You're forcing me to be reborn, right?

Shen Minglang held the phone, his eyes widened and trembling slightly with excitement.

"No wonder, no wonder my cousin said he has been waiting for this day!"

"When this interview is published, it will be a blast for these milk tea brands that have copied us!"

"At the same time, it can also establish our identity as the founder of the Milk Tea 3.0 era!"

Shen Minglang now also has a certain basic understanding of the milk tea industry.

Moreover, he is old and has experienced the era when brewing milk tea was very popular.

When he was studying, the milk tea shop in front of the school only served milk tea brewed with powder.

But after a few years, it was gradually eliminated.

These days, he can hardly see the brewed milk tea in the milk tea 1.0 era.

"But if you think about it carefully, it has been many years since the milk tea industry entered the 2.0 era." Shen Minglang fell into memories.

"It's really time to overthrow everything that's been in place!"

The most interesting thing is that in this interview, the interviewer also told the truth.

That is, when Pomelo Tea opened its store, it was controversial in the milk tea industry because of price and other issues!

When the store first became popular, some local media in Hangzhou interviewed some people working in the milk tea industry. Most people believed that pomelo tea was just a flash in the pan.

Shen Minglang felt that these well-known milk tea brands probably also complained about pomelo tea behind their backs.

He asked himself, if he were the boss of these brands, he would actually be confused.

"We are all engaged in price wars, holding various activities, and trying every means to save costs. But suddenly, a guy appears who sells a cup of milk tea for 30 yuan!"

It would be strange not to be dumbfounded!

And Shen Minglang has indeed made progress recently, and he even reacted: "That's right! They are actually still fighting among themselves now!"

"Everyone is copying brown sugar milk tea and trying their best to seize the brown sugar market. It is estimated that there will be another chaotic war and blood will be shed!"

"But it doesn't seem to have much impact on us! Even if it is exhausted, it will only affect the Brown Sugar Bobo product."

"Essentially, we are indeed not on the same track as them!"

"So, time is actually very important. Now is the best period for our expansion because we are unique!"

When Shen Minglang thought about this, he suddenly didn't want to rest.

It was supposed to be the Chinese New Year, so he would go to Fujian Province in two days, so he could take a break directly before the New Year and have a holiday.

"Get busy, I have to find my cousin to give me some more work!"

Shen Minglang immediately sent a WeChat message to Cheng Zhu.

"Cousin, I saw the interview! Damn, it's so cool!"

Cheng Zhu got up early today. He was sitting in front of the computer, thinking about whether there would be a new pomelo tea product after the Chinese New Year.

He looked at his phone and knew that his goal had been achieved.

"Shen Minglang's work enthusiasm is very easy to mobilize. As soon as he sees the scene of showing off, he will immediately feel happy, and he will soon feel like he has been pumped."

Next, there is a lot of hard work for him to do on the front line.

Shen Minglang is not greedy for money and has a reliable character, but this young man is not very able to endure hardship.

Therefore, Cheng Zhu decided to give him some more chicken blood.

"Cousin, I actually don't like to be interviewed very much. If there is another opportunity like this in the future, I may have to work hard for you and help me share some of the burden." He was typing.

After Shen Minglang saw this sentence, he felt an electric current pass through his body.

He began to wonder, what would it be like if he sat in front of an interviewer and said, "When these milk tea brands in the 2.0 era start to imitate me?"

At this moment, he felt so happy that Tian Ling Gai was about to fly!

The passion for work in his heart surged so crazily that his skull almost flew off!

Dry! In 2015, I want to fuck it hard!

Of course, for Cheng Zhu, he had many purposes for releasing this interview at this time.

“I’m looking forward to how the founders of these milk tea brands will react after reading this interview.”

"And what actions will they take next?"

【Bubble Tea】, Headquarters.

Zhou Jianxiong has been in meetings every day these days.

The public relations and publicity departments of Mocha are scolded by senior leaders every day.

The publicity department felt helpless.

