1980 My literary era

This year, Wenhua Film and Television has developed uniquely among the many affiliated units of the Chinese Literature Society. This is not because other brother units have not worked hard, but because Wenhua has produced "Hero".

This movie has broken numerous records for Chinese movies. Its performance is incredible and cannot be beaten!

For example, Xiao Liu is in charge of Tiantian Changting. This year’s profit is almost 20 million, but during meetings, he can only bow his head and pretend to be a grandson.

But this is not a problem for Xiao Liu. He has become accustomed to it over the years, and he has come to think of it as his younger brother.

Apart from Xiao Liu, the most depressed person is undoubtedly Haiyan.

This year, Wencheng Film and Television has launched four TV series, all of which have achieved very good results. Coupled with the copyright sales of TV series produced in the previous two years, the revenue easily exceeded 150 million yuan, and the net profit exceeded 70 million yuan, firmly ranking first He is ranked number one in the field of domestic TV drama production.

But compared with Wenhua, Wencheng's achievements are not good enough.

"Hero" has a net profit of more than 200 million yuan per movie. Let alone Wencheng, if you look at the Chinese corporate world, you can't find a few companies that can make more money than it.

There is no justice!

Haiyan looked at Yu Dong, who was high-spirited and talking endlessly at the meeting, and felt an indescribable feeling in his heart.

In terms of talent and qualifications, he is better than Yu Dong in every aspect. Even in terms of age, he is older than Yu Dong!

In the past, when everyone interacted, he always regarded himself as the eldest brother. But now, the eldest brother was photographed by the younger brother on the beach. After that, he was embarrassed to sit in the main seat when going out to eat.

No one knew Haiyan's little thoughts. After the meeting, he and Yu Dong walked together, talking and laughing, and the scene was very harmonious.

"Well, it seems that the publishing business has really come to an end." After the meeting, Cheng Wuchun and Lin Weimin walked together and suddenly sighed.

Today is the year-end summary meeting of the Chinese Literature Society. It is true that Liang Data Society’s publishing business has stopped the downward trend of the previous two years, but the growth rate is less than two percentage points, which is almost negligible.

The revenue scale is not bad, but the key is that the net profit is lowered by Wencheng Film and Television, a subsidiary unit, let alone compared with Wenhua Film and Television.

"Why don't you do the teaching assistant business?" Cheng Wanchun said.

Lin Weimin glanced at him and asked with slight surprise: "Engage in teaching assistant business? Who gave you the idea?"

"It's not someone who gave me the idea. I saw my grandson's homework a few days ago. In addition to textbooks, the schoolbags of junior high school students are all teaching aids. Now it costs two to three hundred a year just to buy those teaching aids. Bucks.”

Lin Weimin nodded, "With our country's education method, teaching aids are certainly very profitable. It's been okay in the past few years, and it will be even more so in the future."

Seeing that Lin Weimin agreed with his opinion, Cheng Wanchun showed a somewhat relaxed smile. He was about to speak, but Lin Weimin said again: "But we are a literary publishing house and we are running to produce teaching aids. How do you want the People's Society and the Education Society to think about it?" we?"

"What do you think? What do you mean by that? It's all about making money, not shabby!" Cheng Wuchun joked.

"Okay, Lao Cheng. I can't tell, but my ideas are changing really fast now."

Lao Cheng was not happy to be praised, "I don't want to be suppressed by the following companies every year, and it will be embarrassing to speak out!"

Lao Cheng's thoughts represent the voices and attitudes of the vast majority of employees in the country. The employees of the Chinese Literature Society have always had an innate sense of superiority towards several subordinate units such as Wenhua and Wencheng.

But this year, the performance of Wenhua and Wencheng has exploded, and their profits have beaten the Chinese Literature Society, which makes these people in the society feel very uncomfortable.

This is like a down-and-out aristocratic lady who kindly took in a country girl. She originally had a condescending and charitable attitude, but in the blink of an eye, the country girl turned into Cinderella.

Lin Weimin chuckled and said: "Get used to it slowly. This kind of thing will probably be the norm in the future. Although the publishing business is the foundation of our company, everyone must also understand its industrial characteristics and the scale of the industry. This is There’s nothing we can do about it.”

He added: "Everything must be viewed from both sides. Although the publishing business's ability to create benefits is declining, it is still an indispensable leader in the content industry."

Cheng Wuchun nodded slightly and said nothing more.

Lin Weimin asked: "By the way, have you seen the website I asked you to see yesterday?"

"Hey, I just remembered, I have something to do later."

Lao Cheng pretended to look at his watch, ignored Lin Weimin's words, and left quickly.

Lin Weimin shook his head speechlessly, and the old comrade became cunning and lost his face.

Under Lao Zhou's unremitting supervision, Lao Cheng has now mastered the use of computers and surfed the Internet with ease.

However, I still can't change my mind. I get a headache just looking at the computer.

Back in the office, Lin Weimin turned on the computer.

The website he had previously told Lao Cheng to try was called Rongshuxia. It was originally just a Chinese personal homepage.

