Big Country Technology Starts with Mobile Phones

In terms of hardware parameters, apart from the processor, appearance, size, and battery, Nebula-Andromeda is almost the same as Nebula-Cepheus.

It can be said that in terms of peripheral parameters, whether it is Spark, Xingyu or Nebula, they have never lost compared with most of their competitors.

What makes it incomparable is just that Nebula Technology is not yet top-notch in one aspect of hardware, such as screen quality, but that won’t necessarily be the case later.

“When we were naming our products, many people still asked, is the name Andromeda too feminine?

In fact, the original intention of this product was to design a product with a large screen and portability. Obviously we succeeded!

We have made more subtle adjustments to Nebula's self-developed folding hinge technology, and finally presented such an effect!

Regarding the issue of naming, I don’t know if you have ever understood astronomy or the structure of the universe. I would like to show a video first..."

The content in the video is a conceptual diagram of the Fairy Nebula. Most people have never seen what the real nebula looks like.

But this does not prevent people from yearning for the starry sky. It is a pity that ordinary people in reality will only slowly let go of these things in their lives.

They will become more practical and pay more attention to family, interests, and life. There is nothing wrong with this, but occasionally they must remember that they still have imagination.

Someone asked, what is the most essential difference between humans and animals? There are many answers, but Liu Dalang believes that the biggest difference is that people have imagination.

After the death of a loved one, they will imagine where they will go after death and make up a beautiful world, but animals do not do this.

In terms of product naming, Nebula Technology has only one large series, and there is not much connection between individual products, such as Cepheus and Andromeda.

The distance between the two constellations is actually very far, and the disadvantage of this naming method is that ordinary consumers may not be able to distinguish the old model.

Therefore, under the two-color logo of Nebula-Cepheus and Andromeda, there will be a number representing the year to distinguish which year the flagship is.

The advantage is that the outside world can't guess what Nebula Technology's next top flagship will be. It may be Ursa Major or Pegasus.

It could also be the Sagittarius constellation, or the Microscope constellation, or the Sextant constellation. Of course, when naming, they will also combine the characteristics of the product.

"Everyone knows that there are 88 constellations in the sky, and Nebula Technology's goal is to make 88 of the world's best top flagships!"

However, electronic products are updated every year. As soon as you buy the first one, you will be stabbed in the back. Nebula Technology can only guarantee that it is the best now!

Liu Dalang’s words seem to mean that he really wants to build 88 top-level flagships. In fact, they actually show more of Nebula Technology’s determination to continue to explore.

Even if we look at the pace of two top-tier flagships a year, it will be at least forty years before Nebula Technology launches 88 top-tier flagships.

At that time, people will not know whether to use mobile phones or not, but no matter what kind of high-tech products come out, Nebula Technology will fight at the forefront!

“We also bring you the Nebula-Andromeda protective leather case, which is divided into stand-less and stand-less styles, with a total of five colors.

In addition, we have also prepared a starry sky theme color protective case for everyone! "

Liu Dalang briefly showed the effect of wearing the protective case. It does not look like a mobile phone, but like a small and exquisite wallet.

The overall sense of refinement is very strong. In terms of appearance, Nebula Technology has never lost to anyone!

The audience at the scene was really generous. Five hundred people seemed to have the feeling of two thousand people, and it was even more lively in the live broadcast room:

"Why do you feel so excited all of a sudden?"

"Awei, don't look at it. You can't afford it anymore! It would be better if it were cheaper!"

"Hey, it looks really good, but I don't know the price. It looks like it starts at 10,000..."

"Hurry up and announce the price! This one is definitely not as expensive as Cepheus, I'm ready to buy it!"

"The price is not the issue, it's whether you can get it! If you can't get it, buy Apple!"

"MD, after seeing Andromeda, Apple can no longer be seen, unless there is a breakthrough..."

"Don't think about it, according to Apple's usual squeeze method, 6s Plus doesn't even have a full screen!"

"The full-screen gestures are really useless, but I think the Apple home button is pretty good..."

"You guys really have double standards!"

"..."

As the same saying goes, those who like it will like it no matter how they look at it, but those who don’t like it will not change their opinions no matter how good others say it.

These are not important. Nebulas Technology’s products only need to be responsible to Nebulas users, and we will not imagine that everyone will like Nebulas products.

Liu Dalang still has some regrets. It would be better if Nebulas held its annual press conference and released some top products in the Nebulas ecological chain.

For example, top-end office laptops, 2-in-1 tablets, smart watches, smart glasses, etc. would be better, but unfortunately the current conditions do not allow it.

Nebula Technology has not yet truly established itself in the high-end market. If it wants to compete with Apple for the market, it will be too late if it cannot wait until it is at its best.

