1991 Starting from the core

Chapter 607 The humiliation of an industry

"When Yuanxin was still a little kid, people from NEC were invited to Yuanxin to see EDA, and by the way, they helped us build a dust-free workshop - they thought we could buy them a set of foreign junk."

In Wang Dongsheng's office, Su Yuanshan recalled the past: "The brother of Karasawa Erxiong, Karasawa Kazuo, came to Yuanxin for inspection for the first time, and we got along very well. He also believed that Japanese companies generally We are stuck in a dilemma. On the one hand, we endlessly force employees to work overtime, but on the other hand, our actions are slow and our thinking is outdated. Even if we work overtime, we are still wasting time, and there is no efficiency or output at all.”

"But he is such a thoughtful person... The last time I went to Ni Country to visit NEC, he was still in his original position and could not move forward. I saw that he was a little depressed."

Su Yuanshan said with emotion: "To be honest, people in the world still think that it will take at least thirty years for our GDP to surpass Ni's country. I judge from these small things... Thirty years are not what we need! If we do it the other way around, it will take thirteen years." almost."

Wang Dongsheng is very good at mathematics. He did a little mental calculation and laughed: "Then we need to increase our efforts. At least we must maintain a GDP growth rate of more than 10% for a long time."

"Haha, the country began to tighten monetary policy last year, which amplified financial risks in Southeast Asian countries and more or less affected our exports. But in this way, we still maintained a growth rate of more than 10%. So what? impossible?"

Of course, Su Yuanshan couldn't remember the specific GDP growth rate in his previous life. He only vaguely remembered that in the two years before Yuanxin was established, the "Everyone Knows, Don't Say It" incident in China led to rapid growth since the 1980s. Brake suddenly.

It wasn't until the disintegration of the Northern Empire and the spring breeze's southern tour that it began to accelerate again.

Later, during the Asian financial crisis, although the country was hardly directly affected, the overall environment still led to a slowdown in growth, with the growth rate falling by 10%.

Finally, it joined the WTO and the economy took off again.

In the second year after the Olympics, that is, in 10 years, the nominal GPD officially surpassed Niguo.

You know, it was only a few years ago, and there were still people on the Internet who thought that if they wanted to surpass Niguo, they might have to wait twenty years - those posts were still posted on Tianya and Tieba!

I didn't know the specific number before, but in this life, Su Yuanshan knew it.

Since the birth of Yuanxin, Su Yuanshan has been paying attention to the domestic GDP data released every year to integrate with the international standards.

Since 1992, the annual growth rate has exceeded 10%. Even last year, when investment from Japan decreased, the increase in domestic GDP exceeded 10% and was close to 11%.

Three quarters have passed this year. According to what has been announced, it is appropriate for domestic GDP to exceed 10% this year.

This made Su Yuanshan confident and somewhat proud.

These GDP increments, which are greater than those in history, can be regarded as a chain reaction caused by the birth of Yuanxin.

In other words, this is Su Yuanshan’s contribution!

//Note: GDP historical data, the increase in 1996 was 9.92%, the increase in 1997 was 9.24%, the increase in 1998 was 7.85%, and the increase in 1999 was 7.66%.

After chatting, Wang Dongsheng handed a thick stack of documents to Su Yuanshan.

This document was a plan he came up with after careful consideration for a long time and careful analysis of the current situation of international peers and the application and current situation of international and domestic LCD panels.

Of course, this is not his own wisdom, but the collective understanding of Niguo’s industry analysts and many customers.

——Although in terms of tone, everyone believes that LCD panels will be the mainstream and trend in the future.

But when will this mainstream come, and to what extent, how much production capacity can the market bear, how many markets can the production capacity expand, and what is the competitiveness with similar products... What is the purchasing power of consumers, how is their acceptance... but It's incredibly complicated.

Even because of the outbreak of the financial crisis, factors such as industry reshuffle and market recovery have to be taken into consideration.

Therefore, this is an industry analysis that is so huge that it makes your head explode just thinking about it.

It's two hundred pages long.

Su Yuanshan took over the heavy A4 white paper.

The weight of the document is reassuring.

"Old Wang, if you want me to read it carefully, I'm afraid I really don't have time." Su Yuanshan looked at the words "Analysis of Current Situation and Development of the LCD Panel Industry" on the cover and said with a wry smile: "I guess I can only Read the profile.”

Wang Dongsheng then chuckled: "Just help check the general content. In fact, this analysis mainly serves our next direction."

Su Yuanshan crossed his legs, put the white paper on his knees, opened it, and nodded: "Well, you tell me, I will listen and read at the same time."

