America started as a game
35. Peak Sales
A lot of people are paying attention to the refund rate of Tsingshan Company. Although Tsingshan Company is only a start-up company, it is still attracting attention because of Atari's "touch" and its unique sales data.
The main reason is that the sales data are so eye-catching!
Li Hua also informed the newspapers and media of this data immediately.
It's not Li Hua's style not to take advantage of the situation and promote it at this time.
At the end of five days, only more than 3,000 sets were refunded. This refund rate is already very low.
At the same time, it also announces the strong rise of Qingshan Company!
Because this also means that a young multimillionaire has been born.
Capitalist countries make no secret of their pursuit of money.
Therefore, for these newspapers and media, a young multi-millionaire and a Chinese are more reportable than the sales of games.
So what followed were various interview invitations, and this time they were much more formal than last time.
Li Hua did not refuse most of them. After all, he still needed to rely on them to promote his company.
At the same time, at this time, the behemoth Atari finally paid a little attention to Aoyama Company.
No matter how fierce the quarrel was before, Atari actually didn't care much and didn't even bother to respond.
Even for Li Hua's "confrontation", Atari only responded with words similar to those of a clown in some media, and then nothing happened.
Because Atari has been at the top for a long time, no game company can pose any threat to them after so many years.
They simply look down on other peers and do not even consider them to be their peers.
In their view, Li Hua's Qingshan Company is no different from ants.
You know, even if there was such a big accident as "E.T. Alien" and consumers scolded it, they didn't respond.
This arrogance has penetrated deep into their bones!
They believe that no matter how fierce the outside criticism is, it will not affect them.
Even if it is affected a little now, it won't be a big deal. At most, it will just be a period of sales decline.
And they still occupy 90% of the market share.
So they didn't even bother to take a serious look at Qingshan Company before, and it wasn't worthy of their attention.
But now with the release of data sales, coupled with the fermentation of word-of-mouth, and the birth of Li Hua, a young multi-millionaire, they finally looked at it.
………………
"I don't know if you have heard of Tsingshan Company and a game called "Super Mario Bros." that is now on the market." At Atari's high-level meeting, Tsingshan Company appeared in their meeting for the first time.
Many senior executives looked indifferent when they heard this, "It's just a start-up company, there's nothing worth paying attention to."
"Indeed, although it seems very good now, that's all."
Everyone doesn't care about this topic, and they don't want to continue. It feels boring.
The size difference between the two sides is too big.
Moreover, their current business strategy, even after experiencing the fiasco of "E.T. Alien", has not changed much and they don't want to change it.
After all, it was too easy to make money before. With profits of two to three billion US dollars a year, who would want to change it easily?
The current company CEO, Ray Kaiser, also said at this time: "Our main problem now is how to deal with the situation at this time. As for the other things, we don't need to worry about it."
"At most it's just jumping around for a while, it's not worth our attention."
Ray Kesar used to be a textile businessman. He had no experience in game development, so he always advocated profit growth and various marketing methods.
Instead of playing games in a down-to-earth manner.
However, under his business strategy, the company has indeed suddenly surpassed other companies of the same type and become a giant in the gaming industry.
Of course, the main reason for this is that their biggest competitor, Fairchild, suddenly gave up on the game industry.
The reason why Fairchild gave up the game industry is also very simple, that is, they believed that video games were outdated and had no future.
It seems like a stupid decision now, but at that time Fairchild simply withdrew from the game market.
This also led to the rapid expansion of Atari under the leadership of Ray Caesar.
After experiencing such great success, Ray Kesar obviously would not change his business strategy so easily.
The topic of Aoyama Company ended just like that at Atari's high-level meeting.
……………
Li Hua didn't know that his company had appeared in Atari's high-level meeting. He was very busy now.
In addition to dealing with interviews from various reporters, the company also needs to be restructured.
In fact, Li Hua did not expect that things would develop to this point, nor did he expect it to happen so quickly.
At the beginning, he just wanted to take advantage of this opportunity to earn more and accumulate more capital so that he could survive in the future market.
The other thing is to build a reputation.
But step by step, things developed beyond Li Hua's expectations, and Li Hua also made the right bet and won!
Five days passed quickly again, and two days ago, the sales data of "Super Mario Bros." reached its peak, with more than 187,000 units!
This data is the peak at this stage, and then sales began to decline.
This is a normal thing. No matter what, the current gaming environment has suffered fatal damage, and many game enthusiasts have lost hope in games.
It is already amazing that Li Hua can achieve such results at this stage!
In addition, the current decline in game cartridge sales is not very serious. In the past two days, the sales volume of game cartridges has also reached 110,000 or 20,000 sets.
According to Li Hua's estimate, in the next month, the sales volume of game cartridges can be maintained at a minimum of 70,000 to 80,000 sets a day.
This is already considered very good.
Of course, the main credit, besides the quality of the game, is the no-reason return feature.
Let some people who have lost interest choose to buy it again, otherwise no matter how good it is touted in newspapers and media, it will be of no use. They have been heartbroken by "E.T. Alien" and are unwilling to spend money anymore.
Sales volume is second, and the most important thing is actually the refund rate. According to statistics, up to now, 1.3 million sets of game cartridges have been sold, and only about 10,000 sets have chosen to be refunded!
This data is the most surprising! The refund of more than 10,000 sets can be completely ignored based on the current sales volume!
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