After introducing the last few product features, such as high temperature resistance, low temperature resistance, simple anti-fall, etc., it’s time to announce the price:

"So the final price of Nebula-Andromeda is - gold color: 8+128GB, 7788 yuan! 12+256GB, 8888 yuan!

Genting, Yehai color matching: 8+128GB, 8888 yuan! 12+256GB, 9999 yuan!

Andromeda smart protective leather case, 399 yuan! Starry sky theme protective case, 499 yuan! "

As soon as the price was announced, there were enthusiastic cheers at the scene, including netizens in the live broadcast room who reacted very strongly to the price of Andromeda:

"666! Da Langniu b!"

"Damn it! It's so cheap?"

“8+128GB only costs 7,788 yuan? And the gold color scheme looks even better!”

"At first glance, the gilt color is definitely good-looking, but after looking at it for a long time, the solid color looks better!"

"The price of the top model is 9999! I announce in advance: this wave of Nebula Technology has won!"

"Actually selling it for 9999? How dare Nebula Technology? Domestic mobile phones are so expensive?"

"How expensive is this? So what about a domestically produced mobile phone! I don't want to buy it for Grandpa!"

"Why hasn't it been put on the shelves yet? I've already gone to the offline store, and they said I still need to make a reservation!"

"Nebula Technology, you have changed. You are no longer the Nebula Technology that didn't play tricks!"

"I'm ready to take off my fandom. Before I take off my fandom, I want to buy Andromeda first..."

"..."

Then Liu Dalang continued:

“After Nebula’s annual press conference, we will open pre-sale channels on all major platforms, and all new products will be officially launched on September 20!

Finally, thank you all for watching Nebula Technology’s annual press conference. See you next time! "

It’s not that they don’t want to sell goods directly, but because there are still some parameters that have not been adjusted well, and there is also the pressure of inventory and product transportation.

Therefore, there is no way to start selling products as soon as the Nebula annual press conference is over. We can only pre-sell first, but pre-sales also have advantages.

That is, during the ten days in between, the Nebulas marketing department can conduct another wave of hype to attract more traffic to the Nebulas flagship.

Although Nebulas' annual press conference is over and the scene in the live broadcast room has turned into a loop of Nebulas promotional videos, the popularity has not dropped.

Not only did it not drop, it would be an understatement to say it set off the Internet. The entire Internet is discussing the high-end mobile phone war between Nebula and Apple.

Nebula Technology took the lead in launching its big move, the Nebula-Andromeda with a starting price of 7,788 yuan, and the Nebula-Cepheus with a starting price of 18,888 yuan.

It’s really expensive to say it’s expensive, and it’s really cheap to say it’s cheap. According to Liu Dalang’s judgment, the Nebula folding screen flagship can be at least two generations ahead of its competitors.

It would take a year and a half for major Android manufacturers to make a foldable screen phone comparable to Nebula-Cepheus and Andromeda.

During this period, Nebula Technology will develop new technologies at a faster speed.

At that time, friends and businessmen will be surprised to find that they have been lagging behind Nebula Technology.

Full screen, folding screen, vertical three-camera, hole-punch front camera, side fingerprint, security protection, Nebula Flash Charge 2.0, 2k+120hz high refresh screen...

When one technology after another was revealed, people discovered that Nebula Technology was already so powerful that it could produce such products.

As soon as the final promotional video and poster came out, many people were silent, and some people had illusions and pinned their hopes on Apple.

"Nebula Technology can't be better than Apple. Their mobile phones can be like this. Apple's this year will definitely not be bad!"

With this mentality, they simply stopped sleeping and began to wait for the press conference at 1 a.m. on September 10. But the longer they waited, the more anxious they became.

Because they found that there are more and more information, promotional videos, evaluation videos, etc. about Nebula Technology and Nebula folding screen flagship on the Internet.

On the contrary, Apple, which had a huge momentum before the press conference, was squeezed into a corner, with only a few bloggers still promoting Apple's press conference.

In fact, most self-media bloggers are very accurate in judging hot spots. At the same time, they have a deep understanding of the industry and know Apple’s style.

It can be seen from the names of the previously exposed new products Apple 6s and 6s Plus that this year’s Apple mobile phone can only be regarded as an upgraded version of last year.

Just change the chip and upgrade other hardware. Want to use a full screen? Want to use a foldable screen? Want to use three cameras? Absolutely impossible!

So for the sake of traffic, they simply gave up promoting Apple’s new autumn products and turned to Nebula Technology to promote folding screens.

This is the reality. Only some people with illusions are still waiting for Nebula Technology. Of course, there are many Nebula fans who are also waiting.

They just can't stand the way some people can't stand up if they don't steam the steamed buns. Apple phones are indeed good, but they can't brag like that!

