You're forcing me to be reborn, right?

In the office of Tiancheng Capital, Wen Hua felt that he was openly ridiculed by senior industry leaders.

Is Wang Zeng being humorous?

Of course, he can be considered humorous. In addition, he also indirectly highlights Cheng Zhu's style.

But for capital, there must be a real purpose in it.

For example, hype!

"If you are late for one minute, you will get an extra 100 million!"

What a shocking statement, what a good headline!

It would be strange if such a title did not attract attention.

It is full of pressure.

How confident does it take to say such a thing?

From a normal financing perspective, a company like Youcha that has raised 600 million yuan, and is led by the country's No. 1 venture capital [Red Mountain Capital], and has a valuation of an astonishing 5 billion yuan, is already considered explosive news.

However, everyone knows that Youcha is very popular and profitable. Although this number is slightly higher than expected, it is not enough to make everyone drop their jaws.

What's more, for ordinary people, what they like to see more is interesting things that pull out Wen Hua's previous arrogance and "whip the household", so the topic will rise immediately!

The intensity and scope of marketing will increase exponentially!

Everyone knows that what everyone likes to see is this kind of stuff!

When the capital circle and peers saw the financing of Youcha, they were shocked and awesome!

Ordinary people: OK, OK, I know you are awesome, but what does it have to do with me?

But if you say "one minute late will add 100 million", then I will have to eat melons in the front row. Can anyone tell me what kind of melon this is? "

Why haven't I heard of this rumor that Wang Zeng said before?

There is such a thing? Where is the class representative? Where is the class representative? Hurry up and stand up to answer!"

"Let's not talk too much, let's have a big one! The big one will stand up and answer!"

This incident was mainly circulated in the [venture capital circle] at the beginning, and it was widely spread in various venture capital institutions.

But with the strong investment of Pulin Capital, this topic came to an end later.

Everyone changed from "Is this guy so crazy?" to "Yue Dongyi is so optimistic about him!"

But now that it has been tossed around like this, this incident can no longer be concealed.

Although Wang Zeng's attitude when facing the interview was "This melon is not true", I was late on purpose, and Mr. Cheng refused to let me invest another 200 million.

But netizens are so good at digging!

Everyone traced the source and found that there were indeed a lot of so-called "reliable news".

"According to reliable sources, this matter was spread by Tiancheng Capital itself. It was told to peers as a joke at the beginning, and everyone was asked to avoid the pomelo tea project. This founder is very crazy."

Overall, the timing of the hype was actually very clever!

The second round of financing was so successful that it was indeed very suitable to slap Tiancheng Capital in the face, but this was not the most superficial.

The reason why this incident was not hyped on a large scale during the first round of financing was because Cheng Zhu had not yet exposed his identity as a QQ

tycoon at that time!

This marketing king knew very well that now that there is an additional layer of identity blessing, it will naturally have more crazy capital!

After all, at that stage, netizens only knew Cheng Zhu as the founder of a famous milk tea brand.

His business was still in its infancy.

Then, if such a person said "one minute late will add 100 million", he would be ridiculed by the crowd.

It's so funny. It's obvious that his brand is short of money and needs financing to continue to develop, but he is still so arrogant?

Even if the project is a good project, you have to put on a good attitude. Who do you think you are?

You know, before Yue Dongyi invested in Youcha, no one thought that a milk tea brand could have a case of over 100 million financing. It was unprecedented!

But if the person sitting here is a QQ tycoon, the current number one in the domestic QQ field, then you are a small vice president of Tiancheng Capital, not even a managing director, but just a high-level worker, and your status is not equal.

The person with the same status as Cheng Zhu should be a partner of Tiancheng Capital, and the managing director is not even at the same level.

Wen Hua just watched a bunch of netizens talking about it.

"By the way, Cheng Zhu is not short of money, why does he need to raise funds?"

Brother, sometimes raising funds is not just about money. You see, many big guys have to raise funds for new projects, and these big guys have money themselves! "

'Yuzu Tea cooperates with high-end shopping malls. In fact, before raising funds, if I were the shopping mall, I would seriously consider milk tea entering high-end shopping malls, even if your QQ industry is very successful. But if there is venture capital investment, then, will the view of this project be different?

This represents the optimism of professionals, so it will be easier to negotiate with the shopping mall."

Some of the statements here are actually reasonable.

There is no precedent for milk tea entering high-end shopping malls, and the shopping malls will feel that it is lowering the grade. Even if you are very successful in Xingguang City, it is just an exception. Your identity as a QQ tycoon cannot add points to your milk tea business.

But if there is a venture capital institution endorsement, it will change all of a sudden.

Investing 100 million in yourself across the border and investing 100 million in you by a well-known venture capital institution are completely different in nature.

With the support of this kind of popularity across the Internet, Youcha and Chengzhu once again became the hot search on Weibo!

The weather at the end of May was getting hotter and hotter, but Wen Hua felt as if he was falling into an ice cave and felt cold all over when he held his phone!

The overseas returnee student suddenly thought of an idiom.

"Killing kills the heart, killing kills the heart!"

As the saying goes: Shopping malls are like battlefields.

Although there is no blood on the knife, it is still cruel!