"First of all, countercyclical investment is a must. Taking advantage of the current economic contraction in the country and the tightening of the industry... we have no reason to miss this opportunity."

Su Yuanshan nodded: "Yes, it is necessary."

"But how strong is the intensity of countercyclical investment?" Wang Dongsheng looked at Su Yuanshan with piercing eyes: "Mr. Shan, don't laugh when I say flattery. I, Wang Dongsheng, see your support for LCD panels. , I feel deeply in my heart.”

Su Yuanshan raised his head, smiled and waved his hand: "Well... cough... to be honest, there is no other person in the country who can make LCD panels. Hengdao Lima, and you are the only one, Mr. Wang."

The two of them blew each other, and suddenly realized that the flattery was too explicit, and laughed at the same time.

While laughing, Wang Dongsheng shook his head and said with emotion: "But to be honest, this opportunity is indeed a once-in-a-lifetime opportunity..."

"Well, so I support your aggressive expansion."

After Su Yuanshan finished speaking, he continued to read. He turned quickly, basically reading ten lines at a time, and he could finish reading a page in less than five seconds.

Wang Dongsheng ignored him and continued: "In addition to investment intensity, another big issue is investment direction."

"For now, our most investment and involvement in the field of LCD panels are in overall panel technology and glass substrate technology. Other industries and technologies are still firmly in the hands of other countries. For example, thin film transistors (TFT), light sources, filters Optical films, etc.… These materials are heavily dependent on imports. If we cannot achieve localization of substitutes, then our costs will definitely not be reduced.”

Su Yuanshan did not raise his head and continued: "There is no way around this. It started too late in the country. To form a decent industrial chain, it will definitely not work for ten to eight years or even longer without the support of the country."

Wang Dongsheng smiled slightly: "So, establishing and improving the industrial chain is also a direction of development."

Su Yuanshan continued to turn the page and said: "This direction is very big, and it depends on the country's overall understanding of the LCD industry. On the one hand, we must enhance our competitiveness, and on the other hand, we must ensure the incubation of domestic related materials industries. and growth status...the topic is too big and must be discussed specifically.”

Wang Dongsheng asked: "What do you prefer?"

"I prefer to be self-sufficient in mastering core technologies and one or two core materials to enhance my voice in the industry chain."

While talking, Su Yuanshan had turned to more than sixty pages. Suddenly he stopped, looked up, then stood up and picked up a pencil from the pen holder on the coffee table.

"Sixty-eight pages, the prediction here is conservative."

Wang Dongsheng immediately sat next to Su Yuanshan and saw that the content on this page was a prediction of future LCD panel-related industries. It is predicted that in ten years' time, LCD panel technology and industry will have a larger explosion.

——These are not blind predictions, but are based on existing technological processes, process advancements, and the development of current mainstream picture tube technology and more advanced plasma technology.

"It has been used for ten years, and it has been used for seven or eight years." Su Yuanshan circled it, turned forward a few pages, and said with a smile: "You overestimate plasma technology. Let me put it this way, plasma technology is... It is not an advanced technology that will coexist with LCD for a long time, but an industry that will be directly eliminated by LCD in the field of mass consumer electronics products, and there will be some special scenarios."

Wang Dongsheng's expression suddenly became strange. He looked at Su Yuanshan blankly and was speechless for a long time.

Su Yuanshan raised his eyebrows in surprise: "What's wrong? Do you think I made a mistake?"

"No..." Wang Dongsheng took a deep breath, touched his face and smiled bitterly.

"Mr. Shan, I'm really convinced."

Wang Dongsheng said these words sincerely and without reservation.

——Su Yuanshan just glanced ten lines at a time, turned a page in a few seconds without talking, and kept chatting with himself, completely keeping up with his thoughts and rhythm. Just this ability to do two things at once is admirable.

But Wang Dongsheng never expected that Su Yuanshan's reading was not just reading a book, but actually reading this report that would make other people dizzy after just one glance.

At this moment, there was only one word in capital letters in his mind: "Follow."

"..."

Su Yuanshan didn't realize what Wang Dongsheng was doing. He thought Wang Dongsheng admired him for having the courage to sentence the plasma TV to the death penalty, which was currently being hyped in full swing, so he explained with a smile: "The technology of plasma TV is too complicated, but its advantages are not Obviously, or can be offset.”

"Look, just talking about driving, plasma panel driving involves high voltage, data access, and timing control. All of them are much more complicated than LCD. I won't talk about the environment of the display unit...it is even more complicated."

