1980 My literary era

1994 was the fourth year that Yang Weiguang took over as the director of CCTV. Compared with previous directors, Yang Weiguang was extremely ambitious. In 1992, he proposed to build CCTV into a world-class TV station commensurate with China's status as a major power.

In order to fulfill his promise, Yang Weiguang has worked hard on the development of CCTV in recent years. In the past three years, some of his measures have indeed achieved good results.

For example, in 1992, he held a meeting of provincial TV station directors, deployed the launch of the "Economic Information Broadcast", and proposed 15 measures for CCTV to serve local stations. In October of that year, CCTV launched the fourth set of international channels, covering the Asia-Pacific 38 countries and regions in the region; last year, CCTV launched North American Dragon TV in the United States, taking its own steps towards internationalization.

This year, CCTV invested 170 million to create the third TV series of the Four Great Classics after "Journey to the West" and "Dream of Red Mansions" - "The Romance of the Three Kingdoms".

170 million, not to mention in 1994, even in 2024 is a huge investment.

In 1994, the entire CCTV advertising revenue was just over 3 billion. Investing 170 million to create a TV series was an extremely luxurious thing even for a behemoth like CCTV.

Among all the previous directors of CCTV, Yang Weiguang should be the most ambitious and ambitious one.

So when he listened to Lin Weimin's suggestions on the phone, he subconsciously ignored the polite words and grasped the core content.

Ratings-linked contract is a very new term for Yang Weiguang, and the content is very easy to understand. Yang Weiguang instantly understood the stakes involved. For CCTV, this method of cooperation is absolutely beneficial and has no disadvantages.

If the ratings-linked contract is implemented, CCTV's risks in purchasing and broadcasting TV series will be reduced to a great extent, and the TV station's income will be increased in disguise.

As for the extra price paid for TV dramas whose ratings exceed the standard, with such high ratings, how much will CCTV’s advertising fees increase? What does it matter if you give the film crew some soup?

At the same time, Yang Weiguang also caught some vague outlines behind Lin Weimin's words.

Weighing the pros and cons in his mind, Yang Weiguang had an idea in an instant.

"Teacher Lin, let's make an appointment to come out and have a chat."

"Okay, whatever time is convenient for you."

"I have a meeting tomorrow morning, how about the afternoon?"

"Just listen to you."

After Lin Weimin communicated with Yang Weiguang, he suddenly noticed the longing in Liu Yanming's eyes. He ignored it and hung up the phone directly. Liu Yanming's eyes showed a bit of disappointment.

Liu Yanming's Hairun Advertising is CCTV's advertising service provider, and it is connected to CCTV's advertising department. For him, the head of the advertising department is God, and he must be respectful when he sees Tan Xisong.

If he could have a meal with the director of CCTV and get acquainted with him, wouldn't his Haiyuan advertising be as stable as a rock on CCTV in the future?

Unfortunately, Liu Yanming had good intentions, but Lin Weimin did not give him this opportunity.

He also knew very well that it was just an ordinary cooperative relationship, and there was no need for them to expand his network of contacts.

After being discouraged for a moment, Liu Yanming became excited again. He is a smart man and knows that it is impossible to aim too high.

Now that I have fallen in love with Teacher Lin, as long as I lick Teacher Lin...and hand it over, are you still afraid that your future development will not be good?

"Yang Tai said we would meet tomorrow, so this matter shouldn't be a big problem." After hanging up the phone, Lin Weimin said to everyone.

Everyone's expressions were very excited, on the one hand because the current TV series copyright sale might fetch a good price, and on the other hand it was also because of the possibility of longer-term cooperation with CCTV.

After chatting with everyone for a few more words, Lin Weimin prepared to leave.

After saying hello to everyone, he went out. He didn't want to be stopped by Liu Yanming as soon as he walked out of Yanshi.

"Mr. Liu, is something wrong?"

Liu Yanming smiled brightly, "Teacher Lin, is it convenient at night? Can I have a meal with you?"

Lin Weimin glanced at his watch, "There's no need to eat, just talk while walking."

Liu Yanming did not insist, Lin Weimin walked in front, and he followed Lin Weimin's footsteps step by step.

"If we can promote cooperation with CCTV this time, it will all depend on Teacher Lin's connections and ideas!" Liu Yanming came up and gave Lin Weimin a high hat first.

Lin Weimin smiled and said: "Mr. Liu, we are all acquaintances. If you have anything to say, you might as well say it openly."

"You are really sharp-eyed, and my little thoughts can't escape your eyes." Liu Yanming complimented her habitually, and then said: "I just want to ask, is our Chinese Literature Society planning to flex its muscles in the field of TV dramas in the future? ?”

Lin Weimin thought for a while and said truthfully: "It depends on how you define the word "flex your muscles". I might as well say it to Qian Zhi. The Chinese Literature Society is now at a watershed in its development, and full copyright operation is the upward path I am looking for for the Chinese Literature Society. . Not only TV dramas, but also any industry related to literary content, we will be involved in the future. Of course, these are still far away. At present, TV dramas are one of the key directions for the Chinese Literature Society to participate."

After hearing this, Liu Yanming nodded in understanding and said, "Teacher Lin, do our Chinese literary societies plan to set up a film and television company of our own? I can participate in the investment."

Lin Weimin hesitated for a moment and shook his head, "The film and television company's investment is relatively large, and the Chinese Literature Society does not plan to invest so much money in this area at the moment."

Liu Yanming explained: "You don't understand what I mean. I mean, I can provide the majority of the capital, and the Chinese Literature Society can invest in intangible assets. The three words of the Chinese Literature Society are the golden signboard."

Hearing this, Lin Weimin looked at Liu Yanming with some surprise, "Are you so optimistic about the copyright management of the Chinese Literature Society?"

