You're forcing me to be reborn, right?

Although Pomelo Tea is making money as fast as a money printing machine, the balance on the company's account is indeed running low.

Stores with high rents are being rented out in first- and second-tier cities across the country. Each store is expensive to decorate. Money is also being spent on online marketing, and the cost of supply chain and cold chain logistics is bottomless.

If you want to grow quickly, there is no way around it.

Seizing the market means constantly burning money. The only question is whether anyone is willing to give you their money to burn.

Yuecha’s second round of financing exceeded 200 million, which is indeed scary at first glance. "Cheng Zhu thought to himself, 'It's a pity that if you kick me, you'll be kicking the steel plate."

Cheng Zhu felt it was time to throw some bombs into the capital market!

As a result, the next day, mainstream media published an article containing some recent business information of Pomelo Tea.

Every data, such as the average cup volume of the store, average customer price, total daily sales, etc., looks so horrifying that it can make colleagues in the milk tea industry cry.

"Damn it, this cup quantity is already 4,000!"

"The number of stores has increased, but the amount of cups sold has not decreased. Doesn't this mean that each store is actually operating at full capacity and is always selling cups, and is busy from morning to night?"

"It's crazy, this turnover!"

"We charge ten yuan for a cup of milk tea. How many cups do we need to sell to keep up?"

His daily turnover is as much as ours in a month—

What shocked everyone the most was that this article wrote about Pomelo Tea’s goals for May.

"We strive to achieve a monthly turnover of over 200 million by May this year."

This number can be said to be an astronomical figure in the 20s era of milk tea.

Even a chain brand with more than 100 stores across the country has never thought that its monthly turnover will exceed 100 million, let alone 200 million!

This actually reflects the courage of the founder Cheng Zhu.

"Look at it, it's 200 million!"

"You haven't even tried marketing with a monthly turnover of over 100 million. This information should make it easy, right?"

The big picture of the milk tea industry is about to be raised again! "

In addition, the number 200 million seems a bit familiar to everyone. Many people immediately thought of the news that Yuecha raised more than 200 million some time ago!

In comparison, it must be even more shocking if the monthly turnover exceeds 200 million!

This is the effect Cheng Zhu wants.

This is the bomb he threw at the capital market!

Take a good look at what a cash cow is!

You have to know that this is only the data for the number of stores exceeding 50.

When the number of stores across the country exceeds 100, Pomelo Tea's sales and profits will be extremely terrifying!

The money in the account can last for a while. "Cheng Zhuxin thought that he was not in a hurry for the second round of financing.

He was still waiting, and the devil's voice sounded extremely anxious in his heart:

‘Why the hell isn’t Mei Changsu still dead? "

Fans of "Nirvana in Fire" probably never dreamed that the sponsor and co-branded partner, whom they regarded as the most discerning and discerning person, would be cursing Mei Changsu's death every day.

There is no way, the number of episodes of this drama is not short and it can be broadcast for a long time.

Shendu Capital is very efficient and hired a professional public relations team to start crisis public relations for Yue Tea.

To be precise, it was to conduct crisis public relations for the founder of Yue Tea.

Previously, Chen Yue took the route of a female elite who has returned from studying abroad and an independent strong urban woman, creating herself a female CEO persona with many labels.

As a result, she suffered huge backlash from Cheng Zhu's efforts.

Because when she commented on the collaboration between Pomelo Tea and "Nirvana in Fire", her attitude was too condescending.

This condescending attitude, combined with her rich second-generation status, will immediately make many passersby dislike her.

On the other hand, Cheng Zhu has always given people the impression that he is a founder who started from scratch, and he also has the blessing of being a male college student.

In terms of the pros and cons of personal marketing, Chen Yue’s only advantage is her gender!

Yes, her advantage is that she is a woman.

In the case of Cheng Zhu "hiding his head and showing his tail", Chen Yue's advantage is actually not small. It's a pity that the second generation of rich people are simply not worth mentioning in front of the first generation, and they directly enter the hell mode. The solution is that some personal labels are so interesting that once you get them, you won’t be able to get rid of them even if you want to!

