An Expert Is actually By My Side

Chapter 286: Simply a Genius!

weekend.

Lin Mengmeng returned home.

However, before she could enter the door, she was startled by the pile of boxes in the living room like a hill.

What are these things?

Snacks that Jiaojiao bought online?

But, is this too much? !

As she approached the pile of cardboard boxes, she saw her younger sister Jiaojiao sitting on the carpet beside her as expected, with an excited expression on her face, and her hands busy unpacking the boxes.

For some reason, when she saw this picture, a hamster eating nuts subconsciously appeared in her mind. Although this metaphor is a bit strange, it is too vivid.

"What... are these things?" Out of curiosity and worry, Lin Mengmeng couldn't help asking.

"Huh? Sister, are you back?"

Finally noticing that the old lady was back, Jiaojiao's eyes lit up instantly, she threw away the half-opened box and stood up, explaining with a playful smile.

"What are you talking about, it's the blind box I bought!"

"Blind, blind box?"

"All in all, it's a fun thing." While speaking, Lin Jiaojiao grabbed her sister's sleeve and said coquettishly with a delicate and pitiful expression, "Old sister, why don't you help me dismantle it together."

Where is this thing so fun?

With a dazed face, his younger sister dragged him to sit beside the pile of boxes, and Lin Mengmeng, who was arrested, quickly got a brand new box in his hand. At the urging of my sister, I opened it, and saw a little yellow keychain lying inside, which looked cute.

However, before she could express her feelings, the younger sister who approached said with a disappointed face.

"It's the little yellow hair again, hey! I already have more than a hundred of these things."

"I think it looks okay," Lin Mengmeng, who was holding the keychain, looked at his sister in confusion and said, "Don't you like this?"

"It's not that it's not good-looking, it's just that it's not rare enough. This keychain is probably the most popular prize. It costs 20 yuan on the official website, but the price of a blind box is 59. You can feel it."

Lin Mengmeng said with a speechless face.

"Then why don't you just buy it on the official website?"

"No way," Lin Jiaojiao shook her head and said, "Limited edition figures can only be released in blind boxes, and the ones bought on the official website are all things that have no collection value."

Lin Mengmeng couldn't help asking.

"Are you sure you can really drive it out?"

"Of course!"

Lin Jiaojiao nodded with confidence, and continued to speak seriously.

"Yesterday, I was watching a live unboxing of an anchor in a certain game area at station B, and the king of barbarians was released in front of hundreds of thousands of people! According to the official announcement, the explosion rate is only 1%, which means 100 boxes. Theoretically, there is only one of them! Now the price on the second-hand market has been fired up to 20,000 yuan!"

one percent...

As for being so desperate?

Lin Mengmeng supported his forehead and said.

"Then you just buy one."

Although I didn't ask specifically how much this little guy's pocket money is, but something worth 20,000 yuan shouldn't be a big deal to her, right?

"That's boring!" Lin Jiaojiao raised the corner of her mouth, her eyes seemed to be shining like stars, "Since it's a blind box, of course you have to open it yourself to make sense!"

Looking at the packing boxes thrown everywhere on the ground, Lin Mengmeng said helplessly.

"I don't know if it makes sense, but you have made such a mess in the living room, when Dad comes back and sees it, he must say you."

Lin Jiaojiao said with a laugh.

"It's okay! Anyway, there is only a little left, let's wait until he comes back and finish dismantling it!"

Lin Mengmeng: "..."

This is called a little bit? ? ?

Looking at his younger sister who was clearly dazed, Lin Mengmeng suddenly wanted to call the police...

...

After half an afternoon of unpacking, the two of them still haven't finished unpacking the boxes in the living room.

At this time, the sound of closing the door suddenly came from the entrance not far away.

Lin Wuyan, who came home from the company, opened the door and saw boxes all over the floor in the living room. He froze there on the spot, and the expression on his face became serious in the next second.

"Why are there so many boxes here?"

