You're forcing me to be reborn, right?
Chapter 494 You guys just like to follow the trend, right?
"Today is another day for eating sweets. Meng Yue.
The current situation is very interesting.
Lin Lu's family felt that Cheng Zhu was in a relationship with Shen Qingning.
Shen Qingning's family knew that Cheng Zhu was in a relationship with Lin Lu.
Because the relationship between the daughters of the two families is so close, the parents of the two families actually know each other, but they are not very familiar with each other.
In fact, the Lin family and the Shen family had cooperated in business.
Because the Lin family not only owns a decoration design company, but is also mainly engaged in the building materials business.
In Meng Yue's mind, Cheng Zhu would give orders to his company. On the one hand, it was nepotism, and on the other hand, the previous cooperation was very pleasant.
Both she and Lin Lu's father attach great importance to pomelo tea. It has the highest priority and gives more profits.
What's more, Shen Minglang and Ning Ning are also shareholders of Youcha, so they are definitely more inclined to the Lin family.
In fact, as the founder of Pomelo Tea, Cheng Zhu must be responsible for his own project.
The previous cooperation was actually a test paper he gave to his aunt. Her aunt answered well, so we could continue to cooperate in the future.
No matter what seniority you are, auntie, in business, young man, I am your party!
If Meng Yue really does not do well and the company is not strong enough, even if Lin Lu kisses Xiaozui to death, the cooperation will not be achieved.
After all, one thing comes back to another.
Meng Yue looked at her daughter at this moment and said with a smile: "Someday, please invite Ning Ning, Qing Lang, and Cheng Zhu to your home for a meal."
She felt that family banquets were more intimate. If in the past, Xiaolu would be very excited if she heard that she was inviting friends to her home for dinner.
But there was Cheng Zhu here after all, so she suddenly felt a little nervous.
ah? Invite them to come to your house for dinner? "
Many people have actually forgotten what a coward they are when it comes to dating. Whether they are bringing a thing to meet their parents, or going to meet the parents of the thing themselves, they will panic.
Not to mention it was my first love.
Xiaolu does have a straightforward and enthusiastic personality, but people will not face thousands of things with the same personality.
When a girl of this age falls in love, she will instinctively avoid family members.
This is the norm for most people.
When it comes to falling in love, especially first love, it's a little hard to talk to your parents about it. You'll feel embarrassed because it actually involves close contact with the opposite sex.
And in many people's minds, they instinctively feel that they don't want their parents to know about their belongings.
Xiaolu's family atmosphere is simply different from ordinary families, so her mentality is: As long as mom asks, I will confess,
However, she still felt that it was too much to meet her parents so soon.
Lin Lu was still guessing in his mind: "Although it seems that Stinky Cheng Zhu doesn't panic in any big situation and doesn't worry about contacting anyone, but if you ask him to come to the house as your boyfriend, he will definitely feel a lot of pressure. Bar?"
Moreover, Ms. Meng, you should have praised me a few times, but why did you suddenly invite them to dinner?
Mom, I have paid a lot, and my mouth is swollen from being kissed by the stinky Cheng Zhu!
Even if there is no credit, there is still hard work. He even rubbed her little butt twice during the kiss!
"They must be very busy recently." Lin Lutang added, rejecting the invitation to the family dinner for Cheng Zhu, and felt that the reason was extremely good.
‘That’s right, we just completed the second round of financing, so I’m probably going to be extremely busy. Meng Yue smiled: "After all, it is very difficult to spend all 600 million in cash." "
Meng Yue was indeed right about this.
Cheng Zhu is now worried about spending money every day. It is too difficult to spend the money!
"After you spend it, you look back and see that there is still so much, and then you continue to spend it, and when you look back, you still see that there is still so much!"
Based on the current layout, he estimates that he will be able to spend more than 400 million by the end of the year.
"No, no, this definitely won't work!"
Therefore, expanding the store opening plan in the second half of the year to 200 is just one step.
Ultimately, money burns slowly because Pomelo Tea spends less on marketing than any other internet celebrity milk tea shop.
