Best Son-in-law

"The most important thing is that you have no way to skip the town and then get the support of the county, because the county magistrate will not pay attention to it, because Beizhuang Town and your Laoshantun are bound together, and what he cares about is Regarding the development of a town, do you think he would rather you develop a village as a whole, or would you rather all a town develop? Is that clear?" Ding Hongsheng analyzed.

"Mr. Ding, do you want me to try my best to win the support of the town, and then go up to win the support of the county?" Li Fan couldn't help but ask.

"Yes, this is a strategy, Mr. Li, I still hope you can understand. I have investigated your town before, and the focus is on orchards, right? Your hotel operations, including some other new projects, actually have no Is it right to go through the town? So the town still has a wait-and-see attitude towards the development of your Laoshan Village. Although they are happy, they are also afraid that this will be just a flash in the pan. The town doesn’t have too much contact, so the town won’t feel relieved. This is actually not good. Sometimes, the convenience that Beizhuang Town can provide to your village is much greater than you think.”

"As long as Beizhuang Town focuses on developing some projects in Laoshantun, and then uses the Laoshantun project as its name, and then uses the name of the town to win support from the county, then the probability of approval by the county will be high. This at least shows that the development of your Laoshantun will drive the development of the entire Beizhuang Town. Do you think the county wants to support you at this time? Supporting you is equivalent to supporting the entire Beizhuang Town. In this way, the poorest in your county The town is going to become the richest town, and the county must be happy to see such a scene, so you understand some things, right?" Ding Hongsheng also analyzed some powerful connections to Li Fan.

After hearing these words, Li Fan naturally nodded in agreement. He didn't understand before, but now he understands.

Why were they always delayed when they went to the county to support them? Originally they thought the county was biased, but later they found out through Ding Hongsheng’s analysis that the county was not biased, it was fair and strict, and it was selfless.

The county also takes a comprehensive consideration, because some of the county's resources are limited. If you help one, the other will be left out. The palms and backs of the hands are full of flesh. The county needs to take a comprehensive consideration and use the few resources in the county. Wherever it is placed, this good steel should be placed on the blade, and the county has many comprehensive considerations.

The first is whether the project is feasible or not. If it is an unfeasible project, they will definitely not support it.

The second is how much benefit this project can bring. Projects with less benefits will naturally make way for projects with more benefits. Then, after the completion of this project, it will bring development and change to how many towns and villages in the county. .

If a project has good profits and brings particularly good development to many towns and villages in the county, the county will definitely spare no effort to support it.

Of course, if a project has good profits but only affects one village, then the county will naturally have to give it more consideration, because the impact of these projects is too small. Although the profits are good, they still don't want to do it.

They want to put all their resources into projects that have an impact on more areas of the county and are profitable, even if the profits are slightly lower.

So when Ding Hongsheng said this, Li Fan finally understood. He knew some of the county's thoughts and intentions. In fact, it was not that the county did not care about their project, but that the impact of their project was too small. If they invited Beizhuang to The town has received the support of Beizhuang Town, so the county has to think more about it.

Of course, the county will also allocate some resources to some of the key development projects in Beizhuang Town. When the time comes, the county people will come to inspect such a profitable project. For a project with such a huge profit, they will definitely tilt resources.

Because the county also wants the entire Beizhuang Town to move from the bottom to the leading town, with Beizhuang Town taking the lead to bring a lot of development to Hongdan County. By then, Hongdan County may be able to take off the label of a poor county.

Therefore, if Li Fan wants to gain support, he must find ways to expand his influence.

Thinking of this, Li Fan's eyes couldn't help but light up.

"Yes, what I'm talking about is expanding influence. In fact, the county or the town has limited resources in some areas. The county can provide funds, but the funds provided are also limited, but the influence is unlimited. If you If you can win the support of the county, some of the county's preferential measures will bring endless benefits to your village, and the county's resource tilt will be compensated in all aspects. After the county pays attention to it, it will publicize it for you and try its best to promote your village. Some of the things I want are like your brand." When Ding Hongsheng said this, he paused deliberately.

When he heard this, Li Fan's eyes brightened even more: "After all, Mr. Ding still wants to focus on the brand, right?"

At this time, Li Fan felt that his gains were simply too great. He was really grateful to Ding Hongsheng, because Ding Hongsheng did provide him with many feasible suggestions.

