many years, and their interests are very tightly tied.

You said that you have always used my milk, and then you launched a new model and suddenly used other people's milk. That is an extremely dangerous signal for this factory.

You said you only use other people’s milk for this product, do you think I would believe it?

Good for you! You have to get me over the edge, right? You have to slowly kick me out, right?

I have been using my breast milk for so many years, but now I am tired of using it. I have turned against others and have turned my back on other people’s milk, right?

Other people's milk is more fragrant, right? It's more greasy, right?

It would be strange if this did not create internal conflicts.

In addition, Zhou Jianxiong also needs to consider profits, and costs must be controlled. Mocha adopts a franchise model.

Although the franchisees do not have much power, if you ask them to promote this product to seize the market, and then this product does not make much money, will the people below be willing?

It's very complicated here.

To be able to plagiarize it so efficiently and launch the new product uniformly across the country, Mocha has already put a lot of effort into it.

In the eyes of the President of the People's Republic of China, pomelo tea is now the troika: poplar nectar, zhizhi raspberry, and brown sugar wave! I dare not say that our bubble tea will be able to overtake you after launching brown sugar milk. After all, one is a high-end route and the other is an affordable route. In essence, the customer groups do not completely overlap. However, it would not be easy to break one of your legs. Easy?

No, it will be easy to break both of you!

Your horse, Brown Sugar Bobo, will jump on two legs for me from now on!

Haha, hahahaha!

However, when I actually came to Starlight City, the scene in front of me was quite confusing. A large number of customers were looking at a cup of fleshy grapes in their palms. They were either drinking at Gaga or taking pictures at Meimei. Isn’t it so easy for you to become a newbie? ? Do customers just spontaneously buy new products?

Yucha: Otherwise?

This is what Internet celebrity stores are like. Many people come here to catch up on a trend, and today they happen to see a new product being put on the shelves for the first time. So, the most trendy thing nowadays is of course succulent grapes!

Many people in Hangzhou have been attracted by milk teas such as Wuzhiberryberry in their circle of friends recently.

It is conceivable that today the screen will be flooded with succulent grapes!

Brother Xiong and President Guo just stood in the crowd and observed everyone's feedback on the fleshy grapes. Unexpectedly, the feedback they overheard was surprisingly good!

No way, in Cheng Zhu's previous life, Succulent Grape was also the best-selling fruit tea in the milk tea industry for several years. When others launched new products, everyone was trembling with fear, fearing that the market would not accept the new product and the feedback would not be good. Cheng Zhu would not This distress made Zhou Jianxiong's face become more solemn. Zhou Guodong was also full of surprise: "Brother Xiong, the new product has just been launched. It is normal for everyone to buy it. Can this new product reach the level of Zhizhi Berry? Let’s take a look.” The president began to analyze calmly.

But Zhou Jianxiong saw more clearly that this fleshy grape was more troublesome than Zhizhi Berry. "He said "How to say? "The president was slightly confused.

"Don't forget, Pomelo Tea's Zhifu Berry is limited to the season. Once the strawberry season is over, this product will be taken off the shelves, but this fleshy grape will not be considered a seasonal product. Are you going to do it tomorrow?" Xiong This is what I'm most worried about.

The current troika of pomelo tea will die once the strawberry season is over. But fleshy grapes are different. They can be sold in winter, but they can sell better in summer!

"I even suspect that he just wants to use it to fill the vacancy after Zhizhiberryberry. I guess he has already made arrangements in his mind." Zhou Jianxiong felt more and more that this young man should not be young, so he decided to go out for a season first, so that he would be more suitable for marriage. . "

"In addition, strawberry is a special fruit. It is the most special fruit in winter, similar to watermelon in summer."

When the situation of seasonal restrictions stabilizes, Strawberry, which is more reliable, opens up the high-end fresh fruit milk tea market, and then quickly launches this long-term model. "

"It's amazing. This young man has great ideas." Zhou Jianxiong was full of praise for Cheng Zhu, but the sense of crisis in his heart became more and more serious.

As soon as he thought about this, he raised his head and looked at the screen on the Youcha store. When the State Council page looked at him, both of them were stunned. In fact, there were only five pictures at the top of the carousel on the store screen. This picture is the domineering words: Create a new force in Chinese beverages.

Immediately afterwards, there is the promotion picture of the flagship product.

What's interesting is that these pictures were updated a few days ago, and there are a few more words on each picture.

For example, on the picture of Yangzhi Ganlu, there are four more words: Secondary Innovation, and for products like Zhizhi Berry and Brown Sugar Bobo, there are two bright red fonts on the picture, which are presented in the style of a stamp, saying: First Creation!

The most interesting thing is that the word "First Creation" in the roasted brown sugar bobo milk tea is larger and more eye-catching than in any other picture!

