You're forcing me to be reborn, right?

Cheng Zhu remembers very clearly that Zhang Xiaolong, the father of WeChat, will make his public debut in January next year after many years.

Zhang Xiaolong pointed out that more and more products are produced through public accounts because the costs of development, user acquisition and dissemination are lower here.

The split service account did not provide better services, so WeChat is internally studying a new form called [WeChat Mini Program].

For many merchants, this is equivalent to a new way and a new sales model. Especially for many catering brands, [mini programs] are a top priority.

Like [Luckin], [HiTea], [McDonald's], etc., all rely on it. It has a big difference from the food delivery platform, that is, it not only has some functions of the food delivery platform, but also allows merchants to have their own traffic. lock up.

The food delivery platforms had their own subsidies at the beginning, but a few years later, with the end of the money-burning war, the merchants' costs were actually increasing year by year, it became more difficult to attract traffic, and the platform's points were getting higher and higher. Vampire merchants.

During this period, the cost of attracting traffic is too high and it is impossible to retain the traffic, which will eventually turn into platform traffic.

But the WeChat applet is different. It gives each merchant an independent page, and merchants can also set personalized customized services.

For example, what type of discounts are provided, whether to choose third-party delivery or self-delivery, do some activities, apply for a monthly membership card, etc.

If you use the registered membership model in the mini program, you can get your own users, and then you will have your own traffic circle, right?

Among them, [McDonald's] actually does a pretty good job, and the [McKin's Membership] model is very successful. If Cheng Zhu himself later orders McDonald's takeout, he usually chooses to order it through the mini program.

Later, many merchants even let customers directly scan codes and order food on mini programs even in stores.

Bringing convenience to merchants and customers is still secondary in Cheng Zhu's opinion.

What he pays more attention to is: "With the mini-program and its own traffic circle, it means that there will be huge and complete consumption data in the background."

‘The future is the era of big data. "

“In this way, recommendation algorithms can be used to predict users’ preferences in the future.”

Generally speaking, for ordinary merchants, the help of WeChat mini programs is actually limited.

But for Internet celebrity brands, well-known brands with their own traffic, and brands that want to operate and maintain fans, mini programs can be very helpful!

Cheng Zhu recalled: "It is now May 2015, and the mini program was launched at the beginning of 2017."

“It looks like there’s still more than a year left.”

But in fact, in 2017, it was when Pomelo Tea really needed takeout service the most. "

By then, there were at least a hundred stores across the country. "

These stores will be concentrated in first, second and third tier cities. "

“As the number of stores increases, the stores will not be so saturated.”

"At that time, everyone had become accustomed to ordering takeout."

If you stand in line early and make arrangements in advance, you will never go wrong. "

This is why Cheng Zhuming is in Hangzhou and Ali is also in Hangzhou, but he prefers [Rice Ball] with [Penguin] standing behind him.

one of the reasons.

His personality doesn't like others to dictate to his company. Alibaba usually invests money first and then parachute executives, which is particularly annoying.

It’s common to kick out founders. In fact, if it weren’t for the [kidnapping Shen family plan],

Cheng Zhu can also choose to cash out when the price is high. Anyway, it will be difficult to make high-end milk tea in the future.

But since Ning Ning was to be locked up, it was different.

"What's more, I won't always be making high-end fruit tea. When the time is right, I can start to transform and launch subsequent mid-range products."

For others, the tea business may only be a flash in the pan, but for Cheng Zhu, a reborn person, he can accurately step on every node.

He wants to build the longest popular tea brand in China!

The countdown to [Youcha]’s second round of financing has begun.

As the founder of Pomelo Tea, Cheng Zhu also needs to start pre-heating for the second round of financing.

Since the photo has been exposed all over the Internet, he doesn't mind standing in front of the stage now.

To be precise, as the business grows bigger and bigger, this is actually inevitable. It is difficult to remain mysterious like it was in the past when we were only doing e-commerce.

Cheng Zhu began to select some suitable media, accepted some interviews before the second round of financing, and spread some rumors appropriately to pave the way for subsequent blockbusters.

During this process, the leaders of the Polytechnic University also contacted him and wanted him to be interviewed by a campus reporter at the school and record an exclusive video interview.

At that time, this video will be shown inside the school, such as on the TV in the cafeteria.

Then, things like the school’s official WeChat account will also be released online.

There is no way, the most famous person in Polytechnic University now is Cheng Zhu.

What made the school administrator ecstatic was: "This kid is only a freshman and can still use it for three more years!"

In any case, being a current student is definitely more useful than being an outstanding graduate.

Cheng Zhudu doubted: "During the admissions season, will I be asked to make a video that says 'Everyone is welcome to apply for Zhejiang University of Science and Technology'?"

He felt that judging from the current attitude of the school leaders, there was a great possibility of asking him to "sell out his lust".

