You're forcing me to be reborn, right?

As soon as the ratings of "Nirvana in Fire" came out, there were many negative voices in the market.

There are many reports about the failure of this drama.

Many people also said that Hu Ge's performance suffered a Waterloo after many years as the male lead in a costume drama again.

"Nirvana in Fire" is a joint broadcast of Beijing Satellite TV and Shanghai Satellite TV, which has caused the two TV stations to split the traffic. However, judging from the ratings of the two stations, it is indeed a relatively bad start.

Such a situation will inevitably greatly reduce the GG effect of all sponsors. What's worse is that the ratings on the second day of the broadcast not only did not increase, but even lower, and dropped a little bit!

This made Shanghai Satellite TV's ratings in the same period ranked eleventh in the country, directly falling out of the top ten!

From the perspective of the audience base, Shanghai Satellite TV is not as good as Mango TV, but it is also in the first echelon among major satellite TV stations.

Such results are indeed a bit ugly, and it is not worthy of the large production and investment of this drama!

At this moment, Shanghai, in the company of Prin Capital.

Partners Yue Dongyi and Wang Lin were sitting together, talking about this matter.

I feel that the current situation is a bit troublesome. "Old man Wang Lin said. He looked at Yue Dongyi and said: "After the joint venture with [Momo], we should have continued the joint venture while the momentum was good. "

"But in the end, he insisted on stopping first and launching so many new products first. "

Yue Dongyi looked at him and smiled and said: "But, aren't these new products also popular?

2

'I admire this point. The R\u0026D department he leads can indeed accurately control the taste buds of customers. However, one thing is another. The launch of new products and joint ventures can be carried out at the same time. "Wang Lin said.

After speaking, he couldn't help but say: "Do you still remember what he said when he came to the meeting last time. "

Yue Dongyi nodded after hearing this.

Last time, Cheng Zhu said that he deliberately set aside time to watch his competitors operate blindly, and then, all he had to do was to laugh at them!

This was indeed arrogant, and it felt like the originator of a joint venture watching clowns blindly following the trend.

"But look at it now!" Wang Lin spread his hands: "It's not easy to start the second joint venture, and in the end, I chose a TV series like this!"

He and Yue Dongyi are both from Shanghai, and they both took time to watch Shanghai Satellite TV in the evening, and watched the news about "Nirvana in Fire" in the morning.

Yue Dongyi looked at the old man and said: "But I like this drama very much. I've been following it every night these two days. "

"It's useless if you like it, I also hope more people like it! "Wang Lin smiled helplessly.

Because Cheng Zhu said too much last time and showed too much of his arrogance, he felt like he was hitting himself in the face at this moment. You know, this is the first time that the milk tea industry has collaborated with a film and television drama!

Before, no one thought that they could do this with film and television dramas.

Recently, there has indeed been a chaos of collaborations in the milk tea industry.

Almost all the larger milk tea brands are doing collaborations, some are doing well, and some are just messing around!

Like Yuecha's collaboration with the health coin, it is not the most alternative. The operations of some milk tea brands are completely incomprehensible.

At the beginning, everyone held their breath when they saw Cheng Zhu, the originator of collaborations, come back.

Then, after seeing him officially take action, a thought popped up in their minds: "That's it? "

Fuck, that's it? Hahaha!

Since Cheng Zhu entered the milk tea industry with great force, it can be said that he has overturned everyone's dinner table.

Under normal circumstances, when a newcomer enters a new industry, even if he eventually becomes a big boss, he must have developed slowly in the early stage.

Who would be like him, rushing in and beating the old master to death, directly labeling us as outdated, creating the world abruptly, and opening up a new era of milk tea 30 by himself!

During this period, everyone had a fear of being dominated by him.

Every time there is a big move by Yuzu Tea, the industry will cause a big earthquake!

Everyone has prepared themselves mentally this time, so as not to be scared by Cheng Zhu again, but he actually pulled a big wave!

This wave will not be a loss, right?

It's a film and television sponsorship and a joint name, which cost a lot of money.

Now, it will undoubtedly be a situation of public ridicule.