This series of hype on Youcha can be said to nail Wen Hua to the pillar of shame in the investment community.

The more popular Yucha becomes in the future, the more embarrassing she will be.

We asked ourselves, Cheng Zhu actually never considered Tiancheng Capital from the beginning.

The vice president of Tiancheng Capital was late on purpose and was showing off. He didn't think she was in the same league.

But that’s only if the rumor that “one minute of delay will result in an extra 100 million” has not spread.

He didn't think that Wen Hua deliberately made this matter known to everyone in the investment circle in Hangzhou. It was out of good intentions. So, I'm sorry.

Now you can only cooperate with our hype.

It can only become a part of our grand marketing play.

Cheng Zhu, who is well aware of marketing routines, is now throwing a trap and letting everyone take advantage of it.

But this wave of enthusiasm cannot last long.

Although something with a big head can explode quickly, you still have to keep digging deep.

Therefore, he decided to give curious netizens an answer.

In fact, judging from the current form of online public opinion, everyone somewhat believes in this "100 million will be added if you are late for one minute".

However, Cheng Zhu's idea is very simple: "Whether you believe it or not, I'm going to come forward and answer it."

The correct answer is that the traffic and popularity will suddenly increase again?

People who don’t believe will come and take a look, and people who believe will also come and see if their guess is correct.

Therefore, Cheng Zhu was interviewed by reporters again.

At the request of the leaders of the University of Science and Technology, Cheng Zhu set the interview location at the gate of the University of Science and Technology. Yes, he stood in front of the four characters of the University of Science and Technology and entered the camera, giving the school a strong impression of its presence. feel.

School leader: I feel comfortable.

"Classmate Cheng is very wise."

"When I think that he is only a sophomore after the summer vacation, and he can still be regarded as a golden sign for three years, I wake up laughing in my dreams at night."

‘Isn’t this a good thing? "

At this moment, not only were there a large number of onlookers at the gate of Polytechnic University, but many school leaders also came over.

As mentioned before, Cheng Zhu's slightly ruffian appearance and special temperament are actually not a likable type for faculty members.

Didn't even our counselor think that this person might be a thorn in the class at the beginning?

As a result, wasn't she repeatedly contradicted by Cheng Zhu?

However, now that the school leaders are watching him standing in front of the words "Polytechnic University" and talking eloquently, they only feel that the more they look at him, the more they look at him, and the more they look at him, the more they feel that this kid is a rare recruit.

"Many of the business wizards are somewhat wild."

"It really doesn't work if you follow the rules too much."

The three names in Cheng Zhu's dormitory room 309 were also onlookers.

Dong Dong only felt that Zhu Ge’s mastery at this moment could not be better!

He wished he could imprint Cheng Zhu's calm yet angry look in his mind, and then find an opportunity to secretly imitate it in front of the mirror, laying a solid foundation for himself when facing reporters in the future.

He feels that he will definitely be able to be the same teacher when the time comes!

At this time, Chen Jieyu, as a counselor, was also standing aside, accompanying Dean Zhang and others.

She looked at Cheng Zhu from a distance, as if she was really just his counselor.

But in her heart, she felt proud.

She could feel the high spirits in him.

She would cheer loudly in her heart for everything he had accomplished today.

In this interview, Cheng Zhu also reviewed the manuscript with the interviewer.

Finally, the question came to that hot topic nowadays,

"Mr. Cheng, there is a rumor on the Internet recently that before the first round of financing, you once said something like, 'If you are late for one minute, you will get an extra 100 million.' Is this true?"

When Cheng Zhu heard this, he immediately smiled and waved his hands and said, "I don't know why this matter spread like this. There is probably something wrong here that I don't know about."

Let’s start with the trick “There is something in the words”.

Then, he began to say in a very candid tone: "Before, a relevant person from a venture capital institution was indeed one minute late for the scheduled time. However, the fundamental problem is that I did not understand the amount reported by the other party. Satisfied, my inner expectation is to add another 100 million on this basis. "

The interviewer immediately said: "Before this, no milk tea brand has received more than 100 million yuan in financing. Why did you have such a psychological expectation in the first place?"

Cheng Zhu smiled and said: "Because this new business model we are pursuing requires so much upfront capital as support, we insist on using high-quality fresh fruits. This will be extremely expensive when building supply chains and cold chain logistics." , and we are a direct operation model, and there is no franchise fee to charge. "

‘My idea from the beginning was very simple. I knew that this was a new model with both opportunities and risks. Either I would lose everything, or I would achieve a valuation of tens of billions within two years. "He started going blind again.

After all, you can't say that I am a reborn person. I know that although this thing requires crazy money in the early stage, it will make a lot of money soon, right?

The interviewer was very sensible and immediately asked: "What about Mr. Cheng's current thoughts? Pomelo Tea's current valuation has reached 5 billion. Are you confident that it will achieve a valuation of 10 billion within two years?"

Cheng Zhu smiled slightly upon hearing this, and began to exude a strong aura. "To reach a valuation of 10 billion, just let it go, but if I want to go higher in two years, I still have to keep working hard." He smiled at the camera.

(ps: First update, asking for double monthly tickets at the beginning of the month to rush to the list, and there will be updates today.)