You're forcing me to be reborn, right?
Chapter 608: The heart of playing business war is dirty
[Ratai] A kind of art that people have started to play since ancient times: art n.-skill."...!...In ancient times, there were many well-known behaviors and allusions of pulling and stepping!" And a few years later...this The stock trend will spread to all walks of life in the business world!
Especially for companies that like to hold a press conference before launching a new product, if they don’t visit some of their friends at the press conference, it’s almost like they haven’t held a press conference. No matter how rubbish the product is, you can always find a suitable entry point and then compare and trample your friends~ Crazy humiliation!
They say the stench of rice circle culture is serious! But in reality, the business world is also turbulent! The steel industry, electronics industry, automobile industry, etc. are all hardest hit! So much so that there are often scolding wars among fans on the Internet!
Relatively speaking, the milk tea ring is actually quite clean!
But that’s only relatively speaking!
Cheng Zhu’s quality control requirements for pomelo tea have always been very high! Zaika Shangyou is all directly operated stores with no franchisees at all. All are managed by the company and the quality control will be more unified! Whether it is fresh fruit tea or a new tea drink that is an upgrade based on traditional milk tea, the ingredients are all good! This person, Liao Yi, has a certain bottom line!
"Nervous! It's so expensive." That's what Cheng Zhu thought anyway! Thirty-odd cups of milk tea~~using garbage raw materials~~is really bad!
certainly. There are quite a few such cheap merchants!
Because he is confident enough in quality control, Cheng Zhu has no fear of being pushed! , anyway, he stepped on it. Friendly merchants have no ability to step back. Although it is already October~~, the weather in many areas is still a bit hot~~it has just started to cool down! But it won’t be long before the whole country gets cold!
As soon as the weather bells, it has really reached the cold winter period in the Internet celebrity milk tea industry! Cheng Zhu must step on his friends and businessmen a few times. If he steps on them a few more times, they will become colder!
Hmm~ It hurts so much.
In the office, the dog man did not explain his push marketing in detail to Haozi and Taozi! In fact, the tea seat itself has its own pulling and stepping properties!
The reason is simple!
No.~ There are many fans of pomelo tea! Secondly: it’s very expensive and many people feel superior after drinking milk tea! !
Therefore, as long as Qin Yi is a little bit disciplined in marketing, he can bring a fatal blow to his friends!
"Of course~ The routine is a bit dirty, but my heart is really not dirty!" Qian Shao, "Your ingredients are indeed not as good as mine, and my milk tea is indeed not as healthy as mine!" "
"This is real love!"
"The good coins should drive out the bad coins. 1". Just wait for death for you coin gadgets. www. Zhang Xuhao and Zhang Tao stared at each other on the sofa! Their intuition told them that everything would not be that simple!
But since Cheng Zhu didn't say anything, they would definitely be too embarrassed to ask! Even though they are both shareholders of Pomelo Tea! At this moment, Zhang Lai looked at Cheng Zhu and suddenly said out of curiosity, "I still want to ask you again if you have any plans to go public. Let Pomelo Tea become the first milk tea stock!"
He thought it was a great gimmick! The prospects are not bad either! !
And now~ Youcha is developing so well that so many rubbish companies can go public, why can’t Youtea?
Unexpectedly, Cheng Zhu decisively refused again!
"I don't have any plans for the moment!"
He has witnessed those so-called milk tea stocks! Regardless of whether it was the first milk tea or the second milk tea, they all died in an ugly way!
The launch or denial of pomelo tea is not particularly important to him! It has been developing steadily for about 8 years now. He thinks it will be great if it earns all the money it deserves! .As for the fact that Taozi and Haozi came to the door today, it was just that they all sat together and continued to discuss how to kill Wang Xin one by one.
"Now the Lord is actually going to the battlefield because he vomited in the takeout!" Zhang Tao spoke first! , he is the boss of a group buying platform: his self-awareness is still relatively clear. Now is the era of Waidou! The trend of group buying has basically passed! The future development should tend to be stable, but it does not necessarily mean that the city will develop explosively like the year before! Anyway, he is also one of the shareholders of [Are You Hungry~~ his mentality is quite good.” Cheng Zhu slightly chinted his head, Shaogang expressed his approval, “Indeed~~ As long as he can completely defeat Mi Tuan in the takeout field, then~ basically The overall situation has been decided! "Cheng Zhudao Mi Tuan's business scope is indeed very wide, including travel and hotel businesses!