From Wang Lin's point of view, he really thinks that if the content of the meeting that day is spread, Cheng Zhu, a young man, will be nailed to the pillar of shame!

You still Want to see everyone laugh at you?

Now everyone is laughing at us!

Of course, this old man just complained in front of Yue Dongyi, and he would never tell anyone about it.

He might even encourage this young man during the next video conference with Cheng Zhu.

Wang Lin is a money-obsessed person. In his opinion, it is useless to slander Cheng Zhu. It is better to encourage him and rekindle his fighting spirit!

Judging from everything in the past, he still recognizes Cheng Zhu's personal ability.

It's just that he fell this time. It's going to be a bit big, and the backlash from the stupid competitors will probably be quite strong. Everyone is eagerly waiting for this day, waiting for this arrogant guy who dared to compete with Starbucks in the early stage of opening the store and also put up the slogan of "building a new force in milk tea" to fall on the street once.

As you can imagine, there will definitely be people who will take advantage of the situation!

This opportunity is rare, who doesn't want to take advantage of it?

Yue Dongyi looked at Wang Lin and just said, "When doing business, everyone makes mistakes in decision-making. It's normal. When you invest with me, don't you also make mistakes sometimes?"

After finishing speaking, he pondered for a moment, and finally said: "And I don't know why, but I always feel that this kid is still holding back his energy."

Maybe it's a sixth sense that the old-timer has for the younger player.

But Wang Lin still sighed: "It's useless even if he has a backup plan. In the final analysis, he still needs this drama to become popular!"

'maybe. "Yue Dongyi was noncommittal.

He still remembers that Cheng Zhu said in an interview that he liked a sentence written by Shi Tiesheng:

"Regard the suspicious eyes of others as a will-o'-the-wisp, and boldly go your way at night!"

:

*

Time passed and we came to the three major queens of "Nirvana in Fire".

The ratings data on the third day were similar to those on the second day, with a slight drop.

Judging from this ratings curve, under normal circumstances, it is already a death penalty.

Even if there is an overwhelming publicity and the publicity team works overtime day and night, it probably won't be effective.

Shen Guoqiang, who is busy at work, has also begun to hear about the commercial naming and co-branding of [Pomelo Tea] and "Nirvana in Fire". In his circle, most people know that the Shen family invested in the previously popular Pomelo Tea. , who told Shen Minglang to post frequently on WeChat Moments before?

He has a "calmer" temperament now, and he doesn't post so frequently on WeChat Moments, because Cheng Zhu told him: "You don't need to speak now, the media will speak for you."

This sentence fell into Shen Minglang's ears. He was so happy that he couldn't sleep in the middle of the night. He felt that every cell in his body was so happy!

Shen Guoqiang has been quite busy these days and is on a business trip again.

He knew this through the mouth of a friend.

Shen Guoqiang didn't understand ratings, but watching them plummet, he felt that they were no different from the junk stocks he bought many years ago?

And there is still a chance that the stock will rise back later, but this thing always feels like it will only get lower and lower!

"Sure enough, we are about to start to fall into trouble." Such a voice came out of Shen Guoqiang's heart.

The last time he listened to the video conference next to Shen Qingning, he felt that Cheng Zhu and Shen Minglang were too arrogant, and the two of them were extremely inflated.

Especially that boy named Cheng Zhu, what he said was so crazy that it was almost impossible to say anything! "

At this moment, Father Shen had a new idea in his mind.

I just took this opportunity to go back and beat Shen Minglang. "

“Don’t just follow other people’s advice all day long without having any opinions of your own.”

The other party may not be right in everything. Your brain is in your head, so you can’t use it completely. Otherwise, wouldn’t I have given you a head in vain? "

After thinking about this, Shen Guoqiang started to call Shen Minglang.

‘Hey, Dad. "[A Nationwide Flyable·Shen Minglang] is still out of town. "What's going on with "Nirvana in Fire" this time? "Shen Guoqiang said in a bad tone.

"Oh, Dad, that's what you're asking." Shen Minglang's tone was particularly relaxed, and he actually said: "No, cousin, I usually call Cheng Zhu cousin, ahem, Cheng Zhu said, what we got this time is Counterattack script."

