American Fortune Life

Even the general consensus of the media industry itself is that the current situation is very obvious. It is not very profitable to run newspapers.

However, I have to admit that almost all American newspapers are for profit, including the newspapers acquired by Andy. While this would complicate the problems that exist in news organizations, Andy's good money could indeed provide newspapers with a path free of market pressures and keep them on that path.

Newsweek and the Los Angeles Times, in particular, have far more experience than most newspapers in attracting readers to their digital editions with the backing of big donors. As such, they are the furthest along the path of reliance on advertising and reader support, and those papers that are heading down the same path can look to them as examples to follow.

However, Andy's think tank has given different views and support for the seemingly "advanced toy" behavior of acquiring newspapers. Indeed, to a certain extent, it is because despite the difficulties faced by the newspaper industry, After big data analysis and research by think tanks, it is generally believed that it is still profitable and attractive to advertisers who want to reach large audiences. There are even many newspapers whose profit margins are higher than the average profit margin of Fortune 500 companies. If you add the intangible assets of these newspapers and buy them at a low price, it will undoubtedly be a very cost-effective business.

In fact, owning a prestigious and influential newspaper itself and never interfering in the production of news is a kind of influence, which can enhance Andy's perception and status in society. It sounds good to the outside world, it is a love of newspapers, giving people a sense of spending money for public welfare, a sense of responsibility to the society, and giving people the impression that many people with money are stupid, but what Andy will never mention is that a family with influence The powerful traditional paper media, even in the face of operational difficulties, still has important public opinion and political value.

In the past in the United States, the newspaper industry existed under the control of various big families. Until the family newspaper industry was coming to an end, large news media groups were considered to be the most important tool to cope with the drastic changes in the media of this era. Huge media conglomerates have launched acquisitions one after another for traditional old newspapers that people cannot refuse. The end result is that, decades ago, people were enthusiastically discussing the American newspaper derby between Graham's Washington Post and Sulzberger's New York Times, and now, all they can say is, oh , are Murdoch's newspapers.

The famous news tycoon Murdoch enjoys a bad reputation because of a series of tabloid scandals. If Murdoch's News Corporation is disgusting, it is also under the banner of a large media group, Andy Smith Newsweek and the Los Angeles Times, two established media in China, have won the favor of global readers, especially intellectuals and business elites, with their consistent seriousness and taste.

With Andy's comprehensive reform of "Newsweek", facing the impact of new media, it has completed an important transformation. It has established a paywall system for its own online version, that is, each user can watch 20 reports for free per month. , and then implement paid reading of online content.

Newsweek became the first American mass-news paper to do so. Over the course of a year, Newsweek's digital circulation has surpassed its print circulation in North America.

Newsweek's subscription revenue surpassed advertising revenue for the first time. This is an upend to the business model of the newspaper industry - traditional publications often get 80% of their revenue from advertising. Analysts believe that "paywalls have played a huge role."

Although Andy's new media empire has risen rapidly and has good strength, there is still a long way to go in comparison with the established media group Hearst or Murdoch's News Corporation, regardless of the paper media. It has gone downhill, but it is these old brands and newspapers with a long history that make Andy's media empire can only be regarded as the newcomer king in the media industry.

To make up for these gaps, Andy can only buy old newspapers to add to his background, even if it will cause a loss in his assets, but he doesn't care about this loss, after all, the intangible advantages brought to him by the media empire It is enough to make up for that loss in other aspects, so it can be regarded as gain and loss.

"Ugh—"

The wooden sliding door was opened, and the bow-knot-decorated shirt showed elegance and fashion on the upper body. It was paired with a pair of striped pants, which was unique and individual, and the overall appearance of an exquisite working woman. The little assistant walked into the bedroom and was facing Andy, who put on his suit in the mirror, said, "Boss, the guests are here."

"Yeah." Andy nodded, looked at the time, and said with a faint smile: "It's on time, let's go, go and meet me."

As he said that, Andy walked past the little assistant and walked out of the house. He remembered something again, and turned to her and said, "By the way, make arrangements for Jerry Lee from Waterdrop Studio to come and see me in the afternoon."

"Good boss." The little assistant nodded and followed Andy step by step on high heels.

In front of the main entrance of the hot spring hotel, Andy looked at the convoy driving into the courtyard with a smile on his face. To be honest, with his status today, ordinary guests really can't enjoy the treatment he personally welcomes, and the security guards scattered Surrounded by stern faces, the convoy soon stopped and a group of people got out of the car. The three leaders first looked at each other, and then headed by a middle-aged man in the middle, they walked towards the main entrance. Andy before.

"Good morning, Mr. Smith. Nice to meet you at the footbath."

"Hehe, hello, Mr. Stringer, I'm really surprised. I didn't expect you to come here."

Andy smiled and shook hands with the Westerner who greeted him first with a smile. The other party was Howard Stringer, the president of Sony North America. Introduce it.

"Mr. Smith, this is Sony President Nobuyuki Idei, President, this is Mr. Andy Smith"

"Hello, Mr. Smith, I have known you for a long time. It is a great honor to meet you. Thank you for your invitation." The other party spoke Japanese with a smile on his face, but when he shook hands with Andy, he still matched the benefits of the foot basin. Nodding and bowing.

"Hello, Mr. Idei, nice to meet you." Naturally, Andy couldn't follow the other party's nodding and bowing, and could only shake hands with the other party in a warm greeting.

After the greetings with Nobuyuki Idei, the last guest who stood aside and did not speak, saw Andy looking at him, bowed with a smile on his face and explained to himself: "Mr. Smith, hello, I am playing the Capcom game Haruhiro Tsujimoto, president of the production company, please take care of me!"

When he heard that it was the real person he was going to meet this time, the smile on Andy's face became brighter, and he reached out to shake hands with the other party and said, "Hello, Mr. Tsujimoto"

"Three, please, let's go in and chat." After greetings, Andy stretched out his hand and invited with a smile. Nobuyuki Idei, the president of the company, entered side by side.

In a Japanese-style living room, Andy sat in the first place as the host, and Nobuyuki Idei sat in separate seats. The four of them sipped tea and chatted for a while, which slightly diluted the strangeness, but the formality of the foot basin people was gone. .

The atmosphere became a little more relaxed, and Andy didn't go around too much with them, but directly said with a smile: "It's a small matter to invite three people over this time, for the IP of "Resident Evil", our company is preparing Building a horror park with the theme of Resident Evil in Universal Studios Osaka, my subordinates told me that the copyright of "Resident Evil" belongs to Capcom, but the right to adapt the film belongs to Constantin Film and Television Company of Germany, while other TV companies The right to adapt, and some peripheral copyrights belong to Sony. Originally, this kind of trivial matter can be left to the subordinates to discuss. However, I happen to be here, and I really want to meet some new friends, so I overstepped and robbed the work of the subordinates. .I also hope that the three don't make fun of me."

"Don't dare"

"How come, I'm glad to accept your invitation"

"You are welcome"

Hearing what Andy said, even the president of Sony, Nobuyuki Idei, bowed slightly and said, for the current Andy Smith, his age and youthful appearance have already been deliberately ignored by all the people who deal with him In other words, no one will underestimate him because of his youth and age. With successful cases time and time again, in the business world, Andy Smith has long been compared with those cunning and greedy capital predators.

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