What’s interesting is that as Cheng Zhu becomes popular all over the Internet, he seems to be on the trend of becoming a school boy at the Polytechnic University.

The female classmates would definitely have no objection to his appearance. He sells QQ underwear and is the king of QQ in China. The silly male college students regard him as an idol and god, and there will not be much noise.

This made Cheng Zhu sigh: "From the "senior brother" in other people's mouths in the previous life, he suddenly became the "school grass of science and engineering".

When he came to school in the afternoon, he unexpectedly found that there was an old acquaintance in the interview team, Zhang Qiqi.

She was responsible for being a campus reporter today and interviewing Cheng Zhu.

'Junior brother!" She smiled warmly at Cheng Zhu and waved to say hello. Today, Zhang Qiqi was obviously dressed up carefully. She was wearing a college-style suit, exuding a youthful atmosphere. Her legs under the pleated skirt were slender and straight, and she also matched a pair of white socks and black leather shoes.

After seeing her, Cheng Zhu thought carefully and felt that it was unexpected but reasonable.

After all, she is an Internet celebrity, with a good image, and she is willing to participate in various school activities, so she was used.

For example, Lin Lu and Shen Qingning almost refused all school activities, and no matter how the school persuaded them, it was useless.

Zhang Qiqi almost came whenever she was called, because this could become the material for her Weibo.

‘Zhang Qiqi seems to be really keen on being a tool person. ” Cheng Zhu thought in his heart.

From the beginning to the end, he has always used her as a tool person.

Even now, her most shining identity is: Yiyi’s cousin. In other words, in a few months, when Yiyi comes to Hangzhou to study, she will still be able to get a small version of the enhancement.

For this time, the school celebrity was very excited about the school arranging her to interview Cheng Zhu. She deliberately did not tell Cheng Zhu in advance this time, just for such an unexpected meeting today.

But last night, she went to the beauty salon specifically, and this morning she went to the barber shop to blow dry her hair.

She used to cherish this opportunity to be in the camera, so that she could continue to establish her own school beauty persona, but now she cherishes the opportunity to meet Cheng Zhu even more.

“Junior brother, these are the questions for later, can you take a look first? "She handed over two A4 sheets of paper.

Cheng Zhu nodded and raised his hand to take them.

A breeze blew at this time, and he could smell the faint fragrance of Zhang Qiqi.

It rained heavily yesterday, and it was a little cold today, but she still insisted on showing her legs.

When Cheng Zhu lowered his head to read the content, she took a step forward, almost touching his arm, and said: "If you have anything to ask me or to modify, we can communicate now."

There were obviously many classmates watching, but she didn't mind expressing her closeness to Cheng Zhu, and even deliberately trying to please him.

In her opinion: "Miss Shen must be very good at holding herself up, and this is my chance. "

If you don't take the initiative, how do you know if there will be a story later?

Therefore, the more the students around looked at them with a look of excitement, the closer she got to Cheng Zhu.

It's a pity that the object she wanted to seduce was not an ordinary freshman. He had no feeling at all from Cheng Zhu's physical contact, and his heart was not moved at all. Not to mention, when he went to the Business Bureaus where he went to [Touch and Sing], the girls sat next to him and sat very close to him.

After Cheng Zhu took a look at the questions written on the paper, he directly deleted the two questions he didn't want to answer.

"You can ask the rest." He said to Zhang Qiqi, "Okay. "

When the interview officially started, the little green tea girl looked at Cheng Zhu in front of the camera with eyes that were obviously attracted to him, without any disguise.

This is the effect she wanted to show everyone after the broadcast.

Cheng Zhu looked at her little servants with eyes that were almost threaded, but he didn't care in his heart, and he didn't have too much resistance to it.

Because he had met too many people like this in his previous life, and he had encountered similar situations too many times, and he was a little accustomed to it.

What Cheng Zhu found most interesting was that Zhang Qiqi's voice seemed a little hoarse during the interview.

She asked questions one after another, and Cheng Zhu answered them fluently. Since it was not a formal media, he behaved more casually and did not act too official.

Soon, Zhang Qiqi Shengshi led the topic to the second round of financing.

She first laid the groundwork and mentioned the financing of brands such as Yuecha.

‘Earlier, Yuecha raised 200 million in the second round of financing, and then another emerging milk tea brand, Tea, received 1.2 billion in the first round of financing. "

"Have you ever felt anxious, nervous, or afraid when facing these opponents?"

Cheng Zhu smiled and said, "Although Yucha has not officially started the second round of financing, we occupy more than 60% of the market share in the new tea beverage market, which means that all our competitors combined do not have as much as us. "

"And our second round of financing is about to start. "

"Instead of asking me if I am afraid of them. "

"Why not ask them if they are afraid of me. "

Damn, who can resist pretending to be cool in school!