Shen Guoqiang held the phone and his eyelids began to twitch again.

Listen to this tone, and then listen to what he said!

He originally wanted to hammer out his words, but for a moment he got a little excited,

Because it is obvious that Shen Minglang is still blindly trusting Cheng Zhu.

Look at his look. Does he seem panicked or distressed?

Not at all!

He even seemed to be expecting it!

Shen Minglang: The counterattack is on. I don’t know when the counterattack will start. Haha, I’m starting to feel a little better!

This script is good, this counterattack script is so good, it’s a slap in the face!

Shen Guoqiang only felt that this brat in his family was a bit hopeless. He was almost thirty years old, but he could still be so heartless every day.

Many parents of the rich second generation hate their children's appearance, as if the money I gave them was blown away by the strong wind!

They have all worked hard to get to where they are now. They have experienced poverty and hardship before, and they have bowed to others.

You really don’t regard my money as money at all!

"I see you're not nervous at all? You're not nervous about Yuecha's second round of financing of more than 200 million yuan. This time the results are so bad and so much money is wasted. Are you not nervous either?" Shen Guoqiang's tone became more and more unkind.

As a result, Shen Minglang started to comfort him.

‘No, Cheng Zhu said, saying that Yuecha’s early financing is a good thing for us. As long as we can explode this time, the profits in the later period will only be greater. "

Undoubtedly, this sentence had no comforting effect at all, but instead further angered Shen Guoqiang. He felt that his son really did whatever Cheng Zhu said now.

It's meaningless, completely meaningless.

Our Shen family will probably have to rely on Ning Ning from now on.

Shen Guoqiang snorted coldly, and then said coldly: "Okay, I'll wait and see."

Shen Minglang was about to say "Okay dad", but a "beep beep" sound came from the phone, and the call was already hung up.

This phone call did not affect the mood of our "sunny and cheerful boy" at all: "Just wait and see!" "Shen Minglang whistled, thinking in his heart -

At night, Cheng Zhu picked up his cell phone and called Tu Wei.

After the call ended, the information Cheng Zhu obtained was basically as he expected.

"There are not many people in the store specifically to buy the "Nirvana in Fire" co-branded series." Cheng Zhu thought to himself that this time he would join forces with "Nirvana in Fire". Cheng Zhu was prepared to take two paths.

The first way is to make a small upgrade based on the original product, which is actually to change it to a beautiful "Nirvana in Fire" packaging and sell it. The contents are the same, but the price will be 3 yuan more expensive.

As for the second way, now is not the time.

In fact, the cost of this co-branded product will be higher than that of normal milk tea, and it is not just 3 yuan higher.

Because if you buy milk tea with co-branded packaging, you can also get some small peripherals.

For example, the kind of character cartoon paper card stand that can be placed on the table.

Before the official broadcast of this drama, each store has accumulated a large number of new packaging and a large number of small peripherals.

The amount of preparation by Cheng Zhu in the early stage is amazing!

But the result is that not many people buy it at all, and it is all piled up in the store.

After all, if the drama is not popular, no one knows what this thing is.

There is no need to spend more money to buy it.

This made many employees in the store start to talk about it, thinking that these things are useless this time and they will not be sold.

The most exaggerated thing is that these in the store have not been sold yet, and a new batch was delivered this morning!

‘How many did the boss order at the beginning?

‘How can this be sold?

‘So many are taking up a lot of space.

‘I don’t know when to dispose of them.

Cheng Zhu’s heart was naturally very calm, all of which was within his expectations.

He also picked up his mobile phone and searched for friendly competitors to take advantage of the situation or make sarcastic remarks. The real business war is always so direct, and it is normal for the boss to personally come out and criticize.

As a result, he really saw someone secretly mocking,

First of all, Chen Yue must be the happiest one.

After the second round of financing, she would accept interviews from a media every once in a while, showing up in public and creating a persona.

After Cheng Zhu clicked on the video, he actually felt: "! The complexion has improved, and the appearance has improved a little bit!"

No wonder there is a saying in the entertainment industry: red energy nourishes people.

He felt that Sister Yue was in a good mood now because she was happy - happy again, Yue?