The owner of this personal homepage, William Zhu, is a Chinese American who originally ran an advertising company. As a result, the personal homepage became more and more popular, and William Zhu became more and more addicted to it, so he sold his advertising company this year. Turn his personal homepage into a Chinese literature website.

At this time, Rongshuxia had just been established and the website had been opened less than a month ago. Lin Weimin only knew about its opening because he saw someone discussing it on the readers’ forum on the official website of the Chinese Literature Society.

Of course, he is no stranger to the name Banyan Tree. This is the oldest and most branded literary website in China. It once had one of the world's largest original literary works manuscript libraries and made many well-known online writers popular, such as Li Xunhuan. , Ning Caishen, Annie Baby, etc.

At this time, because the website has not been open for a long time, the content of the website under the banyan tree is not yet rich.

The submission method under the banyan tree is very unique. It is not like the current forum where any user can post freely on the forum after registering.

Instead, a submission link is placed on the website. By clicking this link, users can submit articles to Rongshuxia via email.

The Chinese Literature Society has held an Internet creative competition before, but because it was public in nature, the submitted articles were all published directly on the forum.

During this period, Lin Weimin was also planning to open an e-mail submission channel for each editorial office of the Chinese Literature Society. However, many editors are still not proficient in computer operation, so he can only make everyone familiar with computer operation first, and plans to officially open e-mail next year. Submission methods.

It is actually very troublesome to submit articles by email under the banyan tree, because this method requires content pre-review and has high requirements for the content review speed of website editors.

However, in addition to independently publishing content in forums, there are no similar websites that accept user submissions on the Internet today. The style under the banyan tree suddenly began to attract the attention of many users.

In just one month since the website was launched, the number of unique IP visits has exceeded 100,000, and this number is still soaring every day, which is much more than the number of users of the Chinese Literature Society.

After Lin Weimin browsed the website for a while, he glanced at the contact information at the bottom of the website. The banyan tree is now affiliated with the Shanghai hotline website, which is a bit troublesome.

After thinking about it carefully, Lin Weimin still contacted William Zhu.

After hearing him announce his home address, William Zhu was surprised and silent for a while, and even suspected that the person on the other end of the phone might be a liar.

"I have tried this website under the banyan tree for a few days and found it very interesting, but I guess you are under a lot of operational pressure now, right?"

Lin Weimin's words pointed to the dilemma Zhu William is facing now.

Although William Zhu built the Banyan Tree website, he was responsible for reviewing, editing, and publishing the content of the website all by himself, and he was even responsible for the technical matters.

Even though he works full-time now, he is still very busy every day.

It’s not that William Zhu has never recruited people before, and he’s not short of money either. He’s been recruiting people before he opened the website, but these days it’s really difficult to find someone who understands literature and computers and has the same interests as him. It wasn't easy. He wasn't originally from the literary circle, and he hadn't found the right person after recruiting for a long time.

Touched by Lin Weimin's words, William Zhu put down some of his guard and started chatting with him.

After a while, Zhu William was finally convinced that the person on the other end of the phone was not a liar, but really the great writer Lin Weimin he knew.

"I can tell that you are a very idealistic person. You don't regard the business under the Banyan Tree as a business, but whether it is a website or content, it cannot be done by one person alone.

Our Chinese Literature Society is very interested in Under the Banyan Tree, and we can provide you with the help you need most now. "

After chatting for almost half an hour, Lin Weimin finally came to a conclusion.

Lin Weimin's words were very tactful, but William Zhu understood what he meant. Did he want to invest under the banyan tree?

If Lin Weimin had said he wanted to invest under the banyan tree from the beginning, Zhu William might have refused without even thinking about it.

In 1994, William Zhu graduated from the University of California, Los Angeles, and worked for a year before deciding to come to China to start a business. The direction he chose for himself was advertising.

In the 1990s, when the domestic advertising industry was booming, William Zhu discovered the field of direct mail advertising that no one had ever tried before, so he founded Lian Mei Advertising Company.

In the second half of this year, in order to establish Banyan Tree, he sold Lianmei Advertising, which he had worked hard for several years, to Omnicom Group, one of the four largest advertising groups in the world, for 12.4 million US dollars.

With a huge amount of cash in hand, William Zhu is not short of money, so he is not interested in so-called venture capital at all.

But after chatting with Lin Weimin for such a long time, he unknowingly accepted Lin Weimin's point of view.

It is indeed unrealistic for him to run a literary website by himself.

Guowenshe is the largest literary publishing house in China and has a decisive influence in the domestic literary field. Moreover, they held an Internet creation competition some time ago. Obviously, they also have some experience and knowledge in the field of Internet literature. If we can cooperate with them, It seems to be a good choice.

Just when William Zhu was hesitating, Lin Weimin continued: "William, I should have gone to Shanghai to have an interview with you in person, so that it would appear more sincere. But after much thought, I think I should invite you to Yanjing. , come to our Chinese Literature Society to have a look and feel the atmosphere here. Whether you are willing to cooperate with us or not, I think this is a rare communication opportunity for you."

William Zhu hesitated for a moment and said, “Okay, I agree to your invitation.”