You're forcing me to be reborn, right?

The explosive marketing of pomelo tea lasted for two whole days.

♦︎♦︎♦︎♦︎♦︎♦︎

Cheng Zhu's model is indeed more clever than what Shen Qingning planned at the beginning. What effect will it have if 10,000 movie tickets are drawn within 24 hours?

When the lottery event starts, it will be very grand, with a large number of people participating, and then it will directly rush to the hot search list under the interaction with the movie official. The next day, the heat should have cooled down, right?

Hey, let's open the lottery! 24 hours have come, let me draw!

10,000 users won the lottery, and the heat that can be generated can be imagined!

Those who won the lottery may also post a Weibo, and those who didn't win may also leave a comment under the published Weibo. This made the term [Pomelo Tea Lottery] rush to the Weibo hot search again.

The GG effect of a small amount of hundreds of thousands of yuan can be called heaven-defying. For a while, imitators began to move out.

A large number of raffles for movie tickets began to run rampant on the Internet. This is actually a good thing for many netizens.

These days, the popularity of the Spring Festival is still quite scary, and everyone loves to go to the cinema to watch movies when they are free.

Unlike a few years later, the cinema has entered a cold winter period, and many people have lost interest in going to the cinema to watch movies. Nowadays, as long as it is a popular period, the box office of some bad movies can be very high.

Everyone's enthusiasm for watching movies is still relatively high.

In this case, if you can conduct large-scale raffles online, of course you can get it for free. The marketing department of "The Mermaid" was so happy that they couldn't close their legs.

"It's crazy, this wave of rhythm is really crazy!" "The benefits brought by this are going to be against the sky!"

These people began to deeply realize the gap between themselves and Cheng Zhu. He deserves the reputation of the king of marketing!

Countless businesses and those Internet celebrities who create local tyrants are looking forward to getting this wave of popularity, hoping that "The Mermaid" can also have a wave of linkage. Their ideas are very simple.

"If they can collaborate with Youcha, they should collaborate with us, right?" "We'll also draw 10,000 tickets! No, 20,000 tickets will do!"

"And now the momentum has started. If we collaborate frequently, we can keep the heat going. For the film company, this is also a win-win situation." From a normal business perspective, the film company should not want to miss such a good thing.

But the development of the situation surprised these followers. "The Mermaid" seemed to be suddenly aloof!

No matter how everyone @the Mermaid's official blog, no matter how many tickets are drawn, they just won't collaborate! "No! Why don't you interact with us!"

"At least give us a like!"

"Outrageous, you can't even give us a like?"

All the followers wanted to get the overwhelming traffic, but it seemed that all this was exclusive to Youcha and Cheng Zhu! Everyone could only watch and feel jealous.

Why do they favor Youcha?

On the contrary, several other movies in the Spring Festival file were particularly active.

If someone conducts a movie ticket lottery online, the official Weibo accounts of these movies will be very enthusiastic to interact. But the effect can't even catch up with one tenth of the wave of Youcha!

The reason is very simple. This marketing of Youcha is supported by multiple effects.

From the beginning, [I owe Stephen Chow a movie ticket], the groundwork has been laid. With such layers of foreshadowing, it can finally achieve such an explosive effect.

The effect of just drawing a lottery for no reason is bound to be not very high. In addition, these people actually overlooked one point.

Cheng Zhu has another trick in this grand marketing!

That is, the official Weibo account of "The Mermaid" has cooperated before, and will give each winning user a Youcha redemption voucher. Although this is Cheng Zhu's own money, they are just cooperating in acting.

However, the audience who go to the movie will not think so.

I came to see "The Mermaid", and I also held a cup of milk tea that Stephen Chow invited me to drink...I have to take a few fucking photos in the theater, right? After the filming, you have to post it on all the major social platforms?

This will have a relatively long-term GG effect. ——The king of marketing, so scary!

The Spring Festival passed just like that.

"The Mermaid" broke all the box office records in one fell swoop, pushing the box office of domestic films to 3 billion!

Various investors made a lot of money, and among the sponsors who played GG, Youcha was undoubtedly the one who gained the most. After the New Year, Youcha's expansion has not stopped, and it is still opening stores crazily.

Cheng Zhu plans to raise funds again in March and April.

"Heytea can get a valuation of 60 billion, so my Youcha will definitely be able to do it." Cheng Zhu thought.

In addition, what he is most looking forward to now is the broadcast of "Mars Intelligence Agency" and "Star Detective". [Youqu] spent a lot of money to sponsor these two online variety shows.

Although these two variety shows are new variety shows, the effect and response after the broadcast are unknown, but the star lineup is also quite strong, so the sponsorship fee will not be low.