Cheng Zhu, the king of marketing, has too many tricks, which makes Youcha never lack traffic. If a company has a good boss, the employees under him can actually relax. Now is the era of big information. , but in fact, the big bosses of many companies do not have strong "internet sense" and are far away from the masses and out of touch with the people.
This is not the case with Cheng Zhu. His "internet sense" is extremely strong!
This makes Pomelo Tea's marketing department quite labor-saving and less likely to have to wipe the boss's butt.
Now, June is about to enter.
As we all know, summer is the most competitive season in the milk tea industry.
On a hot summer day, a cup of ice-cold milk tea can bring you double happiness.
It’s great to drink it cold!
And most fruit teas actually taste better with ice.
Hot milk tea tends to be more satisfying than ice milk tea.
Therefore, for any milk tea brand, summer is the season to roll up.
Pomelo tea is no exception!
June 1st, Children's Day.
Pomelo Tea began to announce in a very high-profile manner that it would launch 200 new stores in the second half of the year, and carried out a rough regional plan, listing all the target cities on a map.
This is undoubtedly a good thing for many people who have only heard of the name of pomelo tea but cannot buy it.
But for many friends in the milk tea industry: "It's great to be rich, right?"
Grass! Grass! Grass!
The traditional milk tea brand takes the franchise route. Only if someone joins the franchise can there be a new store.
Cheng Zhu's direct operation model is different. As long as you have money, you can expand like crazy and keep opening new stores.
Drive, drive, drive like crazy!
As for the new Internet celebrity milk tea forces that also adopt the direct operation model, all of them can only shed tears of envy.
So rich, so rich!
"Six hundred million! A whole six hundred million!"
"The vast majority of milk tea brands cannot sell 600 million yuan a year, let alone spend 600 million yuan in cash!"
‘Is this the power of capital? "
In everyone's eyes, Cheng Zhu is a terrible enemy.
Everyone will never be able to keep up with his thinking, and will never be able to keep up with his steps.
With the current turnover of more than 200 million yuan a month for Pomelo Tea, it can actually develop rapidly on its own. But with the additional 600 million yuan, the development period can be said to be greatly shortened.
And anyone with any brains knows: "You can make a lot of money every time you open a store of Pomelo Tea. The more you open, the more you make!"
The milk tea project that was once unpopular in everyone's eyes has such a dazzling day.
It can be said that Cheng Zhu single-handedly brought the entire industry to a new height, which made a large number of friends start to think deeply.
"We now have no money, no traffic, and no product power as terrible as Pomelo Tea. Where should we go?"
As a result, a ridiculous scene occurred.
Everyone thought about it and finally agreed that the only way out for us is to continue co-branding!
After thinking hard, I decided to pick up the wisdom of others!
As a result, the weather has just warmed up, and there has been another wave of co-branding craze in the milk tea industry.
Many brands have begun to imitate pomelo tea and co-branded it with TV series or movies.
For example, if a new big-budget movie is about to be released recently, then everyone will join in a wave of collaborations. For example, if a traffic niche or a traffic star is going to make a TV series, then everyone will join in a wave of collaboration.
"Why didn't we think of co-branding with the film and television industry before?"
“This is obviously the best co-branded item!”
"If there really is a co-branding event like "Nirvana in Fire", it will definitely make a lot of money!"
So, a strange scene occurred.
When various brands contacted the show, they sincerely asked: "Will your male or female protagonist die?"
If you are looking for a joint name, priority will be given to you if you die!
Pomelo Tea has created a new Yinanping style joint brand.
Everyone was lamenting the death of Mei Changsu, and the bayberry series sold out immediately.
So, tell me quickly, will the finale be cruel? The more cruel, the better. It seems that what is sold in the end is not milk tea, but grave-visiting services.
Among the friends and businessmen, the one who is most flexible in plagiarism is our sister Yue.
As one of the first plagiarists of Pomelo Tea, Dong Yue is one of the most experienced ones.
