1983 Small Island, Starting From a Large Farmer
Chapter 685: On TV (1/2)
October.
In order to welcome the festival, all the slogans on the island were repainted, and small red flags were even planted at the pier.
On October 15th, many villagers gathered in front of the TV in front of the "Xinwen Lianbo". They were not watching the news.
But to watch ads.
Even Li Duoyu and his family were sitting in front of the TV. Little Tutu originally wanted to run out to play, but was hugged tightly by his mother.
Because he was also featured in the commercial, it was also his first time on TV.
When the time is almost up, there is an empty shot of the sea, and then a fisherman rocking an oar appears.
The old Lu family all became excited, and many of their neighbors watched with their eyes widened.
Lu Yanyan said to the child in her arms: "Lele, look, your grandpa is on TV."
Immediately afterwards, Lao Lu handed over the newly caught clove fish to the village woman played by Zhu Lin.
Lao Lu was surprised: "I obviously wanted to speak, but there was no sound."
The person in the room said: "How many people can understand your Mandarin? If I were the director, I would definitely kill you."
Originally, Li Duoyu planned to let Lao Li rock the boat, but he turned out to be thin-skinned. Lao Lu, who was the boss this year, raised his hand on the spot and recommended himself to the director: "I will rock this one."
The director also liked those enthusiastic actors and agreed on the spot.
It's a pity that all the shots of Lao Lu lasted less than three seconds. In a blink of an eye, the scene reached Li Duoyu's old house, and the village woman played by Zhu Lin was making cloves in a big iron pot.
When it was ready, he didn't forget to try it and showed a satisfied expression. Then, little Tutu appeared and reached out to grab it.
Zhu Lin patted his hand gently and said, "Call your dad to come back and eat together."
Seeing this behind the scenes, the Li Duoyu family couldn't help but laugh, because Xiao Tutu acted in his true colors without any sense of disobedience.
Li Duoyu touched Xiao Tutu's head and said, "Li Puyi, you are successful, and your father has not even been on CCTV?"
The family is very happy, but the second sister-in-law is a little moody, and she suggested that Li Haoran be on TV.
As a result, the director said: "He can't do it. He's too fat and it will make the whole advertisement bad."
After hearing this, Li Haoran's food expenses for this month were directly reduced by nearly one-third.
At the end of the advertisement, a group of fishermen wearing bamboo hats holding canned cloves shouted together: "Dandan Island Minlong canned cloves are so delicious!"
When they saw this, many people said excitedly: "I'm on TV too, but it's a pity it's only for two seconds."
"Two seconds is already a long time. I heard Yaoguo say that advertising fees are calculated in seconds."
This time the ads totaled less than thirty seconds, but compared to other ads it was already very long.
There is no doubt that this advertisement was very successful, and for the first time a famous actor was used to endorse it.
The director was afraid that everyone would not recognize her, so when Zhu Lin appeared on the stage, he specially wrote a few words, "actor Zhu Lin".
Originally, the actor who played the role of the King of the Daughter Kingdom was also added, but due to Zhu Lin's strong objection, it was not added.
Compared with the previous advertisements that sang and danced, the whole story of Minlong Food's advertisement is more full.
The most important thing is that it can arouse everyone's appetite, especially the scene where little Tutu secretly eats. After watching it, many children clamored for their families to buy canned Minlong clove fish.
Li Duoyu is also very satisfied with the finished film. This advertisement can be said to kill two birds with one stone.
Not only did it promote the Minlong Food brand, but it also introduced Dandan Island, and some people in the village were featured on CCTV.
Li Duoyu placed a total of three advertisements, and he agreed with the TV station that they would be rotated every day.
One day they will show cloves, and tomorrow they will show kelp shreds and squid shreds. The three commercials all star Zhu Lin, but the contents are all different.
It can be said that it pioneered domestic TV advertising, and may even have advanced the development of domestic TV advertising many years in advance.
During the period after the commercial aired, Dandan Island was the most discussed topic in nearby towns, including the county.
Everyone is so envious. Many people even despise their own village directors and say, "Look at other village directors. They have already made the villagers appear on TV. Our village directors have been thinking about it all day long. The village committee makes money.”
"It's so irritating to compare people to each other."
During this time, many village cadres in the county gathered together and cursed Li Duoyu.
But what left them speechless the most was that the county recently organized a meeting for them, and the content of the meeting was directly to learn from Comrade Li Duoyu.
