Becoming the richest man starts with making complaints

Cao Shen tapped his fingers on the table, nodded and said to Liang Jindong:

"Mingzhe is right, it is really difficult for third-party events to make money now.

Their main income comes from event broadcast rights, advertising sponsorships, ticket sales, event derivatives, event betting, etc.

There is a problem here, because the penetration rate of e-sports events to viewers in front of the TV is not higher than that of other sports events, so there are not many TV stations to purchase, and the selling price of broadcast rights is also low.

Moreover, it is not broadcast on a popular channel, which ultimately leads to a small number of viewers.

The number of spectators is small, and when sponsors see that the event is not popular, they will be less motivated and spend less money. "

Liang Jindong frowned: "And domestic TV stations are not allowed to broadcast games now, right?"

Although other countries also engage in e-sports, Dongguo has a large population. If the most populous place cannot gain popularity, how many countries will it take to top it?

"Yes, we won't let it be broadcast." Cao Shen said, "However, I don't plan to follow the path of a TV station."

Liang Jingdong leaned forward: "What do you want?"

"We build our own e-sports live broadcast platform and bypass TV stations."

Xu Mingzhe also suddenly raised his head: "You mean to build an online e-sports live broadcast platform?"

"Yes! For events, in addition to the game site, another extremely important task is to ensure that the audience who is not present is reached in an attractive format and through the most convenient way, covering the widest possible traffic.

Foreign e-sports live broadcasts are not popular because there is a problem with the access path, and TV stations are used to provide coverage.

Today’s young people, computers and mobile phones are their real tools to kill time.

Since e-sports is originally a pastime for young people, we should naturally look for coverage methods that are more suitable for young people.

The intensity of e-sports events is there, and it’s very enjoyable to watch.

The total value of the nine-year broadcast contract between the NBA and ESPN and TNT is as high as US$24 billion. There is still a lot of room for growth in the broadcast rights of e-sports events.

In my judgment, based on the habits of young people watching videos, live broadcasts of e-sports events in the future will definitely be on the Internet, and online live broadcasts have interactive functions, which can maximize audience participation, stickiness and popularity.

And you see, online live broadcasts are so popular now, but almost all of them are show mode.

The typical feature of this model is that homogeneity is very serious. If these live broadcast platforms want to ultimately win, they must find other content to form exclusivity and stickiness for users.

I think e-sports is a good entry point, and the more live broadcast platforms there are, the more broadcast rights you can sell. Correspondingly, more audience users will be covered, which is welcomed by sponsors. "

Gulu, Liang Jindong swallowed. He raised his chin to the people around him:

"Brothers, I'm organizing a competition!"

It means, I occupy this territory, so don’t come here!

Although everyone here has a rich family background, when it comes to organizing global events, they are really not as good as the third generation of Liang Jindong.

So they all nodded knowingly: "Congratulations to Mr. Liang first! Don't forget each other even if you are rich or noble!"

As for Cen Sandai, he and Liang Jingdong were in the same group. He bumped him with his elbow, which meant: Let’s get together, you damn bitch!

Liang Jindong winked at him and said that he knows, and you will be counted among them!

Miao Jiacheng approached Liang Jindong and said:

"Brother Liang, Mr. Gang Cao said that there is also a bet in the income from the competition. Do you think we can cooperate with this bet?"

Liang Jingdong patted Xiaomiao's back with his big hand: "Okay!"

Miao Jiacheng is the son of the gambling king, but because he is not the only son, his status is obviously not high among the people here today. It was entirely because of his youth that Cen Feng got it.

But just because he is not the only son, Miao Jiacheng's life is the most difficult. As a second generation, he has to work hard to perform better than the third generation.

After all, there is a third-generation relative in the third generation. Although his father can be regarded as a third-generation relative in terms of age, emotionally, he is still my father.

Therefore, Miao Jiacheng also seized the opportunity and worked hard to camp.

I thought I would be here today to gain some knowledge, but I didn’t expect that he would actually get a great opportunity! My heart was so happy that I almost jumped, looking up at Cao Shen and wanting to call me grandpa.

The reason why Liang Jingdong agreed immediately was that it was suitable to bet on the Wang family, and secondly, just like other popular events, the off-site handicap is a place where big money can really be made.

But obviously he can't do the opening handout personally. Let's find out more about Dongguo Law.

But the King of Gamblers has a special plan and is very capable!

We can all agree on the profit distribution when the time comes.

Moreover, Miao Jiacheng reminded him that Liang Jingdong's resources cover the whole world, and other places can also do this. Especially certain countries!

Touching his chin, Liang Jingdong could already feel the expansion of money in his pocket.

Seeing Liang Jindong and Miao Jiacheng cutting away a piece of cake first, the others looked at Cao Shen even more eagerly. I roared in my heart: Mr. Cao, please tell me what I can do!

Xu Mingzhe quickly gave Cao Shen another cup of tea and stared at him with intense eyes.

He was the first person here to get involved in e-sports, he was the one who was still burning money when he hit a wall, and he was the one who wanted to break through without a solution.

After Cao Shen's analysis, Xu Mingzhe made a decisive decision to set up a live broadcast platform when he returned.

He had thought about live broadcasting before, but as Mr. Cao just said, it was too homogeneous and was just a waste of money.

It's not that he's afraid of burning the money, but he doesn't know the right way to burn it.

Cao Shen just pointed him to a bright light!

Esports live broadcast!

Show live broadcasts have low thresholds and barriers, the scarcity of the live content itself is low, and user stickiness is low. It is a traffic-consuming business. You must constantly collect traffic and then cut the leeks.

Moreover, the essence of show live broadcast is a "companion economy" that meets users' needs for relaxation and entertainment, but this need is highly replaceable.

Videos, games, karaoke, and social networking may all become its competitors.

E-sports live streaming is input-based. As long as you have top KOLs, these KOLs have traffic aggregation capabilities.

Moreover, in e-sports games, on the surface, you can watch many anchors playing the same game, which is a serious homogeneity.

But in fact, the differences in the characters and gameplay of the same game, as well as the differences in anchor styles, technical, teaching, and funny all make the essence of the content different.

At the same time, various e-sports competitions every year can naturally awaken users and achieve long-term stickiness.

Cao Shen continued with everyone's eager anticipation:

“The e-sports industry is divided into three parts: the upstream, middle and downstream parts. The upstream is the content provider, which is game developers and operators like Deep Technology. We mainly deliver game content to the e-sports industry and authorize events.

For example, the most popular game in global e-sports, WOT "Superman Showdown", is our deep-tech game. "