Hearing her father's voice wafting over, Lin Jiaojiao was shocked, she stood up and turned her head to look. I saw my father, who was supposed to come back an hour later, standing at the door with a look of astonishment on his face.

"Dad?! Why did you come back at this hour?"

"If I come back later, you still have to demolish the house!" Lin Wuyan glared at his youngest daughter, then looked at his eldest daughter, "Your sister bought this?"

Worried that his father would blame Jiaojiao alone, Lin Mengmeng whispered.

"...I bought it with her."

Staring at his eldest daughter for a while, Lin Wuyan finally sighed, shook his head, and said earnestly.

"How many times have I told you, don't buy these things that you don't need at all, and they are useless at home except for taking up space and collecting dust..."

After a pause, he looked at the pile of boxes that hadn't been unpacked, and continued to ask with a headache on his face.

"So what the hell are these?"

"Blind box..." Lin Jiaojiao, who was scolded by her father, whispered with a guilty face.

"Blind box?"

"Well," Lin Jiaojiao nodded vigorously, and continued in a low voice, "It's just a box that contains figures or keychains... I want the figure of the Queen of Bows and Arrows, but I bought several but haven't opened it yet. However, if I was not careful, I bought too much this time..."

Hearing his sister's explanation, Lin Mengmeng couldn't help reaching out to hold his forehead, and he didn't know how to complain anymore.

However, just when she thought that her father would definitely reprimand her sister, she saw the serious-looking father pick up a blind box casually, held it in his hand and looked at it for a few seconds, and suddenly a smile appeared on his face. A look of interest.

Interested look?

Lin Mengmeng was slightly taken aback because of his discovery, and once thought that he must have read it wrong.

"Magic Box Culture? This is... the company that Xiaoyun bought, right? I don't remember it making games?"

Because he has been paying attention to the latest trends of Yunmeng Group, Lin Wuyan has a fairly good understanding of this company.

According to his secretary's investigation, the company's main business is making mobile games. Before being acquired, the company's performance had been tepid. However, after being acquired by Yunmeng Group, its performance seemed to have wings. Time created a hit.

As far as he knew, many employees in Xialin Group were playing the game Clash of Clans, but why did this company start making toys instead of making good games?

Anyway, in his eyes, those figurines piled up on the ground are not fundamentally different from toys.

"It was originally for making games... These are the peripherals of the game." Lin Jiaojiao said in a low voice.

Around the game?

Looking at the thing called the blind box in his hand and the packaging scattered all over the floor, Lin Wuyan touched his chin, the look of interest in his eyes became more and more intense, and for a moment he even forgot to teach the charming girl who ignored his own words. Jiao.

Use the game to incubate IP, and then use the collection habit and novelty hunting psychology of consumers to sell boxes that cannot see the content. On the surface, this thing sells game peripherals, but in fact it sells the excitement and anticipation of the moment when the packaging bag is torn open.

Most importantly, this model can still be copied!

Today you can release the Clash of Clans series, and tomorrow you can release the escape series, or the hero killing series, or even completely break away from the framework of the game, and put original dolls and figures into it.

The more he thought about it, the more amazed Lin Wuyan became in his heart, and the light in his eyes became brighter and brighter.

Even in his eyes, a complete business blueprint has been presented, and behind this will be a young market with a scale of trillions!

"This kid has something!"

genius!

What a genius!

Lin Wuyan chanted full of praise while tearing open the packing bag in his hand. Looking at the yellow keychain, he suddenly laughed inexplicably.

"It's pretty well done."

Lin Jiaojiao stretched her neck subconsciously, seeing that it was the little yellow hair again, she couldn't help sighing, and murmured "What a bad luck". Lin Mengmeng, who was standing aside, had an unbelievable expression on his face.

Although I don't know why, but I always feel that instead of being angry because Jiaojiao spent money on a bunch of useless things, Dad is... a little happy?

The sun is really coming out from the west!