American Fortune Life

I believe that there are not many men who don’t know Capcom. Even if they don’t know the name, they must have played arcade machines and “Street Fighter”. The familiar blue-bordered emperor letter logo.

There are too many classic works produced by Capcom, "Monster Hunter", "Devil May Cry", "Street Fighter", "Rockman", and "Resident Evil" are all excellent products. It is a game company with more than sixty-nine games sold over one million worldwide.

However, this old-fashioned game company has a bright future on the surface, but in fact it has long since lost its glory and suffered serious losses. According to the 2008 financial report data released by Capcom, in terms of profits, operating income fell by 17% compared with 2007, and ordinary income fell by 17% year-on-year. down seven percent. Earlier this year, there was news that Capcom was close to bankruptcy and would be acquired.

These game manufacturers like the foot basin, the glory of the past is indeed extremely dazzling, no matter arcade, red and white machine, PC, console, they all make a lot of money one by one. However, because of this, these game companies except They made strange moves on the main battlefield, but behind the scenes, they also "didn't do their job properly", made various acquisitions, got into the habit of shopaholics, and came up with many new tricks in their side jobs.

In fact, it is not surprising that game manufacturers engage in sideline business. After all, capital drives the market, and who would have trouble with money? I believe that patient readers will find that game manufacturers are still doing what they are best at, such as art, event planning, and investment. Most of the game manufacturers have employees with relatively high levels of knowledge. Start a side business to develop your own capabilities. In this increasingly competitive business world, it is better to dig a few new mines than keep a golden mountain. In short, there is no shame in doing side jobs, as long as the games you make are fun, players don’t care if you still sell arms or collect junk.

Capcom, a low-quality company, will naturally not lose the opportunity to start a side business. The US real estate bubble burst, triggering the subprime mortgage crisis. Capcom failed to engage in real estate and almost died.

To be honest, there will be strong competition in any industry, and once brilliant enterprises may go bankrupt overnight if they do not grasp the pulse of the trend! In the end, there was no way. Capcom asked Sony to help tide over the difficulties, but Sony came to the negotiation with the intention of buying at a low price and taking advantage of the fire. Capcom was naturally not reconciled, and then they found the industry's gold director Paradise, hoping to get them and help them. While the negotiations were still in progress, Andy Smith, the richest man in the world, appeared. In addition to talking about Resident Evil entering the theme park, Andy also showed great interest in Capcom.

With the birth of Iron Man, Marvel, which was struggling with Warner DC, finally began to revive from the half-dead state, and the IP copyright of superheroes became popular again. Comic companies, game manufacturers, and media, with the development of the pan-entertainment industry, have talked about taking advantage of IP, mining and publishing IP in various ways, in an attempt to get a share of the global IP pie when it becomes bigger and bigger .

And Andy knows that better than anyone,

The future of Hollywood is almost the world of superhero movies. Whoever owns a famous IP can dominate the world. The main purpose of his trip to the foot basin this time is to get those well-known IPs in the foot basin comics industry, and the foot basin film industry Already deformed, in addition to animation or animation.

Although Sony has the home court advantage and can easily get these IPs, after they tried it, they almost lost all their pants, and lost interest in manga changes, and they just kept their hands on Baoshan without doing anything.

Whether it is the monster universe prepared for Universal Pictures, or the mecha sci-fi film "Pacific Rim" prepared for his Asian lovers, they all need the animation IP foundation of the foot basin to make manga changes.

That's right, the Hollywood blockbuster that Andy prepared for his Asian lovers is "Pacific Rim", which is closer to the Gundam version. Since it is intended as a gift and wants to make money, then naturally this movie will not be produced hastily.

"Boss, Jerry Lee from Waterdrop Studio is here."

The voice of the little assistant brought Andy back to reality when he was looking at the list of animation IPs in the footbath. He circled around and said, "Let him in."

"Okay, boss." The little assistant turned and left after finishing speaking, and soon the half-open door of the study was knocked again, and Andy didn't look up, "Come in."

"Good afternoon, boss."

"boss"

Hearing two greetings, Andy raised his head and looked at the two people who had already walked in. He couldn't help frowning slightly, and said to the smiling nipple Jerry Lee, "Who is he?"

"Boss, he is Anderson, and Guo Yibei is the online reputation management (ORM) director of the studio. He is mainly responsible for using accurate and effective big data technology and disseminating ideas. The exposure rate of positive information, the suppression of negative information, and the work of presenting a healthy brand and reputation image to the audience”

"Hello boss, I'm Anderson."

"Ok."

Andy frowned, and when he heard that he was someone under his command, he smiled and nodded, "Sit down. What would you like to drink?"

"Coffee is fine."

"I'm coffee too."

"Tori, two cups of coffee." Andy smiled to the little assistant standing aside.

"Good boss, please wait a moment." The more capable Tory Black walked out of the study quickly.

"I called you here this time to help Universal Studios Osaka establish an online reputation management department. Whether it is crisis public relations or online promotion and marketing, what Universal Studios Osaka has done before is unsatisfactory, and it can even be said to be backward. This situation must change, no problem." Andy looked at Jerry Lee and said.

"No problem, boss, don't worry, this is what we are best at. In the foot basin, the use of the Internet for marketing and publicity is indeed very backward. According to the data, the population of the foot basin using the Internet has reached 94.62 million, accounting for all of the foot basin. 78% of the population. Although the Internet has been very popular in the foot basin, it was not until last year that the politicians in the foot basin used the Internet and new media to promote themselves for the first time, and the use of the Internet to conduct political activities and political competitions began in the foot basin.

The problems of Universal Studios Osaka are not unique. Nowadays, few footbath companies have set up a publicity team within the enterprise. Although there are many corporate sectors that communicate and discuss in an informal way, the power to formulate policies that affect the general public and society, and global consumers, customers and business partners of the company is still mainly in the hands of regulators, however, These regulators often lack the appropriate technical and operational knowledge.

Especially the wonderful corporate culture of the foot basin usually does not allow the recruitment of executives from the outside, and the negative impact of the passive attitude of the foot basin on the society and the economy of the foot basin is undoubtedly unimaginable. "

After receiving the order from his boss, Jerry Lee looked up the information on the Internet of Adeba very carefully. , but in terms of using the Internet, it is naive and ridiculous. He feels that as long as he wants to make trouble, he can easily let the foot basin people experience the feeling of being dominated by the navy on the Internet.

Hearing Jerry Lee's report, Andy's eyes lit up involuntarily. He tapped his fingers on the table and began to frowned. He naturally heard the meaning of Jerry's slut's words, the navy, with rhythm, Internet rumors, Internet violence, etc., can achieve unexpected results if used on the Internet.

"Well, don't you like footbaths very much? You can set up a water drop studio in the footbath. I will give you a start-up capital of one million dollars. This is the first job in the Kyoto studio," Andy said. Capcom's information was handed to Jerry Lee with a wry smile on his face, "It's okay to let its stock price plummet."

"Ahem, no problem, but boss, I"

Andy waved his hand angrily and interrupted Jerry Lee, who had a bitter expression on his face, and said with a smile: "If the acquisition is successful, the company will pay for you to have a good time in the footbath."

"Promise to complete the task!" Jerry Lee immediately patted his chest and promised confidently, and then changed into a cheap smile: "Boss, why don't we just buy a 'movie' company directly!"

"Get out! Get out now!" Andy almost choked with anger.