America started as a game

Tsingshan Company's massive publicity campaign quickly unfolded, and in an instant, news about Tsingshan Company's new game console and new games that were about to be launched spread throughout the United States.

Ten million US dollars in publicity expenses are not in vain.

Various channels, various promotions, and even the advertising company uses some celebrities to help promote the site.

At the same time, the lawsuit between Atari and Aoyama was once again quarreled.

Especially with the addition of several channel providers, the situation suddenly became clear.

When Atari heard that Aoyama Company was preparing to release a new game console, they instantly became angry.

This is a market they regard as their own backyard, and they will never allow other companies to get involved.

But at this time, it is obviously impossible for them to stop Qingshan Company.

Their most successful product, the Atari 2600, was already produced in 1977. Although some adjustments and optimizations have been made in the meantime, after all, the product has been around for so many years.

Last year, they actually released their own new home game console, the Atari 5200, but sales were dismal. Not only that, but there were also various design flaws.

But at that time, the Atari 2600 was still a big seller, so they were not in a hurry.

But now the Atari 2600 has gradually begun to be eliminated by the market, and the design concept has become outdated.

This is also the fate of electronic products. With the development of time, the speed of upgrading of various electronic products will become faster and faster.

The fact that the Atari 2600 has been selling well for so many years is already very impressive.

Ray Kesar convened a high-level meeting at the first opportunity.

"We must fight back. From now on, the company will speed up the development of Atari 3600." Ray Caesar gave a strong order.

This is a new product from their Atari company, and it is also a product that was prepared to replace the Atari 5200 after its failure.

Although Atari has been living on its credit book for so many years, they also know one thing, that is, electronic products are updated very quickly.

So they had already started preparing, but they were not so careful.

Even if the Atari 5200 failed, it did not affect them much.

The main reason is that the market share occupied by Atari 2600 is too large.

At this time, Ray Kesar seemed extremely strong. He knew very well that if his last stronghold was breached, he would really not be far from stepping down. It could even be said that he would be kicked out immediately.

Although there are still various conflicts within the company, especially the restrictions from Warner.

But now he doesn't care much anymore.

After controlling the company for so many years, Ray Caesar was not a real puppet, so after he showed an extremely strong attitude, no one else spoke.

Everyone knows that it is best not to mess with him at this time.

"The Atari 3600 must be compatible with the Atari 2600. There cannot be any mistakes on this point. Our Atari 5200 made a major mistake on this issue last time," said Ray Kesar.

This is indeed the biggest problem with the Atari 5200, they are not compatible with the Atari 26000.

In fact, Atari was too ambitious at the time. They wanted to use the market share of the Atari 2600 to completely replace it with the Atari 5200.

Atari 5200 and Atari 2600 are not compatible. If those players want to continue playing games and have a good gaming experience, they must upgrade.

Once successful, it will represent billions of dollars, or even tens of billions of dollars in market share.

So they chose not to be compatible with the Atari 2600.

But the facts told them that players did not accept such overlord terms, and coupled with various problems with the Atari 5200, they failed miserably.

Ray Caesar looked at everyone again, "Last and most important point, this time the Atari 3600 is absolutely not compatible with other games on the market, especially games from Aoyama Company."

In fact, until now, Ray Kaiser still has not taken Qingshan Company seriously.

This arrogance is the result of Atari's long-term monopoly on the entire gaming market.

At this time, Ray Caesar was still immersed in the era of random killings with the Atari 2600.

Although the Atari 2600 was developed by founder Nolan Bushnell, it was he, Ray Caesar, who brought the Atari 2600 to the market and successfully occupied 90% of the market share!

Therefore, Ray Caesar still believes that with his market position and the development of new models that are compatible with the Atari 2600, he will definitely succeed again.

The main reason why he wasn't so anxious before was because this was actually a gamble.

Once he fails, he will really step down, and he is unwilling to gamble.

But now, Qingshan Company forced him to gamble!

……………

Li Hua didn't care about Atari's reaction. It didn't matter. At this point, what else could they do?

In fact, the route Li Hua is taking now is not to win with the quality of game consoles, but to use games to drive sales of game consoles.

Of course, this does not mean that Qingshan Company's L1 game console is not good, but the strategy is different.

On the contrary, Li Hua is quite confident in the L1 game console developed by his company.

Although it did not surpass much in terms of technology and was an eight-digit design, some of the design concepts were excellent. This was the main reason why he agreed to Linden to completely take over the project. He agreed with Linden's design concept, and then

In addition, some of the concepts I proposed have also been incorporated into it.

The originally bleak game market, with the vigorous publicity of Qingshan Company, and Atari, not to be outdone, have already released news that their new model Atari 3600 will be successfully developed, what will it bring?

Changes and stuff like that.

The game market has also begun to become active again, but this activity is not an increase in sales, it is just that everyone is paying attention to this market again.

At the same time, Qingshan Company’s experience store plan has been in progress, and it is also being promoted to the outside world.

This is also a great tool of Qingshan Company, just like the five-day unconditional refund.

You know, even now, no game company has followed up.

It's not that they don't want to, but they can't. They also know that with this five-day unconditional refund, they are already at a disadvantage.

But they don't dare because they don't have confidence in the quality of their games.

Even Atari is the same. If they dare to do this, they may lose more.

This is why Li Hua dared to play this way because he had full confidence in his own game. Others did not dare to play this way, especially when the game market was so bleak.