America started as a game

The Christmas holidays make the entire United States lively. The depressive atmosphere that had always existed in the city due to the economic depression seemed to have disappeared in an instant.

Everyone was immersed in a sea of ​​joy.

At the same time, all game manufacturers also joined in the carnival.

Almost every game manufacturer has released its latest game today, and some have more than one game, just for this Christmas carnival.

Li Hua's "Super Mario Bros." is naturally also in the second rank.

However, among all the games, the one that is most anticipated and attracts the most attention is Atari's "E.T. Alien".

Not only was it developed by Atari, but it was also blessed by this huge IP. Countless people were looking forward to it even before its release.

Of course, during this period, the promotion of "e.t. Alien" was also done well, and it can be said that a huge amount of money was spent.

This is also the current business method of Atari. It does not spend money on producing good games, but on promotion.

Li Hua and Hoya came to a game cartridge sales point. They watched the people coming and going. Most of the people were discussing "E.T. Aliens".

"Dahua, when will our publicity start?" Hoya asked.

What surprised De La Hoya was that Li Hua was still not in a hurry to promote their game this time.

Li Hua said: "Don't be anxious, take your time. Compared with other game manufacturers, our funds now are incomparable. We can only wait for a suitable opportunity."

Indeed, not to mention other things, Li Hua and the others are at the lowest level in terms of game promotion funds.

Li Hua now only has 100,000 US dollars left in his hands, which is all the publicity expenses.

He needs to wait for the right time, otherwise the $100,000 will not even make a splash if he spends it now.

After hearing this, Hoya said: "Well, our money is indeed a bit short."

"Look, someone is buying our game."

As Hoya pointed to a place excitedly, Li Hua looked over and saw two boys picking up their games and looking at them, then hesitantly took a cassette.

However, for a long time, only this one set was sold. The two of them had been looking at this place all morning, and they only sold five sets of "Super Mario Bros."

Most people chose to buy "E.T. Alien" immediately.

Li Hua didn't say anything about this, after all, he was already prepared in his heart.

This is also a normal situation. After all, if you want word of mouth but not word-of-mouth, and publicity but not publicity, it is already good to be able to sell it.

But Li Hua believes it will get better and better, after all, the quality of the game lies here.

Even if there is no publicity afterwards and just relying on word of mouth, he believes that the sales of the game will steadily increase.

At this time, Hoya was comforting Li Hua, "Dahua, don't worry, this is just the beginning, it will get better later."

Hoya was worried that Li Hua was under too much pressure. After all, Li Hua's entire net worth was on the line this time.

Li Hua smiled and said: "I'm not in a hurry, don't worry."

In the next two days, Li Hua and Hoya mostly stared at the data compiled by some salesmen.

During this period, Li Hua did not go home, but only made a phone call to go home.

Their family doesn't pay much attention to the Christmas holiday, they just care about the discounts and promotions during this period.

I don’t feel very cold about this festival.

"Dahua, "E.T. Alien" has sold 800,000 units. Such a bad game is actually selling so well." De La Hoya said unconvinced.

In three days, the sales of "E.T. Alien" were very good due to Atari's strong advertising campaign.

In the past few days, Li Hua naturally bought a set to see what this game was like.

After playing it, I really feel that this game is very bad, and it is completely different from Atari's previous promotion.

If you are not mentally prepared in advance, after playing this game, your first feeling will be extreme disappointment, and your second feeling will be anger!

This is the anger of being deceived!

In fact, there have been some voices of condemnation in the past two days, but they have not attracted much attention for the time being.

After playing this game, De La Hoya felt that such sales were simply a joke.

Li Hua said nonchalantly: "What's the point? Don't forget, they have already spent 20 million US dollars on publicity."

"This sales volume is not enough to cover the cost, let alone the price they paid for the copyright."

Hoya nodded and said: "That's right. After all, previous games as bad as "Custer's Revenge" were able to sell 100,000 units. Thinking about it this way, it seems unreasonable that "E.T. Alien" can sell 800,000 units.

surprisingly."

Li Huadao: "That's pretty much what it means. It's been able to sell so many because of publicity. I guess there will be good shows in the future."

Li Hua has actually been waiting for this opportunity, but it still needs to be brewed now.

After all, we are not yet in the Internet age, and the speed of information dissemination is far slower than it will be in the future.

When the customer's anger brews to a certain level, it becomes truly terrifying.

"Stop talking about this, look at the sales of our games." Li Hua said.

Hoya said: "We sold almost 5,000 sets today, which is already a very good result."

"I estimate that after the Christmas holiday, the 50,000 units you ordered will be almost sold."

This is also what surprised De La Hoya.

On the first day, they sold less than 1,000 game cartridges.

The next day their game sales reached 2,000 units.

Yesterday was the third day. The data came out and almost 5,000 units were sold.

Some merchants have already started to get goods from them, urging them to deliver the goods quickly.

This also made Li Hua finally feel relieved, because these were completely the result of word of mouth, and he did not do any publicity.

However, such sales are ultimately due to the Christmas holiday, and everyone’s desire to consume is very strong.

Otherwise, we wouldn't have sold so many.

Li Hua said: "Fifty thousand sets? It's not enough to sell. Hoya, you can customize some more game cartridges and make 50,000 sets this time."

"As for the money we owe for now, show them our data. I believe they won't refuse such a business."

Now that the market has responded, Li Hua will naturally make preparations in advance.

Although he has no money now, since the payment for the goods has not been settled yet, he believes that the factory will give them credit, after all, the sales volume is here.

Hoya was a little hesitant when he heard this, but after thinking about it, he looked at today's data again, and without saying much, he went out and started contacting the factory.