In the Rongcheng courtyard.
The leader who was drinking tea said with a smile: "This guy has a lot of tricks. He actually spent a lot of money to advertise on CCTV. I feel that the publicity effect is good."
Huang Qingfeng smiled and replied: "This kid has a lot of clever ideas. By the way, I have something to report to the leader. The granddaughter of the old Wu family has also gone to work in Minlong."
After hearing this, the leader frowned slightly: "Where is Xiaoyan going to Minlong? Does Old Wu have any objection?"
"How can I have no objection? But this girl Xiaoyan has the same personality as Lao Wu. She is very stubborn. She just told her grandfather that she was going abroad, and then she joined Minlong. By the time Lao Wu found out, she had been working for almost two months. Well, Xiaoyan is responsible for the entire Minlong advertising project.”
"Is that so? This little girl is quite capable. It's a pity that Li Duoyu got married early, otherwise we could have really brought them together."
Huang Qingfeng smiled.
The big boss continued, "By the way, some things have been finalized. Minlong is now in its rising period. You should ask him to pay attention and learn to seek stability and not be too radical."
After hearing these words, Huang Qingfeng became serious.
"I understand. I will remind him."
At first, he also wanted Minlong to swallow up those industries directly, but some things were not so clean, and even if they were eaten, they would cause diarrhea.
If an enterprise wants to develop for a long time, its origin must be correct, its foundation must be stable, and its color must be red. What is obtained through illegal means will eventually be easily stripped away by others.
Not long after the advertisement was broadcast, the first victim appeared, or should it be said that it was the first victimized enterprise.
Ludao Canning Factory finally passed the resolution to process canned anchovies, and took advantage of the fact that Minlong Company reduced the sales of canned anchovies to seize part of the market.
Several senior executives had been smiling in their dreams recently, but their faces darkened instantly after watching the TV commercial.
Sure enough, when they arrived at the company, they heard various reports from the salesperson.
"Those distributors don't want our Ludao π, they want Minlong brand canned anchovies."
"What else? The canned anchovies we produce are not as delicious as Minlong's."
A leader said, "But our Ludao's price is cheaper."
The salesperson reported, "Minlong's ex-factory price is not expensive, but it was driven up by the distributors. Late last night, they all went to the Sansha Canning Factory to get the goods."
"I told you not to make this product in the first place, but now it's gone to Minlong."
"How about we also advertise on CCTV?"
"We definitely can't do that. If this gets out, wouldn't it be like we've been copying Minlong?"
The person in charge of the Ludao Aquatic Products Processing Factory frowned as he looked at the noisy group of persons in charge.
He really envied Li Duoyu, because he was the only one who had the final say on what products to produce.
Unlike them, it took more than a year from the design to the implementation of this canned anchovies.
During this period, they were always on the road of research and demonstration. By the time the meeting decided that it was okay, the daylily was cold.
He used to be firmly opposed to privatization, but after seeing some advantages of privatization, he is now a little tempted.
If you want Ludao Aquatic Products Processing Factory to go further, reform is necessary, and you can't let these idiots keep arguing all day long.
Otherwise, by the time they react, Minlong Aquatic Products Processing Factory will probably have swallowed them up.
After Li Duoyu finished his work, he was dealing with the issue of kelp farming in the village.
The Xiaoleiyang sea area near Dandan Island is the most suitable for kelp farming, and the area that can be supported is about 10,000 acres.
This year, the number of acres of kelp farming submitted by Xiasha Village alone has reached 9,000 acres. At present, there are not many empty sea areas in Xiaoleiyang for everyone to farm.
The village radio has been playing in a loop these two days [Fellow villagers, there is an important thing to inform you. According to the plan, there are only 1,000 mu of kelp cultivation area left in the Xiaoleiyang sea area of Dandan Island. Those who plan to cultivate kelp should register in the next two days. Don’t come and make trouble when there is no area. The village committee will not support you. ]
[I will inform you again. Fellow villagers, please listen carefully. ]
This year, Li Duoyu only increased the kelp cultivation area to 4,000 mu, and did not increase it anymore, but left some shares for the villagers.
If Xiaoleiyang reaches 10,000 mu, if everyone wants to continue to cultivate kelp, they can only go to a farther place.