In fact, Chen Yue is indeed one of the more agile-minded among business friends. She will not copy the original work every time, but will make some small innovations on the original basis.
To put it simply, she is not the kind of genius who has innovative ideas, but she can draw inferences from one example and will come up with good ideas after being prompted.
Like the previous [Soft European Buns + Milk Tea], as well as the co-branding with Paper Man, this can be reflected from the side.
Previously, she didn't openly talk about the strange process, saying that it was irresponsible for him to bet on movies and TV dramas at will.
As of now, she still feels that co-branding with an upcoming drama is still risky. Who knows if this drama will be popular? What if it fails?
Ever since, Sister Yue started a new idea.
“Why can’t I go for those old classic collaborations?”
You know, the reason why a classic is a classic is because after many years, everyone will take it out and watch it again and again. "
"Some classics are memories of everyone's youth."
Maybe a wave of collaborations can trigger a wave of memory killings! "
The more Chen Yue thought about it, the more feasible it became.
So, she decided to take action immediately.
"Cheng Zhu, you must have never imagined that I would start this new way of thinking, right?
"Maybe my collaboration will be as effective as you and "Nirvana in Fire"!"
That night, Chen Yue's thoughts were completely opened up, so excited that he couldn't sleep. In the end, after a fierce battle with the [Headphone Model] 20 version, he cursed and squandered most of his energy, and then Fall into a deep sleep.
The next day, she immediately sent someone to contact the classics that came to her mind one by one
"The Legend of Zhen"!
"The Legend of Zhen", a costume palace drama produced by Beijing Television Center in 2011, was broadcast on satellite TV in early 2012.
There is no need to say much about the status of this drama in the hearts of female viewers.
When it was aired, Chen Yue was still abroad, but overseas Chinese were also crazy about watching the show!
In fact, this drama is not only popular in China, it is also popular in Asia.
There are also a large number of ‘Zhen scholars’ in Japan and South Korea.
In Chen Yue’s heart: “Whether it’s word-of-mouth or popularity, “The Legend of Zhen” is definitely the top among domestic dramas!”
“The most important thing is that it’s 15 years now, and there are still many people watching, doing the second, third, and fourth time!”
'If we do a collaboration with "The Legend of Zhen", it will definitely be a hit! "
"Look at these stupid colleagues, they are still betting on the upcoming dramas, their brains are not flexible at all." Chen Yue was very proud.
However, she soon received a call.
"Mr. Chen, "Zhen Zhuan" said that someone has signed an exclusive milk tea joint this year."
"What!?" Chen Yue jumped up from her office chair.
Who, who has the same idea as me, and actually intercepted me!
On the other end of the phone, the staff member in charge of the connection swallowed her saliva. She knew in her heart that when she said those two words, the boss's mood would definitely fall to the bottom.
"Mr. Chen, it's - it's pomelo tea."
At this moment, Chen Yue instantly had a tendency to become a mad woman again "Ahhhhhhh!" She was already going crazy in her heart.
"Calm down, calm down, calm down. Chen Yue began to brainwash herself.
There is one good thing about the crazy woman, that is, she will only go crazy alone, and she can even do something awesome like scolding Cheng Zhu while competing with [Headphone Model].
However, she is very restrained in front of others, especially in front of employees.
'Okay, I know.' Chen Yue pretended to be calm as much as possible, but her tone still showed that she was in a bad mood.
After the call ended, she began to scold Cheng Zhu.
"How did you, a grown man, think of co-branding with a palace fighting drama!"
"He actually thought the same way as me?"
Damn it, he deserved to die!
How could Sister Yue know that Cheng Zhu, as a reborn person, knew the classic level of "Zhen Chuan" much better than Chen Yue!
You think it's awesome that it can be popular for 15 years?
It's so funny, it's still so popular in 2024, it's on the hot search at any time, and the popularity suddenly explodes at any time!
Looking around, they are all Zhen Chuan level 10 scholars.
After Cheng Zhu finalized the cooperation with "Nirvana in Fire", he immediately sent someone to contact "Empress Dowager".