First, Apple is praised as inferior to other mobile phones, and then Apple is tied to rich people and status symbols. Those who cannot afford Apple mobile phones are poor.

When does a person need to rely on a mobile phone to express something? Why are you still maliciously attacking people who use other brands of mobile phones online?

Where does some people’s sense of superiority come from? In other words, are Apple phones really expensive? Is it too expensive for ordinary people to afford?

Even the Nebula-Cepheus, which is sold starting at 18,888 yuan, is affordable to most people, but with only 20,000 yuan, you can do more things.

The quality of a mobile phone is not everything. If you can identify your own needs and choose a product that is more suitable for you, it may be more meaningful.

But some people simply can’t listen. If that’s the case, let’s prove it with reality. Let’s all watch the Apple press conference!

At the Nebula Technology headquarters, the pre-sale results on the online Nebula Technology official website, Nebula Mall, flagship stores, and self-operated stores are constantly being updated.

From 21 to 22 o'clock, within an hour, the number of people who chose to book in full payment exceeded 50,000, which made Liu Dalang couldn't help but think deeply:

"Is everyone so rich?"

Among them, the number of people who have made reservations for the gilt color Nebula - Andromeda is the largest, followed by the Genting color Nebula - Cepheus. As for the enamel art version...

It was sold out in just one second. All 100 units were gone. This is a mobile phone with a starting price of 36,999! Can it be sold in a second?

Liu Dalang couldn't help but wonder if he had set a low price? He then gave up on the idea, saying that pricing too high was not a good thing.

If the prices of Nebula Technology's products increase across the board, it will only become more and more separated from the mass market. While going high-end, we must also consider the mid-to-low-end.

Nebula Technology does not make low-end phones, but the price of mid-range phones is between 4,000 and 5,000, and the Spark gaming phone starts at 3,500.

Further up there are the unreleased Star series, and the top one is naturally the Nebula series.

Using this price segment to divide can not only ensure the competitiveness of the product, but also keep it within the mass mobile phone market so that ordinary people can afford it.

Low-end Dalang Technology has proven with actions that even for a 189 yuan mobile phone, they will use the best accessories they can buy!

After Nebula's annual press conference, Jain immediately made a congratulatory call and expressed his desire for 30,000 units of each of the two folding screen phones.

Although the people at the bottom of India are not wealthy, the middle and upper reaches are not poor, and their spending power is not as bad as imagined.

Just think about Ambani's 26-story villa. The rich are usually very charitable, but they are not very willing to make the people at the bottom rich.

This is very different from China, but as far as the product itself is concerned, Jain believes that it can be sold, and 30,000 units is just the beginning.

In areas where big dog owners are concentrated, many people are reluctant to use Apple because they feel there are too many people using Apple phones and there is no way to highlight their individuality.

Samsung's upgrades will be faster, so its sales volume will be higher than Apple's. Of course, if there are new products with suitable prices, such as the Nebula folding screen flagship, that's another story.

Liu Dalang directly approved it. There is only one difficulty in the production of Nebula folding screen mobile phones, and that is the mass production of high-precision hinges. As long as this problem is solved, the production capacity can be as much as possible.

Big business owners are very rich, but they are not fools. When buying a mobile phone, they will also analyze whether it is worth it.

Now it's Liu Dalang's turn to worry again. The pre-sale results of Nebula-Cepheus and Andromeda are so good that they can't produce so much goods.

In ten days, they can prepare up to 400,000 Nebula-Andromeda and 100,000 Nebula-Cepheus. There is nothing they can do about any more.

As a result, Nebula Technology immediately made an announcement stating that users who have fully pre-ordered the phone can cancel the order at any time before delivery.

If this were applied to other manufacturers, they would simply not dare to mass-produce so many folding-screen mobile phones. They would lose money and could only sell one and produce one.

At the same time, more than 300,000 people rushed into the broadcast room of Apple’s autumn new product launch and had a wave of “friendly exchanges.”

Of course, this is just a graphic live broadcast room. There are more people on Apple's official website and Apple TV, but the level of fierce fighting there will be much smaller.

They don’t know yet that Nebula-Andromeda is aimed at the Apple 6s Plus. The starting price of 7,788 yuan is comparable to the top version of the Apple 6s Plus!

Tonight is destined to be a sleepless night. Countless people are in front of their mobile phones and computers, refreshing all kinds of information and reading some unboxing reviews.

It has to be said that the five review bloggers under the Nebula Marketing Department have brought this industry up, and there are more and more unboxing reviews from self-media.

This is a good thing. There may be some people with ulterior motives in it, but there are such people in every industry, so you don’t need to be very concerned about it.

If you come across a product you like, you can just place an order, put it in the shopping cart, and then clear it out when there are negative reviews. Isn’t it strange?

