Big Country Technology Starts with Mobile Phones

Rebus: "???"

He already knew the origin of Nebula Technology. The original Dalang Technology had just changed its name, and it was not what it was advertised on the Internet at all.

The reason why it can make a comeback is that it went abroad in advance to seize the Indian mobile phone market, and may have also obtained some key technologies.

What is most likely is that Nebula Technology has a stronger voice in the supply chain, or has a way to manufacture key components at low cost.

Xiaomi has disassembled an unknown number of Dalang special commemorative editions. They have never seen the storage components inside and don’t know where they came from.

There is also a screen. The screen of Dalang’s special commemorative edition looks average, but they can’t find out who Nebula Technology’s screen supplier is.

The power behind Nebula Technology is unknown. It is most likely an international giant. There is no need to worry about this. After all, this is China.

I don’t know how many international giants have failed in this land. Even if Samsung is now at its peak, it will end up with the same fate sooner or later.

Major domestic manufacturers are still accumulating strength. If they only need an opportunity, they will join forces without hesitation to drive Samsung out of the Chinese mobile phone market.

Now there is another disruptor. Rebus doesn't know what Nebula Technology's position is. He only knows one thing:

"We must make more competitive products! While competing, we can also cooperate!"

If Nebula Technology really has exclusive technology, it would be fine for Xiaomi to cooperate with Nebula Technology. Who stipulates that friendly companies must be competitors?

Other manufacturers have also noticed the emergence of Nebula Technology. I don’t know what strategies they will adopt next, including whether to make a full-screen mobile phone now. Rebus is still hesitant.

Xiaomi has just established a foothold. Unlike Nebula Technology, which has a base in India, it does not follow the market and rashly launches new products. If the market does not accept it, it cannot afford the risk.

"We will wait and see the market feedback. Once it exceeds our target, we will immediately ask the technical department to speed up the development of full-screen mobile phone technology!"

In addition to the product packaging process, system and software adaptation are the most important. This is not good. If a new product with a different screen size is released, the software must be adapted again.

Fortunately, the Mi Noodle Festival launch conference went smoothly as before, and the response was very good. Xiaomi Mi 2s is very cost-effective, and the price of 1999 continues the traditional pricing.

The press conference was a success, but Rebus was a little flustered. He was not as excited as before. He always felt that Nebula Technology would make some big moves.

"No, you have to prepare in advance!"

At the same time, the R\u0026D department of a certain factory:

"I want you to analyze the operating principle of Dalang OS's interconnection function in one month!"

"The new product is redesigned and the infrared module is installed! After the universal remote control function is completed, all-round experiments will be carried out as soon as possible!"

——

At the Nebula Technology Industrial Park in India, Liu Dalang knows how strong domestic rivals are. As long as a manufacturer can come up with new features, it will be copied by other manufacturers within a year.

The most exposed one is Smartisan. However, Smartisan mobile phone has not yet been released, but Smartisan OS has already started to be warmed up on Weibo.

Brother Long is now young and vigorous, and his team of young professionals with hammers are bombarding major manufacturers. Nebula Technology does not plan to contact them in the short term.

The Nebula4 series is now on full sale, offline Nebula direct stores continue to expand, and online marketing all requires a lot of investment.

Some people speculated on Twitter that Nebula Technology will start its first round of financing soon, but there is no news on the official website.

Liu Dalang had no intention of raising funds at all. Nebula Technology did not lack the money at all. If he gave up his shares for money, his actions would be restricted.

Nebula Technology’s online marketing focuses mainly on hype marketing on Facebook and Twitter, the two mainstream social media.

At the same time, Nebula Technology has also entered into TV advertising. On some local TV stations, it has invested heavily in advertising and attached online purchase tutorials.

In addition to purchasing products at the Nebula flagship store and the official website of Nebula Technology, two major e-commerce platforms, Nebula Technology has also launched TV shopping.

Through TV advertisements, one can make a phone call to Nebula Technology and directly reserve Nebula 4 series mobile phones and Nebula AE 13 TV sets.

The time has come, and Star Express immediately took the opportunity to activate the cash on delivery function. Online users can place orders first and pay after receiving the goods.

When other express delivery companies in India did not dare to use cash on delivery, Star Express, coupled with the influence of Nebula Technology, became famous in one fell swoop and expanded wildly.

With the Nebula branch and Nebula directly-operated stores, Star Express has ranked among the top three in India in terms of delivery speed and has begun to receive other business.

"Star Express! Delivery within three days! If you are one minute late, you will be compensated three times the price!"

"Cash on delivery! Inspect the goods in person!"

"Where there is Nebula mobile phone, there is Star Express! More efficient! More convenient!"

"..."

The power of advertising is reflected. Although cash on delivery sometimes encounters gangsters who default on the bill, such incidents are rare after all.

As long as more than 95% of the people are normal people, Star Express will not lose money and can still make a lot of money. The profits of the express delivery industry are actually not low.

Because the labor cost in India is so low, delivering express delivery is a job that many Chinese people are unwilling to do, but there are people here who are rushing to do it.

It's also selling labor force. Compared with other express delivery methods, it's so easy. It also comes with an electric tricycle. The more you deliver, the more you earn!

For a time, Starry Sky Courier became a sought-after professional position in various regions, and even employees of other express companies started to change jobs!

Just kidding, Star Express provides each employee with a Nebula2s for free as a work machine. Which company can compare with this kind of treatment?