Dong Yue walked alone in the office. Soon, she made another call. "If "Empress Dowager" doesn't work, forget it. Go contact "Wulin Wai Zhuan"!" Chen Yue immediately thought of another classic old drama suitable for co-branding.
"Wulin Wai Zhuan" is even older.
It was first broadcast on CCTV-8 in 2006. Later, local TV stations would rebroadcast the drama almost every year.
"Empress Dowager" is at least a real big production, while "Wulin Wai Zhuan" is really a low-cost drama.
However, its reputation and popularity are also obvious to all.
For many young people, it is even more of a childhood memory. I remember many people said it is a great drama to watch while eating? "Chen Yue suddenly remembered this joke.
If you don't know what to watch while eating, just click on an episode of "Wulin Wai Zhuan" and watch it.
For this kind of chapter-by-chapter costume sitcom, you can just click on an episode.
"Besides, every character in Tongfu Inn is very vivid. "
"We can definitely do a wave of character co-branding!"
The more Chen Yue thought about it, the more excited she became. The more she thought about it, the more she felt that it was no worse than "Zhen Zhuan". However, the final answer she got was: "Wulin Wai Zhuan also signed an exclusive co-branding with Youcha. "
Crazy, Chen Yue was completely crazy!
"Then contact "Chinese Paladin" for me!"
Then, "Chinese Paladin" was gone.
"Taiwanese dramas, "It Started with a Kiss", "Meteor Garden" -
Gone, gone, gone.
"Then "Dream of Red Mansions" and "Journey to the West" are still there, right?"
It's so funny, it's impossible!
Cheng Zhu started to act a long time ago, just like he was doing wholesale.
He had long foreseen that after the joint venture of "Nirvana in Fire" became popular, some people might think of co-branding with old dramas.
So, he signed countless contracts in one go.
Moreover, Sister Yue didn't take male customers seriously at all.
She didn't even consider some classics that were more popular with male audiences.
Cheng Zhu was different.
"Is a boy not important?"
"Will a boy not spend money on my store?"
Yes.
The consumption power of a boy is rubbish!
However, joint ventures can still boost popularity, especially for some dramas that have been wildly ghost-animalized, frequently uttered famous lines, and have been popular all the time.
For example, "Bright Sword"!
This is a [True Anti-Japanese God Drama] with a high content of femininity and fart.
Its national popularity and reputation need no further explanation.
For many boys, "Joint venture? I'm not interested. It's just a way to make money. I'm not a fool. I'm not going to make money from you because of joint venture. Why buy a cup of milk tea for more than 30 yuan? You said "Bright Sword"!"
"Fuck! Let's go, brothers!"
Anyway, for Cheng Zhu himself, he would be interested in the joint venture of "Bright Sword". Under his operation, Chen Yue couldn't find a favorite classic old drama to cooperate with!
Her backhand was completely cut off by Cheng Zhu.
What scares her the most is: "Since Cheng Zhu has signed a contract with them, he will definitely launch joint ventures one after another, and even launch some new products related to the content or characters of the drama specifically for the joint venture!"
"Just like the Yangmei series launched for Mei Changsu last time!"
This means that in the next period of time, Yuzu Tea will be terrifyingly strong!
She dared not imagine what kind of storm Yuzu Tea, which is already killing in the milk tea industry, would cause after launching such joint ventures that can set off youth memories.
Chen Yue began to panic.
She also began to realize how terrifying Cheng Zhu was!
"He not only has a bunch of classic movies and TV series, but he also has 600 million."
Chen Yue put down her phone and slumped in a chair, looking up at the ceiling with lifeless eyes as if she was broken.
She was in a daze for a long time, and then she was awakened by something.
"Damn it, I thought my colleagues were not as smart as me at first, and no one thought of co-branding with classic old dramas."
"Now it seems that it is probably not the case at all! I took myself too seriously!"
"It's not that everyone can't think of it, but that everyone can't do anything about Cheng Zhu!"
::
(ps: Ask for double monthly tickets at the beginning of the month!)
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