You're forcing me to be reborn, right?

Zhao Qing: I hate it!

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The comedy show sponsored by his [Paipai] was a flop.

Even if the show fits the positioning and attributes of [Paipai], it’s useless if the broadcast effect is rubbish! But looking at [Mars Intelligence Agency], it seems to be very popular!

It just started tonight and the response was particularly enthusiastic.

Many netizens felt the charm of the super online variety show for the first time! "Hahaha, I laughed to death, from beginning to end!"

It really feels different from the variety shows broadcast on TV. "The scale feels bigger, and everyone dares to joke more." "Hahaha, I feel like I'm watching a room full of psychopaths!"

Before, when the news of the investment promotion was just released, Zhao Qing thought Cheng Zhu was really crazy. "With this price, he can sponsor those popular variety shows that are broadcast on TV!"

"Of course, it's definitely not enough for shows like "Running Man" and "Go Fighting", but those that are slightly worse will definitely work!" "And this kind of online variety show lacks the broadcast volume of TV stations, so the target group is naturally limited!"

"Hahaha!"

Zhao Qing suddenly felt that although young people like Cheng Zhu have many ideas and love to try new things, they also have good and bad sides. There is obviously the most reliable choice, why is he so wasteful?

"With a total investment of 150 million yuan, he ranks first among all the sponsors. How much did he spend?" Even if you raise 100 million US dollars in the first round of financing, you can't be so wasteful.

"It's a waste, too much!"

Sure enough, he is still too young and doesn't know how to manage the family at all.

However, when Zhao Qing watched the feature film of "Mars Intelligence Agency", he was completely confused. He didn't know how much the online variety show praised the sponsors!

Cheng Zhu remembered very clearly that in the first season, the sponsor was [Qingyang].

The opening credits were made by a sponsor who called and asked the program team to modify and enlarge the logo. In the last call, the sponsor even asked Wang Han to wash his hair with Clear shampoo before going on stage!

At this point, it was just a similar reproduction.

This kind of sponsor promotion, which was outdated a few years later, is very trendy in this era and will be welcomed by the audience. More importantly, it will refresh the cognition of a group of sponsors!

To put it simply, variety shows like those on the stars are all more "dignified".

Even if they hit GG, they hit it more stiffly, and some even hit it very officially.

The program team needs this money and wants to make this money, but the attitude is still relatively high. This may also be related to some requirements and systems.

But again, online variety shows are different!

Zhao Qing looked at this kind of welfare and the appearance of Youqu, and his scalp was numb!

In comparison, when I sponsored the comedy show, all I got was a very stiff GG word from the host on stage: "Use [pat pat], pat what you like."

This does not leave a deep impression. [Yuqu] is completely different.

Just the huge logo can be described as dominating the screen!

In addition, there are actors such as Zhou Jie who cooperate with the show, which is equivalent to having a comedy plot. Zhao Qing couldn't understand it at all: "How can it be played like this?"

He didn't look down on online variety shows before. This is a normal mentality.

Because even in the entertainment industry, online variety shows, online dramas, online articles, etc. are at the bottom of the contempt chain. What surprised him was: "The publicity of online variety shows can be so large!"

How the hell can it be played like this!

Zhao Qing just felt dizzy!

He suddenly realized: "The effect of his title alone may be stronger than the publicity of my entire season!" The memory point is too strong, and the treatment is too good!

At first, when he clicked on "Mars Intelligence Agency", he really thought Cheng Zhu had become a big idiot this time. The reason is very simple. The duration of one episode is only about 40 minutes!

This duration alone is extremely disadvantageous.

This duration is only one-third or even one-fourth of other variety shows! In the limited duration, the GG time given to sponsors will definitely be shortened.

Apart from other things, in the main film, sponsors usually put a small logo in an area such as the lower right corner. If the duration is short, wouldn't the time for this logo to appear be shorter?

"Considering the duration, the total investment of this online variety show can reach 150 million, which is actually equivalent to variety shows of the same level as "Running Man"! After all, it is much shorter!" Zhao Qing thought.

However, these disadvantages seem to have become places that can be ignored in front of the unique advantages of online variety shows. Zhao Qing can already foresee: "If this variety show finally explodes, the publicity effect will be sky-high!"

In fact, Cheng Zhu really doesn't care whether it is broadcast on satellite TV or not. It doesn't matter whether the TV station broadcasts it or not. "The mainstream audience of online variety shows is young people." Cheng Zhu thought.

"Youqu is also positioned for young people, and it is a trendy app." "In this way, it is a perfect match!"

This made Zhao Qing start to be alarmed.

And [Kuai Shou] is still the same, as always, Buddhist and "stingy".

No matter how much money our friends spend on publicity, we are stingy in publicity. The throne of the industry leader is not so easy to shake?

There is no way, we are far ahead!

Not long after "Mars Intelligence Agency" was aired, another online variety series "Celebrity Detective" was also aired. These two online variety shows are broadcast on different platforms, which will also produce some user differences.

