1855 United States Tycoon

Now to talk about the media, especially traditional newspapers, the power of the McDonald family is actually quite limited. The most important newspapers in Cleveland are basically under their control, but Cleveland is not a particularly large city, and its influence in United States is far from that of New York and Washington, DC. The newspapers in New York and Washington basically already have certain supporters behind them. The McDonald family is not incapable of getting in, but in the past few years, the McDonald family has become accustomed to the Scrooge-style expansion model. Not only find a new breakthrough point in technology, and then rely on technology monopoly to expand, rather than directly rely on the weight of financial strength itself to expand. The advantage of this is that even in fierce competition, the McDonald consortium can still guarantee that it has sufficiently high profits. Ammunitions, drugs, steel, and so on. In dealing with media, Scrooge wants to follow the same path, that is, to open up the situation with new media based on new technology. In Scrooge's mind, the new media in the future is broadcasting. However, there are still a lot of technology problems that have not yet been resolved, including speakers, generators, and transmission lines, um, so this plan is still just a long-term plan. At the moment, Scrooge wants to mobilize large-scale propaganda power alone, but he is still somewhat powerless.

However, in the criticism of the Central Pacific Railway Company, there is absolutely no such problem. Because the investors of Union Pacific Railroad almost include most of the rich people on the east coast, each of them has not formed a dominance over the media, but now, when these rich people from the east coast and the Great Lakes have the same goal ——Fighting their common competitor, the Central Pacific Railroad Company——After coming together, all kinds of newspapers on the entire East Coast and the Great Lakes region were mobilized to move toward the Central Pacific in various ways. The railway, towards its main shareholders, launched a wave of offensive rounds.

The New York Tribune first published an interview with Paul Nestor, the sailor of the "Slavery Ship of the New Era". Then, the New York Tribune’s rival, the New York Herald, also quickly followed up, uncharacteristically following the enemy. Later, he criticized the Central Pacific Railway Company, and bluntly named its chairman Stanford and asked: "You buy slaves in China, do you know that?" As for the larger circulation of "The Sun" of course, it also missed the opportunity to jump. It came out, without interviewing any parties, and made a rich report, including violence, murder, eroticism, sexual abuse and other long-form reports that the majority of prostitutes love to see. The newspaper changed Stanford’s name slightly, and then portrayed him as a monster with a talented superman (when he was less than ten years old, he could use a man’s unique component to drive a small train) monster, and his various Each of the female relatives became his spoils. Even in the "Sun" advertisement page, those messy advertisements for special medicines use Stanford to talk about things.

These reports made Stanford go crazy. Although some local newspapers on the West Coast are defending him as much as possible, they vigorously urged that "before the facts have not been found out, you can’t just believe the words of one side." Even the Central Pacific Railway Company also arranged some local media to interview the Chinese industrial camps. The happy life of those Chinese workers refutes false reports from the media with ulterior motives.

However, such reports have not been able to reverse the situation. Because the circulation and influence of these West Coast newspapers are far less than those of the older East Coast newspapers. For example, the New York Tribune, which first set off a wave, has long been popular in the Midwest. Many people in the West even believe that this newspaper is more reliable than the Bible. And its rival, the New York Herald, which is now standing in a trench with it, although it used to have a bad reputation, it has also been successful in recent years with its successful coverage of the Civil War. Even the typical "Three Nos" tabloid such as the Sun newspaper with no truth, no morals, no lower limit, and its circulation and readership are not comparable to any West Coast newspaper. Although everyone who reads it will not believe the exaggerated and unappealing three-no news on it, people will still be affected by it. For example, nowadays, many people from the West, even if they are from the West, hear the name Stanford. The first reaction is to think of using XX to push the train."Dorothea, you have to know that any information will have an impact on the audience, even if the audience knows it is fake, but as long as they read it, they will still be affected. Just what kind of influence is positive, or It's hard to tell if it's the opposite." Scrooge said to Dorothea, "You pay close attention to Mr. Stanford's counterattack, and then tell me, why are these counterattacks so weak?"

