You're forcing me to be reborn, right?

As soon as Cheng Zhu's video was released, it caused a heated discussion on the whole network.

Originally, a video with no additional charge for co-branding would not have such a big popularity.

People's attention may fall on him, the first post-95 entrepreneur who has his own traffic, rather than on the incident.

However, the problem lies in the "six major factions besieging Guangmingding", that is, they are frantically smearing Cheng Zhu and throwing the blame on him.

This has caused a series of chain reactions on the Internet.

Everyone's attention to the co-branding trend has increased a lot in the past few days.

The final result is: every penny you spend to blacken him has now become his traffic password!

The most important thing is that Cheng Zhu's "net sense" is really too strong!

It's only 2015 now. In fact, many big bosses who run businesses are not willing to show up on the Internet and gather traffic.

Even if they show up, they may not be liked by netizens, because they are used to being high-profile in life and on the Internet.

And what kind of creatures are the sand sculpture netizens?

If you meet such a big boss in real life, you may be so excited and nervous that you stutter when you speak.

But this is the Internet!

"What's your attitude?"

?

You are the third or fourth boss of mine, right? You are putting on airs with me, right? You are trying to be superior to me, right?

Believe it or not, I will beat you to death with my keyboard!

Cheng Zhu is very clear that the so-called "Internet sense" must be strong, that is, when talking to the majority of netizens, you must put on a good posture, be down-to-earth, be peaceful, have a correct attitude, be humorous and witty but not impolite. Then, when mentioning friendly companies on the Internet, you must pretend to be awesome, you must be awesome, and you must fight if you don't agree. You must put on an attitude that you want to protect customers and then kill friendly companies, so that netizens will like it, let them eat melons, and let them have fun!

And this solid video recorded by Cheng Zhu can be called a template.

He has the right posture, keeps thanking customers, and sits upright. His attitude is very sincere, and he keeps talking about how to benefit customers.

Don't underestimate these three or four dollars.

Those customers who are not short of money don't care, and they won't say much on the Internet about such things, and they won't say anything nonsense. They won't care about these things at all.

Those who will speak are basically people who care about these three or four dollars.

This group of people is the main force of public opinion!

Cheng Zhu really understands this point.

Especially when doing Internet celebrity business or Internet business, you have to take good care of this group of the most difficult people.

They do have low consumption power, but they talk a lot of nonsense!

Cheng Zhu is still very sincere in doing business, and his attitude towards his parents is still good, so he doesn't think there is anything wrong with this.

For a while, the direction of public opinion began to be one-sided.

"It should have been done a long time ago!"

"Fuck, if I go to buy the "Legend of Sword and Fairy" co-branded product tomorrow, won't you increase the price?"

"It's not about the money, I don't need a few dollars, I just feel that you guys are not greedy! Yuzu Tea is good like this!"

"Who needs a few dollars these days, but you can't treat us as fools."

"The co-branded product should have been done like this a long time ago, so that it feels like an event, otherwise it's like making money and cutting leeks!"

"They bought milk tea for more than 30 yuan, which shows that people are not without consumption ability at all, but I feel that the attitude of the merchants must be correct."

"Ah? Yuzu Tea has only done two co-branded products, I have done many times in the past."

In addition, why does Wang Lin of Pulin Capital attach great importance to Cheng Zhu's face, and this little old man has always been his number one fan?

It is because if the boss of a company really has an advantage in appearance, the role it plays is really huge!

If it is a face that makes people uncomfortable, the same words will give people a much different impression.

If a handsome guy or a beautiful girl speaks to you sincerely, you will be more likely to forgive him even if he is really wrong.

In addition, people's speaking ability is also very important.

Even if the face is not shown, the same words spoken by different people will be different in persuasiveness.

This has to do with tone, voice, speaking rhythm, etc.

Cheng Zhu is an expert in this area.

Because he was engaged in live streaming and selling goods in his previous life, he made money from his family!

It would be ridiculous if such a person did not have a strong sense of the Internet. Cheng Zhu has extremely rich experience, which he has explored bit by bit.

Of course, don't forget that there is Shen Minglang in the film.

In this film, Shen Minglang plays the role of a down-to-earth comedian.

When Cheng Zhu speaks, he always purses his lips and nods deeply with a serious face.

You think he can say something, he can only say "right, right, right".

Although he looks different from Cheng Zhu, he loves to play tricks and always raises his eyebrows at the camera. He wants to show his maturity and stability from time to time, but for some reason, he gives people a sense of humor.

"Did Cheng Zhu hire a helper? I am dying of laughter."

"Hahahaha, I saw him nodding there, I don't know why I followed suit."

The format of this video is very novel, and it suddenly doesn't feel official. "

"What good will it do you to laugh me to death?"

"Damn, it turns out that bosses born after 1995 are more playful!"

"He seems like my stupid roommate in the dormitory, hahaha!"

As a result, the popularity of the video has actually increased.

Of course, Cheng Zhu also has another purpose, which is to cleanse Pomelo Tea.

Nowadays, the trend of co-branding is so bad, it has nothing to do with us. In the hot comments, some "class representatives" started to count the number of co-branding of various milk tea brands. Netizens are so idle.

Among them, Yuecha has co-branded 8 times in such a short period of time, Qucha has 6 times, and Tea Language has 5 times.

