You're forcing me to be reborn, right?

"I owe Stephen Chow a movie ticket", a long-standing Internet meme.

The reason is simple. For many people born in the 1990s, they grew up watching Stephen Chow's movies. However, when Stephen Chow was at his peak, these people were still children.

In other words, these people may have hardly ever watched his movies in the theater, especially those born after 1995. What everyone watches online may still be pirated...

This is one of the reasons why this sentence came about.

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It is now 2016, and these children who grew up watching Stephen Chow's comedies already have a certain consumption capacity, or in other words, have become the mainstream group of moviegoers in theaters. This is actually quite scary!

It is for this reason that Cheng Zhu made such a marketing suggestion when he was connecting with the film company. In his previous life, he knew how scary this wave of marketing was.

It even caused the box office of the movie to fall in reverse!

However, natural fermentation must be too slow, and it needs to be fueled! A grand marketing campaign, with his help, began like this.

Shen Qingning often saw this sentence in her circle of friends these days. She didn't expect that this trend was actually pushed by Cheng Zhu behind the scenes! "But this kind of marketing method may suffer backlash in the future." Shen Qingning lowered her head and pondered for a while, then spoke.

Cheng Zhu heard this and looked at her with admiration, saying: "Very good, you have begun to think deeply."

Many people's thinking patterns are limited. At the beginning, they will only think about "whether it is feasible" and will not think deeply about "future disadvantages." This seems to be a very simple truth, but in reality, not many people can do it.

Cheng Zhu continued: "In fact, this kind of marketing method is... creating a god?" Yes, that's right, it is creating a god! The god of comedy!

"But once one of his future movies collapses in reputation, then the backlash of this wave of marketing will appear." He said. Shen Qingning nodded, indicating that he thought so too.

She asked, "So you're telling me all this because you're planning something later?"

"Of course, we need to cooperate with the film company, and I've provided a marketing strategy, so the film company should give me some feedback, right?" Cheng Zhu smiled. "How do we cooperate?" Ning Ning asked.

"Aren't we doing a movie ticket lottery on our official Weibo account now? 100 tickets a day." Cheng Zhu said. "Yeah." Shen Qingning nodded.

"I think we should continue with the lottery, but we need to change it, for example, change the text to: Yucha helps return XX tickets." Cheng Zhu said. "Besides that, how do you think it should be done?" He was very persuasive.

The second-in-command of Yucha is already a little accustomed to this mode.

But in fact, both men and women are naturally more or less admiring of the strong.

And this is a bit like cultivating your communication, in fact, the distinction between [up] and [down] is very clear. Shen Qingning is now thinking for more than ten seconds, as if he is doing a question.

Then, he took the lead in pointing out a point.

"100 tickets are too few, meaningless, and a bit mediocre." Cheng Zhu smiled and nodded, and asked: "Then how many do you think we should add at least?" "1,000 tickets at the beginning." Shen Qingning replied.

"Well, how many days will this lottery last?" he asked again.

"About a week, it can continue to ferment." Shen Qingning was quite generous. Cheng Zhu raised his finger and shook it gently, indicating that this would not work.

"It's meaningless to draw 10,000 tickets directly, only for 24 hours, and do it for a week. Make the sensation as big as possible in a limited time!" he said. "When the time comes, I will ask the film company to cooperate, and it will definitely be on the hot search on Weibo." Cheng Zhu said.

Shen Qingning frowned and thought for a while, and still had to admit that the other party's arrangement would eventually have a better effect. After they communicated the details, Cheng Zhu said: "Okay, let's do it this way first."

This made Ningning stunned for a moment.

"You said you would hold a small meeting and just talk about this?" She frowned slightly, subconsciously pursed her lips tightly, and stared at Cheng Zhu with a pair of beautiful eyes. This is not a big deal, and a phone call is fine.

There is no need to watch a movie together and then have a meeting in the car.

This made her start to think wildly again, and her mood became complicated again.

Shen Qingning observed Cheng Zhu's facial expression, wanting to see through his heart.

"Yes." The dog man met her gaze and admitted it openly, and said, "Is there a problem?" Shen Qingning turned her head away and stopped looking at him, her heart was in turmoil.

She wanted to say something.

But she had been with Cheng Zhu for so long, and she knew how cheap this man was. Don't say it directly: You are too sentimental!

The cold girl started the car directly and looked in the direction of her home. Because Cheng Zhu's car was still parked in her basement.

Along the way, the two were silent again, with only the singing flowing in the car.

I have to say that the sound effect of Land Rover is actually very good. The British treasure that comes with Range Rover is still very touching when listening to music. But whenever Jay Chou's songs were randomly played, Shen Qingning would switch them off immediately.

When the car entered the basement of the community, she switched to Jay Chou's "Trajectory". Cheng Zhu then spoke up: "Do you hate Jay Chou's songs so much now?" The cold girl didn't answer, but responded with action.

Because Jay Chou's "Back to the Past" was randomly played next, and she switched the song after listening to the three-second prelude again. Cheng Zhu turned his head to look at her, and she still didn't say a word.

"Sometimes I really feel like you are mute." He said in a deep voice, then opened the car door, sat back in his car and started calling for a driver. Shen Qingning was left alone in the car, lowering her head slightly, as if she was looking at the steering wheel, but in fact her eyes were a little out of focus.

