An Expert Is actually By My Side
Chapter 287 The dawn of brain-computer interface technology
Chapter 287 The dawn of brain-computer interface technology
"This is too much money, right?!"
Looking at the email sent from Magic Box Culture and the string of numbers on the report, even Lin Jun, who came up with this idea, was taken aback.
one million!
Not a million dollars, but a million copies!
It has only been three days since the blind box was launched on the official website, and the sales have already exceeded the million mark, and the growth momentum has not diminished at all.
Aside from the average cost of less than 10 yuan, according to the selling price of 59 yuan, they earned nearly 40 million yuan in just three days!
Not only that, when Lin Jun divided the total sales by the number of buyers, it was amazing to find that each buyer consumed an average of 3 blind boxes!
Because the first batch of blind boxes were released on the official website and public account of Magic Box Culture, players are required to fill in their game accounts to obtain in-game gifts. When conducting research on consumer groups, the employees of the Magic Box Culture Marketing Department found that many of these people who paid to buy blind boxes were light krypton or even zero krypton players.
Even if they are rational enough not to spend money in the game, they still cannot withstand the temptation to chop their hands in front of the blind box.
Before that, no one thought that this blind box could sell so well.
Even Lin Jun himself, who has enough confidence in his idea, initially expected the sales to exceed 100,000 in the first week, and never thought that it would be so exaggerated in the end.
After all, there are only a small number of players who are interested in the peripherals of mobile games.
However, this blind box obviously broke this rule, allowing players who were not interested in the surrounding area to join the "unboxing" army.
It doesn't even need to expand the market. If the current trend continues, it might make more money selling peripherals than the game itself!
"Mr. Lin... I think, should we adjust the ratio of several rare figures in the blind box? I have seen a lot of posts complaining about our explosive rate in the past two days, and many players are concerned about this matter. Opinions are great."
During the phone call, Li Xiaofeng, the vice president of Magic Box Culture, who was parachuted from the parent company, was reporting to Lin Jun and at the same time expressed his views.
"One player even shared the purchase records. Five boxes ended up with five keychains, and they were all of the same model. I'm worried that this will affect our reputation..."
After listening to Li Xiaofeng's words, Lin Jun shook his head and said disapprovingly.
"It doesn't exist. If we really adjusted the burst rate, believe it or not, there will be more people scolding us than now."
The reason why the blind box has a tendency to go out of the circle is largely because tens of thousands of Clash of Clans players are looking for the figurines issued by the blind box in the second-hand market, and the rarest few figurines have already been fired. Tens of thousands of dollars.
If the explosion rate is modified, the prices of these rare figures will undoubtedly plummet in the second-hand market. On the surface, this seems to have no effect on the performance of Magic Box Culture, but in fact it is equivalent to smashing its own signboard.
However, opening five keychains of the same style in a row is indeed a problem. Even if it's a consolation prize to thank you for your patronage, it's really perfunctory to offer so many of the same style in a row.
Considering that African players have also contributed a lot of sales to the blind box, Lin Jun felt that he had to find a way to take care of their shopping experience.
After thinking for a while, Lin Jun continued on the phone.
"That's good... You ask the people in the art department to design a few more basic products with different shapes to prevent the occurrence rate of a single product from being too high. In addition, let the people in your marketing department identify the player's consumption records. If It is a player who has bought five blind boxes, and the explosion rate of his sixth or seventh blind box is locked to ensure that his next one will be able to open something different from the previous one."
Hearing this idea, Li Xiaofeng's eyes lit up.
"That sounds like a good idea, I'll go back and discuss it with other executives."
Lin Jun said with a smile.
"Well, you guys should discuss more about the details, I'm just talking casually."
After hanging up the phone, Lin Jun didn't wait long, and immediately called Hao Yun.
When he received this call, Hao Yun happened to be standing in the laboratory of Yunmeng Technology, which invested 1 billion yuan, listening to his researcher with a potential value of 9 introducing the situation here, so he didn't chat with Lin Jun for too long , just briefly understood the sales volume, then ended the call, and returned to the laboratory.
According to Wu Fan's introduction, this laboratory was originally affiliated to a medical device research institution, but due to a series of reasons such as poor management and failure of new product development, the laboratory and all the equipment in the laboratory had to be packaged and sold for future use. Repay the bank loan.
Before purchasing this laboratory, Wu Fan had rented the equipment here, so he had a good understanding of the situation here. On the second day after purchasing the laboratory, he carried his suitcase and lived in the laboratory directly.
As for why Hao Yun came here suddenly, on the one hand, it was because there was no class today; Car come and have a look.
"I'm a little messy here, I hope you don't mind."
After inviting Hao Yun into his office, Wu Fan noticed the mess on his desk and couldn't help but smile embarrassedly.
"It's okay, I've seen messier ones than this." Hao Yun didn't care whether the things placed here were neat or not. In contrast, he was more concerned about another matter, "How is the progress of the research?"
"It's too early to talk about the progress. There are still several key issues that have not been resolved." After pouring Hao Yun a cup of coffee and inviting him to sit on the sofa, Wu Fan continued, "The brain is a very important thing for us. A black box, at least for us now. What we have to do is not only read information from it, but also write information into it, which involves many unsolved bottlenecks in academia today."
"Even the invasive brain-computer interface technology that has been used to treat Parkinson's disease can't be said to be harmless to the brain. After all, we have to put electrodes in."
After thinking for a moment, Hao Yun asked.
"What if it's non-intrusive?"
"Non-intrusive? Then there are more problems waiting for us to solve."
"You don't like this route?"
"It's not that I'm not optimistic, it's just that it's too early to say which route I'm optimistic about." Putting down the coffee in his hand, Wu Fan continued, "But it's worth mentioning that the recent discoveries we made in the experiment are true. A non-intrusive technical route is more beneficial."
"What discovery?" Hao Yun asked quickly when he heard that there was progress.
"A magnetic nanoparticle with a special structure," Wu Fan pointed to the pile of experimental data on the table, and continued, "We implanted this substance from the hindbrain of a mouse, so that the particle attached to a specific nerve Yuan, and then with the help of magnetic field induction technology, some information was indeed collected.”
"Although this technology is still immature, it at least provides a way of thinking for our research. Optimistically, we have found a solution to the 'reading' problem in reading and writing."
"If you are interested, you can take a copy and go back to take a look. However, I also suggest that it is best not to take these immature data out of the laboratory, it is best to read it here."
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