You're forcing me to be reborn, right?

Chapter 481 Is this all your sincerity?

Three days passed by in a flash.

Pomelo Tea’s Yangmei series sells very well. Among them, the best-selling ones are the smoothie version [Walking in the Snow to Seek Plum Blossoms] and the regular fruit tea version [Looking at Plum Blossoms to Quench Thirst].

The price of the cartoon character Xiaolipai, a combination of Mei Changsu and Lin Shu, in the secondary market has stabilized at more than ten yuan, and some can even reach twenty or thirty yuan!

No way, the queue for a cup of milk tea will take too long.

For some people, their time is very valuable and they don’t care about such a small amount of money. Therefore, Cheng Zhu also made a so-called [lucky model] very cheaply. The small stand with cartoon characters will be more beautiful and the costumes will be different. , the ratio is controlled at 100:1.

This kind of [lucky model] has been sold at sky-high prices in the secondary market, but the price fluctuates sharply and is not stable.

This kind of operation is really a complete mess in the fan circle.

Cheng Zhu knew very well that it was really easy to make money in the fandom.

Because they are not only willing to spend money, but also like to compare internally.

After posting it, they gain the envy of others. This emotional value alone can make these rich women feel that they have paid back their money.

In the memory of his previous life, Jay Chou once gave fans a Dior jacket that he was wearing during a concert. Someone expressed their willingness to buy this jacket for 2 million!

So scary, so scary!

For many fans of the drama, both Mei Changsu and Lin Shu are regarded as Bai Yueguang in their hearts.

But Cheng Zhu understood this kind of mentality.

"They say Bai Yueguang is invincible."

‘But there is someone more invincible than Bai Yueguang. "

"That's the dead Bai Yueguang!

In the afternoon, Zhao Longdu, a partner of Shendu Capital, made a special trip to World Plaza to compare the current situation of Pomelo Tea and Yue Tea.

Compared with the huge popularity of Pomelo Tea, Yue Tea can be described as appalling.

Zhao Long also went to find a scalper lurking around and expressed that he wanted to buy a cup of bayberry fruit tea. As a result, the other party offered 68

Yuan price.

Of course, this person whose name is on the rich list is not short of dozens of dollars, but he still deliberately made a counter-offer: "Do you want to sell it for 60?"

As a result, the other party immediately showed an expression of whether he wanted to buy or not, and looked like he had no worries about selling.

Through this little test, Zhao Long already got the answer in his heart.

The billionaire man sighed slightly.

He suddenly realized that he had made a big mistake.

"Investing in Yue Cha and Chen Yue is actually not a mistake."

"Compared with other new milk tea forces, Yue Tea, which adopts the [milk tea + soft European bag] model, is very competitive. Chen Yue himself also has a lot worth investing in."

"It's a pity that I underestimated this college student a little too much."

It has to be said that as a freshman, sometimes people will instinctively wonder if they can look around the country and find another Cheng Zhu?

In Zhao Long's view: "The launch of joint branding can be said to be a sign that young people have smart minds, many ideas, and dare to try."

"But this wave of co-branding with "Nirvana in Fire" shows too many things."

"Especially the last wave of new products."

This business tycoon has already seen the essence of co-branding at a glance. “Conventional co-branding is more about attracting a wave of social popularity.

1

'Whether it was Cheng Yiyi's initial joint name with Momo, or Chen Yue's subsequent joint names, they were actually solving the problem of dissemination. "

This is a kind of attracting behavior, which is to expand the brand's popularity and increase the brand's playability. "

"However, the vast majority of joint marketing cannot solve the problem of product strength."

"The support for product premiums is also slightly insufficient, and it is difficult to achieve the kind of jaw-dropping effect."

"For example, Starbucks sometimes does a lot on product premiums. In the eyes of the capital market, this can reflect the brand value."

“But Yucha’s character collaboration is completely different.”

"It doesn't matter whether he plays like a fan circle or not, but judging from his series of operations and his constantly advancing layout, he is definitely not just a genius who has a sudden flash of inspiration!"

“His execution ability is very strong and his business planning skills are also outstanding.”

"Of course, the most amazing thing has always been his marketing ability and understanding of human nature."

Zhao Long began to feel a little puzzled. Is this really a young man who is not yet twenty years old?

Is this really a child from an ordinary family?

You know, with the development of the times, a group of big guys in the investment circle have gradually developed their own tacit understanding. They all like to invest in a type of projects - projects that can bring "spiritual satisfaction" to people.

[Spiritual satisfaction] These four words are Zhao Long’s investment focus in the next two years.

“Increased productivity brings changes in demand.”

"The market for spiritual needs will become larger year by year. This is a major trend in the future."

And many of Cheng Zhu's operations accurately focused on these four words!

But in fact, it is quite difficult to achieve spiritual satisfaction when selling products.

Zhao Long looked at the long queue at the entrance of Youcha, and suddenly felt a little annoyed.

“Independently supporting Yuecha, it seems that now it is better to compete for the qualifications of Yuecha’s second round of financing!”

However, this is not the most important thing.

Zhao Long's main investment focus now is on the takeout platform, and Yuecha is just one step in it.

