A Day In a Japanese Fishing Village

   (please subscribe!)

   This is a special sales channel owned by Sony, which is also the result of Shuichi Minano's strong support. Sony has its own physical stores for Sony products in major cities!

   Of course, only in big cities, not in small and medium-sized cities. Those cities are where those retailers are selling.

   Tokyo Sony product store.

   On this day, most of the TVs in the store were replaced with new TVs from Trinitron Display. In order to attract customers and prove the advantages of Trinitron monitors, the store manager specially placed a new TV with Trinitron monitors at the door, and then placed an old TV without Trinitron technology next to it. Both TVs are broadcasting a channel at the same time and a TV series at the same time.

   In this way, there is a good comparison situation. I believe that it is not necessary to say that consumers can see which one is good and which one is not good!

  These things don't need Shuichi Minano to teach these store managers to do it. After all, they are not fools if they can become store managers. Seeing the advantages of your own products, don't you know how to present them?

  Taro Kikuta took his wife to the shopping street today. Their family plans to buy a new TV. There are still many famous TV brands in the island country, such as Sony, Sharp, Panasonic, Toshiba and so on. These brands are all well-known brands, comparable to Sony.

   I would like to say here that Sharp TV is a company that belongs to the Sanhe Consortium. Panasonic TV is a company under the Sumitomo Consortium, and Toshiba is a company under the Mitsui Consortium. Sony also belongs to the Mitsui Consortium in later generations, but it has now been acquired by Shuichi Minano.

   There is no doubt that these TV companies are very powerful, and there are consortia behind them to support them. In the past two years, in addition to the fishing company, Minano Shuichi's car company, Sony, and real estate companies have all been secretly competing with these consortia. But there hasn't been a first real fight yet. In terms of real estate, Minano Shuichi won the land and the other party had absolutely no way to take him. As for Toyota, there are no brands under the current consortiums that can surpass him.

   So now the industry that he competes with the consortium most fiercely belongs to Sony. The other brand companies of the consortium are on a par with Sony, and they have been vying for the market of the island country for the past two years! Minamino Shuichi believes that in the future, they will compete in the international market!

   "Hey, what brand of TV should I buy?" Taro Kikuta is a little tangled. Currently, he is struggling with three brands, namely Toshiba, Panasonic, and Sony!

   "Let's take a look at them one by one. We need to compare the price and quality before deciding which one to buy." Mrs. Kikuta said.

   "Well, listen to you."

   So the two of them started shopping in this street, which is a commercial street. So there are several brick-and-mortar stores of TV brands. And also neighbors. Since they are all selling TV and other products, of course, it is a street.

   First of all, Taro Kikuta and his wife went into the Toshiba brand store to have a look. Toshiba TV is still relatively famous. After they looked around, they found that there was no big problem. But I haven't decided to buy it yet, after all, I have to shop around.

   Then I went to see the TVs of the Panasonic brand. I have to say that the strength of Panasonic TVs in the island country is absolutely first-class, the strength is also strong, and the sales are not bad.

   "The price is a little more expensive than Toshiba's. Let's go to Sony and take a look."

   Then the two entered the Sony product store.

   When the two of them came to the door, they found that seven or eight customers were pointing and talking around the door.

   They squeezed in curiously and found that the group of people were watching two TVs.

   One of the TV screens felt clear and colorful as soon as it looked, and it was much better than the one next door. The contrast is too obvious! I saw it at a glance.

At this moment, the clerk in the store began to speak vigorously: "Have you seen it? This is the Trinitron display TV that Sony has just launched. You can see its characteristics, clearly, Vision, color, and realism are much better than the one next door. That's the advantage of our Trinitron monitor...it..."

  The clerk was talking incessantly, and the group of customers listened carefully. After all, the good and the bad were all in front of them, and it was not a matter of words.

   It is true that there is no harm without contrast! Now a comparison of Sony's new TV does have a lot of advantages. What do you watch TV for? Isn't it just visual enjoyment? Now Sony's Trinitron monitors do just that.

"Look, its price is only a little more expensive than an ordinary TV. Now a TV is about 15,000 yen, but its price is only 2,000 yen higher. Now 17,000 yen can put Take it home! What are you waiting for?" The clerk continued to promote it vigorously. It is now the late 1950s, and due to inflation, TV sets have generally risen to 15,000 yen per set. Other prices are definitely on the rise.

   "Whoosh, it looks like the picture is much better than the average TV!"

   "Yeah, I've never seen such a good quality TV!"

   "Sony is really good, it is indeed an old brand."

   "It's only 2,000 yen more expensive. I don't think it's very expensive. I think it's better to choose it. After all, a TV is not a daily necessities. If you buy it, it will be used for several years or even longer."

   Three or four of those seven or eight onlookers suddenly became interested.

   "Is this not discounted?"

   "There is no such thing!"

   "Okay, it's a bit more expensive, give me one."

   At this time, Taro Kikuta was moved when he saw this situation.

   "Madam, let's just buy Sony's, it does look good." Taro Kikuta said to his wife.

   "I also like it very much, so let's buy it. Our family can afford it at 2,000 yen." Mrs. Kikuta nodded in agreement.

   "Clerk, get me one!"

   "Okay..."

  …

Sony product stores in major cities on this day, this new TV has been appreciated by many customers. After all, its quality is there. The reason why customers are attracted to buy it is entirely because of it and other TV sets. Comparison, such a comparison will cause damage in an instant, and once there is damage, it is the best sales method!