The early publicity of a film is very important. Once upon a time, the cost of publicity for a film was even exaggerated to the point of being higher than the cost of filming. Even in today's more commercialized and market-oriented film market, the cost of publicity is as much as the budget of a film. Among them, it also occupies a quite high proportion.

For most small-budget independent filmmakers, there is no spare money to spend on publicity, which results in many excellent independent films not being known at all.

This is also the reason why many independent filmmakers are very envious of Yan Ran. If she is popular and well-known, and can bring up the topic, the platform will help build momentum and publicity, and there will be no worries about no one watching the movie. "The Night the Comet Came" only lasted for two days. The total number of reservations on the three major video playback platforms exceeds 500,000. If it is a film directed by an unknown independent filmmaker, this number may have to remove two zeros.

However, seeing so many people making reservations, Xu Rui was not very happy: "There are too many people, right?"

Du Xiao questioned: "You are not happy when there are so many people. What do you think?"

Xu Rui said: "If there are more people following the trend, many people who don't like this type of film will watch it. If it doesn't meet expectations, they will definitely give negative reviews, which will affect the film's reputation and lower its evaluation!"

Du Xiao was dissatisfied: "First, there are many people following the trend, and you can make money! Second, the quality of the movie will not change because of the audience's evaluation. Whether it is a true evaluation or a malicious negative review, everyone has sharp eyes!"

Xu Rui: "Childish!"

Du Xiao: "Stupid!"

"Don't argue!" Yan Ran interrupted them, "The movie will be online soon. You won't change anything if you argue."

Xu Rui didn't plan to watch it again, and Yan Ran and Du Xiao were about the same. After the movie was officially launched in the evening, although they turned on the video and barrage, they didn't focus on the screen. They used their mobile phones to browse other content. .

Yan Ran and Xu Rui stood shoulder to shoulder, discussing in a low voice about going home.

"Go to your house first, or mine first?" Yan Ran asked.

Xu Rui thought for a while: "That's fine. Why don't you ask your family and see when they have time?"

"Okay, then I'll call my mother." Yan Ran got up and went back to the room.

Xu Rui didn't call, but just sent a WeChat message.

Unexpectedly, my biological mother came back so quickly: "You are finally willing to bring your girlfriend back? Your dad has been busy with work recently. He should not be in the capital in early November, but it doesn't matter whether he is here or not. I will be here, or next weekend, Bringing your girlfriend back for dinner?”

Xu Rui was not sure either: "I will tell you at a time."

Yan Ran quickly finished the call and looked very happy. She came over and said, "My mother said, any time will do!"

Xu Rui nodded: "Then let's go to your house first."

Not every film critic has the opportunity to come to the film festival. When the two discussed meeting their parents, countless film critics were watching the film carefully, taking notes while watching it.

Feng Haibing, whose Weibo ID is "If you don't brag, don't criticize". Although he is not as famous as a senior film critic in the industry like Geng Shu, he is still relatively recognized online. He has posted many times that someone has offered him a price to praise a certain bad movie. Although he lost part of his business, it also won him a good reputation and a large number of fans.

Before "The Night the Comet Came" was released, he received recommendations from countless fans, asking him to review this movie in the new issue.

Most of the recent National Day blockbuster movies are on the verge of being released, and those who deserve to be reviewed have been reviewed. During the period leading up to the Lunar New Year movie, theaters are in a vacuum, and there are no highly topical films at all. Unexpectedly, a small movie suddenly appeared. It was a suspenseful science fiction film, which suddenly interested him.

"It's a bit interesting that Reddance won the 'Best Screenplay' film." Feng Haibing doesn't know the award-winning films at the Shinhwa Film Festival. He believes that seeing is believing. As for who the director is and who helps promote these films, he He doesn't care at all. In fact, his family is not short of money, and doing film reviews is purely out of interest. Good-looking movies are good-looking, bad movies are bad movies, and he will criticize anyone who confuses right and wrong!

Feng Haibing's equipment is very luxurious, with dual-screen monitors and three-dimensional surround sound. He watches movies on one screen and takes notes on the other. He boasts that he has watched countless movies, and he can guess the direction of the story from the beginning of most movies.

However, for many commercial movies, especially popcorn special effects blockbusters, this is not a big problem, but for a science fiction suspense film, it is unacceptable.

"Don't let me down." Feng Haibing's Weibo signature read, "I hope I will never see bad movies." Unless he never watches movies again, this is a difficult wish to come true.

He clicked on the video, turned off the barrage, and watched the video patiently. The slightly bland plot at the beginning did not affect him. He typed on the keyboard from time to time, recording what he thought were clues or details, and marking the time points.

However, as the plot progressed, his hands no longer touched the keyboard, and he became a little tense from the relaxed state of leaning on the back of the chair. He put one hand on his chin and frowned with the other, thinking about several options. What he didn't understand.

"Did parallel time and space overlap? Why are the colors of the glow sticks different..." After pondering for a long time, he suddenly paused the video.

Usually, except for sudden emergency or important phone calls, he would rarely pause a movie in the middle. However, this time, instead of going to the toilet or answering the phone, he walked to the locker, opened it, rummaged around for a while, and looked inside. Take out a can of walnuts.

Click, click, click...

After sitting down and eating a few walnuts, Feng Haibing pressed the play button again and continued watching the video.

However, he soon understood a truth: some things cannot be mended just by thinking, such as the brain!

Although the movie gradually cleared away the layers of fog for him and made his thinking gradually clearer, after watching the entire movie, he still had some confusion.

It wasn't until he looked at it a second time with great detail and doubts that the fog was completely cleared, and he felt suddenly and happily.

"Too many variables have produced countless parallel worlds. Each variable will also cause the characters to have different emotions and make more different choices. In such a complex environment, the evil side of suspicion and selfishness in human nature continues to emerge. emerged."

Feng Haibing was very excited after sorting out his ideas. At least he proved that although his brain needs work, it is not that bad: "It is indeed great to win the 'Best Screenplay'!"

Although the quality of the movie is a bit poor, and the plot is not without loopholes. You can tell at a glance that it is a low-cost movie, but he will not use the standard of 100 million to ask for a movie that costs 600,000 or 700,000, just like he will not use modern If you look at the black-and-white films from decades ago with the level of film production, how many classics would you have to deny?

After brewing his emotions for a while, Feng Haibing first set the tone before writing a long review. A masterpiece, definitely a masterpiece!

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