Becoming the richest man starts with making complaints

Cao Shen naturally felt the unkind look from the visitor.

Alas, excellent people are easily attracted to others.

Cao Shen didn't look at Xu Guangkai, he didn't bother to look at it. Anyway, he wasn't as good-looking as his body, and instead stared at the company introduction on the big screen.

All the investors turned to Cao Shen. They were actually very curious about what issues Mr. Cao was concerned about.

Entrepreneurs usually only focus on their own one-third of an acre of land, and their view of Cao Shen is somewhat one-sided. But investors often exchange opinions and study all of Cao Shen's technologies and product release rhythms as classic cases.

Cao's foresight, far-sightedness and unique vision are the final word in the eyes of investors.

Therefore, Mr. Cao’s speech today must be written down in a small notebook!

What he said must be the future direction, trends, hot topics, and money that cannot be missed!

They have already missed a once-in-a-lifetime opportunity, Mr. Cao, and they cannot miss Mr. Cao’s views again!

Finally, with everyone's eager anticipation, Mr. Cao spoke.

"There's nothing wrong with me."

The host Zhao Xueling was slightly startled, then thought that this younger brother was so cute when he didn't act according to common sense.

Other investors were also stunned and thought carefully. Mr. Cao is not interested in this project?

It seems right. Cao always works in technology, social networking, and game products. Maybe he doesn’t know much about this kind of O2O project?

I feel a little regretful that the direction of starting a business is not the right one...

That’s right, humans can’t be omnipotent!

Zhao Xueling is a professional host, so it is impossible for her to be silent, and seeing Cao Shen's smiling face, it is impossible not to understand.

Well, in her mind, Brother Cao is an all-around decathlete!

So Zhao Xueling said, "If Mr. Cao has no questions, why don't you comment directly?"

"Hmm!" Cao Shen picked up the phone. He was too lazy to spend time playing a pretentious question-and-answer game. His complaints should be efficient and direct!

"The threshold for this project is too low. The team has achieved today's results, but it has only done so well that it has no competitors."

Xu Guang Kaiming in the audience raised his chin slightly, just as I expected!

I have only made pure mobile Internet products, I don’t understand offline at all, and I don’t know what the difficulties are.

Show off! Nonsense!

The threshold is low!

If you do this, I will kill you!

But Xu Guangkai has to maintain his personality on the show. After all, there are other investment institutions and viewers in front of the TV.

I will not get angry and retort, but I will be elegant and calm, and let Cao Shen reveal his flaws and his character to collapse, so that everyone can see his villain gaining power, ignorance and arrogance...

So Xu Guangkai immediately smiled with a humble expression, but glanced at Zhang Hanzheng from the corner of his eye.

Zhang Hanzheng understood immediately. He was a partner of Qianju Investment, and in fact, he had secretly decided to invest in Xu Guangkai. He is still thinking about the next round of financing after this round, and the next one after that.

But we can't let Cao Shen make any final decision, we must give a reason.

The reason is actually just to attract others. You have your own opinions. As long as they are not concrete, others can also think about your opinions dialectically. Moreover, I can still refute it.

Zhang Han was so hungry, but he was still confident that he could win the rebuttal.

Other investors on the stage were also a little unable to sit still. To be honest, they felt that the data performance of this project was quite good, and the team background was also good. However, the direction of the takeout business was a little unclear.

Currently, the largest takeout company is called Huali Fast Food, but the model is different. This company cooks and delivers the food itself, but its revenue is only about 200 million a year. It can be seen that domestic users are not accustomed to eating takeout.

The largest one’s income is far from enough to satisfy investors’ appetites, and the food delivery business may not even be considered a niche.

Cao Shen raised another issue besides market size, which is the low threshold. This is all the more worth hearing about in detail!

Zhang Hanzheng was sitting next to Cao Shen, and he said directly:

"Mr. Cao, can you be more specific? This will also allow the project team to fully learn."