Dorothea thought for a while and replied, "Are people more likely to believe that a person is bad than that he is good?"

"You can think of this very well." Scrooge said, "People are always wary of people they are not familiar with. In this state, it is easier to think about other people's actions in a bad direction. In this way, the bad news is naturally easier for people to believe. At the same time, people pay different attention to the good news and the bad news. The Emperor Napoleon once told the adjutant of own after the victory of a certain battle, unless there is bad news, Otherwise, don’t wake me up. Why don’t you need to wake him up with good news and bad news?"

"Because if you don’t know the good news, you won’t have a big mess. If you don’t know the bad news, it will be bad luck. Oh, yes, Stanford uses a lot of Chinese workers, which reduces the employment of locals, even locals. Ordinary people would not be on his side." Dorothea said.

"Yes, do you remember the two words I mentioned to you two days ago,'profit' and'power'? Bad news often has a greater impact on interests than good news. So people will naturally pay more attention to it. , Even if it is probably just a rumor. But you only consider the'interests' and there is also the'power'." Scrooge reminded.

"Yes, the circulation and influence of western newspapers is much worse than that of eastern newspapers. This is a power gap." Dorothea replied.

"So, do you think if you were Stanford, how would you fight back?" Scrooge asked.

"Benefits and strength are at a disadvantage. I really don't know how he should come back." Dorothea thought for a while, shook her head and said, "Oh, by the way, can Stanford sue The Sun?"

"Yes, but, if he really did this, the Sun might be crazy. How much news and sales are there. And they didn’t clearly say it was Stanford. To be honest, they are just using it. The rumors are true. Readers will understand."

"Mr. Stanford, our anti-propaganda effect is not very good. The public is willing to believe in our explanations. Polls show that at least 70% of readers still believe that very inhumane happened on the ships transporting Chinese workers. Eighty percent of readers believe that the federal government should investigate the matter, find out the truth, and punish those responsible. Eighty-five percent of readers believe that the interview with Chinese workers is not credible because they I don’t understand English at all, and our reporters don’t understand Chinese at all, percent..."

"Enough!" Stanford interrupted the secretary's words and said angrily, "This is really rumors, rumors, and broken legs! What is even more hateful is that we run and break the legs, the effect is still not as good as others' open mouths! By the way! , How about the work of those crew members?"

"Sir, we have already contacted the captains of the ships still in San Francisco. They all said that they will take care of the own crew, and will not allow them to run around during this period of time, let alone give them a chance to run out. Nonsense. But they also pointed out that the crew members have been out to sea for so long and long for a free life on land. Keeping them in a small area will make them very dissatisfied, unless you can give them more. money."

"These guys who took advantage of the fire!" Stanford gritted his teeth tightly and made a vicious voice from between his teeth, "Give them money, but they control their hands. They only have one witness in their hands, the effect of lonely evidence. It is limited. Grab this point and fight back! Ask them why they couldn't find a second decent witness. In addition, let the newspapers use various methods to prove that the sailor is a bastard and a gangster! In short, make people believe that that guy is a liar! Understand?"

"Okay, sir. I'll do it now."

"I hope that this storm can pass without more real evidence. Otherwise..."

"Mr. Stanford, there is one more thing."

"What's the matter?" Stanford asked.

"Many suspicious people have been found near the Chinese labor camps and workplaces. We suspect that they may be the reporters of the newspapers or the people they hire. They may want to find evidence that we abused the Chinese workers and treated them as slaves. Look at us. Do you want to drive them away?"

"Get out of them? How can you have such a silly idea, these guys are now worried that they won't cause trouble. As long as the matter becomes big, they can encourage Congress to send investigative teams, and then these investigative teams are here with us. Stayed for more than half a year, and then we will be disturbed by them in everything we do, and the progress of the project is much slower than it is now. Then those guys will laugh out loud! Don't think of such a stupid idea. Okay. , Hurry up and do business."

Thank you for reading this story at mtlarchive.com. Your support enables us to keep the site running!