It can be said that Chen Yue now has a smile on her face every time she appears in public under the reminder of the public relations team, showing that she will not be affected by negative comments on the Internet and is still confident and strong in her heart!

Even if she goes crazy every day when she comes home, she must wear a calm smile. In addition, the team also started to hire a lot of marketing accounts, still making articles about gender. The content of the articles is roughly about the real power of women. , in fact, it is the strength of the spiritual core.

At this time, we definitely still have to play some antagonism between men and women.

We all know the culture and ethics of Weibo, regardless of what the prerequisites are, or how Chen Yue was yin and yang with Cheng Zhu at the beginning, not to mention that Cheng Zhu showed in the film that he didn’t even know who the other party was. In short, it’s wrong for you to scold women!

What, you said that real business war is just a fight between friends and businessmen?

No matter, it’s not okay to scold women anyway!

When a man scolds a woman, it is a sign of inequality between men and women. "It really stinks. How can you use such words to scold a girl in her twenties!"

"Oh, that's what men look like."

"Deep down, he just looks down on us women."

‘The interviewer is also a man. Do you understand what kind of chemical reaction there will be when men and men come together? "

This is a very common public relations method - conflict transfer.

This is obviously a very simple business conflict, but it is turned into a gender conflict.

And they packaged Chen Yue, the person who was the first to slander her, as a victim. She became a victim of online violence.

But it doesn’t matter, our sister Yue’s spiritual core is still strong, and she always poses with a calm smile every time she appears in the company.

As for how we go crazy every night, it doesn’t matter. Our independent women focus on being emotionally stable. I still work very hard and want to bring customers the best milk tea in the country.

The world kissed me with pain, but I responded with songs.

When Cheng Zhu saw the attacks on him by some marketing accounts, he felt sick.

He couldn't do anything. The world kissed me with pain, but I responded with a song: "The world kissed me with pain, and I died of pain!"

I lay down on the spot and asked for medical expenses. He felt that it was time to make Yuecha and Shendu Capital pay some price.

“When we were raising funds before, weren’t we going to attack my stores and open a few more stores near my store?”

"The purpose is to create a situation where three families are surrounding and suppressing one."

"Then, very good, you three, listen up, you are already surrounded by me!"

"Smelly sister, I'll beat my head to pieces!"

"You guys forced me anyway!"

Cheng Zhu was heartbroken and once again sent the photo of himself and Mei Changsu, played by Hu Ge, to his girlfriend Lin Lu, and typed viciously on WeChat:

"Give me a little porn on this photo! Make it look pretty!"

Damn it, you're dead!

With the popularity of the TV series, the sales of Pomelo Tea's co-branded products have been increasing.

The bustling April has come to an end.

This indicates that the May Day holiday is coming soon!

This is a time point that Cheng Zhu attaches great importance to.

He is counting on the single-day data of [Pomelo Tea] to hit a new high during the May Day holiday to see if it can break the previous record.

Just now, he held a video conference with Yue Dongyi and Tu Lin from Pulin Capital. During the conference, he frequently received hints or statements from the two of them.

“Pulin Capital’s attitude is very simple, that is, it feels that Youcha is ready to start its second round of financing, and Pulin Capital will still vigorously pursue this project.”

Cheng Zhuze also expressed his position to them that Youcha was willing to accept follow-up investment from Pulin Capital.

After all, this underwater project was excavated by Yue Dongyi, and he also had a bit of a bole for Cheng Zhu.

Cheng Zhuhui will accept this sentiment.

Of course, pomelo tea will definitely not be like Yue tea. Pomelo Tea will definitely introduce new investors in the second round of financing.

Yue Dongyi also knew this in his heart.

He didn't care about this.

"What Cheng Zhu did is normal and understandable."

“But the prospect of the pomelo tea project is really great.’

“What I want is that in the second round of financing, we at Principle Capital can get the largest share!”