Well, not only do I want you to study hard, I also want you to spend money hard!

Cao Shen said slowly:

“The universities in Shanghai are all clustered in certain areas, and college students all live in dormitories, which is very concentrated.

Business resources around universities are also relatively concentrated. In terms of difficulty, this is the easiest market to break through.

The characteristics of takeout consumption among college student users are high frequency, low unit price, and price sensitivity.

Users with this kind of characteristics have no loyalty at all as long as I am willing to subsidize them.

In other words, as long as I am willing to spend money on the market you conquer today, the market will be mine tomorrow.

Spending money can cultivate users and expand the user base. Isn't this what capital likes and is best at doing?

I’m sure that as long as Hungry Wow proves that the takeout market has a bright future, there won’t be too many latecomers.

Money has never been a threshold for the capital market.

The next comparison is which startup company can get money quickly, make more money, and quickly spend money to cover.

The key to this matter is to expand the replacement cost. As long as investors calculate and find that the replacement cost of investing in other companies to surpass the top two is too high, they will give up and invest all their money in the top one or two.

As for you, your current replacement cost is too low and you are far from forming a moat.

If I just throw some money at you, you will be killed.

In addition, spending money can open up the market, but long-term user stickiness needs to be cultivated with goods and services.

If everyone only focuses on universities, a market with extremely high concentration of users and merchants, they will always be able to play a game of throwing money, and everyone will lose in the end.

Because this highly concentrated market cannot establish a moat for goods and services.

The college market is just to make your data look better and facilitate financing.

The real profitable areas are the white-collar and residential markets, because these types of users have high unit prices, but the user groups also have higher requirements for service quality.

Only by providing high-quality services to meet the needs of such users can we establish long-term user stickiness and cultivate long-term real consumption habits.

Improving service quality requires

First, you need to have enough restaurant choices, and restaurants in the white-collar and residential markets are not as concentrated as the college market, requiring a lot of manpower to expand.

This is where your local promotion ability will truly be tested and where you can establish barriers to competition.

Second, delivery guarantee. Their requirements for delivery time and delivery quality are much higher than those of students, and the delivery areas are scattered.

This requires you to have a professional distribution team, manage a huge distribution team across the country, and require technical support and efficient management methods.

These two points can form a moat other than money. (audience)

But now you not only don’t have these restaurants, but you don’t even have a delivery person. I don’t even bother to mention the big data system of the delivery platform. It’s really not competitive.

To expand the takeout market and form user habits, there must be a rich supply of products and good delivery services.

What you are doing now is far from enough.

You are in the O2O business, not purely online like me. Do you understand offline?

Offline cannot be taken lightly but must be done seriously. Learn about raising land promotion army and raising distribution army. "

After listening to Mr. Cao's speech, everyone was stunned.

The most confused person is Xu Guangkai, how come he knows everything...

impossible! He has never worked offline. He is so young, how could he...

Seeing Xu Guangkai's shocked expression that he couldn't hide, Cao Shen sighed softly:

Alas, I bullied someone again. I’ve never worked offline, but I’ve had countless takeaways in my last life!

After listening to Cao Shen's words, the investors' brains began to work rapidly.

The scene fell into sudden silence for a while.

Zhao Xueling: Fortunately, this is a recorded program, so think about it slowly.

Investor: Mr. Cao is right. As long as the product is good and the service is good, user habits can be cultivated! Isn’t this how e-commerce cultivates users?

Then let’s start with a quick calculation. Dongguo has a population of 1.2 billion. If only one in 10 people can order takeout, even if they only order it once a month, there will be 1.44 billion transactions in a year.

Even if it takes at least half an hour to cook or go out to eat, the cost that users are willing to pay to save this half hour is usually 4 to 7 yuan, and a compromise of 5 yuan is the delivery fee.

