1991 Starting from the core

——We cannot do such a thing as punching our own sister.

Chen Jing's ability to say this here undoubtedly shows Yuan Xin's will.

That is: any measures cannot be premised on sacrificing the interests of sister companies.

Then the only option is to bite the bullet and go head-to-head with our foreign counterparts.

As An Siying distributed relevant documents to everyone attending the meeting, Xi Xiaoding and others, even those who were no longer interested in world affairs, understood the seriousness of the current situation faced by mobile phones. Tian Yaoming, in particular, frowned even more when he saw major brands such as MOTO, Siemens and Nokia successively entering the business of Yuanxin, as well as Jiamei and Suning.

Nowadays, Tian Yaoming is known as the father of domestic BP machines and mobile phones in the domestic technology community, and if nothing else, he will be almost obsessed with mobile phones for the rest of his life, so of course he pays more attention to mobile phones than others. Condition.

"Holy shit, Xinghai is also here to join in the fun?" Tian Yaoming almost blinked when he saw OCSS among the international brands currently entering the country.

"Haha, I heard that the sales were pretty good." Chen Jing pursed her lips and smiled, then looked down at the documents and said regretfully: "It's a pity that they have just entered the domestic market, so I can't see their reports for the time being."

"..." Tian Yaoming glanced at the people in charge of the market opposite, then at Tang Wenfang, Yu Yuru and other administrative bosses who were suppressing laughter, sighed softly and said nothing.

He couldn't win the market, so all he could do was pay attention and work hard to achieve technological breakthroughs.

Seeing everyone looking at the documents, Chen Jing took a sip of water and continued: "Before May Day, we cooperated with Mr. Zhang's business to do an event, and now Mr. Zhang's summary report is still being sorted out. But according to what I said last night Judging from the phone call with Mr. Zhang, overall, it is helpful to the brand value of Yuanxin."

When she said this, Chen Jing observed Su Yuanshan with her peripheral vision, and she saw Su Yuanshan quietly heaving a sigh of relief.

——So you are nervous too? Chen Jing thought in her mind, curling up the corners of her mouth without leaving any trace, and then immediately calmed down her expression and continued: "It is estimated that Mr. Zhang will be able to summarize the situation in various places tomorrow and fax it over, and I will distribute it to you by then. Let everyone Let’s see, in the eyes of users, what kind of existence is Yuanxin that maintains the price point?”

At this time, he had been taking notes silently since he stood up and said hello. Duan Yongping, who was reading the document, suddenly coughed lightly. When he saw Chen Jing looking at him, he made a signal to prepare to speak.

Chen Jing nodded: "Old Duan, you tell me."

"Well, hello everyone. Although I only really started preparing for the domestic mobile phone market a week ago, earlier, or in other words, from the moment the Yuanxin mobile phone was launched, Xiaobawang was actually internally concerned about the Yuanxin mobile phone. pricing strategies were analyzed and discussed.”

Seeing everyone looking at him, Duan Yongping looked back with a smile and nodded: "After all, the rise of Yuanxin has guiding significance for all domestic technology companies."

It's hard to tell whether this sentence is flattery, a compliment, or something else... But what he said made everyone feel comfortable.

"At that time, our marketing team analyzed that Yuanxin's intention of not insisting on channels was to maintain the company's own image... Later, our guess was proved to be correct."

"However, since Yuanxin and I had no interaction at the beginning, we did not discuss it in depth. Now after seeing a series of brand-building measures taken by Yuanxin, I will make a bold guess." Duan Yongping looked at Chen Jing and said: "Mr. Chen, I have not conducted market research, nor have I personally participated in the May Day activities. I only analyzed and predicted from the perspective of an ordinary consumer when I bought the mobile phone, which may not be consistent with the specific situation."

Chen Jing smiled and nodded: "It doesn't matter. In fact, I just heard a rough idea."

Duan Yongping nodded: "Okay, at present, ordinary consumers still have a sense of pride in Yuanxin. After all, they have been on the News Network, and their mobile phones have been held in the hands of big leaders - especially for a certain group of people. For people, as long as a big leader has used it, he will buy it no matter how bad or expensive it is."

"But as time goes by, the influence of Xinwen Network will inevitably fade - we have done statistics, and basically three months is the limit of influence of similar news. After all, people's memory time is limited, and the sought-after news Enthusiasm is limited.”

“Since we can no longer find leaders to advertise on News Network, if we want to maintain our influence without fading, we must have advertising of sufficient size and intensity.”

Duan Yongping nodded slightly at Wan Yongliang, indicating that he had no intention of offending, and then continued: "I have seen Yuanxin's CCTV advertisement before. Frankly speaking, the advertisement is fine and very high-level, but it is not worthy of Yuanxin's products. Its positioning and expectations. Its core is to introduce mobile phones, but the mobile phone does not have the unique function of Chinese display like the original BP phone... To put it bluntly, it is the same as the famous Motorola and Siemens, it is just a mobile phone. .”

"This will cause consumers who have passed the impulse period to hesitate and wonder - what is this Yuanxin mobile phone like... Is it worth it if it is so expensive? Is it worth taking it out? It costs more than 10,000 yuan. Where are the money things!”

"When consumers hesitate, it's bad... At present, at the same price, MOTO, Siemens, and Nokia are all 'value'."

"So, the feedback from consumers should be more skeptical than dismissive. For us, the former is easy to solve, but the latter is a bit broken. These people have magnets tied to their knees and cannot get up from their knees. "

Duan Yongping finished speaking in one breath and saw that no one answered - these were actually things he, Su Yuanshan and Chen Jing had talked about - so he continued: "I agree very much with what Mr. Shan said, about Yuanxin To quickly open up the situation, we must make Yuanxin international."

"Shan Zongzhan's height is different. He is considering the internationalization of Yuanxin. Now I am only thinking about how to internationalize mobile phones."

Duan Yongping said with a smile: "Let me boldly say that Yuanxin has a good name as a semiconductor company, but when it comes to specific products... it is really not very suitable for promotion."

At this time Wan Yongliang looked at him: "You mean to re-register a trademark?"

"Yes, Mr. Wan." Duan Yongping nodded: "While the second mobile phone has not yet been molded, we will immediately adopt a brand-new, international brand, and invite internationally renowned movie stars to endorse and cooperate with us on the packaging; on the packaging Strive to be exquisite and have a sense of technology, so that users can't wait to buy it back. In the promotion, we must try our best to show contempt for other brands, not 'the same as imported goods', but 'Motor Siemens?'; in the slogan On, we have to come up with a catchy advertising slogan..."

"In short, we need to carry out differentiated publicity."

Duan Yongping closed his mouth after finishing speaking, and then glanced at Su Yuanshan with a very complicated expression.

——Su Yuanshan asked him to fire this shot, and even... even a lot of "ammunition" was provided by Su Yuanshan.