Even those traditional milk tea brands have co-branded ones.

Looking at it, pomelo tea is actually the one with the least frequency.

In addition, some people posted pictures comparing the co-branded peripheral products.

Since Cheng Zhu previously attached great importance to the co-branding of "Nirvana in Fire", both the packaging and peripherals were made extremely beautifully.

Although he also increased the price, the increase was not worth the cost.

This was also intentional on his part.

Now, when customers post pictures like this and compare them, people immediately start to criticize them.

"You tea looks too exquisite. What are these Yue tea and tea?"

The price is increased by three or four yuan, how can they do such a good job! "

Damn it, they must have made another fortune from the peripherals! ‘

"Cut it, just cut it hard."

"It's so funny, people who buy milk tea for these rags can't be fools.

‘Isn’t it too restrained to post these things? Have you forgotten that there is someone co-branding with an unknown condom brand, and the peripheral products are just giving you condoms that are of poor quality at first glance? "

"The food looks really ugly, and the people who buy it are really stupid!"

It was better now. They all wanted to lead Cheng to follow the rhythm. As a result, he just made a lot of effort and lost the rhythm he had brought up.

"You want to mess with me? Let's see if I don't bite you back!" He was always confident in his heart.

What's more, when the "Nirvana in Fire" collaboration became popular, you could still make money by selling these small peripherals in the secondary market!

Then, the nature immediately becomes different.

Even though the milk tea is more expensive than the basic model, it is still worth the money.

"As for you, can you be popular in the secondary market?" Cheng Zhu smiled contemptuously.

Now, he has resorted to the killer method of co-branding without increasing the price, so he really has no intention of leaving a way for these friends to survive.

One by one, they all must die!

And Cheng Zhu is quite vicious.

He knew a few days ago that there were marketing accounts that were spreading dirt in an organized and disciplined way, but he didn't respond and just watched them make the matter bigger.

Cheng Zhu even asked Youcha's marketing department to find some marketing accounts and set the pace for himself.

His thinking is this: "The rhythm set by others is uncontrollable, but the pace set by oneself is at least controllable."

Don't be so fucking black, I'm from a black background, okay?

It is precisely because of this that people like Chen Yue have an illusion: "Why is the rhythm this time so easy to follow, and the effect is surprisingly good!"

When public opinion reached its peak, he once again gave the final word!

With his strong attention, he was able to "whitewash" Pomelo Tea overnight, but the rhythm he had set up before would not actually subside because of this. Everyone's anger over the co-branding chaos still exists. Next, the official media is likely to be dispatched!

Before Cheng Zhu's video was released, once the official media came out, marketing accounts would also follow his lead, saying that he had been criticized by the official media.

But things are different now. His response strategies are timely and his methods are very bold!

“Youcha’s announcement that the joint brand will no longer increase prices will become a prominent feature in official media reports!”

“But if there are no such substantive measures, it’s really hard to say.”

In fact, this kind of courage is not something ordinary people can have.

Do you think it’s just three or four yuan less?

It was originally a price increase, but now I have to bear the cost myself. The cost is 6-8 yuan instead of 3 or 4 yuan!

This caused the entire milk tea industry to suddenly become in danger overnight!

Cheng Zhu exposed his dental treatment.

Moreover, this time I am not talking to you about the power of Pi Ya.

This time I really want to eat meat and drink blood!

This is a top-down massacre!

Yu Feng, who seemed to be fascinated by Chen Yue, had already cursed in his heart: "Madam! You shouldn't have listened to Madam Madam!"

Wu Han, the founder of [Qucha], picked up his mobile phone and made a calculation. After finishing the calculation, he sat slumped in the chair, feeling deeply powerless.

Only Chen Yue still had a choice, but she didn't know whether she should continue to follow the pomelo tea model. She was wavering and panicked!

Only now did everyone realize that although Cheng Zhu had always made strange moves, he had always been a man of martial ethics. He was busy raising the ceiling of the industry, busy expanding the market, and busy self-marketing. He had no intention of getting involved. Jushi has always been making the plate bigger and launching the new milk tea model he created!

From the beginning to the end, Cheng Zhu didn't deliberately target anyone. He only targeted Chen Yue, who could dance in the "Headphone Model", but he did it casually.

Pomelo tea expands like rolling waves.

If your own boat is too unstable, it will naturally be affected. But, it is different now.

Cheng Zhu is going to make a short film soon.

Also, he was starting to get a little bored.

"No one is plowing the wasteland, but those who are plowing it are fighting for it."

He opened up a new milk tea market by himself and continued to open up land to expand the market. As a result, everyone came to compete for good land.

then what should we do?

Then fight!

Cheng Zhu, who has always been very martial, is not going to talk about it now.

Just as he thought in his heart at the beginning: "I apologize to my peers, you kneel down and listen."

It is indeed my fault to create such a joint model.

"I change it, can't I change it?"

The founder of the milk tea company, who has 600 million in cash and monthly sales of 300 million, is ready to use his power to suppress others.

"Then let's start the business war!"

"The most common price war in the business world, let's fight it for the fucking me!

The most clichéd price war is always the bloodiest!

Fake business war: intrigue, false concessions, masters fighting, back and forth,

Real business war: From now on, I will kill all friendly companies by myself!

(ps: first update, please vote!)

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