For the three of them, these are not within the scope of consideration! Suzi "How much has our market share increased during this period? Cheng Zhuwen!
"1! 1% will die" Zhang Xuhao replied!
Although I’m hungry, I ate Baidu Takeaway: But at this stage, it’s not that easy to seize the market! Don’t underestimate the 1% figure. It’s actually a huge improvement!
At present, the market share of Are You Hungry and Mi Tuan takeaway is almost at the level of June 4th! By the time the game opens on July 3, it means that the outcome has been decided and there will be no chance for the takeout to turn around. .
Strictly speaking, we are now in a tug of war! It is completely unrealistic to completely crush the Mystery Group in just a few months.
Wang Xin is not that easy to bully!
After Alibaba gained more say, the intensity of its support began to increase. Not to mention, Mi Tuan's innate advantages were large enough, and its foundation was strong enough to seize the aviation market. It was also strong enough. At this critical moment, Cheng Zhuhui The importance becomes more and more prominent! Because the strategies he proposed for the country [Chi Huo Dou] and buying red envelopes were very successful once implemented, it can be said that he is the most responsible for the current increase in market share and increase in daily active users. After this user stickiness increased, the number of active users on [Are you hungry?] increased by 1.0% compared to the previous period. Cheng Zhuchun said to them: wThose suggestions I made before~In fact, x is mainly used To stabilize our own users and improve stickiness and activity! .." "I actually have an idea next! "
However, this needs to be combined with marketing, and the whole project is very big! Say it one by one!
Zhang Tao and Zhang Xuhao looked at each other, and the four of them immediately sat upright, with their waists straighter! Hao Zi directly pushed the cross-legged man to his feet and leaned forward slightly! The mute man looked at the beating and suddenly felt very uncomfortable. The words were on his lips, but he didn't want to say them! Qian: "Damn, this is not right!" He cursed in his heart! The snail then leveled. Cheng Zhuxian raised his left hand in the air and pressed it down to signal them to be calm! Then he picked up his phone and called Shen Qingning!
"Hey...are you saying there is another document you want me to sign? You are talking about a dog man now!"
Zhang Xu, come here! ,"
Hao Zhang Tao:·? ? "
What are you doing? Airplane·Shen Qingning was confused after receiving the call: "*Now?"
She knew that Cheng Zhu was meeting guests, so she didn't think she was in a hurry! It's not a very important signature... ·Yes ~ now! ." said the dog man!
It obviously took a while for Ning Ning to walk from his office, but he just kept silent and crossed his legs to wait for someone, leaving Zhang Xuhao and Zhang Tao to worry!
When the leg girl walked in with her own legs, Cheng Zhucai took the documents and pen and said to her. sit! "
The cold girl couldn't mess with him in front of outsiders. She could only sit next to him, but not very close!
After the beauty arrived, Cheng Zhu felt that he was in a much better pretense. 103.127 started to get excited!, "This is right." "He said in his heart~ Get ready to start!
Cheng Zhu leaned back on the sofa cushions and said: Do you think that we are lacking in packaging when we provide takeaway services? "Wallet packaging is the merchant's business!" Zhang Xuhao replied. He looked at Cheng Zhu and Shen Qingning: and added: "It's like you made the packaging of your pomelo tea yourself. There is no reason for our platform to interfere with this if you designed it yourself!"
Your pomelo tea packaging is indeed very good, whether it’s quality or style, you can’t be picky! "Some milk tea shops are just so ordinary - just a plastic bag!"
"But our platform certainly cannot hold others to your standards!" Zhang Xuhao said!
After all, how much does two cups of pomelo tea cost for you, and how much does it cost for the Su family?
Even a cup of milk tea in an ordinary milk tea shop like this can't even reach the minimum delivery price... "I'm not talking about the packaging style and quality!" Cheng Zhu waved his hand, then stood up and walked towards the side behind his desk. In front of the glass cabinet~ I took out something from it! .This glass cabinet displays a series of Pomelo Tea products! There are various cups, bags, peripherals, etc.!
Cheng Zhu quickly brought an autumn and winter takeout bag over and openly picked up something with his right hand!
"This is the key signature I want to talk about."
The self-light of the three people present converged on his hand!
