African Entrepreneurship Record

"Woo..." The steamer's whistle sounded throughout the pier.

The ocean-going ship was preparing to set off. Ernst was now on the dock, bidding farewell to his old father. Constantine also stood on the ship and waved to Ernst.

Although the dock was bustling with people, a feeling of loneliness arose from the bottom of his heart. Ernst waited until the Safety completely disappeared from his eyes before he came back to his senses.

This is probably the first time that father and son have been so far apart. In the past, Prince Constantine would go to Berlin for business trips, or travel around Europe by himself, but he never felt the distance this time.

…

Berlin.

"Are you sure the safety of this thing is reliable? You didn't add anything strange in it, right?" Ernst asked.

"Boss, these are all made of pure natural things. We have also gone through repeated experiments. The first sip was taken by researchers first, and then used in experiments on mice. Finally, the experimenters tested large doses. It is absolutely Keep it safe,” Richter said.

In order to reassure Ernst, Richter put a large jug of liquid in front of him, put a cup out of the tap, and drank it all in one gulp.

"What do you think of the taste?" Ernst asked.

"There is absolutely no problem with the taste. Compared with the carbonated sugar water on the market, it is absolutely delicious and interesting, 'burp.'" Richter said with a belch.

Ernst also took a cup and pressed the tap. The big glass jar lowered a little, and soon the cup was full.

The unknown drink in the cup was transparent in color and filled with many small bubbles. Especially when it was first taken out, it kept tumbling to the top and gradually stabilized.

Ernst took a sip, and a familiar yet unfamiliar taste rushed directly to his forehead. Although it was not summer yet, he still felt a feeling that penetrated his heart.

"It tastes good!" Ernst commented.

It felt like the Sprite from his previous life, but as soon as he took his mouthful, Ernst knew that this thing was not Sprite. This unique taste was the first time he had tried it in his two lifetimes.

In Ernst's previous life, there may have been drinks with the same taste on the market, but he had only tasted a few of the most common ones.

"Is this with lemon, carbonated water, sugar, what else?" Ernst asked Richter.

"Salt, various spices, honey and a lot of other things are basically all natural things," Richter replied.

"What's the cost?"

"If it is the cup you have in hand, the cost will definitely be high. It uses the best ingredients on the market. If it is a civilian version, the cost can be reduced to a very low level. At least compared to the existing drinks on the market, the price is At the middle and lower reaches, it is guaranteed that many civilians can afford it," Richter replied.

Many, there must be a question mark. In this era, there are still many people lingering near the food and clothing line, but there are also people with extra money in Europe, so the size of the beverage market is still considerable.

"Public version? So what I have is the 'noble' version." Ernst said.

"Boss, after all, nobles must drink real things. The difference in experience between different consumption levels must also be here. In fact, there is no difference in taste between the civilian version and the drink exclusively for nobles." Richter replied.

"You haven't given this sugar water a name yet?" Ernst noticed that Richter also said the word drink.

"Not yet, why don't you name it? Boss." Richter suggested.

"Well, let me think about it," Ernst mused.

To be honest, Ernst wanted to steal the name Sprite directly, but Ernst also felt that although this carbonated drink was very similar to the Sprite in its previous life, it was definitely not the same thing.

And after all, this thing was developed hard by his own employees. To directly use the name Sprite feels a little disrespectful to their work results.

So Ernst asked: "Do you have any ideas of yourselves?"

"If I were asked to name it, I would definitely use a person's name. After all, many drinks are named this way." Richter replied.

"Richter card!" Ernst asked?

"Of course it's in your name, boss!" Richter replied very self-awarely, although the Richter card sounded very good.

"Forget it, people's names always feel weird to me." Ernst shook his head and said.

Ernst felt that it was a bit ridiculous to use any name. Influenced by his previous life, Ernst was not used to using people's names to name products, although it was very common in this era, both in China and the West.

Suddenly, Ernst had an idea and suggested: "Since lemon is used in this drink, why not call it 'Lime' sparkling water."

"Boss, this name seems a bit ordinary!" Richter said.

"Why?" Ernst asked.

"Our product is originally a lemonade drink! Naming it 'lime' always feels a bit straightforward. But adding sparkling water is quite interesting and feels very childish," Richter said.

"Straightforwardness has the advantage of being straightforward. Our drink is originally positioned as a popular drink. Simply using the name 'Lime' can also directly leave an impression on consumers. It is a drink that is similar to beer, tea, and coffee." Wait for the same plant drinks.

At that time, I plan to have people directly design a lemon-influenced trademark on the glass bottle. If you think of summer, when the sun is scorching, lemon can directly make people want to take a sip. "Ernst thought of looking at plums to quench thirst. The sour taste naturally stimulates people's taste buds.

Lemons play a very important role in European history, especially since they were introduced from the East during the Age of Discovery and were widely planted, especially along the Mediterranean coast.

The Black Death broke out again in Europe in the 17th century. France was an important stop in this great European plague. The death toll in Europe exceeded 30,000. With the exception of Paris, no major city in France was spared. Some people believe that it was at that time that Lemonade, a popular soft drink in Paris, allowed Parisians to escape danger.

In the 18th century, lemon water was first discovered by the British to have miraculous effects in treating scurvy, and lemon water became an important partner for sailors.

From this point of view, in terms of lemon drinks alone, compared with Coke, which was sold as a drug in the early days, "Lime" has more market than Coke.

After all, lemon water has really been used as a medicine on a large scale in Europe, and Europeans can easily accept it.

Speaking of Coke, Ernst actually thought about making a drink similar to Coke, but his brain was not very good and he couldn't remember the main raw materials of Coke.

When I made the request to the experimenters, they couldn't even think of what Ernst was talking about after describing it for a long time. They only remembered a caramel color.

The word ‘lime’ was drummed up. After all, there was a lemon as big as the one on the Sprite bottle. Ernst remembered it clearly and added sweetness, bubbles and other requirements.

'Lime' was created by the R\u0026D staff, but it does not have the same flavor as Sprite. However, Ernst was very satisfied after tasting it. This is a soda that is not inferior to Sprite in terms of taste. As long as it is marketed well, it will have a bright future. Sales should not be bad.

"Okay, I'm very satisfied with your results this time. You continue to research, think of ways to continue to reduce costs. When my beverage factory in Austria is built, it can be put into production. You will inevitably benefit from it. Ernst said to Richter and others.