Liu Yanming laughed, "I'm not optimistic about the Chinese Literature Society, but I admire your character and ability."

His words may seem flattering, but in fact they are sincere.

If it weren't for Lin Weimin and Liu Yanming, it would be impossible for Liu Yanming to do such a thing.

For Liu Yanming, the Chinese Literature Society is certainly a giant, but it is nothing more than that and actually has nothing to do with him.

But now it’s different with Lin Weimin. If someone comes up with an idea, it’s possible to conclude a cooperative relationship with CCTV. Even if it’s not based on Lin Weimin’s fame and connections, his vision and ability alone are an excellent cooperation worth investing in. partner.

As a businessman has no profit, Lin Weimin will naturally not think that it is his domineering side that makes Liu Yanming surrender. He fully understands Liu Yanming's mentality at this time.

Lin Weimin smiled calmly and said: "How determined is Mr. Liu to cooperate?"

Liu Yanming immediately understood what Lin Weimin meant. He pondered for a moment, gritted his teeth and said, "2 million, I hold 40% of the shares."

Hearing this, Lin Weimin's expression once again showed a bit of surprise. It seemed that he had underestimated the world's heroes.

With an investment of 2 million, you only need 40% of the shares. Chinese Literature Society can get 60% of the shares without paying a penny.

Based on Lin Weimin's understanding of Liu Yanming, his net worth is only around ten million, and his working capital may not even be half of it.

He invested 1 million in "The True Colors of a Police" and another 2 million to co-found a film and television company with the Chinese Literature Society. For his net worth, this is definitely a big gamble.

Lin Weimin had a bright smile on his face, "Mr. Liu is indeed a well-established businessman!"

"Thank you for the award. I also see a rare opportunity and want to establish a long-term cooperative relationship with your company." Liu Yanming's attitude was very low.

"Don't say that. We have been cooperating with each other for a while. Mr. Liu is a man of great talent and a man who does big things. Let me go back and discuss it with the comrades in the company and try to give you an answer as soon as possible. If there is no problem, Let’s finalize the specific details of the cooperation.”

Liu Yanming said happily: "Okay, then I will just wait for the good news!"

After the two chatted, Lin Weimin got into the car and waved goodbye to Liu Yanming.

Early the next morning, Lin Weimin found Cheng Wuchun and Lao Zhou, and the three of them went to the office to chat.

When Lao Zhou heard Lin Weimin talk about Liu Yanming's request for cooperation, he couldn't believe it. Isn't this equivalent to giving money to the Chinese Literature Society?

Cheng Zaochun thought for a moment and said, "I'm afraid Liu Yanming's real purpose is not our Chinese Literature Society, but you, right?"

Lin Weimin nodded slightly, "Investing means investing in people. He has a certain pattern."

"We jointly set up a film and television company, and our Chinese Literature Society didn't pay a penny and still took the lion's share. No matter how much we think about it, we won't suffer a loss!" Lao Zhou said.

"If you don't suffer a loss, Liu Yanming's operation can be regarded as investing in the future."

Cheng Wanchun frowned and asked: "The investment in TV series is not low. Can our Chinese Literature Society really succeed?"

"Who dares to vouch for this kind of thing? "The True Colors of a Police" is about to be aired. Then you will know the quality by looking at it. The key point now is that no one has taken this road of copyright operation in China. If you have not achieved results, No one recognizes it, which means we can’t get investment. We can’t all use our own money to do things, that would be too risky and the burden is too heavy. Now that Liu Yanming is taking the initiative to invest, I think this is a rare opportunity.”

Cheng Wuchun thought for a moment and made up his mind.

"Okay! Let's try it out. Anyway, there's nothing to lose if you fail."

Lao Zhou also followed up and said: "I don't have any objection, I just listen to you."

Lin Weimin said: "Then let's discuss the specific charter."

"What do you think?" Cheng Wanchun asked.

"We don't have to contribute money to establish a film and television company. This is a good thing, but it is also a pressure. What Liu Yanming values ​​​​is the foundation and accumulation of the Chinese Literature Society. When a new film and television company is established, we must produce a work with widespread influence. Adapt it and create a huge momentum in the media."

When Lin Weimin said this, Cheng Zauchun felt something in his heart, "Buhu?"

Lin Weimin nodded, "That's right!"

“The Buhuo Series has developed a strong reputation and brand power in the past two years. If we announce full copyright operation of the works of the Buhu Series, it will definitely arouse heated discussion among the public.

Once the popularity is established, as long as the quality of the TV series passes, success is a sure thing. "

Cheng Wuchun couldn't help but nodded, "That's right."

But Lao Zhou suddenly said: "For the people, I have a question. The Buhu Book Series has published nearly twenty full-length works. Many of them are not suitable for adaptation into TV series, right? If you change this, don't change that, what about the writers? …”

"The initiative of whether to change or not lies with our Chinese Literature Society. Everyone has read the agreement. If the subject matter and content are not suitable, what can we do? Besides, we do not only operate TV series as an adaptation form. Some works are not suitable. Adapted into a TV series, there are other forms of adaptation!

Moreover, if the author feels that his work is suitable for adaptation into a TV series, he can contact him himself. As long as the price offered by the film studio is suitable, our Chinese Literature Society will not stop him. "

"Then I'm fine."

Lin Weimin discussed it in detail with the two of them and determined the cooperation plan.

In the afternoon, Lin Weimin met Yang Weiguang in the coffee shop of Yanjing Hotel.

Yang Weiguang is 59 years old this year and will be in his sixtieth year in another year. But when they met, Lin Weimin could still feel his energy from the strength of his handshake.

If it weren't for this kind of energy, CCTV would not have experienced such major development and changes during Yang Weiguang's administration.

After exchanging a few words, the two got down to business.