1991 Starting from the core

Su Yuanshan was silent for a short time after listening.

He pursed his lips and took a look at the cup. Seeing this, Zhou Xiaohui quickly took his cup and prepared to pour another cup of coffee.

"No, have a sip of your chrysanthemum tea." Su Yuanshan grabbed the scented tea that Zhou Xiaohui had soaked in a transparent glass, unscrewed the lid, and poured it into his own coffee cup without worrying about the odor.

Zhou Xiaohui shrugged helplessly - Su Yuanshan is indeed not very particular about other places, but he is still very particular about coffee. Now he can actually drink scented tea, which shows that he really doesn't care about the taste.

"I probably heard what Lao Wan meant." Su Yuanshan took a sip of tea and looked up at the crowd: "It means the brand and the market. Without the blessing of black technology, it will be difficult for our brand to break through. But I saw that everyone didn’t look too depressed, indicating that everyone still recognized our brand performance and sales some time ago.”

"Is it this way?"

Several people from the marketing department and brand business department exchanged glances with each other, and finally focused on Wan Yongliang.

Wan Yongliang thought of the call he made to Chen Jing last night - even though Su Yuanshan was the boss, he had never been in charge of the business. So it was only natural for Wan Yongliang to communicate with Chen Jing and seek "response" before Su Yuanshan convened a business meeting. Yes - during the phone call, Chen Jing thought for a long time in silence, and Wan Yongliang even thought that he had messed up the matter with this phone call.

After thinking about it, Chen Jing told him to truthfully report all work processes, progress, ideas, and difficulties at work to Su Yuanshan. Everything should start from work, don’t think about anything else, especially don’t be that nodding party.

So Wan Yongliang nodded calmly: "Yes, in fact, the current sales volume and feedback have reached the expectations we set at the beginning. If we really want to pursue sales, we only need to hold an event and reduce the price in disguise. The price should be able to boost sales immediately.”

"Yes." Su Yuanshan nodded again.

He stared at his cup for a few seconds, pushed it aside, opened Zhou Xiaohui's cup, raised his head and took a sip.

"Is this the flavor of chrysanthemum tea?"

Zhou Xiaohui: "...How about adding some rock sugar?"

"Forget it, I'm not used to drinking." Su Yuanshan held Zhou Xiaohui's water glass and smiled slightly: "That's it, Lao Wan. You have overlooked one point. Mobile phones will not be able to achieve disruptive technological breakthroughs for a long time in the future. Yes, it can only achieve functional breakthroughs. And even if there is a breakthrough, it will soon be imitated by peers."

"As long as there is a market, capital is very strong. For example, in the past year and a half, our VCD has successfully opened up a new home audio-visual market and created a de facto monopoly, allowing us to make money for a year It’s a lot of money. But since the beginning of this year, parallel-imported VCDs from Southeast Asia have come over. Although they can’t match us in terms of technology or appearance, you can’t resist the cheap prices... And once the volume increases, the decoding chips will immediately It can be cheaper, and it can be even cheaper.”

After giving examples, Su Yuanshan continued: "Of course it is possible to reduce prices, but we must wait until new products are released before we can reduce prices, and new products must also inherit the price. This is the bottom line."

Wan Yongliang breathed a sigh of relief.

Although he is responsible for the overall market, his recent focus has been on mobile phones, so he is very aware of the progress of the mobile phone division. The new phone will be available in two months at the latest. According to the design drawings and plans he has seen, the new model of mobile phone will not only have a lot more functions, but will also be lighter in appearance.

By then, even if the new model of mobile phone cannot sell well, as long as it can maintain the price, and then YX1201 takes the form of price reduction, it can slowly achieve a price gradient and increase sales.

"I looked at the report and found that we still tend to be conservative in our brand promotion."

"Find a few media outlets that are more compatible with mobile phone users and organize visits and reports on Yuanxin."

Su Yuanshan pursed his lips, thinking slowly and said: "Pay attention to Chunqiu's brushwork, and reflect Yuanxin's overall strength in a relatively objective manner."

Su Yuanshan took another sip of tea, leaving time for everyone to take notes.

“In terms of pictures and content, it shows Yuanxin’s design capabilities and the design situation, which makes people feel full of technology at first glance.”

Su Yuanshan squinted his eyes, and suddenly came to his mind those high-tech advertisements of later generations wearing white coats, holding test tubes in their hands, and requiring a combination of Chinese and foreign experts - the screen was full of keywords that ordinary people could not understand, and it seemed that they were about biochemistry It’s black technology, but it actually sells fucking health care products.

"The paper media should reflect our cooperation with foreign manufacturers, such as licensing to Sony, cooperation with the GSM Alliance, the number of patents, etc."

"Advertisements in TV media should also pay attention to reflect Sino-foreign cooperation, preferably the kind that involves teamwork."

Wan Yongliang lowered his head and memorized it, then suddenly raised his head and said, "We don't seem to have many foreign experts."

Su Yuanshan did not answer directly, but chuckled: "Can't we just ask a foreigner to take pictures?"

"There were still problems with our brand promotion strategy before, which made it a bit difficult for us to go the "domestic" route when we first started. This is my problem."

Su Yuanshan paused and said: "I reviewed it. Although I took into account the current level of consumer brand awareness, I did not consider the difficulty of breaking out from domestic brands, that is, 'getting out of the mud without being stained'."

"So the next step is to change the promotion direction from 'domestic products are awesome' to 'international telecore'."

Wan Yongliang's eyes suddenly lit up, and the tip of his pen quickly crossed over the notebook.

"On May Day, Zhongxin's mobile phones will enter the channel on a large scale. At that time, we will be able to compete with those brands. This includes but is not limited to spreading reports on negative news from peers, as well as Farcore and Comparative reviews, experiences, etc. of peer products.”

After everyone finished recording, Su Yuanshan continued: "But we must pay attention to the bottom line, respect our opponents and consumers, and remember not to stigmatize."

Zhou Xiaohui asked softly: "What is stigmatization?"

"It's like: foreign mobile phones are actually for cheating fools out of their money. It's nothing special. Don't artificially create conflicts between people of different brands." Su Yuanshan paused: "It's just a precaution. After all, we are a company with pursuits. , you must do things cleanly.”

Su Yuanshan knocked on the table, was silent for a few seconds and then looked at everyone: "Everyone, you must be steady. It is indeed difficult in the first two years, but it will be fine if you get through it."

"We will have black technology by then."

Wan Yongliang was startled: "What kind of black technology?"

Su Yuanshan smiled: "The kind that beats a dog's head with a stick."