1991 Starting from the core

——"You will know after talking to Mr. Shan."

This sentence was originally said by Duan Yongping when he asked Wang Rui, "What kind of genius is Mr. Xiao Su?" while he was drunk. Wang Rui answered him with a smile.

Duan Yongping didn't pay too much attention to it at that time. After all, he knew that if he really wanted to believe everything the Chinese people said, it would be unreasonable. In the past few years, there were qigong masters who rushed to the TV station, and this wave of people arrived. Now they are all wandering around the world.

Compared to those masters who can fight cattle across mountains and ascend in a day, what does a mere genius mean?

Not to mention that he himself was admitted to Zhejiang University when he was less than sixteen years old...

It's not like he's never been called a genius before.

However, when he actually talked with Su Yuanshan, he had to admit that a person's name is like the shadow of a tree.

Not only was Su Yuanshan able to be on the same "channel" with him throughout the whole process, he was also able to "draw inferences from one instance to other cases" very quickly, and he knew almost everything about various marketing methods!

So much so that Duan Yongping was a little suspicious. If Su Yuanshan knew so much and cared so much about the future of mobile phones, why did he let the marketing department mess with it like this?

…

The applause made Duan Yongping wake up instantly, and he stood up again and smiled and nodded to everyone - even if he was ordered to set off cannons, he didn't want to offend anyone.

"I agree with Lao Duan." Chen Jing looked at Duan Yongping, then lightly glanced at Wan Yongliang, who was a little disappointed but concealed it well, smiled slightly and said: "Old Duan, make a detailed plan, and then discuss it with Wan Yongping. Let’s discuss it carefully and implement it as soon as possible.”

"As for the new trademark... I think how about we just think about it now?"

"Okay." Su Yuanshan agreed first, but immediately smiled and said, "But I'm not very good at naming, so I'll just listen to you."

The next group of people immediately started discussing names, but they couldn't think of anything good for a while, and many of them just came up at the beginning.

For example, some are named Yiduo, some are named keke, and some are named live...

"How about calling it Pandora, Pandora." At this time, Xi Xiaoding, who had always been cold-blooded about naming, suddenly said, "The name of our laboratory is very impressive."

Chen Jing frowned slightly and said, "Isn't it too feminine? I originally thought of one called Wei Duo. But then it felt a little feminine..."

Xi Xiaoding hesitated and said: "I think it's okay? Although Pandora is an evil spirit in mythology, her box has a meaning. In our laboratory, it specializes in creating black technology. When used on a mobile phone, it means that it contains Black technology..."

"Knock down Pandora first and register it first." Su Yuanshan interrupted: "But it won't be used for the time being. We will wait until we launch a concept phone that is full of black technology and will not be mass-produced."

Chen Jing's eyes immediately lit up: "That's okay! And Pandora Labs represents the black technology direction of Yuanxin. It's not just mobile phones. In the future, all market-leading products can use this brand. The kind that becomes luxury goods, just It will blur the feminine meaning of Pandora itself.”

"Okay, then it seems we have to work harder." Xi Xiaoding chuckled.

Duan Yongping had been thinking about it, and suddenly said: "Mr. Chen, the Vido you just mentioned can be spelled as Vidoo, or it can be understood as Wei Duo, Wei Dou, the only one... It can even be said as viooo."

"I think this is very good. When it is launched, Vidoo will be launched directly without the Chinese name. And from the design of the trademark, Vidoo can also design an aesthetic feeling - at least more aesthetically pleasing than Yuanxing."

As he spoke, Duan Yongping dipped his hand in tea and started writing on the table.

When Chen Jing saw this, she immediately dipped her toes in the water and changed into several fancy English styles. It really looked much better when she wrote it down.

"That's it!" Su Yuanshan glanced at everyone and made the final decision.

"Mr. Chen, you can actually write fancy English?"

"I learned a little bit while doing the blackboard newspaper." Chen Jing wiped off the writing, pressed her hands, and signaled everyone to return to their seats: "Okay, the trademark is decided. Next is the report on our cooperation with Siam. This is also our first overseas investment..."

…

After the meeting ended, Su Yuanshan deliberately stayed until the end, and Chen Jing slowly packed her things as if she had a clear understanding. After everyone left, Chen Jing left the main seat and sat next to him.

"Lao Wan seems to have some opinions." Chen Jing glanced at the door, frowned slightly and said, "Is Duan Yongping a little too strong?"

"Compared to Duan Yongping, Lao Wan is indeed inferior... not a little bit." Su Yuanshan sighed softly, his fingertips dancing on the table as if playing a piano.

After a few seconds of silence, he shook his head and said: "It's no wonder Lao Wan, our business has rarely entered the market directly like this before. The BP machine was made by Dynasty Xin, and VCD is a monopoly. Worrying about sales, Lao Duan has never been able to grow.”

Chen Jing smiled and shook her head: "Lao Wan is already in his thirties, how can he still grow?"

"Don't say thirty, it's fifty. As long as you are willing to grow, you can still grow. When you get old, you can't make progress. That's when the environment doesn't change. Now the domestic business environment is changing rapidly. How can you not grow? space?"

Chen Jing thought for a while and nodded, agreeing with his point of view.

"If there were no Duan Yongping, I would still be willing to give Lao Wan a chance to learn and grow slowly. But the current situation is unforgiving... From now on, Lao Duan will focus more on brand operations and public relations. Lao Wan's market He's not as sharp as he is, but he still has mobility and communication skills, which are his strengths."

Chen Jing said: "Yes, I chose Lao Wan because of his communication and communication skills."

Su Yuanshan nodded: "You have to tell him this. You recruited him. As for you saying that Duan Yongping is strong..."

"Well, don't you think so?" Chen Jing asked.

"He is a professional manager just like you. He was a factory director before and has made great achievements... Of course, he can't even compare to you in terms of flattery."

Chen Jing burst out laughing after hearing this, but couldn't help but turn her eyes and glared at him gently.

Su Yuanshan chuckled: "First of all, we need such a strong business unit leader who can take charge of his own affairs to open up the situation, and at the same time set an example. Secondly... Actually, I know what you are worried about. You are worried that this person will be too big in the future. ?”

Chen Jing nodded unabashedly: "Well, after all... he came out after falling out with shareholders."

"Don't worry about this. The reason why he is successful is because he is a smart person. And smart people should know..." Su Yuanshan paused and said with a guilty conscience: "Sister Jing, I can be narcissistic. No?"

"puff……"

Su Yuanshan chuckled: "Smart people should know how come this sea of ​​stars in Yuanxin cannot tolerate him."

Chen Jing originally thought that Su Yuanshan was going to say something narcissistic and was ready to attack Su Yuanshan, but after hearing this, she was silent for a few seconds.

Then he smiled sweetly.

"Speaking of mind, you do have a broad mind."