Anyway, when Cheng Zhu faced the interview team of the University of Science and Technology, he pretended to be cool one after another, and the strong aura of coolness echoed over the entire campus, covering the entire campus.

But the students of the University of Science and Technology don't feel disgusted.

Because they also want to show off Cheng Zhu to the outside world. "You know about Yucha, right? Do you know where the money for Yucha's store came from?"

"Where did it come from?"

"It's just to open a claw machine store at the school gate, and then we all go there to spend money!

2

"That's not right, he also sells QQ products!"

"What do you know? He has told the public before that the money for opening a milk tea shop is the money from selling the claw machine shop!"

I don’t care, Yucha’s military medal is part of me!

In short, when you become the top person in a circle, then you will inevitably become the talking point for people in this circle.

The entire campus interview did not last long, it was over in half an hour, and some editing would be done at that time.

When Cheng Zhu left, Zhang Qiqi immediately ran to follow him.

In the eyes of others, it seemed as if the two had other plans after the interview.

‘Junior, can I take up some of your time? "The internet celebrity school belle asked.

Cheng Zhu slowed down and asked, "Senior, is there something wrong?"

Zhang Qiqi nodded and said: "Graduation is approaching. I originally planned to sign a contract with a media company after graduation. Recently, Mr. Zhu from Gushan also handed me a contract. I want to ask your opinion. He also told me, I can find an opportunity to ask you. "

Hearing this, Cheng Zhu smiled slightly.

He feels more and more that Zhu Youwei is quite interesting. After his short video platform is officially launched, he will definitely promote several phenomenal Internet celebrities. In his mind, Gushan is a priority for cooperation.

In any case, Zhu Youwei has been building a good relationship with him, and he has helped a lot with big and small things.

"If the contract benefits are good enough, I think Gushan is a good choice." Cheng Zhu said.

Since she is Yiyi's cousin, Cheng Zhu did not forget to hint: "When my short video platform is launched later, there should be some small cooperation with Gushan."

Although Zhang Qiqi is not as smart as her cousin, she can still hear something from it.

‘Okay, I understand, junior. "She said.

The green tea school belle started to complain about herself a few words, to show her weakness and incompetence in front of the man, so as to let the man show his strength.

Alas, junior fellow student, I was actually quite confused after graduation. Without campus hotspots, my traffic would definitely decline. I didn’t know what to do, and I was very cautious about signing companies. "

"You know, many people just choose the wrong company and then waste several years in vain."

Even though there are so many companies in this field in Hangzhou, each company has a few representative internet celebrities, but in fact many of them are very bad. I heard some friends talk about their own affairs, and I felt scared. "

"But if you help me check, I think there will be nothing wrong."

Hearing this, Cheng Zhu turned his head and glanced at her, with a smile still on his face, but no worries in his heart.

He didn't have much to do this afternoon, so he could give Zhang Qiqi a little test at this moment. He had considered whether he should praise her after the short video was released, praise her as a phenomenal Internet celebrity, and then promote the platform.

For a social platform, it is extremely important for a new batch of phenomenal Internet celebrities to appear every now and then.

In this way, everyone will rush in one after another and rush in crazily.

Like [Douyin], there will always be a phenomenon in this regard, that is, the top streamers who were popular in the past may have become a bit outdated later on.

However, there will always be new popular cases in the platform that will be updated and iterated, which is actually very important.

It would not be a good thing if a small group of people always hold the top position.

When the time comes, he will lead some new trends on his own, and then strive to create a few big Internet celebrities in these trends.

Today’s Weibo is actually very simple.

Unlike Douyin, there will be some new tricks every once in a while.

For an Internet celebrity like Zhang Qiqi, what kind of flower activities are better?

In fact, it is nothing more than taking the route of a dancing internet celebrity, or making some cross-dressing videos, or "face-changing" videos.

Like now in 2015, you can’t see too many cross-dressing short videos on the Internet where girls are wearing cartoon pajamas a few seconds and become sexy and hot the next second.

As for the so-called face-changing videos, they are nothing more than deliberately pretending to be ugly at the beginning, and then showing off the "evil head-changing magic" in the next second, with stunning makeup.

These types are actually quite enduring.

He stopped and looked at the cousin of his former lover, and said, "Actually, I feel that there is a style of short video that is quite suitable for you."

"Ah? Which one?" Zhang Qiqi was immediately surprised and seemed to be listening.

‘Drag videos. "Cheng Zhudao.

He felt that Zhang Qiqi would have a heavy burden as an idol, so she probably wouldn't be willing to act ugly.

In some head-swapping videos, the person does not appear without makeup at the beginning. Instead, she will deliberately paint herself ugly, and then make some ugly looks and expressions, and then give people the feeling of an ugly girl without makeup, and then create the ultimate look after makeup. Contrast.