"Of course, now is the time to pursue brands. You don't know how much profit a brand can bring you. Do you know some brand milk tea shops now? They are all in short supply. On the contrary, some unknown ones Milk tea shops, even if the milk tea is really delicious, in the end, the business is still bleak. Good things are on one hand, but also on the other hand, the brand. And to put it bluntly, now the brand is far more important than the quality of the things. Some milk teas actually have no It tastes so good, but where the brand is placed, it can give consumers a sense of satisfaction. Nowadays, consumers not only want your milk tea to taste good, they also want the mood of drinking milk tea, so you understand, right? Why do you want to drink milk tea, just because it tastes good? Not necessarily, right?" Ding Hongsheng deliberately guided Li Fan.

"You mean that the brand benefit is now completely greater than the physical object itself?" Li Fan couldn't help but ask, and he suddenly realized.

"Hahaha, not necessarily. The object itself is very important, but the brand benefit will not be less important than the object itself. This is what I am going to say next. I hope Mr. Li can listen carefully and analyze it carefully. ." Ding Hongsheng continued to explain.

The way he looks at some things is indeed different from Li Fan.

Li Fan is still following the same old routine of the past, and the aroma of wine is not afraid of deep alleys, but Ding Hongsheng has escaped from those thoughts, and he pays attention to real things.

"Actually speaking, the ultimate purpose of publicity and promotion is for brand benefits. You should be able to understand this well. Let's continue with the previous example of milk tea. Many milk tea sellers just think that customers only come to buy milk tea. They only need to do a good job Milk tea is enough. This is actually wrong. Customers are not just for a cup of milk tea, but for the mood of drinking milk tea. Where does this come from? One point is why they drink milk tea? Who is the audience drinking milk tea with? Most of them are couples who go shopping together. When they are tired from walking, they drink milk tea to kill the lazy time in the afternoon, right? Do they just do it because the milk tea tastes good?" Ding Hongsheng guided again.

"No." Li Fan replied. At this time, Li Fan was also thinking. He was indeed inspired a lot.

"Our service targets are consumers, so some things naturally need to be considered from the perspective of consumers. This couple drinks milk tea together not because they want the milk tea to taste delicious, but because they want to combine the sweetness in their hearts with the sweetness they drink. Let's go together, they want their sweetness to have a name, so they will basically go to a brand store to drink milk tea that is not very delicious, and they will not go to an unknown store to drink delicious milk tea, which is not the case. They pursue vanity and so on, and because they are with the person they like the most, the thing that matches them is naturally the thing they like the most, at least the best thing. How to express this best thing? It can be done with a long string of words. Can you tell me how delicious this milk tea is? No, you can only tell me the name of this milk tea and which brand of milk tea it is. So what a brand effect pursues is that as long as you mention this brand, you will know that the milk tea under this brand is good. Drinking is actually enough to this point, and there is no need to do anything extra. In this way, will those consumers be able to use this brand to express something that they were not able to express before?" Ding Hongsheng continued to guide.

"Yes." Li Fan nodded heavily. He slowly understood Ding Hongsheng. At least Li Fan now had many other things in his mind.

After truly following the direction led by Ding Hongsheng, Li Fan discovered that some things were not as simple as imagined.

"These young lovers, because they are with the people they love most, they want everything to be the best, the best milk tea, the best restaurants, the best flowers, the best clothes, the best Cosmetics, of course, are also normal psychological phenomena. When you are with the person you like the most, don’t you just think that everything is the best? If it is not the best, how can you be worthy of the people around you? This is Isn’t it normal? So now the brand effect is also born in response to the times. In the past, poverty was all about practicality. Now it is not the previous period, and there are too many practical things, and people have some funds in their hands. What are they thinking? Quality of life, how can this quality of life be improved? Of course, it is to use better things. How to tell whether something is good or bad? It depends on the brand. Now the brand effect is like this, and the brand effect will definitely become more and more effective in the future. Big, brands will have an increasing impact on some sales, development, etc., so the key thing I mentioned is the brand effect. As long as Mr. Li grasps this brand effect, you will not worry about Laoshantun not developing in the future. ." Ding Hongsheng also tried his best to find a way out for Li Fan. He really hoped that Li Fan would do something.

"Okay, thank you. I probably know that the resources provided to us by the county are actually unimaginable. When the county's publicity is in place, some of our projects in Laoshantun will be able to represent the entire Hongdan County. These projects will also be taken seriously by the city." Li Fan said, minding his own business.

"Yes, that's what I mean." Ding Hongsheng nodded and looked at Li Fan with admiration.

"So some of our projects in Laoshantun rely on the county to build brands. These may be the particularly important points you said, Mr. Ding, right?" Li Fan couldn't help but say a few more words.

"Yes, Mr. Li, you are right." Ding Hongsheng said approvingly.