The plagiarist Zhou Jianxiong just stood here, looking up at these two words, and felt extremely glaring. President Guo: Damn, when did you add it? There was none when I came last time!

On the other side, Cheng Zhu's electric donkey stopped at the parking area near Xingguang City.

The boss of Mocha came in a high-end business car, and the boss of Youcha came on a sexy pink electric car.

After Cheng Zhu pulled out the key, he carefully locked the electric car. I plan to give it to President Xiao Jiang as a birthday gift this year after I get tired of driving it. Don't let it be stolen by others. "Cheng Zhu thought.

He took off the plastic bag that had just been hung on the handlebars. It contained Mocha's black sugar milk. When he first bought it, he took a sip and stopped drinking it.

"The taste is not at the same level as mine."

However, this does not mean that this problem is not serious. After all, Mocha has stores all over the country, with more than a hundred stores."

"But Yucha is only open in Hangzhou for the time being."

"That is to say, many people can buy black sugar milk, but can't buy Yucha's black sugar bubble."

Mocha's copying efficiency is high enough, so he started to seize the national black sugar market as soon as possible. "

Many large companies are like this. They rely on their own big family and big business. When you just start to gain momentum, I will directly copy you, and then use my power to suppress you, so that your authentic product can't continue. What's wrong with you pioneering black sugar milk tea?

It's just a new small brand. How long will it take you to sell well all over the country?

Xiaoyou Tea, you still have a long way to go!

If nothing unexpected happens, other brands will quickly follow suit. More and more brands will start selling black sugar milk tea and then start a melee. Who knows, in the first two months of 2015, they will beat their heads out." Cheng Zhu thought.

As for the routine, it is probably the three axes, such as organizing activities, fighting price wars, etc. Cheng Zhu doesn't care about these.

To be precise, he deliberately took out the black sugar bubble milk for them to copy. What I want is for you to copy!

"If you are not envied by others, you are mediocre. If you are the leader in an industry, there will naturally be a lot of people following you."

No one is following you, what right do you have to say that you are the leader? "

Your following can also become my bargaining chip for building momentum!"

"What's more, you are always fighting for the market of affordable milk tea."

"This is very important."

There is only one popular high-end milk tea in the country, Yuzu Tea!"

Cheng Zhu wants to let the investors see the prospects and future of [Yuzu Tea] and let them know how terrible it would be if [Yuzu Tea] had enough money, enough resources, and enough background. You see, I just launch a product that they can copy directly, and these big brands in the traditional milk tea industry will grab the market like mad dogs. And these plagiarists will take actual actions to tell the investors in the [venture capital circle]: "Ah! The products launched by Yuzu Tea are really not hype, they can really sell well all over the country! ”

[Yuzu Tea] is now limited to one city, which does make it less convincing. It does make people still have doubts and think that they can observe it further.

Well, it doesn’t matter, let these plagiarists tell the story more perfectly for me. You have a hundred Mocha stores, right?

You also have dozens of XX tea stores?

Oh, you also have more than a hundred stores, right?

Okay, your hundreds of stores are now my pilot stores across the country!

Brown sugar milk tea is destined to be copied. In the future, even those private dessert shops will make their own. Cheng Zhu doesn’t care about copying at all. Copy! Copy everything for me!

Damn it! Why the hell don’t you copy?

Anyway, the series of fruit teas that he values ​​most, these traditional milk teas The store cannot be copied for the time being.

Even if it is copied, I still have a lot of new products to tell the capital stories, which are full all of a sudden. The stories include the current situation and the future. He believes that in the first month of 2015, there will be a lot of people lining up with banknotes, trying every means to give him money.

You think you are my enemy, but in fact you are just a chess piece of mine. Cheng Zhu just looked at the brown sugar milk produced by [Mocha] and walked slowly into Xingguang City. He saw President Guo, who in his heart was not even qualified to listen to the story, and also saw the people around President Guo, pretending not to see them. President Guo immediately whispered to Zhou Jianxiong: "Brother Xiong, this is Cheng Zhu! "

This made Zhou Jianxiong's eyes focus on Cheng Zhu in an instant. What was surprising was that Cheng Zhu was holding his Mocha's black sugar milk in his hand.

Brother Xiong and President Guo had the same idea: it seemed that he also took it seriously, and he also had a sense of crisis. He must be in a headache now!

There was a special trash can at the door of Youcha, which was convenient for customers to throw away the packaging of the straw. The boss and super franchisee of Mocha watched Cheng Zhu walk to the trash can. He picked up the black sugar milk that he had only drunk two sips of, glanced at it, and then threw it in casually, "The affordable market of black sugar milk tea."

"I don't care. "