It's okay to give others tickets, but he doesn't want a "newcomer" to sit on his head. What makes him and Wang Lin confused is that Cheng Zhu still said that the second round of financing can wait.

The money in Youcha's account can last for more than half a month.

This puzzled both Yue Dongyi and Wang Lin.

“Do you have to wait until all the money is spent before refinancing?”

"This is undoubtedly a very unwise choice."

But Cheng Zhu still had his own persistence.

Yue Dongyi had some guesses about this.

"I think this kid has some tricks up his sleeve. He will probably have to do some hard work in the past few days to make some big noise." He said to Wang Lin with a smile.

It has to be said that the veteran forced king's guess is very accurate.

Wang Lin, Cheng Zhu's number one fan, was chatting and talking about letting Cheng Zhu show his face.

"Lao Yue, I think you should have a good talk with him."

"Look at his good innate conditions, why didn't he take advantage of them earlier?"

"His own image is the best spokesperson for pomelo tea, isn't it?"

"Look at Chen Ou, a series of GG [I endorse myself], how much benefit it has brought to Jumei!"

"It's completely reproducible!"

Hearing this, Yue Dongyi could only say: "People's personalities are different. Some people don't want their image to be exposed and disturb their daily life. It's normal."

"But I always feel that this guy is not such a person." Wang Lin said.

Regarding this, Yue Dongyi felt dumbfounded.

April 30, afternoon.

Chen Yue held a small meeting with the public relations team.

Recently, with the efforts of this public relations team, her personal image has improved slightly.

But if you want to recover as before, you will definitely need to put in a lot of effort.

Can these people who leave the message "Crazy Mother" under every piece of content related to me die? "Sister Yue cursed in her heart.

‘Everyone is really mentally ill and they are staring at me, aren’t they? "

"You losers are really busy all day long!"

The head of the public relations team is named Zhou Tao.

Zhou Tao knew what Chen Yue was upset about, but he was also helpless, "You shouldn't have been frantically deleting comments in the comment area in the first place. Such an approach would be counterproductive."

At that time, Chen Yue deleted all the comments about the word "Crazy Woman". As a result, everyone's rebellious mentality was aroused, and the offensive became more intense.

Zhou Tao said: “After posting comments, many people often check the backend to see if anyone has liked or replied to them. “Many people like to gain a sense of presence this way.” "

"So, you will know immediately whether your comment has been deleted."

"After being deleted, I will definitely become even more unyielding."

'The turmoil in the first two days was so great that you couldn't delete it. In the following days, when the turmoil gradually subsides, you shouldn't delete the comments. At that time, you should find someone to control the comments in the comment area, and don't let these words become popular. Comment on the first few, just push them down. "

Chen Yue nodded, and then started scolding netizens again,

Zhou Tao:

After finishing her scolding, Sister Yue also said: "I think you can continue to set the pace with Cheng Zhu. I feel that the pace is not big enough!"

Now she just wants Cheng Zhu to experience her pain!

This is fine, Weibo has the best rhythm in this regard. "Zhou Tao nodded, indicating that this matter is easy to handle.

Ever since, after nightfall, some Weibo accounts began to take action.

·*·*

Hangzhou, a high-end villa community.

Shen Qingning was sitting in the bedroom, reading a newly bought romance novel.

After watching it for ten minutes, she felt a little bored.

What should I say, I feel that this book is not as good as the CP article about her and Cheng Zhu written by netizens!

Now when she reads this kind of romantic and sadistic novel, she always feels that the sense of immersion is slightly lacking. Either it is not well written, or it just doesn't feel that great. Just like the book in her hand, it can be said that it is the best book so far in 2015. It stands to reason that if a best-selling romance novel ranks first in sales, the quality of this kind of novel will definitely not be bad.

But she just didn't think it was interesting.

After Shen Qingning hesitated for a while, she put down the romance novel, then picked up her mobile phone and opened Weibo very skillfully.