The unit price of a meal must be at least 6 times the delivery fee for users to accept it. So the average unit price of each transaction is 35 yuan, and the market size per year is 50 billion.

This is all calculated based on the minimum standard. If 300 million people order takeout twice a month, the market size in one year will reach 250 billion!

Even if we take a 10% commission, we can still earn 25 billion in revenue!

This market is so big! It can be done!

Moreover, it is human nature to eat well and be lazy in cooking. As long as you have good delivery, you will have the opportunity to eat more!

Now I have three meals a day. I'm craving for coffee and milk tea, and I want to eat crayfish at night, but I can't bear to go out and think about it. But in the future, takeout will be more convenient, and you can order any of these at will.

This is more than just three meals a day! The number of single customer orders can increase again, and it will exceed 250 billion in the future.

And as long as there are enough delivery people, it can not only deliver takeaways, but also medicines, water, and small commodities from convenience stores! Within three kilometers, we will deliver everything we can! This is money again!

In addition, what Mr. Cao said makes sense! This market can be created by spending money!

Do it! We know this best, and all we have is money!

And most importantly, Mr. Cao also said that as long as you spend money to build a big one, it will have the characteristics of an Internet product. Highly concentrated, the first place has 70% market share, the second place has 20%, and the remaining 10% loves so and so.

Unicorns can be made by spending money. Such a good thing should be done quickly!

Is this Xu Guangkai? Mr. Cao is right!

Your replacement cost is too low and you have no moat. But you have us, we have money, we can increase the replacement cost for you, and give you money to promote the land! Get a takeout delivery team!

After the investors figured it out, they all looked at Mr. Cao with bright eyes.

You came to the right place, you really came to the right place today!

Look, listening to you is better than ten years of reading!

In just a few words, Mr. Cao pointed out the food delivery track to us and how to play it.

No wonder Mr. Cao said he had no problem. How could he have a problem? He had already figured everything out clearly! Genius, really a genius, he understands everything by analogy!

He deserves to be worth tens of billions of dollars in market capitalization in a year, and he deserves it! There is no comparison between people!

Zhang Hanzheng also nodded secretly. Mr. Cao still saw clearly and wanted to refute, but there was no way to refute.

However, Mr. Cao pointed out the disadvantages of Hungry Wow, but these disadvantages can be solved with money, which is simply the best solution.

Although Mr. Cao said today that there will definitely be a large number of people coming in to do takeout, Hungry Wow started early and has accumulated experience. They are college students starting a business and understand the university market, which has the advantage.

Fortunately, I started early!

I need to talk to Xu Guangkai again soon to finalize the investment matter. To prevent him from raising the price, there are so many investors today that they will all rush to grab the project!

[Ding, congratulations to the host, you have gained three months of health and a reward of 700,000 yuan]

Yo ho, not bad!

Compared with complaining about the projects in "Entrepreneurship Heroes" that increase health points in a few days, this one only lasts three months, which is very cost-effective. However, the project is still too early, as the reward is only 700,000 yuan.

I will still look for opportunities to complain about later projects in the future, bigger ones!

However, the most cost-effective thing is to get rid of it!

I'm hungry. You must work harder and become bigger. Don't let me down.

"System, this program has not been broadcast yet. Does this settlement count the effect of the program being broadcast nationwide?"

【Already included】

Sure enough, it has already been taken into account. Otherwise, with this financing scale, it would not be enough to cover three months of life.

The second entry is the mobile office software "哓哐", which has Cao Shen's last performance. The investors looked at him lovingly, waiting for his enlightenment.

Cao Shen still complained directly without asking questions.

The program director started to sweat, my program flow...

But this is Mr. Cao. It is so rare for someone to speak Chrysostom. All the guests listened with interest, and they even stepped forward to disturb him!

All I could do was call the editor over: "Let other guests make up the Q\u0026A session later, and then go back and edit it."