Jain's first personal tweet every day when he gets up is: "Today we have solved the employment problem for so many people in such and such city in such and such state!"

China's express delivery model is so powerful that Liu Dalang himself never thought that the first industry that Nebula Technology would soon dominate would be express delivery!

However, the risk of bundling express delivery with mobile phones is also very high. Nebula Technology’s mobile phone market share is not enough, and Star Express will also be hit.

At the same time, what Liu Dalang didn't expect was that the first domestic manufacturer had now arrived, not Xiaomi and ov, but Nubia, a subsidiary of ZTE!

When Nubia Vice President Jiang Fei came to the Indian market for the first time, he was stunned by Nebula Technology's almost crazy publicity model.

Posters of Nebula 4 series mobile phones are everywhere in the streets and alleys of New Delhi, and there is an average Nebula directly-operated store every two streets.

Some mobile phone stores of other brands have Nebula Technology's two-color logo on the door, and there are ubiquitous TV advertisements next to it.

"Nebula Mobile is going to dominate the low-end market! Apart from copycat phones that can compete a little, Samsung and Nokia can't hold it, right?"

What Jiang Fei doesn't know is that the largest counterfeit mobile phone market in India, Mumbai Electronics City, is also owned by Nebula Technology and accounts for half of the counterfeit mobile phone market.

Nokia itself was at the end of its rope and could not withstand the double blow of Nebula Technology, both offline and online. Only Samsung responded.

But Samsung itself will not give up its brand advantage and make low-end phones to compete with Nebula Technology. At the end of the day, they will also make mid-range phones.

At the same time, Jiang Fei also discovered that Nebula Technology could not capture such a large market. The advertising was very intense, but the shipment volume was not high enough.

In several Nebula directly-operated stores, he saw that Nebula4 series mobile phones were hard to find. After asking, he found out that Nebula Technology's daily offline and online supply was very small.

"What an opportunity!"

After a period of market research, Nubia decided to increase investment and enter the mid-to-low-end mobile phone market. Why mid-to-low-end?

Because they can't keep the cost that low, but they are definitely cheaper than Samsung. They are called mid-range and low-end. In fact, they are grabbing the mid-range market.

It is better to seize the mid-range product market of Nokia and Samsung. First, carve up the final share of Nokia, and then free up your hands to deal with Samsung specifically.

Liu Dalang is not afraid that domestic manufacturers will come to India. He is afraid that they will not come. Sometimes there is not enough competition and the market vitality cannot be stimulated.

Mobile phone manufacturers must innovate with high quality. While stimulating consumption, they can also promote technological innovation and kick out other competitors.

In Xingyun Technology Industrial Park, Liu Dalang made the latest arrangements and prepared to return to China.

He now holds 300,000 points, and his top priority is to produce the core production line of Nebula Technology to prepare for new products!

Nebula5 series mobile phones are the second, normal replacement phones. The biggest highlight this time is that the processor and Nebula OS have been upgraded again.

There are too many things to prepare, especially in terms of software. Nebula Technology’s programmers are somewhat insufficient, and the prices charged by outsourcing companies are too high.

In addition, Satyam engaged in a wave of false accounting in the past few years, which directly led to continuous problems in the entire industry.

The wages of programmers have increased several times in succession. The money Nebula Technology earns from making mobile phones and selling hardware is simply not enough to invest in software.

Fortunately, Nebula Technology has the support of Xincheng Industrial, and most of the software development is done by Xincheng Industrial, but they are also very ruthless in their division of labor.

There is no way, Nebula Technology can't eat all the soup and meat on other people's territory, leaving an opportunity for others to make money.

Moreover, the main research and development in the Indian market is not Nebulas OS native applications, but some entertainment, social, game and other applications prepared for the future.

Nebulas OS upgrades and the development of native applications are focused on China. After the production line upgrade is completed, the core production lines will also be placed in China.

In this case, Nebula Technology's costs in the Indian market will definitely rise, and various taxes will further increase, which poses certain risks.

The Nebula5 series of mobile phones are still being updated normally, but Liu Dalang has prepared two new series of mobile phones to enter the mid-range market.

India's richest man, Ambani, is very interested in the gaming industry. Some games that are not allowed in China can be made here, and the market potential is huge.

Liu Dalang knows that Indians prefer cricket and football, and Xincheng Entertainment is developing several real-money games around these two sports.

In addition to cricket and football, he also knows that there is a highly completed card game, which has begun internal testing and can be launched at any time.

Ambani doesn't like casual games. Competitive games require too much configuration and it's not profitable to make them.

The game market in India is almost a blank slate. I have to say that Ambani is really ruthless in his moves. He is a money-grabbing monster game.

Nebula Technology will naturally not miss such a good opportunity. The headquarters has already initiated a project and is preparing to create the first mid-range series focusing on high cost performance:

Spark! K series! Why K series? Because if it is named with the initials S, it may conflict with future flagship series.

The promotional slogan is "Geek Gamer". As you can tell from the name, the K series is a mid-range gaming phone that Nebula Technology is preparing to focus on with high cost performance.

It is also Nebula Technology’s first attempt to enter the Indian mid-range mobile phone market. In India, it is the K series, and in China it is named Spark.

For the same model in China, Liu Dalang plans not to use English letters and numbers to name it, but to use a single Chinese character to name it.

This time I returned to China Nebula Technology Industrial Park to upgrade the production line, mainly to prepare for the core accessories of the K/Spark series mobile phones.

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