In the video, the interviewer also asked Chen Yue: "I see many celebrities are drinking Yuecha products. Has Yuecha ever considered sponsoring TV series or co-branding with TV series?"

"Not at all!" Chen Yue said directly.

After that, she began to explain her reasons: "I know nothing about the film and television industry. As we all know, even big projects that many people are optimistic about in the film and television industry may fail. Such random betting is irresponsible to the company."

Cheng Zhu was amused when he saw this.

Although he is a scumbag, he is still very responsible for the company.

"It actually gave me a promotion! OK, OK, I have studied abroad for several years, and my Chinese language skills have not been fully returned to my Chinese teacher." He made a comment.

In addition to Chen Yue, he also saw some people in the traditional milk tea industry taking the opportunity to step on it.

"Co-branding is indeed a very risky thing."

"We didn't get a good effect from the last co-branding. It can only be said that this is not the right way."

Cheng Zhu: "Okay, you said I was a crooked way."

As a result, the interesting thing came.

That night, the ratings of "Nirvana in Fire" rose!

The show changed its downward trend and suddenly broke through 0.6 from 0.4!

It is obvious that the reputation of the early stage has begun to ferment.

"Nirvana in Fire" is not good in the first few episodes. In fact, as long as you can get through it, the excitement in the later part is still very dense.

On the Internet, more and more people began to discuss this show.

Many people began to spread the word and spontaneously recommended this costume drama to their relatives and friends.

But Cheng Zhu knew very well that the explosion of the ratings of "Nirvana in Fire" actually started from the middle of the series. There was a small increase in the early stage, but it only maintained between 06-08. When it was high, it was 0.7, but sometimes it would fall back to 0.6, and it was up and down like this.

What he has to do now is to wait.

Wait for it to explode completely!

However, two days later, Cheng Zhu suddenly found that he had misjudged it.

"I almost forgot that this drama is a word-of-mouth drama. In the past, it has always been ranked first in the iQiyi TV drama rating list, and Douban also has a score of 9."

"Although it has not yet become a big hit by word-of-mouth, it will only affect the ratings, not my sales!"

"Because this drama has a high ability to attract fans, its fan conversion rate is higher than other dramas!"

"Although the current audience base is average, it can't withstand the high conversion rate!"

This is the case in the entertainment industry. Some dramas are well-broadcasted, but they just don't attract fans.

Some dramas may not be so popular, but they have a strong ability to attract fans!

The current ratings are actually considered a small fire stage.

This has led to more and more people choosing to buy co-branded models in the Youcha store. "Hello, I want Mei Changsu's."

"Can I give me a Feiliu? I don't want Mei Changsu's.

"There's also Lin Shu's? Then I want two cups, both Mei Changsu's and Lin Shu's! "

The staff at Youcha can clearly feel that the number of people buying the co-branded products every day is more than the day before.

The small peripherals that were originally thought to be piled up in the store as waste now have a place to use!

However, there is no trend of co-branded products becoming a big hit at the moment, so Cheng Zhu is not in a hurry to market them.

Now he spends more time and energy on the research and development of new products.

He goes to the research and development department once a day to taste the new products. This is the second way Cheng Zhu intends to go. In the future, he will launch new products related to the characters in the plot. There is a product that is particularly suitable for the drama "Nirvana in Fire", which is one of the reasons why he chose to co-brand with this drama. That is the bayberry series in the fruit tea!

This series tastes good, and it has the word "plum", which echoes the male protagonist Mei Changsu.

It just so happens that after a while, it will be the season of bayberry. When this drama comes to an end, it is the season of bayberry.

In some places, bayberry starts to be launched at the end of April, but the taste is actually not good at this time.

The end of May to August is the good time.

For this new product, Cheng Zhu is not in a hurry to promote this co-branding now. It is a precise sickle that will harvest all the fans!

He will let everyone understand again what the king of marketing is!

Cheng Zhu was actually waiting for one thing from the beginning, which was one of the reasons why he felt that the collaboration with Nirvana in Fire would be a hit.

"I'm waiting for Mei Changsu to die!"

(ps: monthly ticket requested!)