She only needs to enter keywords such as Pomelo Tea owner or Pomelo Tea shareholder, and then scroll down, and she will always find something interesting.

However, her eyes were attracted by a Weibo posted by a marketing account today.

"The boss of Youcha doesn't respect women."

Shen Qingning frowned and clicked in to see that it was indeed the kind of content that was taken out of context.

But in the comment section below, many people spoke in extremely unpleasant ways.

Looking at these contents, Shen Qingning began to look more and more cold, and her pretty face sank.

Why do these people have no sense of their own? "She sighed.

She is the kind of person who is relatively perceptive, and she immediately thought: "Someone is probably setting the pace, and Youcha's official account may be affected.

As soon as she thought of this, Shen Qingning immediately opened Youcha's official account.

As a result, as soon as she entered, she was slightly stunned.

Because just five minutes ago, Pomelo Tea’s official Weibo released a new piece of content.

When Cheng Zhu was interviewed by [Classmate Xiaoqian] before, didn't he mention that he visited the crew of "Nirvana in Fire" and invited the entire crew to drink pomelo tea?

In addition, he also emphasized that he took a photo with Hu Ge.

This is the hook he deliberately put on the Internet.

You know, although after the song request incident at the concert, Youcha officials immediately refuted the rumor, saying that our shareholder was single, but those CP-eating lunatics didn't care at all.

You eat yours, I eat mine.

Even if the King of Heaven comes, the CP I drank is still real!

Under such circumstances, many netizens are actually quite curious about Cheng Zhu's appearance, but they can't help it. Who is Shen Qingning, the flower of wealth in the world, who is so stunning?

As soon as the video of the song request session of the concert was leaked, she became a hot search topic due to her superb appearance. Many people would think: "Who is such a beautiful woman with a good family background, a beautiful person, and a good temperament?" Talk?"

Fortunately, Cheng Zhu's aura was dazzling enough. He had already made over 100 million yuan from scratch when he was only a freshman in college.

In addition, it can be seen from the interview video that he must be over 1.8 meters tall!

On the Internet, there are many female netizens circulating their views on mate selection, such as: "If you are over 1.8 meters tall, your face will not matter."

Many women regard height as a rigid requirement for men.

Cheng Zhu at least occupies two of the three words "Gaofushi", doesn't he?

But no matter what, netizens are definitely still curious about his appearance. The most interesting thing is that CP fans are now divided into two parties.

Some people were extremely curious about Cheng Zhu's appearance and wanted to squat in front of the Polytechnic University.

Some people are afraid that seeing Cheng Zhu's appearance will make them unable to drink, and they feel that it is better to rely on their imagination to enjoy!

However, if you look carefully at Pomelo Tea’s official Weibo account, there will be many people leaving messages below:

"Show your boss a photo!"

"What's wrong with the interview video?"

"Show that photo with Mei Changsu!"

"Yes, yes, show the group photo!"

"There seems to be rumors in the university town of Hangzhou that he is quite handsome. Don't be embarrassed!"

“Editor, editor, I want a photo!”

"Handsome guy, look at your face!"

“Hand over the picture and I’ll add chicken drumsticks to my dinner!”

Amid such constant calls, Youcha’s official Weibo posted a picture five minutes ago with the following text:

"The mission has been completed, the photo theft was successful!"

Under normal circumstances, it would be good to have one or two hundred comments under the official Weibo of a brand like this.

But Shen Qingning took a look and found that this photo was posted five minutes ago, but the comments below it have exceeded two hundred!

The most important thing is that the number of reposts and likes is also extremely high!

These two pieces of information will expand the scope of the photo's circulation. After all, everyone who has followed your Weibo can see it.

Shen Qingning clicked into the comment area to take a look. The most popular comment was:

"Wow, the photo with Hu Ge is not inferior!"

(ps: Please vote for me!

The Chinese doctor took my pulse today and told me: If you don't adjust your biological clock, your wife and children will belong to others in the future.

In one word, absolutely!)