African Entrepreneurship Record

After inspecting the recent work at the Hechingen Daily Necessities Company, Ernst called in Richter’s immediate boss, Antonio.

"Antonio, I took a look at the company's recent data. It's doing very well and we must keep up the good work." Ernst said to Antonio while lying on the sofa.

"Your Highness, our business has not improved much this quarter. It is generally relatively stable. Now we are focusing on the Tsarist Russian market. The effects will not be seen until the end of the year." Antonio stood aside and said to Ernst respectfully.

"Well, it's easy to say that although the consumption level of Tsarist Russia is not high in Europe, it has a large population base and the market cannot be underestimated. Especially the aristocrats of Tsarist Russia attach the most importance to being in line with Europe. They are very particular about ostentation and can be picky about the quality and origin of products. , we must do a good job in marketing our products.

Your marketing department should not be stingy with creativity and try to make our products more relevant to the history and culture of Europe. In countries like Tsarist Russia, the best practices are effective. As long as our products are recognized by the top aristocrats, those below will also follow suit and buy them. " said Ernst.

"What His Highness said is that this is also the result of our marketing department's in-depth analysis of the Tsarist Russian market. Corresponding to the aristocrats of Tsarist Russia, we adopt a sales model of preferring shortage over excess, using real materials. At present, the top aristocrats of Tsarist Russia are very interested in our products. The feedback has been very good.”

Antonio continued: “Especially our lighters, bicycles, faucets, belts, paper, shower supplies and other industrial products are selling particularly well in Tsarist Russia.

However, the sales results of textile products, including bedding, clothing, curtains, etc. are still not satisfactory. "

"Understood, there is no way around this. There are too many competitors in the textile industry, and countries such as Britain and France have low costs, excellent quality, good reputation, and even a long history. This is not our German strength.

I think this aspect can be compressed. There is no need to invest too much in publicity for the Tsarist Russian aristocracy, just maintain small-scale sales. It is good to let the Tsarist Russian aristocrats have the illusion of German textiles, but the quantity is not large.

Our strength is industrial products, especially the practicality and convenience of products. Innovation is the foundation of our company. It was the lighter, a small invention that is highly practical, more convenient and faster, that made me quickly earn the first place. A pot of gold made today's Hechingen Daily Necessities Company possible. ” Ernst emphasized.

"Yes, Your Highness, innovation is an important development direction of the company, and the R\u0026D department has always been relatively well-funded." Antonio said.

"Speaking of the R\u0026D department, I am here today for this matter. Your R\u0026D department was originally the Hechingen Science and Technology R\u0026D Center at the same level.

In order to support the development of the Hechingen Science and Technology R\u0026D Center, I temporarily assigned him to the R\u0026D department of the Hechingen Daily Necessities Company.

Now that the Heixingen Consortium is large enough, it can independently support the development of the Heixingen Science and Technology R\u0026D Center. I plan to make some of its units, projects and personnel independent again. Do you have any opinions? asked Ernst.

Is there such a good thing? Antonio immediately thought that scientific research and technology research and development were very expensive. At that time, Ernst needed money everywhere and had many affairs. He did not have much energy to maintain the development of the Hechingen Science and Technology Research and Development Center.

Therefore, the Hechingen Science and Technology R\u0026D Center was simply merged into the Hechingen Daily Necessities Company that had just been reorganized at that time, and became its product research and development department.

However, Ernst did not want to stop many projects that were already in the middle of research. After all, it would be difficult to pick up again if you give up simplicity.

Therefore, they were all packaged and given to the R\u0026D department of Hechingen Daily Necessities Company, which formed a very strange scene.

As a daily necessities company, Hechingen Daily Necessities Company focuses on product research and development in related fields, but it has a large number of R\u0026D personnel in unrelated fields.

For this reason, the top management of the Hechingen Daily Necessities Company complained quite a bit. These people and projects did not create revenue for the company, and also occupied a lot of funds and energy of the company. After all, the company was also responsible for supervising the progress of its work, and Ernst We don’t want to raise people who are freeloaders, but this is a completely thankless task for the Hechingen Daily Necessities Company.

"Your Highness, I absolutely support your decision. Those scientific researchers and projects that have nothing to do with the research and development of daily necessities involve a large part of our energy, and they are not our area of ​​expertise. Even if they are regulated, it will be very laborious," Antonio said. .

"Well, okay, I know you have to be more careful when I put this R\u0026D center here. Now, the development of the group is on the right track, and naturally it won't be difficult for you anymore. In addition to the research and development of daily necessities, you will The scientific researchers will stay, and the rest will be sent to the headquarters in a few days, and you can call Richter from the R\u0026D department over," Ernst said.

…

"Boss! General Manager." Richter said respectfully when he saw him sitting in the office.

"Richter, you and your colleagues developed the drink 'Lime' and expanded the company's products. Now! Because I plan to combine the projects in the R\u0026D department of Hechingen Daily Necessities Company that have nothing to do with the field of daily necessities with Personnel become independent again.

Everything else is easy to say. The former Hechingen Science and Technology R\u0026D Center will be restored. For you R\u0026D personnel in the field of food and beverage research, I have other arrangements. "Ernst sold it out.

"I don't know, boss, how do you plan to arrange it?" Richter asked.

"That's right, didn't I tell you yesterday that your research and development results will be produced in Austrian food factories?

Now the group has newly established a Vienna Food Company in Austria at the same level as the Hechingen Daily Necessities Company. I plan to arrange for you to be assigned to the Vienna Food Company to set up the company's R\u0026D department. What do you think? Ernst asked.

Richter knew that his opportunity had come and replied decisively: "Boss, I support your decision."

"Very good, but I have something to say first. Because it is a Vienna Food Company, the workplace is also in Vienna. You people also have to live in Vienna permanently, so you must do a good job of ideological work for your colleagues when you go back. One word, move. Can it be done?" Ernst asked.

"Don't worry! Boss, I will do a good job in the psychological work of my colleagues and ensure that all employees of the food research and development studio are relocated to Vienna." Richter promised.

The reason why Richter dared to make the guarantee was naturally not without purpose. The treatment offered by the Hechingen Consortium was quite good for people like Richter, and it was not difficult to move for this job.

Moreover, Austria is also a German region, and I and others are not psychologically opposed to it. For Richter and others, this is not even considered going abroad.

Antonio glanced at Richter meaningfully. Richter could be considered successful now. In Hechingen Daily Necessities Company, Richter was at most the leader of a small subordinate unit in the company's subordinate department. He left. Vienna Food Company is basically the backbone of the R\u0026D department of Vienna Food Company.

In fact, when the Vienna Food Company was not yet established, the Hechingen Consortium's work in the food field was also managed by the Hechingen Daily Necessities Company.

But Antonio does not exclude working in the food field, because the food field is also very profitable, especially the sales of alcohol and food, which is very helpful to the company's business.

However, professional things are left to professionals. Nowadays, the food field is independent and thinking from other people's perspective. Antonio would do the same thing if he were the head of the group.

In the future, there will be more colleagues at the group's working meetings. Antonio can't help feeling that as a senior figure, he can watch the Hechingen Consortium grow step by step.