Cheng Zhu didn't think Zhang Qiqi would want to label herself as "an ugly girl who relies entirely on makeup." In fact, this type of internet celebrity is quite popular. Many people have started to directly become beauty internet celebrities and publish some makeup tutorials. , selling some beauty products, the traffic is very high, and the ability to monetize the traffic is also very strong.

The current stage of monetizing Internet celebrity traffic mainly depends on Guangzi. In fact, it is not as diverse as it will be in a few years. It is really easy to make money.

"Cross-dressing video?" Zhang Qiqi understood, but she didn't know if she understood it correctly.

"It's the kind of contrasting film that highlights your external conditions." Cheng Zhu nodded.

"For example, you may be wrapped up in a thick down jacket or even a military coat at first, and then the next second you are wearing yoga clothes, dance skirts, etc."

"Our platform will release an APP in due course to facilitate your editing. The operation is very simple." Cheng Zhu turned on his phone and showed Zhang Qiqi the APP, which is still in the internal testing stage.

He actually copied this [cutting].

“There will be many functions in it, such as various templates, various filters, and some special effects, vocals, stickers, text, etc.

"Do you have time now? If so, I can take a few minutes to film it for you. After you sign the contract with Gushan, send the film to Zhu Youwei for a look and ask him to follow this path for you in the future." Cheng Say it one by one.

As soon as he took the initiative, Zhang Qiqi immediately fell into endless surprises.

"If you have time, how about I go back to the dormitory now to get some suitable clothes?" She has a strong execution ability.

"Okay, the school has allocated a few more empty classrooms for me in the Entrepreneurship Building. I'll go there to take pictures later. It'll be quick, only a few minutes." Cheng Zhu said.

"good!"

"Then I'll go over now and I'll send you the location later." Cheng Zhu said, "Yeah!"

As a result, when she returned to the dormitory to get her clothes, Zhang Qiqi fell into a dilemma.

On the one hand, she was confused about which two pieces of clothing would be more contrasting with so many clothes?

On the other hand, the opportunity is rare, do you want to risk it a little bit?

Just like what Cheng Zhu said just now about yoga clothes, she has two sets in her cabinet. "But if I put on yoga pants, I will be able to wear them."

On weekdays, if this [rich family member] wears yoga pants, he will wear a long sun protection garment to cover it, or wear a shirt or jacket around his waist.

But, today

Zhang Qiqi gritted her teeth and directly took a set of yoga clothes and changed into them.

Then, she borrowed a long black down jacket from her rustic roommate, which could completely cover her, and put on a pair of jeans to cover her yoga pants.

After walking out of the dormitory, she went back and picked up a K uniform that she had worn for a few photos.

She knew very well that because of her special nature, the yoga clothes could only be shown to Cheng Zhu and not to Zhu Youwei.

The JK uniform should also be able to create the contrast of cross-dressing, right?

This made her heart beat slightly faster on the way to the Entrepreneurship Building. After she became extremely nervous, she followed Cheng Zhu's instructions and took pictures of her wearing a down jacket first.

After the photo was taken, Cheng Zhu said: "Then you change first, and I'll wait for you outside."

Zhang Qiqi whispered: "No need to bother, junior fellow student, just carry it on your back."

Cheng Zhu knew that these were her little envoys again, but he didn't care and turned his back calmly.

Then, Cuicui's voice came from behind.

After a while, Zhang Qiqi said, "Junior, I've already changed that one."

Hearing this, Cheng Zhu turned around and looked at Cao Qiqi.

As a result, with just one glance, he realized the seriousness of the problem.

Yoga pants themselves can outline the lines of the legs and buttocks, but this is not the focus at all. The slender and straight legs and round and straight buttocks are not worth mentioning at this moment.

It's too obvious. Zhang Qiqi's camel toe is too obvious, just like two orange petals.

It's hard not to be drawn to it.

Why didn't you tell me about such a big thing earlier?

The current scene can be described by an ancient official position: the Ministry of Household shows wolf.

At this moment, Cheng Zhu finally saw the treasure of Zhang Qiqi, a wealthy family, for the first time.

At this moment, Rao, with the determination of the green tea school beauty, had been doing some mental construction along the way, but she still kept her head down a little embarrassed, not daring to look at Cheng Zhu.

She regretted it a little and felt that she was really ashamed.

"Junior, there should be such a contrast, right?" She lowered her head, looked at the ground, and asked softly, risking her life.

"Yes." Cheng Zhu replied.

In the concept of a dog man, since you bow your head shyly, then of course I can look at it openly. After all, you don’t know that I am looking at it, right?

I can't tell whether it is vulgar or elegant. I only know that the flowers are in full bloom. If I don't take a look, it would seem that I don't understand the style.

(PS: Two in one, the number of words is the same as the normal double update. It’s the end of the month, please double the monthly ticket!)