"Bang bang, right?" Cao Shen thought of "DingTalk". He actually didn't like this kind of software that controlled employees.

"Your team has no advantage at all in making this product. You have to go to companies one by one to let them use this product. Development is really too slow.

And this thing is not out of the circle, it is only used by the same company, and there is no social network effect.

How many years and months will it take for you to become big?

There are at least 30,000 to 40,000 domestic companies, and there are also regional ones. How many sales do you have to recruit to make the company bigger?

Although the company's renewal rate for this kind of tool is very high, if everyone in the company uses it, it will be difficult to switch to another one in the second year.

But have you ever done a financial model to determine how long it will take to break even by charging an annual service fee? I just did a rough calculation and it will take at least three years.

In other words, if you fail to get financing in the past three years, the company will be finished.

And this is even if there are no competitors. If there is competition in the market, your annual fee will have to be reduced, and it will take more than three years to break even.

"Sales Treasure" will also encounter this situation.

Moreover, the functions of your current product are too single, including group chat, private chat, check-in, file upload and document management. To be honest, I just deleted the functions of TT and added a check-in function.

You said, if one day I, Youxin, wanted to become a corporate company, would it develop much faster than you?

Don’t say it’s me, just like Giant Lion or Taotao, which has a large number of users, what chance do you have if they want to do this?

Not only do we have a large number of users, we are also free.

Your product cannot actually bring revenue growth to the company. For the company, buying a set is just a cost.

Moreover, the efficiency improvement for the company cannot be quantified based on the current functions, and it is difficult to sell it for money.

For large companies, cost is not so sensitive, but your current functions simply cannot meet their needs, so buying it is a waste.

If you want to meet the needs of large companies, you need custom development.

Customized development requires a team, and you don’t have to spend N number of project teams to meet the needs of large companies one by one. In this way, your capital costs and management costs rise again.

As for small companies, their requirements for products are not that high, but they are price sensitive. A product of yours that has no practical use can be used or not used by them, and in the end it will not be used. "

The investors looked at each other in shock. Mr. Cao was right!

This kind of product should find strategic investment and let companies with a large number of users invest in it. Wouldn’t it be a good start! What did he just say?

Giant lion! Taotao! Yes, yes, you should find these two companies to invest in!

Mr. Cao was right, this business is good, the renewal rate for enterprise users is high, unlike individual users who abandon the product every minute. In this way, as long as you get into it, you will just sit back and collect the money. This is good, this is good!

As for customized development to meet the needs of large companies, this is very necessary. After the development is completed, the functions can be reused! It doesn’t matter if the project team is larger in the early stage, but it will gradually decrease later on!

Mr. Cao is right. He reminded us that we must first build a big company and work with customers to complete the functions! Yes, yes, this is the path!

Cao Shen finally felt relieved when he looked at the bright eyes of the investors. It turns out that all of you are Qian Ming!

As for the "sales treasure", before Mr. Cao had time to complain, investors automatically figured it out.

The business model of "Shuibao" is similar to that of "Kangkuang", but unlike "Kangkuang" it is the business cost. "Suibao" is software for managing sales, acquiring customers and managing customers. This is software that can make money. !

This is good, this is good! Voted! Voted!

The reason why Cao Shen found out that he had no chance was because the system had already settled.

【Ding! Congratulations to the host, you have gained three months of health, plus a bonus of 700,000. This is a reward from two companies, Kuangkuang and Salesbao]

The two companies were only given three months in total. It seems that the development of these two companies is not as good as that of "Hungry Wow", and because "Sales Bao" did not complain directly, he must be given less!

The third player on the scene is the vertical e-commerce company "Aitao Shoes". In the past two years, domestic sports shoes have begun to decline, resulting in a large amount of inventory.

So "Aitao Shoes" collected these stocks and sold them online at low prices.

When it acquired it, it was always weighing, so the profit was quite considerable. And because it was sold really cheaply, it attracted a large number of users at once.