This time we received 10 million yuan in publicity funds. We were indeed spending money in a planned way. We were very confident at the beginning and felt that the effect would definitely be great.

But who would have thought that Pomelo Tea would be so unreasonable?

This big news that shocked the whole country was released directly on Monday, grabbing all kinds of headlines, and the popularity and traffic exploded!

Fight? Why should we compete with others?

It's the most uncomfortable thing to win against someone who spends money but doesn't spend money.

It feels like krypton gold players are being shown off by technical players.

As for the public relations department, it is even more speechless.

You insisted on pasting the words "original upgrade", but now you want us to do crisis public relations?

Yes, the daily job of our public relations department is indeed to wipe your butt.

But this is so damn hard to wipe.

For a moment, they didn't think of a particularly good public relations strategy.

And just as they were brainstorming, this interview with Cheng Zhu happened to be released.

The public relations department of Mocha is as big as one head and two big ones.

——Tietie, you are going to kill us!

It’s so uncomfortable, so uncomfortable!

But Brother Xiong is no less uncomfortable than them.

This interview made Zhou Jianxiong furious.

“What is the era of milk tea 2.0?”

He thinks that Mocha is still one of the leading brands in the milk tea industry and is still a popular brand!

Listening to his tone, it seems that our big brands are already a thing of the past!

These two days, Zhou Jianxiong has always felt that his competitors are all big assholes!

Now, one by one, they are taking the opportunity to launch brown sugar milk tea, and then throwing our Mocha in front to attract fire.

Good guy, they are all launching new products in a low-key manner.

This makes it more obvious that he is a big fool for plagiarizing in a high-profile manner.

But the problem is that there would never be such a situation.

"Is it the trick of this young man?" Zhou Jianxiong was puzzled: "Or is it a coincidence?"

Every time he thought of this, he would remember that the official account of Youcha personally participated in the lottery and left a message in the comment area: Looking forward to Monday.

These four words are the answer!

"It's not a coincidence, it's a trick!" Brother Xiong came to a firm answer in his heart.

At first, he thought that young people nowadays have a big vision, but now he just thinks that young people nowadays are all dark and scheming!

"So, is his interview really just an interview?" Zhou Jianxiong frowned slightly.

As the saying goes: the one who knows you best is often your opponent.

Brother Xiong was severely abused by Cheng Zhu, and now his thoughts are getting clearer and clearer.

He began to change his perspective to understand the content of this interview and think about Cheng Zhu's intentions.

"Wait!" Zhou Jianxiong's eyes were once again attracted by the words [Milk Tea 3.0 Era]

"He is labeling his own brand!"

"Or rather, labeling himself!"

"He is using the media to guide himself and Yuzu Tea to the direction of the pioneers of the milk tea 3.0 era."

To put it simply, he is raising his own status.

Some people will sneer at the identity of Internet celebrity milk tea.

Many people will naturally be disgusted when they see the word "Internet celebrity", and some people will think it is low.

But if it is the pioneer of the new era of milk tea, the status will suddenly become different, and the feeling will also be different.

Zhou Jianxiong even speculated that even the phrase "Yuzu Tea, creating a new force in Chinese beverages" has such a purpose.

It's just that at that time, it was a smear on Starbucks, so it was written as "creating a new force".

Now, he is using us milk tea brands.

The most annoying thing is that Starbucks can only be said to be Cheng Zhu's target of smearing, but what about us?

"Are we more like his stepping stone?"

Yes, it is a stepping stone!

"First, force us to be called the Milk Tea 2.0 era."

"Then highlight your own differences!"

"Isn't his so-called 3.0 era brand just stepping on us?"

Strictly speaking, you only have one store of Yuzu Tea now, and there is only one store brand in the whole country. You are creating a hammer era!

It seems that there is only Hangzhou in your new era, right?

"This is marketing!"

"Labeling your own brand in advance!"

In fact, this kind of behavior can easily cause slander from peers.

Often, peers will jump out and say: Yuzu Tea is just making some micro-innovations based on ours.

But in this interview, he blocked this road again.