Cheng Zhu now lets Yue Lingjing take charge of some basic work.

Yue Dongyi usually calls her every week to ask about her work situation and gains.

This old-fashioned king can feel that "Jingjing seems to have learned something from following him." As a partner of Prin Capital, he is quite accurate in judging the direction of the wind.

He always thought that online variety shows were a good new field. There is a high probability that there will be many hits in the future!

Nowadays, both online dramas and online variety shows seem to be inferior in the entertainment industry. Oh, even online literature is the same.

But Yue Dongyi feels that with the increasing number of viewers on mobile and PC terminals, it is no longer so important whether dramas and variety shows are broadcast on satellite TV. On the contrary, online dramas and online variety shows may develop better with their unique advantages.

"It would not be bad to let Jingjing get more exposure to this new field." He thought to himself.

This old-fashioned king was also very curious: "Will the online variety shows that can be selected by Cheng Zhu have any outstanding features?" "Looking at the names of these two variety shows, it feels like a new type that is not available in China."

"Whether they can withstand the test of the market is still unknown." "This kid seems to like this kind of thing."

"Like the common singing variety shows, it is actually quite suitable for Youqu." "But he seems to like new things?"

Yue Dongyi's attention to these two online variety shows has increased. At 5:30 in the afternoon, Yue Lingjing finished a whole day's work. She has been really busy recently.

"I'm here to be Mr. Cheng's assistant, but I feel like I'm not doing all the work of an assistant?" Yue Lingjing thought. Recently, she and her senior sister Hu Yan have been chatting more and more frequently.

She vaguely felt that her senior sister seemed to want to spy on Mr. Cheng's daily work status? She always came to me to ask indirect questions.

"Sometimes, she would ask me what Mr. Cheng would wear for work today." "After I describe it, she would try to draw it."

Yue Lingjing felt that Hu Yan really loved to draw Cheng Zhu.

In fact, she sometimes thought: "Does my senior sister like him?"

She felt that there were still clues here.

Otherwise, why would even comics of that kind unconsciously draw the male protagonist to look like him? To put it bluntly, what's the difference between you and the man in YY?

Moreover, the scale of your YY is so large...

Of course, Yue Lingjing also believed that Hu Yan didn't realize this at first.

"If she realized it, she wouldn't have sent all those comics to me." She thought. How embarrassing!

"But she never sent me this series again."

"Did she realize something herself?" Yue Lingjing guessed in her heart.

This elegant girl with classical beauty didn't know that it was because of a heavy rain in the Magic City. Cheng Zhu pointed it out on the spot, in front of her, and exposed that she was drawing her and him!

This made the situation that day instantly out of control, so... there were two shots. The two girls actually complained about Cheng Zhu in private.

"Junior sister, is he scary when he works, very serious, and very demanding." Hu Yan asked. "Well, sometimes I get very nervous unconsciously." Yue Lingjing replied.

The slightly fat fox thought that the boss was good in every way, and he was generous in paying money. It was also very fun to chat with him on WeChat, and meeting him offline could make him play to death. It's just that in terms of work, I really feel a lot of pressure.

"Sister, I might come to Shanghai on a business trip in a few days." She typed to Hu Yan. "Ah? When?" Hu Yan was a little surprised.

"If he comes, it should be next Wednesday." Yue Lingjing replied. "Will the boss come?" asked the big fat ass.

Yue Lingjing felt more and more that she had discovered an incredible secret.

"Sister, I really feel more and more that you are secretly in love with him!" she thought to herself. However, this good girl is not the kind of person who speaks without restraint.

Even if she is very curious, she will not take the initiative to ask questions, for fear of embarrassing the other party and appearing very impolite. So, Yue Lingjing just typed: "I might come to Shanghai on a business trip with him."

Hu Yan looked at the phone, a little absent-minded.

She actually knew Cheng Zhu's attitude now.

If he didn't tell her in advance when he came to Shanghai, he would be too busy with work and didn't plan to meet. But if he told her in advance... it would be asking her to prepare early.

- Do a good job as an illustrator.

"But, I came with Jingjing this time, which seems to be inconvenient, right?" Big Fat Ass thought to himself. At night, Hu Yan received a WeChat message from Cheng Zhu.

"I will come to Shanghai on a business trip next Wednesday, with your junior sister."..

(ps: Please give me a monthly ticket!

Also, I will go to Shanghai on a business trip these two days to deal with the toy exhibition in Shanghai. There will definitely be no update tomorrow, and I will try to resume the update the day after tomorrow. That, I am really going on a business trip, not to collect materials.)