"With complex technology, it is easier to monopolize the technology, and the more monopolized it is, the easier it is to be reluctant to let go. On the contrary, LCD panels do not have so many problems. Now everyone is doing it for fear of falling behind in technology... This is the advantage, when it is the advantage After it has been established to a certain extent, as long as one company that makes LCD panels breaks out, that will be the end of plasma."

"Lao Wang, if we want to promote the development of an industry, we should not only talk about the advantages of this industry, but also focus on the shortcomings of competing industries."

Wang Dongsheng's eyes lit up when he heard this, and he nodded one after another: "Yes, yes, yes! I've been taught a lesson, I've really been taught a lesson."

"Haha...continue."

Su Yuanshan said and looked down at the document again.

Wang Dongsheng: "..."

When Su Yuanshan finished reading this white paper, he had almost finished chatting with Wang Dongsheng.

"I personally think that we should base ourselves on technology and then expand production capacity, especially for generation technology. We must stick to it and keep up - as long as we have production capacity and panel technology. Then when the country sees that the situation is not right, we can immediately Support us.”

Su Yuanshan closed the white paper as he spoke, was silent for a few moments, and then sighed softly.

He thought about the trajectory of history.

——The history of the LCD panel industry is a true history of humiliation and blood and tears.

After the financial crisis, Niguo's LCD panel industry began to decline overall. At the same time, Samsung, LG and others relied on forcibly investing billions of dollars into the market for countercyclical investment, thereby gaining dominance.

Seeing this, Niguo began to seek cooperation, industrial transfer and support everywhere. But in the end, they chose the island. On the one hand, this has a close relationship, and it is also related to the fact that there was no industry in the country at that time - BOE was still an infant at that time and could not withstand the 20 years of Niguo's skills.

Of course, Niguo did not support the island as its own son. It only provided panel technology, but retained the technology and industrial chain of upstream materials such as liquid crystal materials, polarizers, filters, and glass substrates.

To put it bluntly, they just let the island work for them to assemble it.

Then...Ni Guo retreated behind the scenes and began to specialize in materials and related technologies.

Of course, the fact that Niguo gave up the fight for LCD panels was also related to the popularity of plasma technology at that time. Under the advocacy of Panasonic, Hitachi, Pioneer and others, plasma seems to be the only future of the television industry.

The island, which had received support from Ni Country, began to catch up and hook up everywhere, and finally joined forces with Bang Country companies to control most of the panel market.

Since then, all domestic industries that require LCD panels have entered the darkest moment at the mercy of others.

In the past few years, the island not only strictly prohibited mainland companies from investing in the island's LCD industry, but also did not allow the island's LCD industry to invest in the mainland.

It wasn't until BOE announced a new 8.5-generation line that the island was reluctant to allow island companies to build panel factories in the mainland, but they had to be more than one generation behind.

In fact, this is considered a good thing. The technical blockade is understandable.

When all materials and technologies are monopolized, the domestic LCD panel field becomes a piece of dough that others can manipulate at will, and they completely lose their bargaining power.

——At the most terrifying time, six international large-scale LCD panel companies, including Samsung and LG in Bangkok and Chimei, AUO, Chunghwa Picture Tubes, and Hannstar Color Crystal on the island, held conferences between 2001 and 2006. As many as 53 private meetings were held to negotiate panel production, quantity, price and related technical information in order to achieve consistency in selling panels to mainland China.

In other words, they have absolute dominance over the mainland's panel market.

Of course, in 2013, these grandsons were fined, and it was the first time that the National Development and Reform Commission issued a price monopoly fine to a foreign company.

It’s just that the penalty is a bit small, only 350 million soft sister coins.

"Mr. Shan?" Wang Dongsheng obviously noticed Su Yuanshan's absence.

"Oh, it's okay." Su Yuanshan pursed his lips and his eyes became clear again.

After a few seconds of silence, his eyes gradually became determined.

"You can organize the manpower to check the materials carefully and revise them to make sure there are no mistakes." Su Yuanshan handed the white paper to Wang Dongsheng and took out his mobile phone.

Wang Dongsheng pursed his lips, his eyes full of surprise - although he hoped that Su Yuanshan could help deliver it to the ministry, looking at Su Yuanshan's behavior... it seemed that he planned to deliver it himself?

But when it was time to dial, Su Yuanshan hesitated.

He held up his mobile phone and asked Wang Dongsheng: "You said, if you want to see the boss, is it better to talk to the department or go directly to the general office?"

Wang Dongsheng was startled, and the surprise in his eyes instantly turned into ecstasy.

"Office! Of course it's the office!"

(Um, can I get a monthly ticket? It seems that if you accumulate 1,000 monthly tickets every month, you can draw a prize...)

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