An Expert Is actually By My Side

Chapter 292 The task is to sell one million copies?

Faced with the strength of Clash of Clans, even Rice Entertainment had to avoid the edge for the time being and postponed the schedule of its heavyweight mobile game. As for other small and medium-sized mobile game manufacturers, it is naturally the same.

After all, releasing a game at this time is no different from giving away a head.

After all, the time a player spends on mobile games in a day is limited, and the consumption potential is also limited. Except for those who don’t have to worry about life at all, most players can spend money on only one or two games, and they are more inclined to continue spending money on games that have already spent money, and for games that have not spent money Continue to whore for nothing.

Game manufacturers are not stupid, releasing new games with such a big pile of debuffs is purely against money.

Therefore, many players have discovered that during the period from the end of April to the beginning of May, almost no large-scale mobile games were released. And those manufacturers who had already confirmed the schedule, all kinds of weird reasons came up, and staged a drama of fancy ticket skipping.

Compared with other game makers' suffering, Lin Jun can be said to be quite proud during this time.

Both domestic and overseas monthly turnover of Clash of Clans has exceeded 100 million, which is expected to bring more than tens of millions of profits to Yunmeng Group. Not only that, but the sale of blind boxes has also become a new profit growth point for the magic box culture. It has created a profit of nearly 50 million in just one week after it went online.

However, this business model also has a big problem, that is, the magic box culture itself has too little IP.

Yunmeng Building.

Office of the Chairman.

He reached out and knocked on the door, and after hearing "Come in" from inside, Lin Jun opened the door and walked in.

"Boss, are you looking for me?"

Hao Yun nodded and said straight to the point.

"Yesterday, the boss of Xialin Group called me."

"Is it for the hotel project?" Lin Jun asked.

"No," Hao Yun shook his head and continued, "He asked me if I am interested in opening a blind box experience store. The commercial real estate under the Xialin Group can give us a discount on rent."

Offline experience store?

Lin Jun was slightly taken aback, and asked.

"You mean...offline sales?"

"Yes, but I didn't give him an answer right away," Hao Yun nodded, "I want to ask your opinion."

Lin Jun hesitated for a while and then spoke.

"The resources of Xialin Real Estate are indeed good. If they are interested in cooperating with us, this is indeed a good opportunity. But how to put it, I don't think it means much to us at this stage."

Hao Yun cast a questioning look at him.

"How to say?"

"First of all, our target user group is Clash of Clans players. We can fully develop this part of players through online channels. If we want to go offline, the traffic advantage that Clash of Clans IP can bring to us is almost negligible. If you want to survive, you can only find a way to convert the natural consumers in the mall into our customers. And the difficulty of this... is much more difficult than making games."

Speaking of this, Lin Jun couldn't help but sighed, and said rather helplessly.

"Actually, we have too few IPs. If it's just an IP in Clash of Clans, it's not bad if it can cover 5% of the consumers in the mall. In theory, offline experience stores can be done, but the premise is that we have enough IP. IP, covering enough customer groups... Otherwise, offline sales will not bring us any advantages at all.”

"This is indeed a problem." Hao Yun nodded.

Currently in the hands of Yunmeng Group, things that can be called IP, Clash of Clans can be counted as one, Angry Birds can also be counted as one, but things like Magic Tower, 2048, and Xiuxian Simulator cannot be counted. And the mark of the sky can only be counted as half at most.

Just relying on the IP of Clash of Clans, tens of millions of sales is already the limit. Going through online channels can increase gross profit margins by saving intermediate costs, and increase sales in conjunction with game promotions. And if you use offline sales channels, 30% of the profits from tens of millions of sales is not bad, and it doesn’t make any sense to promote players who don’t play Clash of Clans at all. Without a large number of IPs as support, it’s impossible to start.

However, the theory is like this, but Hao Yun always feels that he must have made a mistake.

In his impression, such things as blind boxes should have existed in his previous life, and they were not so popular. In his impression, a blind box company even went public and achieved a market value of 100 billion.

This is a long-cherished wish that even shared bicycles have not been fulfilled.

And this large enterprise with a market value of 100 billion yuan does not seem to rely on IP.

Suddenly, Hao Yun, who had been thinking for a long time, spoke.

"I wonder if we have entered a misunderstanding."

Lin Jun looked at him strangely and asked.

"What kind of misunderstanding.?"

"Why do we have to use ready-made IP?" Hao Yun said suddenly, "If we sell it offline, I think we can use the original IP directly."

"Straight, direct and original?"

"Well," Hao Yun nodded, and continued, "Anyway, as you said, what the blind box sells is not toys or figures, but the surprise and mystery of opening the box. If this is the case, we might as well Just do it more thoroughly, don't need any IP, let users guess what is in our box."

Lin Jun: "???"

Fuck?

This, this is too...

What a talent, right?

When Lin Jun heard this sentence at first, he thought that the boss must be crazy, but after thinking about it, this statement seems to make sense?

Is the person who opened the blind box for what might appear in the box?

No, not necessarily!

Maybe the person who opened the box didn't even know what he wanted. And what they sell is precisely this kind of uncertain expectation and the instant surprise of opening the box.

From this point of view, as long as the things inside are not ugly and disappointing, it really doesn't matter whether there is a heavyweight IP for support.

The most important thing is that I really said that sentence before!

His eyes gradually glowed, Lin Jun took a deep breath, and said while restraining the excitement in his tone.

"Boss, you are simply a genius!"

Hearing Lin Jun's flattery from the heart, Hao Yun smiled embarrassedly and said.

"It's not as exaggerated as you said, I just said it casually. Apart from IP, I think the offline sales model can also be changed, such as experience stores... I don't think it is necessary to go directly at the beginning. In contrast, we can use the doll machine model to launch blind box vending machines in commercial districts and pedestrian streets with dense traffic and young consumers."

"If the feedback is good, it will not be too late for us to consider offline experience stores."

Can't wait to take a notebook to write down these words, Lin Jun nodded vigorously, and said excitedly.

"That's a good idea, I'll go back and study it!"

Hao Yun nodded in approval and said.

"Okay then, I'll leave this to you."

Lin Jun left the office with a mind full of ideas.

Leaning back on the office chair, Hao Yungang was thinking about asking his little assistant to help him make a cup of coffee, when a line of light blue pop-up windows appeared in front of his eyes.

[Trigger task: Sell 1 million copies of blind boxes through offline channels. 】

Unexpectedly, the task was triggered.

Of course, what surprised Hao Yun even more was the content of the mission.

It's okay to sell a million copies of the magic box through offline channels...

Even at the unit price of 59, one million copies is only 60 million in sales. Who do you look down on?

Thinking of this, Hao Yun couldn't help showing a strange expression on his face.

I don't know if he bought it with his own money and completed the pass...