American Fortune Life

The American newspaper industry is in a precarious situation. Many American industry insiders believe that the closure of the Boston Globe may be a warning to the American newspaper industry, which is precarious in the financial turmoil. Under the current economic situation, no newspaper is safe.

The sword of Damocles hangs over every newspaper. If the newspaper industry is to survive, some blood must be shed on every newspaper. The US newspaper advertising revenue continues to decline, and advertisers are more willing to enter the low-cost online media, and the economic recession since last year has made newspaper advertising marketing difficult.

The Rocky Mountain News ceased publication, the Philadelphia Inquirer filed for bankruptcy protection, the Minneapolis Tribune, and the Chicago Tribune.

"Print" newspapers shut down the "Seattle Post" and "Christian Science Monitor", which have turned into full-scale online versions.

The current fact is that the traditional media industry as a whole has stepped into embarrassment. Although media people have gradually reached a consensus that content is still the core productivity, the sad thing is that it is difficult to prove itself. Either being sold, or being forced to suspend publication, or moving to the mobile terminal, the spotlight habitually focuses on "difficulty" and "transformation", but few people pay attention to it. Only when there is buying and selling can it become a transaction. In the bearish market, who is still buying?

Of course, in this industry that is not very optimistic, the rich in the United States, um, or the world, have a soft spot for these traditional media.

But what makes people laugh and cry is that on the other side of the billionaire waving a check to express his willingness to acquire the media, it is the bitterness, unwillingness and embarrassment of traditional paper media.

On one side are the disgraced and arrogant traditional media, and on the other side are the super rich who are full of money and looking for style.

For these billionaires, their acquisition of traditional media is not to make money, but more like a sentimental investment. Of course, this reason is what everyone says, and it’s up to you to believe it or not. However, The rich are not fools, they value the role of their public opinion tools more, so they will not pay too much attention to the loss of media revenue. They are also willing to continue to invest in expanding the media's scale and influence.

However, the established media in the United States cannot be bought with money.

Don't look at these traditional media, although they are not as good as they used to be, they still exist proudly. If the super rich want to buy a time-honored media, they must at least be recognized and accepted by mainstream American society and respect the value of traditional media. It sounds a bit ridiculous, I'm so poor that I can't get rid of the pot, and I'm still picky, but that's the truth.

As we all know, in order to acquire American media assets, Australian media tycoon Rupert Murdoch became an American citizen to better integrate into the mainstream American society. Only then did he successively acquire important assets such as 20th Century Fox and the Wall Street Journal, creating News Corporation The media empire in the United States.

Maybe someone said,

That's because the money is not in place, tsk tsk, it's not that there are no rich people in China who have called the New York Times' idea, but they got a "ridiculous" in exchange.

After Arthur Sulzberger, chairman of the New York Times Company, proposed the name of Andy Smith as a potential buyer, why did the participants' eyes light up and their spirits were shocked?

The key point is that Andy, the richest man in the new world, has a great reputation, and his absolute roots are upright. The mainstream American society recognizes it very much, and it is extremely easy to accept it.

You must know that the Times Group spent a sky-high $1.1 billion to acquire the Boston Globe. Bostonians have long grieved at the acquisition of The Boston Globe by a New York company for the simple reason that New York and Boston are rivals in sports, banking and culture.

As for why Andy Smith is willing to acquire newspapers that are already in decline, everyone in the United States knows that the young richest man in the world is integrating and building his own media kingdom.

Of course, some people think that sky-high luxury houses, winery islands, luxury yachts, private jets, buying football teams, etc. are nothing new for Andy Smith. money) breath media.

As far as Andy is concerned, he naturally doesn't like those blog media that are blooming everywhere. He prefers the traditional paper media that has a long history, great influence, and serious old brands.

As for the reason, I said this a long time ago, and the result did not disappoint him. The power of the news organization in his hands has indeed achieved many of his goals, although these goals include suppressing himself and his own business in addition to taking responsibility for the government. Negative reports, hitting opponents and the like.

It is worth mentioning that the reason why the "Boston Globe" newspaper group agreed to the proposal of Times Company Chairman Arthur Sulzberger and actively sought to sell to Andy Smith. The executives of the Globe hoped to hand over the media to wealthy investors who are more powerful and understand the value of content, and Andy Smith, who has become the new newspaper giant in the United States, naturally became the first choice. The point is that Andy Smith has a reputation for being hands-off, not getting involved in the day-to-day operations and editorial teams of established newspapers.

"Haha, it seems that a good reputation really has unexpected rewards."

Hearing Alvetrie's report, Andy couldn't help but smiled happily, and all the subordinates in the video conference were already accustomed to their boss's thick skin, they just blinked their eyes a few times and accompanied each other with smiles. The big boss is happy, as for the complaints in his heart, only one person knows.

good reputation? Well, my big boss has some good reputations, but he also has a lot of bad reputations!

"What price did they charge?" While Andy was happy, he naturally cared more about the price. He is not an upstart with a lot of money. He knows better than anyone the difficulties faced by traditional paper media. He spent money to buy those paper media. In addition to the need to integrate and build a media empire, the most important thing for a newspaper office is because it is cheap, it is really cheap.

Behind his series of acquisitions, there is a big principle that even if the industry as a whole sinks, top brands are still sought after. In contrast, ordinary paper media that are in a bad situation are sold at a low price like non-performing assets. The Boston Globe and New England media properties certainly fall within the general category of the latter.

Now don't tell him about the history of more than a hundred years, let alone the glory of the past. Before it belongs to him, it is all useless nonsense. Only the price is the only thing Andy cares about. Of course, don’t look at the fact that although traditional media have lost part of their positions, they still hold the high ground of discourse power.

"$200 million, packaged by the entire New England Media Group."

"Haha" Andy couldn't help shaking his head and laughing when he heard the price, "It looks beautiful."

"I have already told the other party that their price is too high. The other party's offer is just a test to see if the boss has any intention to acquire it. The purchase price can be negotiated.

According to our survey, the circulation of the "Boston Globe" has shrunk by 14 percent in the past three months. According to Reuters, the Boston Globe is expected to lose $85 million this year. Last year, they lost 50 million U.S. dollars. This time they planned to cut 20 million U.S. dollars in operating expenses, but they were rejected by the union. Rumors spread within the Globe that the newspaper would be closed. There will be only one daily newspaper left, the Boston Herald, a tabloid with just 10 full-time reporters now battling the financial crisis. "

Hearing these materials, Andy nodded, pondered for a while, and finally decided: "This way, 50 million dollars, I want it, and I can promise that I will not lay off employees or interfere with the daily operation of the newspaper. Maintain the independence of newspaper editing and editing.

"cough cough"

In the window of the video conference, someone coughed a few times in discomfort, and immediately returned to silence. Others were also a little speechless by the boss's bargaining, but no one would show it.

"This price is a bit difficult, and I'm afraid they won't be able to accept it."

"If you can't accept it, forget it. Fifty million is a package. After all, their debts and losses are there. It is impossible for me to enjoy the short-term acquisition excitement, and then fall into the predicament of no hope of turning around. Fifty million is already a lot, "News I only paid one dollar for the Weekly, and I just told them the exact words. The cost of closing the door is higher, and the stretched New York Times may be even more unacceptable. As for other buyers, hehe, at this time, who would buy a huge pit? I'm afraid there is no one else at home except me!"

Andy smiled indifferently and said, this is a good time to buy the bottom, if you don't take advantage of the fire, how can you be worthy of yourself, although he has a lot of money, but he can't be cheap to outsiders, it doesn't matter if the money is not the money, the key is the achievement of this kind of bullying The feeling is fascinating!

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