In fact, a long time has passed, but sometimes she still behaves very deliberately in front of Cheng Zhu. Deliberately keep a distance, deliberately avoid suspicion, deliberately avoid all topics related to the past...

But this deliberateness actually represents something.

What made her feel the worst was that after she really relaxed and watched the movie today, she was very happy during the second half of the movie. This night, Shen Qingning was distracted frequently.

But early the next morning, she deployed the marketing plan very efficiently.

This Weibo post about drawing 10,000 movie tickets was quickly posted on the official Weibo account of [Youcha].

The lottery mode is consistent with the general lottery routine on Weibo, that is, by liking and retweeting, you can participate in the lottery. With a total of 10,000 movie tickets, it feels like the probability of winning is very high!

Suddenly, it didn’t take long for the number of retweets and likes to exceed 10,000, and then it continued to surge rapidly!

These days, Weibo lottery is still very popular. It is normal for some lottery activities to have more than one million retweets.

Later, Weibo simply created an official lottery system, which can directly conduct lottery to ensure fairness. And this activity of Yucha has undoubtedly added a lot of firewood to "I owe Mr. Xing a movie ticket"!

The popularity of this trend is still soaring rapidly! "We will pay back 10,000 tickets for everyone!"

These words seem quite domineering!

Cheng Zhu immediately contacted the film company of "Mermaid".

Recently, their marketing offensive has been very fierce, and they are constantly posting celebration posters on Weibo. Whenever the box office hits a certain number, posters will be sent out.

And with the movie's box office success, the attention has naturally increased.

Many people think it is likely to break the 2.4 billion box office record of "Monster Hunt"!

To a certain extent, Cheng Zhu's current behavior is actually a bit like riding on the popularity of "Mermaid". Okay, just messing around!

"If nothing else happens, many people will follow suit and learn from our model to gain popularity." Cheng Zhu thought to himself. He felt that all this was foreseeable. But it doesn't matter.

Only he can get the official interaction of "Mermaid". This is the agreement they have made in the past few days!

By the afternoon, the official Weibo account of "Mermaid" liked and forwarded Youcha's Weibo post.

And when retweeting it, he included a text saying that he is willing to provide each of these 10,000 lucky users with a milk tea coupon for Pomelo Tea! Of course, the milk tea coupons were definitely not bought by the movie company with their own money, but were actually provided by Cheng Zhu.

This is just for them to perform such a play together, so that everyone can increase the popularity and hit the hot search list together! Shen Qingning looked at the rising popularity and admired Cheng Zhu more and more in her heart.

"I do still have a lot to learn from him in terms of marketing." She thought to herself.

Ten thousand movie tickets plus ten thousand milk tea coupons are actually only a few hundred thousand yuan in total. But the GG effect and heat index that hundreds of thousands can achieve are quite explosive! Friends and businessmen in the milk tea industry felt their scalps go numb when they saw Cheng Zhu working here!

"Fuck! How come he can enjoy the popularity of "Mermaid" and Master Xing?"

"Why! The official account of "Mermaid" actually provided 10,000 milk tea coupons to build momentum for him?"

Chen Yue has a keen sense of smell: "It feels like this is a cooperation and a hype! I guess the milk tea coupons were provided by Cheng Zhu himself."

But what she doesn't understand is that "Mermaid" is now in full swing and is the biggest hit during the Spring Festival. The popularity has already exploded. Why is she willing to cooperate with Pomelo Tea's hype?

You know, although Yucha played GG in the movie, he did not give the most sponsorship money, or even a small amount, and he was only a small sponsor. Sister Yue couldn't understand: "Why are you willing to give him such incredible wealth?"

This man always comes up with wonderful things in unexpected situations!

A group of friends and businessmen just watched helplessly as entries related to pomelo tea rushed into the top ten of Weibo's hot search list! You know, it's the Chinese New Year right now, and many people are extremely idle.

During this period of time, the traffic on social platforms like Weibo is still booming, higher than in the past, and the entry [Mermaid Pomelo Tea] is even more likely to aspire to the top spot!

Chen Yue felt numb immediately, and her admiration for Cheng Zhu could not be increased.

She began to look forward more and more to the new forces milk tea exchange meeting after the new year. She was secretly looking forward to it in her heart, hoping that Cheng Zhu could come and participate in person. "Hundreds of thousands of dollars to make such a big noise!"

"What is the King of Marketing? This is the well-deserved King of Marketing!"

"Those people who are engaged in marketing in our company should be taken out and buried alive!" Madam Dian thought in her heart. ——It’s worth throwing away when comparing goods, but it’s worth comparing people with others!

At night, I really won the first place.

The number of retweets and likes on that Weibo post exceeded one million before nightfall, which is quite terrifying! All of a sudden, it can be said that he is at the top of the list!

Cheng Zhu: "Who else!"

However, it was not until eight o'clock in the evening that an unexpected situation occurred that he had not expected. And on the hot search list, there is a trend that it is likely to overtake pomelo tea.

There are two terms that have not appeared on the Weibo hot search list for a long time. After 8 o'clock, they quickly climbed the list! They are: [Cheng Zhu Shen Qingning] and [Qingmei Zhu Ma].

Those secretly taken photos in the cinema were exposed to the whole network tonight! ..

(ps: It's the middle of the month. Some readers seem to automatically get a monthly ticket? Please give me a monthly ticket!)