American Fortune Life

"The reason why half of the apps in Liberty City are free is to allow customers to find customers, let customers influence customers, use Internet tools, and reduce the cost of finding customers. In this way, free services are provided for some customers, and for most customers Provide preferential services.

Is free a good thing?

To be honest, everyone understands that this doesn’t matter whether it’s good or bad, it’s just a business model, the key is to see what the purpose of free is.

At this point, Google can still be so successful in carrying out the "free lunch" to the end, and everyone will know that a free lunch can also make money! "

Well-dressed Andy, holding Lily Collins's slender waist with a smile like a flower in one hand, while holding amber champagne with small bubbles, facing a group of CEOs of major investment banks including the two founders of Google , talking with a calm smile about some recent money-burning activities in Liberty City Mall and the decision to provide half of free software APP downloads.

"Ha ha..."

Everyone couldn't help laughing at the same time, especially Sergey Brin, the founder of Google who provided "free lunch" to employees, laughed and shook his head. The free lunch in Andy's mouth and Google's real free food are two concept, but I have to say that a simple joke has dispelled many investors' concerns about Liberty City's money-burning behavior.

Andy knows better than anyone else that the guys around him are all JIAN and cunning, even if they are optimistic about the prospect of the Liberty City APP mall, they have to weigh the pros and cons. After all, under the financial turmoil, everyone lacks money.

"Who doesn't know how to send products and services for free! Right, if you have money, you can give it away. Since anyone can give it away, where is the core competitiveness?

How to ensure that the users attracted by free can achieve the expected success rate?

If it can't be achieved, isn't sending products just to lose money and make money?

The other one is for an event today, what about tomorrow? What about the day after tomorrow?

Is it necessary to send it every day in order to continuously attract users? "

Lily Collins looked like a fan girl, with a pair of big eyes fanning out at Andy's handsome side face, watching him speak with eloquence, controlling the entire communication process, those big figures in the IT and investment banking circles around were all listening carefully Listening to Andy's words made Lily feel proud, and at the same time, she also admired and fascinated Andy more and more.

"So, the smart people who engage in the free model don't give away products casually. The products they give away must not only attract users, but also retain users. The best products to give away are those that users use frequently. Only in this way can we communicate with users continuously, keep in touch with them for a long time, and become JIAO users continuously.

Besides, in our free page, there are beautiful advertisements for users to browse, which is a win-win situation for us and users! "

"hehe..."

"Wonderful, Andy, I have to say, you are really a business genius. To be honest, when the Apple App Store was launched and deleted the Liberty City app in breach of contract, many people, including me, thought that Liberty City would be replaced by the Apple App Store." Speed ​​replaced.

Now it seems that it is just the opposite. Although the Apple App Store has developed by relying on its own advantages, it has to follow the pace of Liberty City and join the battlefield for market share. ” Google CEO Eric Schmidt said with a smile.

"In the means of commercial competition, free is the best business strategy, the darling of the attention economy era, and the best way to improve network effects.

As a way of promotion, we can gain a large number of users, make people temporarily forget the disadvantages of the product, and quickly make an unknown product a big star.

In the face of a huge user base and traffic, Apple has to fight, because our Liberty City is the No. 1. As challengers, they can only follow our pace.

The comparison between 1 billion downloads and 300 million downloads can explain the problem more than anything else. The only difference is that we have a huge reserve of free apps and backed by contracted custom app software engineers scattered all over the world.

It can provide users with special APP applications and free upgrade services that only our Liberty City has.

Our company's dollars have never been wasted. In the Internet age, the most frightening thing is not that your competitors are better than you. The most frightening thing is that you don't even know who your competitors are. . . "

Andy smiled lightly, raised his right hand holding the champagne glass, stretched out his fingers and drew a circle around his head and continued to laugh: "Internet thinking, cross-border layout, robbing the source market. If they don't want to be thrown away, just More manpower and material resources can be invested in the battle!"

All the people present nodded their heads with serious faces. Andy's business methods are not so incomprehensible, but a combination of half a step ahead and financial crushing. Whether the opponent is willing or not, he will be dragged into this battle In competition, unless the opponent surrenders, he is willing to give up the market.

Liberty City APP Mall, burnt money to buy out many free applications early to build its own software application reserve library, play exclusive downloads, use flexible contracts to sign free software engineers scattered around the world, use big data A/B testing, etc. way, continuously optimize user experience, and customize application software according to customer preferences.

These are the company's development strategies that Andy has made the company implement and will implement in the future.

HTC of Wanwan has launched the first smartphone equipped with Android system with Google, and it will go on sale next year. Since then, Android system will become the first choice of mobile phone system for mobile phone manufacturers all over the world.

The advantage that the Apple App Store may eventually surpass the Liberty City APP Mall is gone.

Andy squinted his eyes slightly, talking and laughing with everyone with a smile on his face, but he was thinking about Li Xiaoying, who had already flown to Wanwan to negotiate with Aunt Xue to buy a stake in HTC, and whether the recent negotiations were going well.

"Everyone, my sincerity is shown in the company's valuation. The valuation of 5 billion US dollars is definitely not overestimated. I think you all know very well what the concept of 1 billion downloads is. There are reasons for freeware downloads and there is an event factor as well.

However, doing the front-end free strategy is paving the way for back-end charges! Universal marketing strategy You are all experts, I do not need to say more.

For the first round of financing, I will take 15% of the shares. If you are interested, you can contact us tomorrow to sign a deal. "

"Andy, these are all fine, we just have some suggestions on the size of your first round of financing, 15% is really too little..."

Andy looked at Sequoia Capital partner Jim Goetz, and when he heard his words, he couldn't help but shook his head and laughed, "Jim, to be honest, I could have waited another year or two before raising the first round of financing.

But Liberty City Mall has a new strategic layout plan to be launched next. In the Internet age, time is money. Even if the financial turmoil is raging now, we can't stop. Everyone present is not short of funds and contacts. It is also what we need for the future development of Liberty City.

And 15% of the shares is already quite a lot, because I know better than anyone else how great the potential of the Liberty City APP Mall is. "

As soon as Andy's words fell, everyone present shook their heads helplessly and laughed. The gray-haired Larry Page ignored the crowd and said directly: "We want everything from Google."

"Hehe, Larry, this is not good, we at Sequoia are not short of money..."

"We, GGV Capital..."

Andy smiled and watched everyone report the amount of shares they wanted, secretly proud in his heart, fight for it, only in this way will you raise the price again, I didn't say you can't overestimate my city of freedom value!