Cheng Zhu directly picked up the seal, tore it open and pasted it on the mouth of the packaging bag to seal it!
"I suggest that our platform will make it mandatory for all merchants to use seals."
"The sealing may not necessarily be in this form. The merchants can control the specific costs of various styles!"
But it must be effective.
What is important is that when the takeaway is delivered to the customer, the customer can confirm through the seal: this takeout was delivered to me intact and has not been opened."
He said this in an extremely serious tone!
"The meaning of the seal is that if you don't open the seal, you can't open the package!"
"It can ensure food safety ~ and also make customers feel more at ease!"
"Even if some merchants simply use plastic bags for packaging, after tying the knot, the seal can be glued on and must be torn off before it can be opened! In Dian"
Some customers may still find this thing annoying, but it is actually very necessary. Zhang Xuhao frowned and then asked tentatively: "Do you mean that the entire platform must make it mandatory to use this as a header in the future?" Wave promotion?”
"It's not that the effect is too bad." Cheng Zhu waved his hand!
He looked at Haozi and said: The message in my mailbox is in our [Aren’t You Hungry] office: There must be riders with extremely poor qualities. "It’s weird. Some people may have conflicts with customers on the phone and deliberately do so." Spit in the takeout or step on the heart with your foot. "Some people may be just mean-spirited people. They are born to retaliate against society. Even though nothing happens, they still do it deliberately to gain psychological pleasure!"
"Perhaps you are in a bad mood today and want to harm others!" Cheng Zhu stared at Zhang Xuhao?
Haozi took a sip of sleep foam. After all, everyone here was one of his own, so he said frankly: "What, splash cough, the forest is big and there are noisy sounds. After all, we can't install surveillance cameras on every rider. Then Real-time tracking!
"And this phenomenon is definitely a minority of black people. Well, he emphasized!
But in fact, similar situations have been handled internally.!
Some lives, he won't even do mischief secretly! .After he is pregnant, he will send cards to the group or to others~ He feels that he is so awesome. He feels that he is so damn handsome! , some videos will be circulated ~ The platform has to bite the bullet and spend money to stand in Zhang Xuhao's perspective. Of course, he also hates this kind of delivery boy! Very hot! Haze, it is easy for a mouse droppings to kill or spoil a pot of porridge.
But he still didn't understand how Cheng Zhu planned to market it!
As for Shen Qingning, who was sitting next to Yi Yi, she was starting to get a little excited when she heard these words and even started to arrange a room and order takeout!
There are some things that just can’t be thought about in detail~~ The more I think about them, the more I feel that thinking about them is “kindness?”
How can you be sure that the takeaway you receive is clean and that no one has done anything wrong in the process? ·‘If someone really spits into a cup of milk tea. ..I feel sick just thinking about it. Cheng Zhu stared at Zhang Xuhao and said, "You don't need to say this because I think... this kind of situation also happens over there!"
“You can definitely find this kind of video”
The key point now is that we must make the sealing issue mandatory for all platforms as quickly as possible w.c. Then, put our opponents... on the hot search," Ping "You should be very aware of this. If the video really didn't suppress the popularity, how big of a fuss would it make? How violent would the situation develop?
6. Let’s expose those garbage riders in Mi Tuan. cd “Eliminate harm for the people.” Cheng Zhuyi said it right! , "Then if ours is also exposed... Zhang Xuhao frowned!
"So what? We have already taken the lead and forced the use of seals! Cheng Zhuwu said: We have considered it for all customers~~ We paid attention to food safety issues earlier!" "You just have to put the matter first" Everyone knew about it~ Then we stopped being low-key and told everyone in a high-profile way that we had already started doing practical things..."Before this, this matter had to be carried out in a low-key manner and we would not publicize it to the outside world because the effect of such publicity would not be particularly good. , Do you understand? Marketing can’t be more popular! "
"And even if Mi Tuan wants to learn from us in the future, it's because Mo Qing got into trouble and they started to do it." Before that. This matter needs to be carried out in a low-key manner and we will not publicize it to the outside world because the effect of such publicity will not be particularly good, you understand? Marketing can’t be more popular! "
"And even if Mi Tuan wants to learn from us in the future, it's because the matter got serious. They just started to make corrections. It's not like us at all. I started it voluntarily early on!"
After saying that, the dog man fell back and looked around at everyone, and said confidently, "No?
(End of chapter)
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