A Day In a Japanese Fishing Village

  The Trinitron display was developed by Sony in 1968, but he was researched ten years earlier due to the arrival of Shuichi Minano.

  The Trinitron tube can be said to be one of Sony's most influential technological inventions after the Walkman, and synonymous with the best quality of televisions and computer monitors. By 1994, Sony had sold more than 100 million TV sets, making it the absolute king at the time.

  It has been a week since the Trinitron display was launched, and sales this week have been extremely hot. In just one week, Sony's TV sets sold a total of 50,000 sets in the island country!

  This is still a preliminary sale. I believe that as time goes on, when Trinitron displays are known to more people and their advantages are known by more people, the sales will definitely explode.

   This week alone, Sony's TVs have taken the lead in the TV market.

   Originally, Sony was an established company, and its popularity in the island country was relatively high. Sony’s TV sets often led the sales champions in the mid-1950s. Now with the Trinitron display, sales are even hotter. It has left Panasonic, Toshiba and other TV sets far behind.

   Sony Corporation Headquarters.

   "Akio Morita, tell me about the sales of our TV sets and the sales of several other competitors this week." Shuichi Minano came to Sony again after a week.

"Mr. Chairman, this week, our Sony TV sold a total of 50,000 units, an increase of 15,000 units over the previous week! This achievement is definitely a record high. Well, the weekly sales of Sharp TVs are now 20,000 units, There are 25,000 Panasonic TVs and 28,000 Toshiba TVs. We have left them far behind." Akio Morita said with a little excitement. This time, he once again saw his boss's long-term vision and overall situation! When Minamino Shuichi asked him to develop this technology instead of focusing on the development of color TV, he actually disagreed a little. But it turns out that this technology is more promising than that color TV!

   "Well, not bad! It seems that our Trinitron monitors are still very popular." Minano Shuichi smiled happily.

   "However, let's not be complacent, let the research and development department continue to improve this Trinitron display technology, we need to keep improving, we must make it continue to improve and become the world's first!" Minami Shuichi tapped these executives. He knows that technology is very important. Once complacent, once it stagnates, it will not take long for others to surpass it.

  In the late 1990s, it was because Sony Corporation saw that it had dominated the display for half a century and became the hegemon. So complacent, and later defeated by the birth of LCD monitors.

   "Yes!" A group of senior executives nodded and bowed.

"Chairman, when will our Trinitron display enter the European and American markets? After all, the market in our island country is still too narrow. With such an advantage, we can only show our strength by entering the international market!" At this time, a marketing department manager The manager asked Minano Shuichi cautiously.

   "Well, our current Sony company also has a factory in the United States, and there are sales channels there. It is not difficult to enter the international market." Minano Shuichi said indifferently.

   In the past two years, Sony has a factory in the US and also established a sales channel. So it is not difficult for Trinitron display TVs to be listed there.

   Now that we have witnessed the popularity of Trinitron monitors in the island country, we can also put it on the agenda to enter the European and American markets.

   "Well, you all get ready, and it will be listed in the European and American markets in 2 months!" Minami Hideyoshi said. If it's too fast for a month, many things are not ready. It still takes 2 months to prepare for listing abroad.

   "I'll leave this matter to you, I'll just look at the result." Minami Shuichi waved his hand. At present, his companies generally only plan the general direction, and leave the detailed matters to these executives.

   "Yes! Mr. Chairman."

   "Okay, let's end the meeting."

  …

   Toshiba Corporation under the Mitsui Consortium.

President Ayase looked at the weekly sales of the TV in his hand, and his brows were tightly locked: "Last week our weekly sales were 29,000 units, and this week's 28,000 units are still fluctuating slightly. Hey. , Sony TVs were 30,000 units last week, just slightly ahead. This week they sold an astonishing 50,000 units! It's incredible."

   Ayase's eyes widened in disbelief! This kind of weekly sales is definitely breaking a new record for TV sales!

   "The Trinitron monitor developed by Sony is really amazing!" Ayase fell into deep thought. He is very confident in the quality of his company's TV sets. But now, when comparing with the other party's new TV, there is a huge gap in an instant.

   "No, this matter must be reported to the consortium!"

  …

   Panasonic Corporate Headquarters.

   General Manager Kubozuka looked at this week's sales report: "Nani? Sony TV sold 50,000 units this week? Is this too high?"

   "Call the marketing manager in immediately, I have something to ask him!"

  In an instant, the manager of the marketing department came in, but he was scolded by Kuzuka at first~ Then he talked about Sony TV.

"Mr. General Manager, it's not the fault of our marketing department, it's the Sony TV that launched a new TV this week, and their monitors work very well. The customer experience is very good! That's why their sales have skyrocketed. !"

   "What is that Trinitron display technology?" Kubozuka asked. He also heard about this technology at the beginning, but he didn't care much. But now it seems that this technology is really awesome!

   makes him jealous, what a horrible situation to sell 50,000 TV sets in a week!

   "Yes, this is the technology!"

   "What did our tech department say? Is there any way we can update a new TV to beat them?" Kubozuka asked.

   "This...I don't know."

   "Don't know? Hurry up and ask!"

"Yes Yes Yes!"

  …

  The days passed by, and two weeks passed like this.

   In the past two weeks, Sony TV is still the sales leader. Sales reached 60,000 units in the second week, but fell back to around 50,000 units by the third week. In contrast, the TV sales of several other companies were miserable and began to show signs of collapse.