In the previous life, the Xiaoleiyang sea area near Dandan Island was directly contracted to a large company, and people like Li Duoyu who started cultivating kelp later could only cultivate it in Dongjia Reef.
Although cultivating kelp there is not bad, it takes almost an hour to drive a boat to Dongjia Reef, and the cultivation cost is much higher, so the profit is also less.
But kelp farming is not without risks. Li Duoyu only knows that next year will also be a good year, with no typhoons throughout the year.
As for the year after, Li Duoyu is not sure, but this is enough, if the farmers can make another year of profit next year.
As long as he tightens the farming area and does not blindly expand farming, even if there is a natural disaster, the impact on farmers will not be particularly large.
Li Duoyu now encourages them to buy boats to go fishing, or to farm eels and shrimps, if there is no land to farm on Dandan Island.
Then rent somewhere else or cooperate with other villages. In short, in this era of making the best money, once you catch up, it will be difficult for people on Dandan Island to be poor! Li Duoyu has also been inspecting the shrimp ponds these days. Chen Wenchao pulled up a ground cage in front of Li Duoyu.
Shrimp farming has been going on for five months now, and this year can be said to be very smooth.
The death is not as severe as imagined, especially for those who come to the meeting, once a collective infection occurs.
The shrimp farmers directly drain the ponds for processing. Of course, some shrimp farmers are reluctant to spend money and let sick shrimp flow into the market.
However, Li Duoyu also warned that if they were caught, it would not be so easy to get the seedlings next time.
Li Duoyu checked the ground trap and caught several blue crabs in addition to the prawns.
The blue crabs are already quite big, each one weighing half a catty, but their economic value is not high.
In shrimp ponds, pure crabs are raised as companions, and Li Duoyu found that in shrimp ponds with blue crabs, the rate of dead shrimps is greatly reduced.
Nowadays, the prawns are ten centimeters long. Li Duoyu knows that there are about thirty prawns of this size without even having to weigh them.
At this time, shrimp can be said to be a node for shrimp farmers.
Thirty shrimps are already very large and delicious. In previous lives, most shrimp farmers would ship large quantities of shrimps at this size.
Because the next shrimp will not be so easy to raise, and will become a big feed eater, and then the investment in breeding will be even more.
Of course, as a feed dealer, Li Duoyu wishes they could grow bigger and better, but the bigger the shrimps, the higher the price.
At that time, if everyone ships in a unified way, the impact will still be very large. It is best for everyone to go on the market one after another.
It is not necessary for everyone to breed extra-large varieties, and not all shrimp farmers have this condition.
Especially in the northern region, if you don't get out of the pond quickly at this time, you won't have time to cry when the temperature drops.
According to Chen Wenchao's report, the feed factory alone now earns about 40,000 yuan in net profit every month, and because there are not that many farmers buying feed.
There is currently a bit of overcapacity. Chen Wenchao believes that if the machine does not stop running, the monthly profit can rise to 100,000.
Li Duoyu patted him on the shoulder and said: "Don't worry, as long as we expand the shrimp farming industry, one set of equipment will definitely not be enough by then. We may have to buy a few more sets, and At that time, the feed mill will go out directly.”
Chen Wenchao scratched his head and said, "Can you stop being independent? Without the help of my second brother and the others, I feel that I can't do many things well."
Li Duoyu said: "Everything is difficult at the beginning. As long as you try it and fail once or twice, I can accept it."
"I understand, Mr. Li."
"Don't call me Mr. Li, just Brother Yu. Otherwise, it will look like I have betrayed my family."
The more shrimp farmers there are, the more someone on Dandan Island secretly gets rich, that is Tang Ping, who raises clams.
Because prawns also like to eat yellow clams and sea melon seeds in addition to feed, Tang Ping's business has been particularly good recently.
The beach on Dandan Island is not enough for him to farm, so he has directly reserved an entire sandy land in Nanri Town for farming. Most of his customers are shrimp farmers who come to Minlong Nursery to get shrimp seedlings.
Tang Ping, who made money this year, knew that Li Duoyu was not short of money at all, but he still secretly sent several boxes of Maotai and many imported cigarettes to Li Duoyu.
After Li Duoyu looked at the shrimps in the ground cage, he thought for a while and said to Chen Wenchao: "We are almost ready to ship. This time we will ship half of the goods first, and the remaining shrimps will be prepared for overwintering. In those deeper ponds” (End of Chapter).
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