America started as a game
49. Bad news
Li Hua saw Horace's worry and said with a smile: "It's no big deal. This actually shows from the side that Atari is about to die. This is an opportunity for our company."
First, he gave Horace some confidence, and then Li Hua explained the matter, which made Horace feel a little confident.
After hearing this, Horace thought carefully and said, "It's absolutely fine to sue them based on the current situation, but this won't solve the problem in a short time."
"And with Atari's connections and energy, they can drag out this lawsuit for several years, or even ten years."
Ten years is an exaggeration, but there is precedent.
The meaning expressed by Horace is to sue Atari in this way, which does not mean much to Li Hua, especially now.
Li Huadao: "I know, but I just want everyone to know that Atari has begun to do whatever it takes."
"In addition, it also gives them more pressure from public opinion."
Li Hua naturally knew that distant water could not quench local thirst, and these results could not be achieved in a short time.
His current purpose is to create some public pressure on Atari and at the same time gain sympathy for their Aoyama Company.
Of course, the most important thing is to take the opportunity to expand their reputation.
You know, since the last various publicity and activities, Qingshan Company's publicity effect has been much weaker.
Especially as the game industry market shrinks, everyone no longer pays attention to the game industry.
I basically have no impression of Qingshan Company, an emerging game company.
It is not even as profound as the impression on Li Hua. It can be said that everyone knows Qingshan Company because of Li Hua.
After all, in just a few months, he went from being a student with a very ordinary family to becoming a multi-millionaire.
Such an experience is legendary, especially in line with the so-called American values promoted by the United States today.
And now Li Hua wants everyone to remember Qingshan Company again.
"Okay, since you know, I won't say more. If you have any other needs, you can tell me. I will organize a team to fight this lawsuit when I get back." Horace said.
Horace was relieved when he saw that Li Hua was not in a hurry.
Li Hua arranged everything in an orderly manner, which made some people in Qingshan Company feel a lot more settled.
Although Li Hua did not spread this information within the company, he did not deliberately hide anything, so many people knew something about it.
No matter how good Aoyama Company is, it is just a new company. Although it seems to have great potential, it has no backer. In addition, it is Atari who is attacking them, which will make many people panic.
Fortunately, although the boss was young, he did not panic, which gave them some confidence.
………………
De La Hoya brought back bad news, or more than one bad news.
"I'm sorry, I didn't complete what you asked me to do." Hoya said with a guilty look on his face.
He has contacted many people these days, but no matter what he says, basically no one chooses to side with them.
Not even taking sides, just letting them continue selling Qingshan Company's games will not work.
Even De La Hoya has increased their sales commission to 20%.
De La Hoya even once offered a price of 30% in order to test their bottom line.
Even so, they only hesitated for a moment and then refused.
Li Hua fell into silence after listening to Hoya's narration. He actually thought that this would happen.
Because the simplest point is that Atari is still the industry leader. To put it bluntly, those channel dealers also need to rely on Atari to make a living.
This is not just a matter of game cartridges, but also various types of game consoles.
You know, Atari not only operates home game consoles, but arcade machines are also their main business, as well as personal computers and so on.
But Qingshan Company has none of these.
Once Atari is offended, although it is impossible for Atari to shut out all distributors, it is still very easy to give some distributors a hard time.
In addition, Atari also provides benefits this time, so the choice is obvious!
After all, Qingshan Company only has this one game until now.
Even though Li Hua was mentally prepared, seeing the current situation, he still felt a little panicked in his heart. The feeling of being easily manipulated was not pleasant at all.
Now is not the Internet age. You can sell online. Without these channels, your games will not be sold no matter how good they are.
Li Hua came back to his senses, looked at Hoya who looked guilty, and quickly comforted him: "It's okay, I expected this, but if it doesn't work, we will open a store to sell it ourselves."
This is a bad idea. Although Li Hua must have planned the sales aspect in the company's plan, that would require strong financial support, not now.
Sales channels are not that easy to set up, and if you have to do it entirely by yourself, his current funds are simply not enough.
Hoya's face looked haggard at this time, and he basically hadn't slept much these days.
"You should have a good rest for two days. Don't let the company collapse by then and you yourself collapse first." Li Hua joked.
Hoya quickly said: "The company will not have any problems."
Li Huadao: "Don't worry, I have a plan here, so don't worry too much."
"What plan?" Hoya asked hurriedly.
Li Hua said: "It's very simple, if they are unwilling to sell our products, then we will find other channels."
"Find a channel that doesn't rely on Atari to make a living."
De La Hoya was a little confused, and Li Hua said directly: "Let's find cooperation with supermarkets, such as Wal-Mart. Even if they ask for a higher price, it doesn't matter."
Now that's all Li Hua can do, otherwise his company's games won't be able to enter the market at all.
Selling in a large supermarket like Wal-Mart is naturally not a good choice. First of all, the handling fees they charge are expensive, and secondly, most of the people who enter the supermarket are not target customers.
It's definitely not selling well in specialized stores, but there's nothing you can do about it.
"In addition, you should also prepare here. We need to establish our own sales channels." Li Hua continued.
Although it is too early to establish your own sales channels, there will also be great financial pressure.
But things still have to be done.
Fortunately, two other games will be launched soon, and Li Hua is confident that these two games can relieve them some pressure.
This can somewhat alleviate the financial difficulties. Thinking about it, not long ago, Li Hua was proud of having so much cash flow. Now, one thing has made the cash flow suddenly tense.
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