Because the interviewer asked: What does it mean to enter the 3.0 era?

Cheng Zhu's answer was: When these 2.0 era milk tea brands start to imitate me.

As the pioneer of the army of imitators, Zhou Jianxiong felt the strongest when he saw this sentence.

We all consciously copied him, so we don't even have the qualifications to slander him.

This is also equivalent to a disguised proof that he is leading the market!

"The timing is too clever!" Zhou Jianxiong frowned even more.

"If it was a few days in advance, there would not be so many milk tea brands to launch the brown sugar series."

"Is this his intention again?" Brother Xiong thought.

He clicked on the comment area and took a look, and sure enough, he saw someone doing statistics below.

This year's netizens are really class representatives per capita, and they are very good at highlighting the key points. In the hot comments, someone pointed out which milk tea brands have been imitating Yuzu Tea.

He listed one name after another like a treasure, and finally said: Welcome to add.

Although Mocha's name was written at the top of the list of imitators, Brother Xiong felt very complicated.

While being angry, he actually felt a little relieved?

Don't you "friendly competitors" want us Mocha to attract firepower alone? Don't you want to plagiarize in a low-key manner?

Ha! Now is the era of big information.

Look at your stinky faces.

See, I have listed you one by one!

Brother Xiong: I feel comfortable!

However, it is not just Zhou Jianxiong, but also many CEOs of milk tea brands are thinking about one question: "Why does this young man dare to say such a thing?"

Yes, how dare he?

The difference between brown sugar milk tea and traditional milk tea is not particularly big.

Yuzu Tea's innovation is mainly in the unique fresh fruit milk tea.

But the cost of making fresh fruit milk tea is too high. We need to invest a lot of money in the early stage to build a supply chain.

The business model of your Yuzu Tea is not yet completely clear. After all, having only one store in Hangzhou is different from having hundreds of stores across the country. The profit calculation will be different at that time.

We are making affordable milk tea. Why do you think we will imitate you and follow you to make fresh fruit milk tea?

In these days, the milk tea industry is not a particularly big business. It is far from the market value of top brands that can reach tens of billions like later!

The money that Cheng Zhu is burning now is obtained through financing.

If they want to burn, they can only burn their own money now.

This alone is a very serious problem.

Therefore, the idea of ​​most people will be: We are also making money now, and we don’t have to take risks.

What’s more, whether your subsequent new products can be accepted by the market is still an unknown.

"It's really a bit too arrogant to say such things so early." Zhou Jianxiong thought.

On the other side, in the afternoon, Cheng Zhu, Shen Minglang and Shen Qingning met in a small reception room in Xingguang City.

The reason for the meeting was simple. Shen Minglang and Shen Qingning needed to come here to sign today.

Speaking of which, this was the first time Cheng Zhu and Shen Qingning met after nearly half a month since they last parted.

The atmosphere after the two met was a bit subtle, but Shen Minglang, a guy with a big nerve, didn't notice it.

As soon as he sat down, he kept talking about this interview, saying that cousin, you are so good at pretending!

Finally, he asked sincerely: "Cousin, do you really think they will imitate us in the future to engage in supply chain and then make fruit tea?"

"Yes." Cheng Zhu gave a very affirmative answer.

He is a reborn person, so he naturally knows that these milk tea brands in the 2.0 era will also start to launch fruit tea in a few years and use it as the main product.

This is the choice made by the market.

They can only follow the answer given by the market.

They now feel that their brand's profitability is still pretty good, but they have no idea what a terrible impact the next pomelo tea will have on the entire industry and what a disaster it will bring to them!

In 2015, Cheng Zhu has to do more than just expand. He will also teach these old brands a lesson.

And the final result is

-If you don't learn from me, you will die!

"I guess many people will be angry when you send this interview out." Shen Minglang's face was full of smiles. He felt really good.

However, the next sentence of the king made Shen Minglang stunned.

Cheng Zhu said in a very indifferent tone:

"So what? They have no choice but to hate me and imitate me poorly." MC