In addition, their types are completely different, and there will be differences. But one thing they have in common is that the mainstream audience is all young people!

With the broadcast of the two variety shows, the download volume of [Youqu] has begun to increase visibly. Cheng Zhu knew very well that the effects of a popular variety show would be incredible.

"In my impression, when [Douyin] ended its cold start phase in 2017 and began to invest heavily in expenses, the biggest expense at the time was actually the title of "China Has Hip Hop"."

"With the popularity of this phenomenal variety show in 2017, Douyin's various data has exploded!" "You can pay more attention to this variety show next year." Cheng Zhuxin thought.

In his memory, this variety show was not well received by everyone at the beginning.

The top player who later joined the show has said many times that the show would not exist without him. Not to mention, this is indeed a fact.

Without his joining, this show would really not be able to continue, and even attracting investment would be a problem. But from Cheng Zhu's perspective, this means... there is a lot of room for maneuver!

You can place your bet in advance!

Douyin actually made a bet back then.

A web variety show that no one in the industry was optimistic about exploded in 2017!

Nowadays, with the triple blessing of two online comprehensive programs and pre-installation on mobile phones, the daily download volume of [Youqu] has exceeded the 400,000 mark several times. Now, on weekends, the daily download volume is basically stable at 300,000-320,000!

This number is undoubtedly extremely terrifying, and can even be described as scary!

"Although this is incomparable with Douyin's peak period in 2017, there is a gap of almost 100,000."

"However, this also needs to consider the background of the times."

Cheng Zhu knew very well that the difference between 2016 and 2017 was quite big. First of all, the comprehensive 4G era has not yet begun.

Moreover, the penetration rate of smartphones will be much different. In 2017, the penetration rate of smartphones will be much higher than in 2016. "Under the constraints of the general environment, I can already give myself a hundred points for getting this result." He was quite contented. It is impossible to defeat the myth created by Douyin in 2017 at this stage, even if he is a reborn person!

In fact, the daily download volume on weekends is stable at around 300,000, which is already an appalling number. Although it will be worse from Monday to Friday, the data is still outstanding.

This means that it is likely to catch up with [Paipai]’s previous advantage in just two months! Today’s short video brother [Bai Shou] is still a behemoth far ahead.

However, the second position in the industry is very likely to change hands in the first half of 2016!

All of this happened so suddenly that many short video friends didn’t even have time to react. Shang Qi and Zhao Qing were under great pressure, but for a while they couldn't find any way to break the situation.

Who would have thought that with just two moves of chess, this young man could catch up with everyone's efforts in the past few years! They only made two big moves, and they went crazy in the industry!

This made Shang Qi and Zhao Qing start to complain about each other.

Shang Qi despised Zhao Qing's personal abilities in his heart. He felt that there was a big gap between him and Cheng Zhu who were both founders! Zhao Qing was dissatisfied with Shang Qi's resources and energy.

"Shunwei Capital and Mr. Lei have provided so much help to that boy, look at you again!" In addition, he had previously offended his eldest cousin, which made the internal discord even greater.

The development of a company cannot always be smooth sailing, and it will always encounter some thorny problems. [Youqu] Now it has the potential to spread its wings and take off, but there are still many troubles ahead.

As the user base grows larger, there are some potential problems that will inevitably amplify. Some voices that were not taken seriously before will become louder and louder.

“This app wastes so much data!”

“Even though it’s a short video, it actually costs about the same amount of data as when we use our mobile phones to watch movies.” “Damn it, I couldn’t stop once I scrolled through it, and then when I received the traffic SMS reminder, I felt numb. "I'm speechless. I feel like the traffic has dropped without me noticing!"

This is where many users curse. The reason is simple, short video...it's too short!

When you started brushing, you didn't take it seriously. How much traffic can something like this cost for a few seconds?

It's like when you spend a small amount of money, what you think in your mind is: I have money, but I don't care! But the problem is that a little makes a lot, and the sand makes a tower!

The "addictiveness" of [Youqu] is indeed high, and many people can't stop once they use it. A few short videos really don’t say much about traffic, but what if there are hundreds of videos?

When you watch a movie, you will be intimidated by the movie if it lasts for more than an hour or even two hours. If there is no WiFi, you will choose not to watch it knowing that it will consume a lot of data.

But Youqu occupies your fragmented time, and each short video is so short. But looking at a whole month, the time you spend on Youqu is definitely no less than watching a few movies!

This will lead to consuming a lot of mobile data without you expecting or realizing it! What’s even more deadly is that mobile phone data at this stage is ridiculously expensive, super damn expensive!

Generally speaking, everyone will only use the traffic within the package. The excess is really unbearable.

Some students with high living expenses will feel that the excess is really unbearable, not to mention ordinary students. In terms of money, if young people suffer a loss, they will definitely curse online, which is inevitable. And as such voices become more and more, [Youqu] has also been given a bad name by many people!

——Traffic assassin!

(ps: Ask for monthly tickets at the end of the month!)