In 10-15 years, no one paid attention to the food delivery platform. At that time, group buying was the world. The "Thousand Group War" was talked about by everyone many years later and can be recorded in the history of the Internet. .

It was an era of crazy money-burning, and a large number of netizens had bought wool on major group buying platforms.

But things are different now, now the takeout war has started again!

Everyone is vying for high-quality business resources.

There are rumors that a certain food delivery platform even requires frontline staff to practice fighting. If we can't compete, we will fight!

Shendu Capital has also joined the "takeaway war", and the amount is not low.

And in this environment, what about Cheng Zhu?

So far, his pomelo tea has not cooperated with any takeaway platform.

:

On the fifth day of the official launch of the Yangmei series, the popularity of this series of fruit teas has not declined. On the contrary, it is still rising due to fermentation across the entire network!

What really made it reach its peak was a Weibo post on the official Weibo account of "Nirvana in Fire", which posted about Pomelo Tea's Yangmei series and character peripherals.

Seeing how popular the show was, some of the supporting actors also spontaneously participated in it, showing off the bayberry series of fruit tea to consolidate the popularity and fans they had absorbed from the show "Nirvana in Fire".

For the leading actors, this kind of thing would not be done. But for those supporting actors who are not so popular, it is another matter.

With the support of many parties, pomelo tea stores across the country are selling like crazy!

Today, Pomelo Tea has 58 stores nationwide.

The staffing of each store is several times that of an ordinary milk tea shop.

The average daily cup output of a single store has remained between 3,400-3,800 cups, and today it reached a terrifying 3,873 cups!

Since the Bayberry series has small peripherals, the price of the co-branded model will be 5 yuan more expensive, which will also increase the average unit price, directly to 3 yuan.

7 yuan.

Cheng Zhu took a look at the single-day turnover of 8,311,458 yuan, and showed an extremely satisfied smile on his face.

This month’s turnover exceeded 200 million. It’s not easy! "Cheng Zhu thought to himself.

In the past few days, he rejected invitations from various food delivery platforms.

How these platforms obtained his personal contact information, Cheng Zhu is not particularly clear. For example, the second-in-command of Baidu Waimai contacted him personally, but Cheng Zhu ultimately refused.

"I declined."

His rhetoric was consistent: "Now the store is too busy and is in a saturated operation. We are not considering taking out food for the time being, and we will not cooperate with any food delivery platform."

Some people would naturally try to persuade Cheng Zhu: "Takeout is the future trend. In the future, customers who buy in stores will not order takeout at all."

Cheng Zhu's heart: Should I say it with you?

Naturally, he knows that in the future, it will be a world of takeaways.

To be precise, the milk tea industry will develop better and better in the future. Some brands can easily have thousands or even tens of thousands of franchise stores, thanks to the takeout platform!

Just imagine, how many people used to order a cup of milk tea from time to time? Or even a cup of milk tea every day?

There are very few people like this because it is too troublesome.

But as the food delivery platform grows, everything becomes different.

Drinking milk tea has become an extremely convenient thing. Whether you are relaxing or at work, you can have it delivered directly to your door with a little effort.

And the most popular online celebrity catering brand like Pomelo Tea has naturally become a "must battleground" for military strategists.

It’s not that Cheng Zhu really doesn’t want to cooperate with any platform.

He is simply waiting for a price.

What he wants is not simply merchants to settle in and cooperate. Even if he is willing now, he can definitely get the top merchant treatment!

"What I want is a deep connection!" This was Cheng Zhu's only plan. When he rejected Baidu Waimai's second-in-command, Shen Minglang was present. He was listening to Cheng Zhu's call.

After the call ended, he was a little stunned. "Cousin, this is already very sincere. It's already a big deal." He said that Shen Minglang knew that Cheng Zhu would let Youcha settle on the platform sooner or later. He just He has been saying that the time has not come yet. With his eyesight, he feels that now that pomelo tea is so popular, it is naturally the best time to get the best benefits and the highest standard of treatment!

As a result, Cheng Zhulai said: "Just make a phone call. Does this count as sincerity?"

Shen Minglang was already numb from the shock of his force.

Shen Minglang was already used to his usual naughty look.

"Then what does it mean to be sincere?" he asked sincerely.

Cheng Zhu looked at his future uncle and didn't answer directly. Instead, he asked, "Don't you think it's strange? The middle-level managers who approached me on other platforms would try their best to persuade me and talk about the future of takeout for a long time. But, The dignified second-in-command didn’t say a word.

"Ah? You didn't tell me that I didn't even notice it." Shen Minglang was shocked: "Why?"

‘Because unlike these middle-level people, they can see my thoughts, and calling me is just to express an attitude first, just as a formality. "Cheng Zhu said.

Shen Minglang said again: "Ah?"

Seeing his unsatisfactory look, Cheng Zhu felt that if Ning Ning were there, she would have realized it.

He stretched out his right hand, rubbed his fingers gently, and said, "This is what I want."

"Money?" Shen Minglang understood the meaning of his gesture.

Cheng Zhu's next words made Shen Minglang take a breath of cold air.

“Yes! It’s money! I want the capital behind the food delivery platform to compete for our second round of financing for Youcha!”

(ps: First update, please give me a monthly ticket.)

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