You must stick to your beliefs and don't let all kinds of comments affect your judgment.

At 1 o'clock in the morning, the much-anticipated Apple autumn conference finally began. Cook was the first to appear and introduce the convenience that Apple brings to people.

Then Jeff Williams and Eddy Cue took turns to introduce the Apple watch, new iPad pro, mini and Apple TV.

Finally, Eddie Cue appeared and introduced the Apple 6s and 6s Plus equipped with Apple A9. The entire process was translated live with graphics and text in real time.

When pictures of Apple 6s and 6s Plus appeared in people's sight, they discovered for the first time that Apple's mobile phones were also average in appearance.

The entire video conference was in English. If you think about it carefully, many of the functions are not unavailable in China, but simply impossible to use.

This reminded them of what a big V of Nebula Marketing Department said some time ago: "If we look at the product and price alone..."

What will it look like?

Now, Apple has given the answer. The starting price of Apple 6s is US$199, while the same product starts at 5,288 yuan in China.

There are many reasons for this, but it is somewhat unfair to consumers, and it will take a long time to wait for the first release.

If you don’t want to wait, then you have to accept the offline premium, put aside your prejudices, and look back at domestic mobile phones. They are not as bad as you think.

As many people expected, Apple 6s and 6s Plus have improved a lot compared to the previous generation, but overall the improvement is not huge.

If the improvement is really big, this generation will be Apple 7 instead of Apple 6s. The strong sense of gap makes some people a little unbearable.

They began to abuse Apple on major platforms: "With only such a few upgrades, the world's number one Nebula technology can't even compare?"

"What a shame!"

"I will never buy apples again!"

There are many people on the sidelines fanning the flames, but they forget that they are the ones who put Apple on the altar, and they are the ones who crazily despise Apple.

They are the ones who buy Apple, they are the ones who criticize Apple, and they are the ones who continue to buy after scolding Apple. It is simply a typical product of split personality.

Adding too much added value to a brand or product will lead to this, forgetting the role of a mobile phone itself.

If you look at a brand correctly, as long as you like it, what's the difference between buying Apple and Nebula? Like is priceless.

While the war of words between Nebula and Apple intensified, Nebula Technology officials finally came forward and completely stabilized the situation.

At the same time, many people are curious about the pre-sale sales of Nebula-Andromeda, but Nebula Technology has not hyped the first-sale sales of the product.

This method works well on mid- to low-end phones, but is not necessary on flagship phones. However, the Nebula flagship phone is currently the best.

Especially for business people, folding screen mobile phones with capacitive pens are simply the best choice when going out. Look at the 8848 next door...

Is that considered a high-end mobile phone?

It might not be too bad to describe it as a luxury product, but compared with the Nebula foldable screen flagship, most consumers will still choose the latter.

There are many comments on the Internet that follow the trend and say that the Nebula-Cepheus is relatively thick, expensive to replace, and has creases after being used for a long time.

But this form of mobile phone itself is not prepared for the mass market, including Nebula-Andromeda, although its sales volume does not seem to be low.

It can even be described as very good. The single-day pre-sale sales of the Nebula-Andromeda in the gold color scheme exceeded 50,000 units. With the addition of Genting and Night Sea colors, the sales volume has approached the 100,000 mark.

The reason is that as soon as Apple’s national price was announced, the question that faced some consumers was that the top-end Apple 6s Plus also sold for 7,788 yuan.

The starting version of Nebula-Andromeda is the same as the Apple 6s Plus, with a RAM of 8GB, which greatly improves smoothness.

Unless they are particularly dependent on IOS users, most of the remaining consumers tend to choose Nebula-Andromeda, which causes this phenomenon.

Nebula Technology is competing with Apple for China's high-end market share, and its momentum cannot be underestimated. There is no way, the peripheral parameters are too beautiful!

Judging from the sales volume of Nebula-Andromeda, the average consumption level of China's mobile phone market is not low, and domestic brands are not without high-end opportunities.

The first to take action was Huawei. They have further cooperated with Leica and used it on their own products, with good results.

On September 12, Apple executives were paying attention to the first-day booking volume in the Chinese market. The emergence of Nebula Technology made some people feel the crisis.

"We can't go on like this, otherwise we will lose our advantage soon!"

"I wonder if you are making a fuss out of a molehill? Apple is the apple of the world, and Nebula Technology is just a local Chinese brand!"

"They're expanding outward!"

"No matter what kind of opponent we encounter, we must stick to the belief we had at the beginning!"

"You don't call this persistence, but pedantry! The last one to be pedantic was Nokia!"

"No need to worry, the pre-orders for the new model of Love Crazy have been released, which is higher than before..."

"Wait a minute! Why are the pre-orders for Ai Feng and iPad Pro so low?"

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